What is Identity & Branding
Your company brand and identity is a symbol, name, term, phrase, or logo that identifies the product or service you and your company offer. It should deliver your message clearly while motivating your potential customers. It portrays credibility and loyalty, and connects on an emotional level with customers and prospects.
Building A Brand & Logo
It starts with a good hard look at the company, the product or service that’s being provided, your target market, and a determination of how you’d like your customers and prospects to feel when they:
- Navigate through your website
- Receive your proposal
- Are handed your business card
- Get an email from you
With a multitude of tricks, tips and experience by our side, we’ll begin by exploring a logo, color, emotion, and character to understand you and your company. We then generate and build upon your value proposition, tone, voice and uniqueness for a complete brand package that effectively delivers your company message.
It takes time and an experienced team who can visualize you and your company from an internal and external point of view to make this happen. ParaCore has helped numerous clients create strong brand identities and we are confident we can fulfill your needs.
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