# ParaCore

> Google Ads, and Facebook Pay-per-click Experts

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## Pages

- [Quiz Results](https://www.paracore.com/quiz-results/): Thank you for contacting ParaCore, a PPC lead generation agency.
- [PPC Management Phoenix](https://www.paracore.com/ppc-management/phoenix-az/): Get more customers with pay per click (PPC) search ads. ParaCore, a Phoenix PPC management agency fueled by data-driven results.
- [Home](https://www.paracore.com/): The ParaCore PPC experts optimize your Google Ads, Facebook Ads, Instagram Ads, and other pay per click campaigns. Expert PPC Management in Phoenix, AZ.
- [Thank You](https://www.paracore.com/thank-you/): Thank you for contacting ParaCore, a PPC lead generation agency.
- [Privacy Policy](https://www.paracore.com/privacy-policy/): 1. Terms By accessing the website at http://paracore.com, you are agreeing to be bound by these terms of service, all applicable laws and regulations, and
- [Contact](https://www.paracore.com/contact/): Need some help with your PPC campaigns? Give us a shout. We offer a free consultation to see if we'd be the right fit for help.
- [Why ParaCore](https://www.paracore.com/why-paracore/): With ParaCore’s “Pay What’s Fair” promise you will always get the most value out of our PPC marketing campaigns and Adwords Management. Call (888) 287-3335!
- [Creating Growth / Giving Back](https://www.paracore.com/creating-growth-and-giving-back/): Our mission is to grow and create growth. See how we’re making a difference both inside and outside the business world.
- [About](https://www.paracore.com/about/): Over 8 years, 3 offices, we’re proud to have grown from humble coffee-shop beginnings to one of the top digital marketing agencies in Phoenix, Arizona.
- [Landing Page Optimization](https://www.paracore.com/landing-page-optimization/): A PPC campaign is only as good as its landing page. ParaCore offers landing page recommendations on ways your pages could help you win more business.
- [Case Studies](https://www.paracore.com/case-studies/): Yeah, we're experts, but our results speak for themselves. Check out a sample of our case studies to see how we approach improvement and optimizations.
- [Portfolio](https://www.paracore.com/portfolio/): See some of the ways ParaCore's data-driven PPC strategies have helped businesses of all kinds make their marketing dreams a reality.
- [Facebook Ads](https://www.paracore.com/facebook-ad-agency/): Get expert Facebook Ads and Instagram Ads management with ParaCore's laser-focused paid social experts. Don't settle for full-service or freelancers.
- [Google Ads](https://www.paracore.com/search-engine-marketing-agency/): ParaCore specializes in Google Ads (AdWords) and Bing Ads with data-driven strategies. Don't waste your money working with an inexperienced agency.
- [Services](https://www.paracore.com/ppc-management/): ParaCore is a PPC Management Company specializing in paid search marketing channels like Google Ads, Facebook Ads, Instagram Ads, and other PPC channels.

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## Posts

- [Top 10 Landing Page Design Examples That Convert](https://www.paracore.com/blog/top-10-landing-page-design-examples-that-convert/): If you’re ready to optimize your company’s landing page, here are the key areas to focus on, and some effective landing page examples that are designed to pull in potential leads!
- [The Ultimate Guide on Creating a Facebook Ads Strategy in 2023](https://www.paracore.com/blog/facebook-ads-strategy-2023/): Let’s review how to create a winning Facebook ads strategy in 2023, along with some optimization tips to maximize your advertising efforts!
- [Facebook Ads Best Practices In 2023](https://www.paracore.com/blog/facebook-ads-best-practices-in-2023/): Review our tips and best practices to ensure your Facebook ads are optimized for success in 2023.
- [How To Create an Effective Landing Page for Facebook Ads](https://www.paracore.com/blog/landing-pages-for-facebook-ads/): Let’s dive into some frequent questions about creating high-converting landing pages, along with some best practices!
- [How To Optimize Facebook Ads for The Highest ROI](https://www.paracore.com/blog/how-to-optimize-facebook-ads-for-the-highest-roi/): Here are three tips and some best practices to optimize your Facebook ads for maximum ROI!
- [15 Landing Page Copywriting Tips to Boost Your Rates and Results](https://www.paracore.com/blog/15-landing-page-copywriting-tips/): Landing pages play a vital role in converting traffic into leads and sales. Here are 15 copywriting tips to help you create a high-converting landing page!
- [Facebook Ads for Small Businesses: The Most Bang For Your Buck](https://www.paracore.com/blog/facebook-ads-for-small-businesses/): Calling all small businesses: here are some tips to help you maximize your Facebook ad spend and reach those potential customers!
- [Facebook Ads vs Boosted Posts: Which Is Better For You?](https://www.paracore.com/blog/facebook-ads-vs-boosted-posts/): When you're marketing your brand on Facebook, what advertising options are best for your brand’s goals? If you’re unfamiliar with the fine details of Facebook ads vs boosted posts - what's the difference? Let’s break down both!
- [What Is The Difference Between PPC and SEM?](https://www.paracore.com/blog/ppc-vs-sem/): Whether you’re looking into pay-per-click advertising (PPC) or search engine marketing (SEM), let’s dig into both so you can make the right decision!
- [How To Build An Effective PPC Landing Page](https://www.paracore.com/blog/ppc-landing-page/): In this article, we'll cover some of the best practices for creating an effective landing page experience for your next campaign!
- [The Facebook-Ad Checklist to Review Before Launching Any Campaign](https://www.paracore.com/blog/the-facebook-ad-checklist-to-review-before-launching-any-campaign/): Here’s a handy marketing checklist to review before you launch your next Facebook campaign!
- [Are Facebook Ads Worth it? Pros and Cons of Facebook Ads](https://www.paracore.com/blog/are-facebook-ads-worth-it-pros-and-cons-of-facebook-ads/): Let’s weigh the pros and cons to determine if Facebook Ads are worth adding to your marketing strategy!
- [A Business Guide to Google Ads Auto-Tagging: Tracking Made Easy!](https://www.paracore.com/blog/google-ads-auto-tagging/): Auto-tagging in Google Ads is a powerful tool for boosting conversions. Here's how to get started!
- [The Conversion-Boosting Amazon PPC Strategy You Need in 2022](https://www.paracore.com/blog/the-conversion-boosting-amazon-ppc-strategy-you-need-in-2022/): Check our conversion-boosting advertising strategies to get the best bang for your buck on Amazon!
- [eCommerce Automation- Leveraging it to Reclaim Your Time](https://www.paracore.com/blog/ecommerce-automation-leveraging-it-to-reclaim-your-time/): Automation has become the go-to solution for the modern eCommerce business. Let’s break down how to apply it to your business!
- [Paid Media Advertising: The Ultimate Guide For 2022](https://www.paracore.com/blog/paid-media-advertising-the-ultimate-guide-for-2022/): New to advertising through social media and search engines? Here’s your ultimate guide!
- [Calculating, Measuring and Minimizing Cost Per Acquisition](https://www.paracore.com/blog/cost-per-acquisition-formula/): Looking for a top cost per acquisition formula for calculating, measuring, and minimizing cost per acquisition? This guide has all you need!
- [Google Ads Best Practices to Maximize ROAS](https://www.paracore.com/blog/google-ads-best-practices/): Are you looking to improve your Google Ads competency? Here we give Google Ads best practices and answer common questions.
- [PC Audit Handbook: How to Analyze Your PPC Campaigns](https://www.paracore.com/blog/pc-audit-handbook-how-to-analyze-your-ppc-campaigns/): Pay-per-click (PPC) advertising is so much more than a simple click. Successful campaigns are the result of meticulous research, skillful preparation, and Pay-per-click (PPC) advertising is so much more than a simple click. That’s why scheduling a regular audit of your PPC campaigns should be on every company’s checklist!
- [PPC Outsourcing The Right Way: Benefits & Best Practices](https://www.paracore.com/blog/ppc-outsourcing-the-right-way-benefits-best-practices/): PPC outsourcing can secure the traffic and customers you need to be successful. Learn how to do it right in our newest blog!
- [The Best PPC Tools of 2022, As Told by PPC Experts](https://www.paracore.com/blog/the-best-ppc-tools-of-2022/): Successful pay-per-click (PPC) advertising campaigns are more than just clever ads. Ad placement, target keyword research, bidding strategies, and so much Successful pay-per-click (PPC) advertising campaigns are more than just clever ads. Here are the best PPC tools of 2022!
- [How to Choose the Right PPC Agency](https://www.paracore.com/blog/how-to-choose-the-right-ppc-agency/): Here’s what to look for in every PPC agency, and warning signs!
- [What is a Good ROAS for Facebook Ads?](https://www.paracore.com/blog/what-is-a-good-roas-for-facebook-ads/): What is a Good ROAS for Facebook Ads?   While creativity tends to get the most credit when it comes to successful advertising campaigns, data is the Find out how to calculate Facebook ad ROAS, why it's so important to your bottom line, and how to increase it!
- [How to Write FaceBook Ad Copy That Sells](https://www.paracore.com/blog/how-to-write-facebook-ad-copy-that-sells/): If you’re a business owner looking to boost your advertising impact, here are some writing tips for your next Facebook ad campaign!
- [Beginner's Guide to UTM Tags & Tracking ](https://www.paracore.com/blog/beginners-guide-to-utm-tags-tracking/): When you’re sending traffic back and forth from website to website, whether it’s banner ads, social media traffic, PPC ads, paid placements, or traffic When you’re sending traffic back and forth from website to website, whether it’s banner ads, social media traffic, PPC ads, paid placements, or traffic between different platforms, UTM tags are essential for understanding where your traffic is coming from. Here’s the start-to-finish on how to start UTM Tags! 
- [Wordpress vs Unbounce: What's Best for Landing Pages?](https://www.paracore.com/blog/wordpress-vs-unbounce-landing-pages/): You’re ready to create landing pages for your product, service, or company. What should you use to build them: Wordpress, or Unbounce?
- [Generate Leads with Facebook Lead Ads](https://www.paracore.com/blog/generate-leads-with-facebook-lead-ads/): Are your Facebook ads failing to generate the leads you want? Learn how Facebook Lead Ads can fix that problem.
- [Cost-per-click vs. cost-per-acquisition: Are you tracking the right PPC metrics?](https://www.paracore.com/blog/cost-per-click-vs-cost-per-acquisition/): There's a lot of talk about cost-per-click in PPC marketing, but what's the point? Are you looking at your cost-per-acquisition?
- [Facebook Business Manager Overview](https://www.paracore.com/blog/facebook-business-manager-overview/):   FaceBook Business Manager is the best (and only!) way that you should manage your Facebook ads and pages. That’s doubly true if you’re working with FaceBook Business Manager is the best (and only!) way that you should manage your Facebook ads and pages.
- [Landing Page Underperforming? <br> Check Your Offer.](https://www.paracore.com/blog/landing-page-underperforming-check-your-offer/): You’ve invested in a new company landing page, but conversions aren’t coming through. Why not?   Here’s the first question we would ask: Is what you’re You’ve invested in a new company landing page, but conversions aren’t coming through. Why not?  Here’s the first question we would ask: Is what you’re offering worth it?  
- [How Quizzes Can Boost Your Landing Page Conversion Rate](https://www.paracore.com/blog/how-quizzes-can-boost-your-landing-page-conversion-rate/): Increase your landing page conversion rate by an average of 35% with interactive elements such as quizzes or surveys!
- [Increase ROAS with Facebook Lookalike Audiences](https://www.paracore.com/blog/increase-roas-with-facebook-lookalike-audiences/): What makes Facebook a powerful marketing tool is the detailed targeting options based on the data Facebook tracks on its users’ interests and behaviors.
- [Why You Should Use Campaign Budget Optimization](https://www.paracore.com/blog/strategies-to-fix-underperforming-facebook-campaigns-a-guide-to-budget-based-ad-set-management/): The structure of your campaigns and ad sets might not seem like an important detail, but it is. Understanding how Facebook optimizes ads is important for
- [Is the Conversion or Traffic Objective Right for Your Campaign?](https://www.paracore.com/blog/is-the-conversion-or-traffic-objective-right-for-your-campaign/): When building a new Facebook campaign, which type should you choose: Awareness, Consideration, or Conversion? &nbsp; These categories represent different Learn about campaign objective options when setting up a campaign in Facebook Ads Manager and which ones will make the biggest impact!
- [How Does Pay Per Click Work?](https://www.paracore.com/blog/how-does-pay-per-click-work/): With a thorough understanding of the pay-per-click process, you’ll have a greater chance of a successful campaign!
- [Benefits of PPC](https://www.paracore.com/blog/benefits-of-ppc/): PPC is a modern online advertising tool used by many business owners. There are a lot of benefits of PPC, mainly because it can bring in quick results.
- [Why Should I Invest in PPC?](https://www.paracore.com/blog/why-should-i-invest-in-ppc/): Running a small business and want to multiply your online leads and sales? Here are a few reasons why you should invest in PPC.
- [What is Google PPC Advertising?](https://www.paracore.com/blog/what-is-google-ppc-advertising/): So, what is Google PPC advertising? If you want your commercial ads to reach your target audience faster, Google PPC Advertising is the way to go.
- [Build Lookalike Audiences Using Lead Ads](https://www.paracore.com/blog/build-lookalike-audiences-using-lead-ads/): Creating a lookalike audience from your Facebook lead forms is a great way to discover new people to target.  &nbsp; Heard the term ‘lookalike audience’ Heard the term ‘lookalike audience’ before, but have no idea what it is or how to create one? Let’s break down how!  
- [Connecting Your Lead Form to Your CRM](https://www.paracore.com/blog/connecting-your-lead-form-to-your-crm/): Alright in today's video I'm gonna cover integrating your Facebook lead form with other CRM tools and also setting up email notifications when someone
- [How to Find Lead Forms in Facebook](https://www.paracore.com/blog/how-to-find-lead-forms-in-facebook/): &nbsp; When you’re in the process of creating Facebook ads, are you stumped when you’re suddenly prompted to build Facebook lead forms? Have no idea where When you’re in the process of creating Facebook ads, are you stumped when you’re suddenly prompted to build a Facebook lead form? Have no idea where to even find the lead forms, or view them, edit them, and so on?
- [CallRail: Text Messaging](https://www.paracore.com/blog/callrail-text-messaging/): All right, all right. Hello everyone, today we're gonna be talking about text messaging in the CallRail interface. It's honestly one of my favorite
- [CallRail: Integrations Overview](https://www.paracore.com/blog/callrail-integrations-overview/): Hey everybody, today we're gonna be talking about the integrations section in CallRail. And I was quite excited to see last week that CallRail decided to
- [CallRail: How to Block Spam Calls](https://www.paracore.com/blog/callrail-how-to-block-spam-calls/): Hey, everybody. Today we're gonna be talking about blocking and filtering phone calls in your CallRail account. So if you are like every other business on
- [CallRail: Call Tagging](https://www.paracore.com/blog/callrail-call-tagging/): Hey, everybody, Adam Arkfeld with ParaCore, and in today's video, we're gonna be talking about call tags in CallRail. Call tags are awesome. We use them
- [CallRail: Notifications Overview](https://www.paracore.com/blog/callrail-notifications-overview/): Alright, alright, in today's video we're going to be talking about notifications. This is probably the least sexy video we're going to be running, but
- [CallRail: Activity Dashboard Overview](https://www.paracore.com/blog/callrail-activity-dashboard-overview/): Hey, everybody, thanks for joining me. In today's video, we are going to be going over the CallRail Activity dashboard. This is where the main activity of
- [CallRail: Interface Overview](https://www.paracore.com/blog/callrail-interface-overview/): Hey, everybody. All right, in this very first video with the CallRail Call Tracking System, we're gonna go over the interface and talk about the various
- [CallRail: Call Flow Tutorial](https://www.paracore.com/blog/callrail-call-flow-tutorial/): Alright everybody, today we're going to be talking about call flows in CallRail. Now, call flows are a mechanism in a setting that allows you to handle
- [Sales Automation Sequence Example](https://www.paracore.com/blog/sales-automation-sequence-example/): Hey, everybody, Adam Arkfeld with ParaCore. And the second half of last year, ParaCore decided that we wanted to try and generate 200 leads. And we put a
- [Facebook Retargeting Strategy](https://www.paracore.com/blog/facebook-retargeting-strategy/): Most website visitors don't convert on the first visit. Today we're talking about a Facebook retargeting strategy to nurture your visitors to a purchase.
- [Overview of Facebook Objectives & Ad Formats](https://www.paracore.com/blog/overview-of-facebook-objectives-ad-formats/): What's the difference between a Facebook objective and a Facebook ad format? Let's review how to choose one, and also how they cross and overlap.! What's the difference between a Facebook objective and a Facebook ad format? Let's review how to choose one, and also how they cross and overlap.!
- [How to Use AdWords Negative Keyword Lists](https://www.paracore.com/blog/how-to-use-adwords-negative-keyword-lists/): A keyword list is the best way to manage negative keywords for Google Ad campaigns.
- [Facebook Ad Frequency 101](https://www.paracore.com/blog/facebook-ad-frequency-101/): Let’s talk Facebook ad frequency: what it means, how to analyze it, and the importance of date ranges when determining success!  
- [How to Organize Your Facebook Ads Campaign](https://www.paracore.com/blog/how-to-organize-your-facebook-ads-campaign/): Hey, everybody, Adam with ParaCore. In today's video, I'm gonna review the basic structure of a Facebook Ads account and how you should organize the
- [Facebook’s Estimated Ad Recall Lift: Everything You Need to Know](https://www.paracore.com/blog/estimated-ad-recall-lift/): &nbsp; Today, we’re looking at Facebook's Estimated Ad Recall Lift: what it is, why it matters, and how to leverage it to your advantage. We’ll also see Today, we’re looking at Facebook's Estimated Ad Recall Lift: what it is, why it matters, and how to leverage it to your advantage. We’ll also see how it works with the Brand Awareness objective in your Facebook marketing campaigns!
- [How to Estimate your Facebook Ad Costs](https://www.paracore.com/blog/how-to-estimate-your-facebook-ad-costs/): &nbsp; Working with a new client with zero history of Facebook advertising? Estimating budgets and results can be tricky when there’s no historical data
- [Ultimate Facebook Lead Form Tutorial](https://www.paracore.com/blog/ultimate-facebook-lead-form-tutorial/): What's up friends, this is Adam with ParaCore. In this video we are gonna talk about Facebook lead forms, and we're gonna basically do a comprehensive
- [How to Run Instagram & Facebook Story Ads](https://www.paracore.com/blog/how-to-run-instagram-story-ads/): The number of Facebook and Instagram Stories users is on the rise. Learn how to run Instagram Story ads that will help grow your brand.
- [How to Start Advertising on Facebook](https://www.paracore.com/blog/how-to-start-advertising-on-facebook/): If you’re ready to get into Facebook advertising, what are your options? &nbsp; In this article, we’ll talk about the positives and negatives of each path If you’re ready to get into Facebook advertising, what are your options?In this article, we’ll talk about the positives and negatives of each path you can take!
- [CallRail: Form-to-Call Lead Handling](https://www.paracore.com/blog/callrails-form-to-call-lead-handling/): Hey, everybody, this is Adam Arkfeld. And if you have ever gotten a lead on your website while you're traveling or while you're mobile and wanted to call
- [Introduction to ManyChat](https://www.paracore.com/blog/introduction-to-manychat/): Hey, everybody, this is Adam Arkfeld, and in today's video, I'm gonna give you a very high-level overview of ManyChat. ManyChat is a Facebook Messenger
- [Instagram Story Ad Storyboarding](https://www.paracore.com/blog/instagram-story-ad-storyboarding/): Hey there, this is Adam Arkfeld with ParaCore, and today I wanna talk a little bit about the way that we approach designing and building different types
- [AdWords Demographics - Education, Children, Marriage, & Homeownership](https://www.paracore.com/blog/adwords-demographics-education-children-marriage-homeownership/): &nbsp; Google Adwords has a wealth of targeting options related to income and gender and age range, but they're not always easy to find. Let’s review Google Adwords has a wealth of targeting options related to income and gender and age range, but they're not always easy to find.
- [Case Study: Return on Ad Spend Optimization](https://www.paracore.com/blog/case-study-return-on-ad-spend-optimization/): Hey, everybody, this is Adam Arkfeld with ParaCore, and in today's video, I'm gonna go over the return on ad spend bidding optimization in the AdWords
- [Google Ads Promotion Extension](https://www.paracore.com/blog/google-ads-promotion-extension/): Hey everybody, Adam Arkfeld with ParaCore. And today we're gonna do a little bit of a holiday themed video related to promotion extensions. As you can see
- [&#x1f381;&#x1f384; Holiday Ad Spend Strategy](https://www.paracore.com/blog/holiday-ad-spend-strategy/): Hey everybody, this is Adam Arkfeld with ParaCore. Today is October 30th, and I wanna talk to you about bidding and budget strategies over the holiday
- [Is Facebook Ads or Google AdWords Right for You?](https://www.paracore.com/blog/is-facebook-ads-or-google-adwords-right-for-you/): &nbsp; What's the difference between Google Ads and Facebook ads, and which advertising platform is best for your business? &nbsp; I like to think about What's the difference between Google Ads and Facebook ads, and which advertising platform is best for your business?
- [AdWords: Is 3rd Position Better Than 1st?](https://www.paracore.com/blog/adwords-is-3rd-position-better-than-1st/): When you're running a Google Ads campaign, the default mindset is “I want to be number one” in organic search engine results. &nbsp; Let’s do a bit of When you're running a Google Ads campaign, is it better to be in first or third position in search results?
- [Facebook Ads: Build a URL Feature](https://www.paracore.com/blog/facebook-ads-build-a-url-feature/): Alright friends, Adam Arkfeld with ParaCore, and when I started this video, I was actually gonna create a video about writing your Facebook ads mobile
- [Should You Be Running Branded Ads?](https://www.paracore.com/blog/should-you-be-running-branded-ads/): &nbsp; Branded ads: are they a waste of money, or the smart choice for advertising? &nbsp; Short answer: it depends. Longer answer: Here are three Branded ads: are they a waste of money, or the smart choice for advertising?
- [SEO vs SEM](https://www.paracore.com/blog/seo-vs-sem/): We get a lot of inquiries asking for help with SEO.  &nbsp; Problem is, we don’t do SEO at ParaCore! We’re SEM experts. &nbsp; Not sure what the Not sure what the difference is between search engine optimization (SEO) and search engine marketing (SEM)?
- [What are Single Keyword Ad Groups? (SKAGs)](https://www.paracore.com/blog/what-are-single-keyword-ad-groups-skags/): Let’s talk about single keyword ad groups (SKAGs): what they are, and why they’re an amazing tool to master if you’re an AdWords manager or marketing Let’s talk about single keyword ad groups (SKAGs): what they are, and why they’re an amazing tool to master if you’re an AdWords manager or marketing professional!
- [Case Study: Facebook Sequence FAIL](https://www.paracore.com/blog/case-study-facebook-sequence-fail/): Hey, everybody, this is Adam Arkfeld with ParaCore, and today we're going to be talking about Facebook sequences and more specifically, when a Facebook
- [CTAs for YouTube Ads](https://www.paracore.com/blog/ctas-for-youtube-ads/): Hey everybody. This is Adam Arkfeld with ParaCore. Today we're gonna talk about the one thing that you absolutely cannot overlook if you're running video
- [Case Study: 258% Increase in Conversions](https://www.paracore.com/blog/case-study-258-increase-in-conversions/): Hey everybody, Adam with ParaCore and today I'm going to talk to you about how we got a 260% increase in conversions and a 300% increase in conversion
- [Geographic Exclusivity at ParaCore](https://www.paracore.com/blog/geographic-exclusivity-at-paracore/): If you own a business that has any sort of local component, the idea of geographic exclusivity has probably appeared and has probably become a
- [](https://www.paracore.com/blog/step-by-step-plan-when-taking-over-an-adwords-account/): How Do We Do It? Our Process When Taking Over a Google Ads Account If you have an existing Google Ads account and you’re considering a transition to If you have an existing Google Ads account and you’re considering a transition to another agency, there’s probably a lot of anxiety around that decision. That’s why we’re sharing how ParaCore approaches a Google Ads account when we are brought on board!
- [Optimizing AdWords Shopping Campaigns](https://www.paracore.com/blog/optimizing-adwords-shopping-campaigns/): Hey everybody, this is Adam with ParaCore and today I'm gonna talk a little bit about product shopping ads because they're a little bit different type of
- [Full-service or Niche Agency?](https://www.paracore.com/blog/full-service-or-niche-agency/): &nbsp; What's the smarter choice: partnering with a full-service agency that offers all services in one, or working with a number of niche agencies that What's the smarter choice: partnering with a full-service agency that offers all services in one, or working with a number of niche agencies that specialize in each area needed?
- [Pay & Pray Marketing](https://www.paracore.com/blog/pay-pray-marketing/): The other day I was talking to a prospect and they used a term that I've never heard, but I think encapsulates what a lot of people are concerned about
- [ParaCore's Reporting Philosophy](https://www.paracore.com/blog/paracores-reporting-philosophy/): Hey everybody, Adam with ParaCore, and today I'm gonna show you how we run our reporting meetings and how we report on our campaigns. Reporting in digital
- [Facebook Pixel Helper: 3 Minute Setup Guide](https://www.paracore.com/blog/facebook-pixel-helper/): The Facebook Pixel Helper helps you see if your pixel is installed and working correctly. This 3-minute guide will show you how to easily set it up.
- [Install a Facebook Pixel in Unbounce](https://www.paracore.com/blog/install-a-facebook-pixel-in-unbounce/): In this video, I'm gonna tell you how to install a Facebook script on your Unbounce pages. It's not the most complicated process, but we're gonna walk
- [CallRail: Multi-touch CPL Feature](https://www.paracore.com/blog/callrails-multi-touch-cpl-feature/): Hey everybody, Adam Arkfeld with ParaCore, and today I'm gonna be going over the new Multi-Touch Cost Per Lead feature that CallRail has recently rolled
- [AdWords RLSA Tactic](https://www.paracore.com/blog/adwords-rlsa-tactic/): Hey, everybody, this is Adam with ParaCore. We're a pay-per-click lead generation agency And today, I'm gonna talk to you about remarketing lists for
- [Traffic Campaign Strategy](https://www.paracore.com/blog/traffic-campaign-strategy/): Hey everyone, this is Adam with ParaCore. Today I'm gonna talk to you about a traffic campaign. There are a variety of different strategies in
- [What is a Facebook Pixel?](https://www.paracore.com/blog/what-is-a-facebook-pixel/): Hey, everybody. It's Adam Arklfed with ParaCore, and today we are talking about the Facebook pixel because what the heck is a Facebook pixel? Now, if you
- [Facebook Pixel Overview](https://www.paracore.com/blog/facebook-pixel-overview/): Hey everyone, Adam Arkfeld with ParaCore. And in today's video, I'm gonna really be going over Facebook conversions and what they mean in the Facebook
- [Case Study: Landing Pages vs Websites](https://www.paracore.com/blog/case-study-landing-pages-vs-websites/): Hey everybody, Adam Arkfeld. Today, I wanted to go over the results of a case study of an optimization that we had made for a bankruptcy attorney. And the
- [Buh Bye Facebook Partner Categories](https://www.paracore.com/blog/buh-bye-facebook-partner-categories/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [Google AdWords Notes are Here!](https://www.paracore.com/blog/google-adwords-notes-are-here/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [Facebook Marketplace Ads are Here!](https://www.paracore.com/blog/facebook-marketplace-ads-are-here/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [PPC Agency Pricing Models](https://www.paracore.com/blog/ppc-agency-pricing-models/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [AdWords Script for Negative Keyword List Conflicts](https://www.paracore.com/blog/adwords-script-for-negative-keyword-list-conflicts/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [Ensure Your AdWords Search Traffic is CLEAN](https://www.paracore.com/blog/ensure-your-adwords-search-traffic-is-clean/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [Our Agency's Complete SaaS Toolkit](https://www.paracore.com/blog/our-agencys-complete-saas-toolkit/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [Staying on the Leading Edge of PPC Platforms](https://www.paracore.com/blog/staying-on-the-leading-edge-of-ppc-platforms/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [CallRail Keyword Spotting & Auto-tagging](https://www.paracore.com/blog/callrail-keyword-apotting-and-auto-tagging/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [How to Manage Facebook Messages & Notifications](https://www.paracore.com/blog/how-to-manage-facebook-messages-and-notifications/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [Spy on Your Competitor's Facebook Ads](https://www.paracore.com/blog/spy-on-your-competitors-facebook-ads/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [Facebook Custom Audience for Beginners](https://www.paracore.com/blog/facebook-custom-audience-for-beginners/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [What's a Facebook Sequence?](https://www.paracore.com/blog/whats-a-facebook-sequence/): Hey, everybody. This is Adam with ParaCore. And I was just working on a very basic funnel slash sequence for ParaCore related to our advertising of
- [Hitting Budget in AdWords? Try These Optimization Tips](https://www.paracore.com/blog/hitting-budget-in-adwords-try-these-optimization-tips/): Hey everybody. This is Adam with ParaCore and today's video I wanna talk about optimizing an AdWords account when it's already doing okay. So one thing
- [Case Study: Facebook Messenger Ads](https://www.paracore.com/blog/case-study-facebook-messenger-ads/): Hey everybody, this Adam with ParaCore, and in today's video we're gonna talk a little bit about Messenger ads. The reason we're talking about it is
- [Are Facebook Ads Too Expensive?](https://www.paracore.com/blog/are-facebook-ads-too-expensive/): Are you concerned that Facebook isn't performing like it used to, the market's saturated, there's too many advertisers, the cost per click has gotten too
- [$0.81 Cost per Lead with Facebook Lead Forms](https://www.paracore.com/blog/0-81-cost-per-lead-with-facebook-lead-forms/): All right, we just started a new Facebook campaign. We have some really amazing results that I wanna share with you. And the reason that I wanna share it
- [No Captions on Facebook Ads or YouTube? You're Killing Performance](https://www.paracore.com/blog/no-captions-on-facebook-ads-or-youtube/): Did you know that, on Facebook, 70% of your audience has their sound turned off?  &nbsp; &nbsp; In this ParaCore ad example, it’s over 80%! So, when your Across the board, when you add captions, you’re improving your campaign.So, let’s review how to include captions in your Facebook and YouTube videos!
- [New! Hire Home Services Providers in Facebook!](https://www.paracore.com/blog/the-only-way-to-advertise-home-services-on-facebook/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [Call Tracking Overview](https://www.paracore.com/blog/callrail-overview/): Hey everybody. Adam Arkfeld with ParaCore. And today I wanted to talk about the idea of call tracking and how we use it at ParaCore, my PPC agency. Now, a
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- [Create Social Credibility with Your Facebook Ads](https://www.paracore.com/blog/create-social-credibility-with-your-facebook-ads/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [Spot Underperforming Products in AdWords PLA Products](https://www.paracore.com/blog/spot-underperforming-products-in-adwords-pla-products/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [CallRail Local Number Swap](https://www.paracore.com/blog/callrail-local-number-swap/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [LinkedIn InMail Website Re-targeting](https://www.paracore.com/blog/linkedin-inmail-website-re-targeting/): Hey everybody, this is Adam with ParaCore. And I've stumbled across a pay-per-click lead generation technique earlier this week that I wanted to share
- [Why we don't have 12-month contracts](https://www.paracore.com/blog/why-we-dont-have-12-month-contracts/): When we talk with new clients, there are only a couple things that really come up in almost every single conversation. And one of those conversation
- [All Inclusive PPC Management Pricing](https://www.paracore.com/blog/all-inclusive-ppc-management-pricing/): Hey everybody, this is Adam with ParaCore, and we have a lot of conversations about our management fees, and if you've worked with the traditional agency
- [How to Increase Your Conversion Rate by 302%](https://www.paracore.com/blog/how-to-increase-your-conversion-rate-by-302-percent/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [ParaCore's Bi-annual Goal: 200 Leads](https://www.paracore.com/blog/paracores-bi-annual-goal-200-leads/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [My #1 Email Tactic to Guarantee Client Satisfaction](https://www.paracore.com/blog/my-1-email-tactic-to-guarantee-client-satisfaction/): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [Yes. You can have access to your ad account. No, it's not "impossible"](https://www.paracore.com/blog/yes-you-can-have-access-to-your-ad-account-no-its-not-impossible/): Hey everybody, this is Adam Arkfeld I'm the owner of ParaCore, and today I wanna talk a little bit about account access because a lot of people that we
- [ParaCore Wins Brand of the Year! (plus FIVE more awards)](https://www.paracore.com/blog/paracore-wins-2018-brand-of-the-year-plus-five-more-awards/): "You guys came out of nowhere!"  At ParaCore, we often put our clients before ourselves. We pour passion and pride into our work and celebrate the
- [Bonus Interview Part II with Ryan Engley!](https://www.paracore.com/series/unbounce/bonus-interview-part-ii-ryan-engley-2): We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.
- [Bonus Interview Part I with Ryan Engley!](https://www.paracore.com/series/unbounce/bonus-interview-part-ryan-engley): Timestamps: - Introductions - About Unbounce - Who uses Unbounce? - Features &amp; Products - The LP Analyzer (Card Popup to Unbounce LPA) - Popups and
- [Additional Tools Available in Unbounce that Make Your Landing Pages Awesome](https://www.paracore.com/series/unbounce/additional-tools-available-in-unbounce-that-make-landing-pages-awesome): Timestamps: - Intro - Dynamic Text Replacement - Word or Phrases - URL Parameter - DTR in Action - Call Tracking &amp; DTR Transcript: POP QUIZ EVERYBODY!
- [Using Popups and Sticky Bars in Unbounce to Convert Visitors into Customers](https://www.paracore.com/series/unbounce/using-popups-and-sticky-bars-in-unbounce-to-convert-visitors-into-customers): Pop-ups and sticky bars are two Unbounce tools used to elicit an action from your site visitor, with the end goal to get more leads, sign-ups, and sales. Here's how to implement them!
- [Setting Up and Using A/B Testing for Your Landing Pages in Unbounce](https://www.paracore.com/series/unbounce/setting-up-and-using-ab-testing-landing-pages): Timestamps: - Intro - A/B Testing - Creating Variants - Assign Traffic - Track Performance - Confidence Level - Promote the New Champion - Never Touch the
- [Unbounce Page Settings: Beneficial Features Explained](https://www.paracore.com/series/unbounce/unbounce-page-settings-beneficial-features-explained): Timestamps: - Intro - Integrations - IP Filters - Email Template - Labs Features - Script Manager Transcript: The Unbounce settings section contains
- [Managing Your Landing Pages in Unbounce](https://www.paracore.com/series/unbounce/domains-integrations-and-managing-landing-pages-in-unbounce): &nbsp; Are you using Unbounce to build a landing page, but don't know how to connect your landing page to the rest of your marketing ecosystem? Today I’m Are you using Unbounce to build a landing page, but don't know how to connect your landing page to the rest of your marketing ecosystem?
- [An Unbounce Screencast on Building Landing Pages for Your PPC Marketing](https://www.paracore.com/series/unbounce/screencast-on-building-landing-pages): Timestamps: - Intro - Start Screencast - Unbounce Templates - Editor Interface &amp; Features - Java Script &amp; CSS Section - Lead Generation Page &amp;
- [Navigation and Features: Successful Landing Pages Using Unbounce](https://www.paracore.com/series/unbounce/successful-landing-pages-using-unbounce): Timestamps: - Intro - Begin tour - Page dashboard - Client sub-accounts - Pages list - Traffic report - Download your leads - Left-side menu Transcript:
- [Unbounce the Go-to Landing Page Builder](https://www.paracore.com/series/unbounce/unbounce-the-go-to-landing-page-builder): Timestamps: - Introductions - Benefits of Unbounce - Templates - Easy drag &amp; drop interface - But wait... there's more! - A/B testing and dashboard -
- [The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing](https://www.paracore.com/series/unbounce/unbounce-guide-introduction): Timestamps: - Do you use LPs? - About Us - Introduction - Why this guide exists. - What's covered in the series. Transcript: Do you regularly use and
- [CallRail Bonus Features](https://www.paracore.com/series/callrail/bonus-features): Timestamps: - Intro - Form Submission Tracking - FST Set-up - Text Messaging - CallRail Mobile App - Call Transcription - Call Transcription Set-up
- [Using CallRail for Customer Service](https://www.paracore.com/series/callrail/using-callrail-for-customer-service): Timestamps: - Intro - Activity Perspective - Looking at Reports - Listening to Calls - Automated Call Monitoring Transcript: Did you know that you could
- [Call Flow Options](https://www.paracore.com/series/callrail/call-flow-options): Timestamps: - What are Call Flows? - Setting up Call Flows - Creating a Call Flow - Greetings - Dial - Simulcall - Round Robin - Menu Option - Schedule -
- [Reporting With A Purpose](https://www.paracore.com/series/callrail/reporting-with-a-purpose): Timestamps: - Reporting - Tags - Setting up Tags - Call Attribution - Form Attribution - Lead Funnel Transcript: By now you’re receiving data about your
- [Call Tagging, Scoring & Lead Classification](https://www.paracore.com/series/callrail/call-tagging-scoring-and-lead-classification): Timestamps: - About this video - Call tagging - Keyword spotting - Automatic lead classification - Tracking after setup Transcript: By now in this series,
- [CallRail Notifications](https://www.paracore.com/series/callrail/callrail-notifications): Timestamps: - Intro - Getting started - Two types of notifications - Alert notifications - Summaries notifications Transcript: At this point in the
- [How to Setup CallRail Integrations for Your PPC Campaign](https://www.paracore.com/series/callrail/setup-callrail-integrations-callrail): Timestamps: - Intro - Getting started - Basic integration - Testing basic integration - Dynamic number insertion - AdWords integration - Alternative
- [Creating & Using Phone Numbers in CallRail](https://www.paracore.com/series/callrail/creating-and-using-phone-numbers-callrail): Timestamps: - About CallRail Numbers - 3 Types of Tracking Numbers - Static Numbers - Dynamic Number Swapping - Enhanced Call Tracking Methods Transcript:
- [Call Tracking Explained](https://www.paracore.com/series/callrail/call-tracking-explained): Timestamps: - About this video - AdWords call extensions - Tracking calls in AdWords - How CallRail helps - CallRail pricing and features Transcript: So,
- [Call Tracking Got You Down?](https://www.paracore.com/series/callrail/call-tracking-got-you-down): Timestamps: - Struggling with Call Tracking? - I'm Adam Arkfeld - Why we created this guide - The answer is CallRail - How it's broken up Transcript: Do
- [How to Calculate Your PPC ROI](https://www.paracore.com/blog/calculate-ppc-roi/): Pay-per-click (PPC) advertising is a crucial component of digital marketing strategies. To effectively measure the success of PPC campaigns, it is
- [How to Diagnose a Google Ads Campaign Not Hitting Budget](https://www.paracore.com/blog/diagnose-campaign-not-hitting-budget/): Sometimes, you have a hard time hitting your Google Ads budget. No matter what you do, you can’t seem to reach your spend level! &nbsp; But you don’t want How do you diagnose an under-spending Google Ads campaign?
- [5 Ways to Social Proof Your PPC Campaign](https://www.paracore.com/blog/5-ways-social-proof-ppc-campaign/): Social proof is a driving factor in what motivates consumers. One way to get more bang for your buck with your PPC campaign is to power it with social proof.
- [Target Your Super-Specific Audience with Facebook Ads](https://www.paracore.com/blog/target-super-specific-audience-facebook-ads/): With over 1 billion Facebook users, you have an insanely deep pool of customer prospects right at your fingertips. To illustrate just how specific you can
- [After the Click: 6 Tactics to Optimize Your Landing Page](https://www.paracore.com/blog/after-the-click-6-tactics-to-optimize-your-landing-page/): A successful PPC campaign doesn’t end with the ad. A great ad needs an equally great landing page with clear, consistent messaging.
- [5 Factors Affecting the Cost of your Facebook Ads](https://www.paracore.com/blog/5-factors-affecting-cost-facebook-ads/): &nbsp; Every smart marketer needs to be aware of the top five factors that affect the cost of Facebook ads. Let’s review! &nbsp; Factor #1 for Facebook Ad Every smart marketer needs to be aware of the top five factors that affect the cost of Facebook ads. Let's review!
- [Do These 6 Things to Ensure Your PPC Campaign is Set Up Correctly](https://www.paracore.com/blog/6-things-ppc-campaign-set-up-correctly/): 6 things you need to do to set up your PPC campaign so it’s optimized for maximum exposure and clicks. Pre-click is everything you do to set up your ad before people see it: setting the goals, doing keyword research and specifying ad extensions with Google Adwords.
- [Facebook's Lookalike Audience](https://www.paracore.com/blog/facebooks-lookalike-audience/): With Facebook’s Lookalike Audience, you can find people who are similar to your current customers or people who have interacted with your brand. By
- [Good vs. bad Facebook audiences: Where do your customers fit?](https://www.paracore.com/blog/good-and-bad-facebook-audiences/): Beware that there are bad Facebook audiences to target with Facebook ads. Learn what Facebook audiences are just plain bad to target with Facebook ads.
- [Overview of CallRail for Call Tracking](https://www.paracore.com/blog/overview-callrail-call-tracking/): Have you ever asked someone how they heard about you when they call your business? Often, they don’t know or don’t remember. Today, we’re going to talk
- [Win at PPC By Understanding The Customer Journey](https://www.paracore.com/blog/win-ppc-understanding-customer-journey/): One of the keys to a successful PPC campaign is knowing how your customers shop at each stage of the customer journey. Leveraging the customer journey can
- [When is your Business Ready for PPC?](https://www.paracore.com/blog/business-ready-ppc/): So you want to start pay-per-click advertising? Great! But, the question is: “Is your business ready for pay-per-click advertising?” Today we’re going to
- [How Remarketing with PPC Boosts Your Bottom Line](https://www.paracore.com/blog/how-remarketing-with-ppc-boosts-bottom-line/): A well-thought out PPC strategy that includes remarketing can help increase brand awareness and boost your bottom line.
- [Overview of Unbounce Landing Pages](https://www.paracore.com/blog/unbounce-landing-pages/): In many cases, conversion-optimized landing pages are a great way to increase and optimize your conversions. Unfortunately, they can be a pain to build
- [Laser-Targeting Your Ideal Audience with Facebook Ads](https://www.paracore.com/blog/laser-targeting-audience-facebook-ads/): With over 1 billion users on Facebook, you might be surprised at how incredibly specific you can make your Facebook target audience. But how do you know who to target?
- [Why You Should Invest in Facebook Ads](https://www.paracore.com/blog/why-you-should-invest-facebook-ads/): Facebook ads are a prime way to build brand awareness and place your offerings in front of both highly-specific and broad target audiences.
- [Remarketing Audiences You Can Brilliantly Target with PPC](https://www.paracore.com/blog/remarketing-audiences-target-ppc/): One size does not fit all in PPC remarketing, so speaking the language of your different audience types is key to entice them to convert.
- [Facebook Ads Will be Your Powerhouse Lead Generator For 2017](https://www.paracore.com/blog/facebook-ads-lead-generator-2017/): With creative options for audience targeting and new ad formats, Facebook ads will drive more leads to your business in 2017 than ever before.
- [Facebook Business Manager](https://www.paracore.com/blog/facebook-business-manager/): Learn how to keep your personal Facebook account private while sharing access to Ad Campaigns and Pages with other people and businesses. Timestamps: What
- [Conquering B2C marketing with Facebook video ads](https://www.paracore.com/blog/conquer-b2c-marketing-with-facebook-video-ads/): Facebook video ads make it easy for any business to captivate lots of eyeballs with a little budget. Learn how to conquer B2C marketing with video.
- [Facebook ad delivery frequency: What’s the right amount?](https://www.paracore.com/blog/facebook-ads-frequency-metric/): The right Facebook PPC delivery frequency strikes a balance between “not enough,” “too much,” & “just right.” Learn how to find your campaign’s sweet spot.
- [4 signs your business isn’t ready for pay-per-click advertising](https://www.paracore.com/blog/is-your-business-ready-for-pay-per-click-advertising/): Before you consider investing in pay-per-click advertising, make sure you address these four critical factors first.
- [Using Messenger with Facebook Ads](https://www.paracore.com/blog/using-messenger-facebook-ads/): Facebook is offering a new, quite different option to engage your customers and start a relationship. Today, we’re talking about the Facebook Messenger
- [How to create a PPC reporting roadmap to guarantee peak performance](https://www.paracore.com/blog/creating-a-roadmap-with-ppc-reporting/): Data is the lifeblood of any PPC campaign. Learn how PPC reporting can help you analyze the data, see what’s working and what’s not, and measure ROI.
- [Demographic Targeting in AdWords Search Ads](https://www.paracore.com/blog/demographic-targeting-adwords-seach-ads/): Are you trying to reach a specific age or gender group with your promotions? AdWords now allows you to target specific demographics with your search ads.
- [Call recording: The best-kept secret improving your PPC strategy](https://www.paracore.com/blog/call-recording-to-improve-ppc-strategy/): Consumers make more than 70 billion calls to businesses. Learn to harness the power of call recording to improve your PPC strategy and convert more leads.
- [Stop whining about paid media and pay-to-play advertising](https://www.paracore.com/blog/pay-to-play/): Before you complain about Google marketing and Facebook ads, hear me out. Here’s why I never complain about paid media, and why you shouldn’t either.
- [Beyond  the honeymoon stage: When you can expect to see PPC campaign results](https://www.paracore.com/blog/how-long-to-see-ppc-campaign-results/): PPC campaign success is a marathon, not a sprint. It takes time and money to see the results you want. Learn how long you can expect to wait.
- [Geographic Income Targeting in AdWords](https://www.paracore.com/blog/video-geographic-income-targeting-adwords/): Let's talk about how you can target high-income customers on the AdWords marketing platform, using Geographic Income Targeting.
- [Can you hear me now? How call tracking and text message marketing play into your PPC strategy](https://www.paracore.com/blog/text-message-marketing-ppc-strategy/): Are you letting valuable leads fall through the cracks? Here’s how to use call tracking and text message marketing as part of your PPC strategy.
- [Seeing through the trees: What’s the real goal of your paid media?](https://www.paracore.com/blog/real-goal-of-ppc-strategy/): A PPC strategy without clear goals wastes budget and time, and leads to lackluster results. Learn how to define your goals and build effective campaigns.
- [How is Facebook Targeting You?](https://www.paracore.com/blog/video-facebook-targeting/): Watch this video to find out why Facebook is targeting you with particular ads and how you can change those settings if you don't like what you're seeing.
- [What to do when your PPC campaign isn’t performing](https://www.paracore.com/blog/adwords-management-tips-to-improve-ppc-performance/): Not seeing the results you want from your PPC campaign? Learn when it’s time to be concerned and how to approach your AdWords management team for help.
- [Let us be your guide: Tips for being a good PPC client](https://www.paracore.com/blog/client-tips-from-a-ppc-consultant/): Are you a good client or your PPC consultant’s problem child? Learn how to be a good client and get the best results from your PPC strategy.
- [PPC case study: Driving more high-quality leads with the right call-to-action](https://www.paracore.com/blog/ppc-case-study-call-to-action/): Sometimes, small changes to a PPC campaign make a huge impact. Check out this PPC case study on how one minor edit transformed a law firm’s entire campaign.
- [Social Media Demographics: Who’s Actually Using Each Platform](https://www.paracore.com/blog/social-media-demographics-whos-actually-using-platform/): What types of people are actually on each social media platform? It might not be who you think. Get the most recent social media demographics.
- [Facebook Lead Forms, How They Work and Common Pitfalls to Avoid](https://www.paracore.com/blog/facebook-lead-forms/): Today we're going to talk about Facebook Lead Forms, how they work and the best way for you to utilize them in order to generate leads at a lower cost.
- [The Four Facebook Targeting Methods You Must Know](https://www.paracore.com/blog/video-the-four-facebook-targeting-methods-you-must-know/): Today we'll talk about Facebook Audience targeting, touch on some of the advanced features and give you a little bit of insight into how Facebook works.
- [PPC case study: How we reduced cost-per-lead by 40%](https://www.paracore.com/blog/ppc-case-study-reduced-cost-per-lead-40/): Optimizing PPC campaigns for niche industries can be quite the challenge. Here’s how ParaCore helped an inspector reduce costs while bringing in quality leads.
- [Introduction to Gmail Sponsored Promotions](https://www.paracore.com/blog/video-introduction-to-gmail-sponsored-promotions-and-gmail-ads/): Gmail Sponsored Promotions allow you to advertise your product right within the Gmail interface based on the content in the customer’s email account.
- [Google is reading your emails for advertising](https://www.paracore.com/blog/intro-to-gmail-sponsored-promotions/): Lesser-known tools like Gmail Ads often produce better results than other go-to PPC platforms. Use Gmail Sponsored Promotions to get in front of customers.
- [Talking to computers: How voice search is changing digital marketing](https://www.paracore.com/blog/talking-to-computers-voice-search/): 20% of all searches are done with voice search, and that number is growing. Here’s what it means for your business.
- [LinkedIn Ads: Zero or hero?](https://www.paracore.com/blog/are-linkedin-ads-worth-the-hype/): Many marketing experts recommend that B2B companies should use LinkedIn ads. We think that’s bad advice. Here’s why.
- [Video killed the radio star: The power of YouTube Ads](https://www.paracore.com/blog/advantages-of-youtube-advertising/): Getting started with video ads doesn’t have to be hard. Take advantage of YouTube advertising with these handy tips.
- [The James Bond of AdWords: How to spy on your competitors’ campaigns](https://www.paracore.com/blog/spy-on-adwords-competitors/): Did you know you can see your AdWords competitors’ entire PPC campaigns? Here’s how to be like James Bond and spy on your PPC competitors.
- [Facebook’s Ad Formats that Put AdWords to Shame](https://www.paracore.com/blog/5-facebook-ad-types/): Are your Facebook campaigns falling short? Here are five Facebook ad types that could revolutionize your PPC efforts.
- [You Can’t Overlook These 5 Landing Page Best Practices](https://www.paracore.com/blog/5-landing-page-mistakes/): The landing page is a key part of your ad campaign. Are you making one of these landing page mistakes?
- [Businesses are stalking you on Facebook](https://www.paracore.com/blog/remarketing-on-facebook/): Are your pay-per-click efforts falling flat? Learn how remarketing on Facebook can bring in more leads, while driving down costs.
- [Are phone calls a key part of winning new business? You need to use call-only ads](https://www.paracore.com/blog/adwords-call-only-ads/): You can increase your monthly leads by using AdWords Call-Only Campaigns. Here’s how to get set up.
- [A Step-by-step Guide to Calculate a Minimum AdWords Budget](https://www.paracore.com/blog/how-much-does-adwords-cost/): The cost of Google AdWords varies for each business and industry. Learn how to calculate the minimum you’ll need to invest in a PPC campaign.
- [AdWords competition: What you need to know about branded terms](https://www.paracore.com/blog/using-trademarked-terms-adwords-ads/): Want to use a trademarked or branded term in your AdWords ads? Learn how to use trademarked terms and protect your brand from AdWords competition.
- [5 ways to reduce your AdWords spend every month](https://www.paracore.com/blog/5-ways-to-reduce-adwords-spend/): Are your ad campaigns too expensive? Learn how to reduce your AdWords spend and bring in more qualified leads with these optimizations.
- [Are Google ads right for your business?](https://www.paracore.com/blog/best-businesses-for-google-adwords/): Starting out with any new marketing channel can feel like a big leap. Will it get the results you want? Or will it fail to live up to your expectations?
- [5 myths about AdWords paid marketing](https://www.paracore.com/blog/5-myths-adwords-paid-marketing/): With great power comes great misconceptions. Google AdWords is a useful platform for attracting traffic and leads, but many businesses are hesitant to
- [The difference between direct response and branded PPC campaigns](https://www.paracore.com/blog/direct-response-vs-branded-ppc-campaigns/): Pay-per-click ads are either direct response or branded. Which method are you using? Find out when to use one over the other in your PPC campaigns.
- [First on Google? You're probably wasting money.](https://www.paracore.com/blog/first-google-youre-probably-wasting-money/): Ranking first on Google is the goal of SEO, but not PPC. Find out how ranking lower in the search results can actually increase your ROI.
- [How to Protect Your AdWords Account](https://www.paracore.com/blog/protect-adwords-account/): Changing PPC agencies should be a piece of cake, right? Not always. Follow our best practices for changing PPC agencies or establishing a new relationship.
- [6 Things Your PPC Team Should be Doing Every Month](https://www.paracore.com/blog/monthly-ppc-adwords-agency/): A PPC team worth its salt should be carrying out several tasks each month to optimize your campaigns and pave the way for success.Here are six things your PPC team should be doing every month!
- [SEO vs. PPC: The True Cost of SEO](https://www.paracore.com/blog/seo-vs-ppc/): While tons of websites will praise SEO as a source of “free traffic,” that’s just not the case. &nbsp; When you’re considering SEO vs. PPC, you have to While tons of websites will praise SEO as a source of “free traffic,” that’s just not the case. SEO isn’t free. When you’re considering SEO vs. PPC, you have to take a closer look at your goals to determine which tactic is right for your business.
- [8 Things to Look for in a Google AdWords Management Team](https://www.paracore.com/blog/questions-for-google-adwords-management-team/): It’s easy to find an AdWords team. But it’s hard to find the right one! &nbsp; So we’ve put together this guide of the top 8 qualities to keep an eye out It’s easy to find an AdWords team. But it’s hard to find the right one!So we’ve put together this guide of the top 8 qualities to keep an eye out for, and the questions to ask to ensure you’re in capable hands.
- [Should You Advertise with Google AdWords or Facebook Ads?](https://www.paracore.com/blog/google-adwords-vs-facebook-ads/): Here are the 7 questions you need to ask yourself when trying to decide between investing in Google AdWords and Facebook Ads?
- [Are Your AdWords Reports Sucking the Life out of You?](https://www.paracore.com/blog/adwords-reporting/): Do you hate your AdWords marketing reports? Find out how to turn soul sucking charts into revenue generating insights!
- [AdWords Ads Dominate Results for Plumbers, Electricians and other Home Service Professionals](https://www.paracore.com/blog/adwords-plumbers-electricians-home-service-professionals/): Are you an electrician, plumber, or home service professional looking to advertise on AdWords? This is a must-read to ensure you stand out from the crowd.
- [Are You Making the Most Costly AdWords Mistake?](https://www.paracore.com/blog/adwords-keyword-match-types/): It's easy to set up an AdWords campaign, but it's also easy to waste a lot of money. Are you making this incredibly costly mistake?
- [How to Track Phone Calls from Your AdWords Marketing](https://www.paracore.com/blog/phone-call-tracking-in-adwords-ppc-campaigns/): Call tracking is a powerful feature of the AdWords platform and can be set up in a variety of ways. Learn how to set up and organize AdWords call tracking.
- [7 Reasons You Should Consider a Branded AdWords PPC Campaign](https://www.paracore.com/blog/branded-adwords-campaign/): A branded keyword campaign is a simple, economical and effective way to promote your brand. Here are 7 reasons you should consider one for your company.
- [How to Prevent Your Website from Being Held Hostage](https://www.paracore.com/blog/prevent-website-held-hostage/): You're likely reading this article because you're about to embark on building a website or you're having a problem with your current webmaster. My goal is
- [Stop Decorating and Start Designing](https://www.paracore.com/blog/boss-tried-shortcut-design-process/): Don't shortcut the design process by providing content only after a design is complete. My boss tried and it didn't end well.
- [Do You Need to Redevelop Your Website?](https://www.paracore.com/blog/do-you-need-to-redesign-your-site/): You've spent a lot of time and money to build your website. It's looking good but you're just not jiving with your development team anymore. Maybe they've
- [Tracking Website Activity with Google Analytics Events](https://www.paracore.com/blog/tracking-website-activity-with-google-analytics-events/): Have you ever looked at your website and thought, "I wonder how many people submitted the contact form?" Or maybe you've needed to know how many people
- [How to Build a Successful Web Project](https://www.paracore.com/blog/benefits-of-a-website-scope-document/): There’s a natural anxiety that comes with building a website. &nbsp; The problem is you can ask the same question to ten developers and get ten completely There’s a natural anxiety that comes with building a website. It’s for this very reason we rely so heavily upon website scope documents for successful web projects.

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## Case Studies

- [690% Increase in Revenue](https://www.paracore.com/case-study/690-increase-in-revenue/): What challenges was Picmonic looking to solve? Entering their peak season of the year, Picmonic wanted to find ways to increase their ad spend so long as
- [99% Increase in Lead Volume](https://www.paracore.com/case-study/99-increase-in-lead-volume/): What challenges was Oswalt Law Group looking to solve? Oswalt Law Group wanted to be gin growing a specific practice area within their firm, primarily
- [How a Broad Keyword Campaign Lowered Cost Per Lead 75%](https://www.paracore.com/case-study/how-a-broad-keyword-campaign-lowered-cost-per-lead-75/): What challenges was Red Rock Windows and Doors looking to solve? Red Rock Windows and Doors relies heavily on its most profitable lead, multi-window
- [How a Patient Evaluation Quiz Decreased Search Costs by Almost 50%](https://www.paracore.com/case-study/how-a-patient-evaluation-quiz-decreased-search-costs-by-almost-50/): What challenges was GT Medical Technologies looking to solve? GT Medical Technologies was struggling with a high Cost per Lead on their search campaigns
- [An "After Hours" Quiz That Cut Cost Per Lead by More Than Half!](https://www.paracore.com/case-study/an-after-hours-quiz-that-cut-cost-per-lead-by-more-than-half/): What challenges was Eldercare Home Health looking to solve? Eldercare only runs campaigns within business hours, meaning anyone searching for their
- [130% Increase in Lead Volume](https://www.paracore.com/case-study/130-increase-in-lead-volume/): What challenges were Western Outdoor looking to solve? Prior to working with ParaCore, Western Outdoor Design &amp; Build needed to increase their sourced
- [35% Increase in Conversion Rate](https://www.paracore.com/case-study/35-increase-in-conversion-rate/): What challenges were Red Mountain looking to solve? Prior to working with ParaCore, Red Mountain needed to identify their return from ppc, through more
- [Increased Lead Volume by 72%](https://www.paracore.com/case-study/increased-lead-volume-by-72/): What challenges were Emerge looking to solve? Prior to working with ParaCore, Emerge had been running paid ads that were producing a low volume of leads
- [An Average 4.5:1 ROAS](https://www.paracore.com/case-study/an-average-45-1-roas/): What challenges were Sallie Tomato looking to solve? Prior to working with ParaCore, Sallie Tomato had never leveraged SEM to grow their business and
- [Decrease Cost Per Lead by 60%](https://www.paracore.com/case-study/60-decrease-in-cost-per-lead/): What challenges were Black Pearl Mail looking to solve? Prior to working with ParaCore, Black Pearl Mail needed to identify how to make PPC and SEM
- [The Inspection Company](https://www.paracore.com/case-study/the-inspection-company/): Would you spend over $10,000 per month in marketing without knowing what you’re getting? We didn’t think so. Surprisingly, in pay-per-click advertising,

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## Media (PR)


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# Detailed Content


## Pages

### PPC Management Phoenix

> Get more customers with pay per click (PPC) search ads. ParaCore, a Phoenix PPC management agency fueled by data-driven results.

- Published: 2019-10-23
- Modified: 2024-11-01
- URL: https://www.paracore.com/ppc-management/phoenix-az/

Data-Driven PPC Company in Phoenix AZ How do you promote the products or services you offer? Pay Per Click (PPC) is a guaranteed strategy that can help your business grow exponentially. Our company specializes in Google AdWords and other social marketing platforms to create marketing leads at an affordable cost. It is not easy for growing companies to market their products or services, especially if they are trying to penetrate the market for the first time. However, with help from a data-driven and reputable Phoenix PPC agency, you can achieve your set objectives. For us to measure your marketing Return on Investment (ROI), we always measure metrics in every step. Our experts then use statistical data to determine the best marketing approach to get the best results. Is your business new to PPC and or experienced poor results with another agency? ParaCore's nerd herd architects power-packed PPC campaigns to deliver the results, transparency, and accountability you're craving. Want to crush the competition? Get a free PPC competitor analysis to see how much they’re spending on ads, keywords they’re targeting, and more. Schedule a time to chat A Google Partner Besides being named the best Phoenix PPC management company, we are a Certified Google Ads partner. Therefore, we are a reputable PPC management firm with a team of experienced professionals in Google AdWords. To ensure we offer the best PPC management services in Arizona, our professionals are thoroughly screened, certified and trained to offer the best marketing services. We don’t just...

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### Privacy Policy

> 1. Terms By accessing the website at http://paracore.com, you are agreeing to be bound by these terms of service, all applicable laws and regulations, and

- Published: 2016-09-07
- Modified: 2020-01-30
- URL: https://www.paracore.com/privacy-policy/

1. Terms By accessing the website at http://paracore. com, you are agreeing to be bound by these terms of service, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law. 2. Use License Permission is granted to temporarily download one copy of the materials (information or software) on ParaCore's website for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not: modify or copy the materials; use the materials for any commercial purpose, or for any public display (commercial or non-commercial); attempt to decompile or reverse engineer any software contained on ParaCore's website; remove any copyright or other proprietary notations from the materials; or transfer the materials to another person or "mirror" the materials on any other server. This license shall automatically terminate if you violate any of these restrictions and may be terminated by ParaCore at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format. 3. Disclaimer The materials on ParaCore's website are provided on an 'as is' basis. ParaCore makes no warranties, expressed or implied, and hereby disclaims and negates all...

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## Posts

### Top 10 Landing Page Design Examples That Convert

> If you’re ready to optimize your company’s landing page, here are the key areas to focus on, and some effective landing page examples that are designed to pull in potential leads!

- Published: 2022-12-12
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/top-10-landing-page-design-examples-that-convert/
- Categories: Landing Pages

Landing pages are web pages designed specifically to convert visitors into leads and sales. Regarding sales funnels, landing pages can sometimes be overlooked because they don’t seem to offer much value. In fact, landing pages are incredibly effective tools for converting traffic into leads and sales; they are also an ideal platform for testing different messages and offers. If you’re ready to optimize your company’s landing page, here are the key areas to focus on, and some effective landing page examples that are designed to pull in potential leads What makes an amazing landing page? A strong, contextual hero image: The ‘hero shot’ is the main image on your landing page. Since it’s the first thing that visitors see, it’s important that it’s compelling! Even better is showing your product and service in use, to demonstrate how it works and the impact it could have on the interested user. A compelling offer. Is what you’re offering worth it? Get more insights into this common question in our blog Landing Page Underperforming? Check Your Offer. Clear call to action (CTA): CTAs with clickable buttons are used to direct users to perform specific actions, so your landing page’s CTA should compel visitors to complete your primary metric, whether that is submitting their email address, willing out a signup form, or clicking on navigation links. There’s no such thing as a CTA that is ‘too obvious’ or ‘too clear;’ people actively look for direction! Strong descriptive headline: Landing pages need to feature an...

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### The Ultimate Guide on Creating a Facebook Ads Strategy in 2023

> Let’s review how to create a winning Facebook ads strategy in 2023, along with some optimization tips to maximize your advertising efforts!

- Published: 2022-11-21
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/facebook-ads-strategy-2023/
- Categories: Facebook Ads

With over 2 billion monthly active users, Facebook is the largest social media network in the world, and Facebook Ads are the most effective way to reach all those potential customers. Let’s review how to create a winning Facebook ads strategy in 2023, along with some optimization tips to maximize your advertising efforts! How to Build a Facebook Ad Campaign 1) Choose a Facebook ad campaign type. There are two ways to choose a Facebook ad campaign type that fits your business: 1) Use the Facebook Ads Manager to create a custom audience based on your target market 2) Create a lookalike audience using Facebook’s Custom Audiences feature. The first option allows you to select specific criteria for your audience network such as gender, age, location, interests, etc. This approach is great when you want to reach a certain demographic. However, it may be difficult to find the right audience size since Facebook has limited data about your potential customers. On the other hand, Custom Audience lets you upload a list of email addresses from your database. Using this method, you can use any criteria you like to match up your customer base. 2) Create ads based on relevant keywords. The two ways to create Facebook ads based on keywords are: 1) Search for the keyword using Google AdWords. 2) Use the Facebook Ads Manager tool to create ad campaigns. The first method requires you to know how search engines work, which means you need to know what words people...

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### Facebook Ads Best Practices In 2023

> Review our tips and best practices to ensure your Facebook ads are optimized for success in 2023.

- Published: 2022-11-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/facebook-ads-best-practices-in-2023/
- Categories: Facebook Ads

The average American spends over 2 hours per day on social media platforms, which means advertisers have access to a vast pool of potential customers. Facebook advertising is becoming more and more important for businesses looking to reach their target audience. But what should you focus on to get the best ROI (return on investment)? Here are some tips and best practices to ensure your Facebook ads are optimized for success in 2023. Tip: Prioritize video content. Video has become one of the most effective ways to engage users on Facebook. According to Facebook’s research, 60 percent of consumers prefer watching videos to reading text, and they tend to share videos more often than other types of content. Video views also help drive conversions better than any other form of content, which makes sense since Facebook’s algorithm favors videos over images and makes them much easier to share and watch. Best Practices for Video Ads: Shorter videos work better, so keep it under two minutes. Include text overlays or closed captioning. Include links in the description box so people can click to learn more about the product. Make sure the video is optimized for mobile users (vertical videos). Tip: Reduce keywords. Using too many keywords in your Facebook ads leads to several problems. If you don't target your ad effectively, then you'll waste money on irrelevant traffic, and therefore spend more to reach your core audience who are interested in what you're offering. Too many keywords also cause competition among...

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### How To Create an Effective Landing Page for Facebook Ads

> Let’s dive into some frequent questions about creating high-converting landing pages, along with some best practices!

- Published: 2022-10-27
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/landing-pages-for-facebook-ads/
- Categories: Facebook Ads, Landing Pages, Unbounce

Facebook ads are great for driving traffic, but is all that traffic going to the right place? To maximize your ads’ impact, consider sending your traffic to a landing page, which is a separate website from your main company one that’s designed specifically to convert visitors into leads. Curious to learn more? Let’s dive into some frequent questions about creating high-converting landing pages, along with some best practices! First, Which Facebook Ads Should Push Traffic to a Landing Page? In general, dedicated landing pages are used to capture potential leads who may become customers at some point. So, consider your goal with your Facebook ads when debating whether to create a landing page. Are you looking to build an email list, and therefore asking for an email address? Are you looking for visitors to opt-in to a free consultation, or a free downloadable guide? A landing page is optimal in all these cases! On What Platform Do You Build Landing Pages? You’re ready to create landing pages for your product, service, or company, but what landing page builder should you use to build them, WordPress or Unbounce? While Wordpress is often the default selection for landing pages. That said, Unbounce has become a quick favorite in the industry. Learn more about which publishing platform might work best for you in WordPress vs Unbounce: What’s Best for Landing Pages? Now that you've chosen your platform, creating a good landing page requires some careful planning. Here are some best practices to ensure...

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### How To Optimize Facebook Ads for The Highest ROI

> Here are three tips and some best practices to optimize your Facebook ads for maximum ROI!

- Published: 2022-10-20
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/how-to-optimize-facebook-ads-for-the-highest-roi/
- Categories: Facebook Ads

How do you get the highest return on investment from your Facebook ad spend? If you want to maximize your ROI (return on investment), you need to optimize your campaigns to reach all your potential customers. This means not only understanding what a good return on ad spend (ROAS) is, but also implementing Facebook marketing best practices and the smartest strategies to deploy for your campaigns to succeed. Here are three tips and some best practices to optimize your Facebook ads for maximum ROI! Tip #1: Build a Marketing Funnel, Not Just an Ad It’s not just about creating a Facebook ad; a funnel is a visual representation of the steps it takes to convert an active user from one stage of interest into another, and the ad is just the first step! A conversion funnel starts with an ad that includes a lead magnet (like a free ebook) which captures attention and gets a user interested enough to click through. They should then arrive at a landing page where you offer something valuable to people who choose to sign-up for your email list or fill out a form for a free trial. The next funnel stage is the conversion page, where they enter their email address and opt-in to receive emails from you. This is followed by some sort of auto-responder sequence to nurture leads into customers. The goal of any marketing campaign should be to move people through the sales funnel efficiently, so be sure to take the...

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### 15 Landing Page Copywriting Tips to Boost Your Rates and Results

> Landing pages play a vital role in converting traffic into leads and sales. Here are 15 copywriting tips to help you create a high-converting landing page!

- Published: 2022-10-07
- Modified: 2025-06-02
- URL: https://www.paracore.com/blog/15-landing-page-copywriting-tips/
- Categories: Landing Pages

Landing pages play a vital role in converting traffic into sales. If you're just starting out with this process, we've got a great article about How to Build a Landing Page That Converts that you should check out! That said, effective landing page copy is a huge component of your overall success. So if you've got no idea where to start, here are 15 copywriting tips! Before the tips, it’s important to understand that great copywriting is the backbone of any high-converting landing page. The words you choose aren’t just fillers—they’re the bridge between your visitor’s curiosity and their decision to take action. At the heart of every successful landing page is clear, compelling messaging that speaks directly to your audience’s needs, answers their questions, and removes any hesitation they might have. That’s why experts like those behind piercereiten. com emphasize the power of concise headlines, persuasive calls-to-action, and storytelling that resonates on a personal level. When done right, copywriting not only grabs attention but also builds trust, highlights benefits over features, and guides visitors smoothly through your offer. So, before you dive into creating your landing page, take a moment to focus on crafting words that truly connect — because in the end, it’s the copy that transforms casual visitors into loyal customers. 1) Write for the target customer, not yourself. What does this mean? There’s a difference between what your customer wants to know and what you think they should read about you. Don’t get hung up talking...

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### Facebook Ads for Small Businesses: The Most Bang For Your Buck

> Calling all small businesses: here are some tips to help you maximize your Facebook ad spend and reach those potential customers!

- Published: 2022-09-29
- Modified: 2025-03-05
- URL: https://www.paracore.com/blog/facebook-ads-for-small-businesses/
- Categories: Facebook Ads

Facebook ads are among the best forms of internet marketing out there. But just like anything else, there are tips and tricks to ensure you're getting the maximum return on investment, especially if you’re a small business owner! Here are some tips to help you maximize your Facebook ad spend and reach those potential customers. Start by Setting Marketing Goals Don’t keep things open-ended – what do you want to accomplish? Do you want to sell something? Promote a contest? Drive traffic to your website? Before starting any kind of advertising campaign, you'll need to plan out exactly what you want to achieve by its end. Create an Advertising Budget – and Stick to It! Before you spend money on a Facebook Ads campaign, set a marketing budget based on your goals and your available funds. Does it make sense to set a daily budget, or a total budget to spend over a period of time? In addition, there's no need to spend hundreds of dollars a month; a well-designed Facebook ad campaign can deliver impactful results for as little as $5 a day. Be Ready to Narrow Down Your Audience But wait a minute - everyone wants to buy something, right? So why would you not want to reach a larger audience? Unfortunately, that advertising strategy is not necessarily true, and it becomes even more questionable on busy social media platforms where attention is scarce. In a recent industry overview on a gute Seite zu Schweizer Casinos, experts stressed...

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### Facebook Ads vs Boosted Posts: Which Is Better For You?

> When you're marketing your brand on Facebook, what advertising options are best for your brand’s goals? If you’re unfamiliar with the fine details of Facebook ads vs boosted posts - what's the difference? Let’s break down both!

- Published: 2022-09-28
- Modified: 2025-01-14
- URL: https://www.paracore.com/blog/facebook-ads-vs-boosted-posts/
- Categories: Facebook Ads

When you're marketing your brand on Facebook, what advertising options are best for your brand’s goals? If you’re unfamiliar with the fine details of social media marketing, it can be tough to understand the difference between Facebook ads and boosted posts, the two primary forms of advertising on the platform. Understanding the differences between boosted posts and ads created through an ad account is crucial, as a well-structured ad account offers greater control, precision, and long-term effectiveness in advertising campaigns. Both are effective ways to reach potential customers, but which should you choose? Let’s break down both! Understanding Facebook Page Options When it comes to promoting your brand on Facebook, you have a couple of key options: boosted posts and Facebook ads. Each serves a unique purpose and can be leveraged to meet different marketing goals. Understanding these options is crucial for making the most of your Facebook page and ensuring your advertising dollars are well spent. What is a Boosted Post? A boosted post is a feature on Facebook that allows you to promote your existing posts to a wider audience. By allocating advertising dollars to a post, you can significantly increase its reach and engagement. Boosted posts are often used to give popular posts a small leg up, ensuring they get seen by more people. They are a simple and effective way to increase the visibility of a post and can be created with just a few clicks. This makes boosting posts an attractive option for those looking...

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### What Is The Difference Between PPC and SEM?

> Whether you’re looking into pay-per-click advertising (PPC) or search engine marketing (SEM), let’s dig into both so you can make the right decision!

- Published: 2022-09-22
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/ppc-vs-sem/
- Categories: PPC, Strategy
- Tags: PPC

PPC vs. SEM: what’s the best choice for your company’s budget? Whether you’re looking into pay-per-click advertising (PPC) or search engine marketing (SEM), both forms of marketing offer similar benefits, but also differ in significant ways. Let’s dig into both approaches so you can make the right decision! First, what is PPC? Pay-per-click (PPC) marketing is one of the oldest forms of internet marketing. The basic idea behind PPC is to bid for keywords related to your business, product, service, etc. , which results in your ads appearing when potential customers search for those terms. Advertisers typically pay each time someone clicks on their ad. And what is SEM? Search engine marketing (SEM) is a type of digital marketing that promotes websites by increasing visibility in SERPs (search engine result pages) via paid advertising. SEM includes both paid search ads on Google, Bing, and other search engines, and unpaid listings like sponsored links. PPC Pros and Cons Run campaigns without spending a fortune. Pay-per-click (PPC) advertising allows you to target specific keywords related to your business. As long as you have enough budget, you can easily find relevant traffic to your site. Just set a daily budget of how much you are willing to spend on your PPC campaigns, and tour ads will run until you've received enough clicks to hit your daily budget. That said, the more robust the PPC budget, the better odds your PPC ad will be placed in a premium spot that's likely to be clicked...

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### How To Build An Effective PPC Landing Page

> In this article, we'll cover some of the best practices for creating an effective landing page experience for your next campaign!

- Published: 2022-09-14
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/ppc-landing-page/
- Categories: Uncategorized

Dedicated landing pages are an essential part of any PPC campaign and sales funnel. When they are done well, they collect information about your customers' interests, needs, and preferences, track how many people clicked on each link, what keywords they used when searching for information about your product or service, and whether those clicks turned visitors into customers. That said, a high-converting landing page requires planning and effort. In this article, we'll cover some of the best practices for creating an effective landing page experience for your next campaign! Use Keywords and Phrases That Are Relevant to Your Product Or Service Keywords are words and phrases that describe the content of your landing page. When you use keywords in your text, search engines like Google or Bing have an easier time finding your website. To ensure your landing page is found. by a potential customer, include relevant keywords throughout your text. Keywords aren't just for SEO purposes; they also play a key role in determining how well your landing page performs. That’s why keyword research is so critical when creating a landing page. Use a tool like Google AdWords' Keyword Planner to find out what terms are popular for your industry. Include Calls to Action Calls to action are the words or images that prompt users to click on something. These can be buttons, links, text boxes, or anything else that encourages landing page visitors to complete the desired action. Your landing page should contain several calls to action that...

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### The Facebook-Ad Checklist to Review Before Launching Any Campaign

> Here’s a handy marketing checklist to review before you launch your next Facebook campaign!

- Published: 2022-09-01
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/the-facebook-ad-checklist-to-review-before-launching-any-campaign/
- Categories: Facebook Ads
- Tags: Facebook Ads

Facebook ads are a great resource to target new customers and drive sales. But before starting any advertising campaign on this popular social network platform, it pays to check whether you've got the basics covered to maximize your campaign budget and prevent delays. Here’s a handy marketing checklist to review before you launch your next Facebook campaign! Have you chosen the right campaign objective? What is your marketing objective with your Facebook ad? The best way to choose the right campaign objective is to ask yourself what kind of message you want to send out to your target market. Do you want to sell something? Or do you just want to inform them about your business? If you want to sell something, then you should use one of the "Promote" objectives. On the other hand, if you want to inform your customers about your business, then you should use the "Engage" objectives. Check out our blog post on Objectives for more guidance! Does your ad conflict with Facebook’s rules? Facebook is very strict about ad rules. If you don’t follow them, your campaign might get banned! Some of their special ad categories include ads that offer credit cards, loans, or insurance, highlight job opportunities or professional certification programs, or advertise real estate listings. Ads also cannot contain any political speech, nudity, hate speech, or other inappropriate content. Have you installed and tested your Facebook pixel? A Facebook pixel is a small snippet of tracking code that allows marketers to learn...

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### Are Facebook Ads Worth it? Pros and Cons of Facebook Ads

> Let’s weigh the pros and cons to determine if Facebook Ads are worth adding to your marketing strategy!

- Published: 2022-08-30
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/are-facebook-ads-worth-it-pros-and-cons-of-facebook-ads/
- Categories: Facebook Ads
- Tags: Facebook Ads

Facebook has become a powerful advertising platform for businesses. But do Facebook Ads always deliver a positive return on investment (ROI)? First, here are some quick stats about Facebook: 51% of total advertising spend was used on digital ads (which includes Facebook, among other social networks). Facebook's market share for digital advertising is close to 20%, making it one, if not the single largest option for advertising, behind only Google. The average conversion rate for Facebook ads (or CVR) is 9-10%, higher than Google Ads. According to Statista, 41% of surveyed marketers claimed that Facebook gave them the best return-on-ad-spent (ROAS), putting it at the top of the most popular social media sites for marketing. Like any social media platform, Facebook has its advantages and disadvantages. Let’s weigh the pros and cons to determine if Facebook Ads are worth adding to your marketing strategy! Pros: Target both a wide customer base and specific groups of users (and show up to active users again! ) Facebook ads are great for targeting specific groups of users based on age, gender, interests, location, and more. By targeting based on these factors and sending retargeting ads to custom audiences that show interest, FaceBook Ads offer the opportunity to reach the customers you want in an organized strategy. Added bonus: the Facebook lookalike audiences option lets you mirror your existing list to reach even more people, including advertising to people who have made purchases from your competitors! Flexibility and customizability The customizability of Facebook advertising...

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### A Business Guide to Google Ads Auto-Tagging: Tracking Made Easy!

> Auto-tagging in Google Ads is a powerful tool for boosting conversions. Here's how to get started!

- Published: 2022-08-18
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/google-ads-auto-tagging/
- Categories: Google Ads
- Tags: Adwords, Google Ads, Google AdWords

Whether a physical shop or an eCommerce business, Google Ads has become the go-to online advertising platform for all kinds of businesses. Here's a link to an in-depth article about best practices to increase return on ad spend (ROAS) in Google Ads. But if you want to get the most out of your advertising campaigns, then one of the most important practices to adopt is auto-tagging. What is Google Ads auto-tagging, and how does it work? Google Ads Auto-Tagging is an automated system that automatically tags keywords in your ad copy so you can target specific audiences based on their search terms. Auto-tagging allows advertisers to create multiple campaigns targeting similar audiences without having to manually add each keyword or audience group, boosting valuable customer activity! It’s a particularly useful tool when you want to target specific audiences within your ads but don’t know exactly what terms they’re searching for. For example, let’s say you sell shoes. You may want to advertise your shoe store on Google Search. But you also want to reach shoppers looking for “shoes for women” or “men’s dress shoes. ” With Google Ads Auto-Tag, you can set up campaign names featuring keyword groups to create a tracking parameter. Then, when users enter certain phrases into the search bar, your ad appears next to relevant results. Auto-tagging helps advertisers save time and effort by allowing them to create campaigns without having to manually add tags to each ad. This allows advertisers to reach people who have...

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### The Conversion-Boosting Amazon PPC Strategy You Need in 2022

> Check our conversion-boosting advertising strategies to get the best bang for your buck on Amazon!

- Published: 2022-08-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/the-conversion-boosting-amazon-ppc-strategy-you-need-in-2022/
- Categories: Uncategorized

Is your product new or struggling to get to the top of Amazon’s search engine results page? An Amazon PPC strategy can take you there. Amazon pay-per-click (PPC) ads allow vendors, sellers, authors, and even merchandisers to help buy extra visibility on their products on Amazon’s site. This not only boosts visibility and increases sales, but also contributes to a better rank organically. That said, while Amazon PPC is a powerful tool for driving traffic to your site, it can also be a huge drain on your budget. Here are some conversion-boosting advertising strategies to ensure you’re getting the best bang for your buck when running ads on Amazon! First, how does Amazon PPC work? Amazon PPC works like any other search engine. When someone searches for something using Google, they enter keywords into the search bar. These keywords are then matched against all the websites that use AdWords. If one website has been optimized well, it will show up at the top of the results page. This means that when someone clicks on the link, they will be directed to that site. The advertiser pays only when someone clicks through to their website. Amazon PPC allows advertisers to bid for keywords related to their product or service, which helps them appear higher up in search results. When an Amazon customer performs a search for a product, the sellers with the highest bids on relevant keywords win the auction. Then their product ads get listed in their chosen placement. Advertisers...

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### eCommerce Automation- Leveraging it to Reclaim Your Time

> Automation has become the go-to solution for the modern eCommerce business. Let’s break down how to apply it to your business!

- Published: 2022-08-05
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/ecommerce-automation-leveraging-it-to-reclaim-your-time/
- Categories: Uncategorized

Do you spend hours every week manually updating your online business inventory? Or way too much time chasing down orders and customer service issues? The rise of mobile shopping means consumers expect retailers to offer them seamless checkout experiences and fast customer service. That’s why automation has become the go-to solution for the modern eCommerce business. Let’s break down how eCommerce automation removes the manual tasks so you can focus on growing your business! First, what, exactly, is eCommerce automation? E-Commerce Automation is the process of automating repetitive tasks such as order fulfillment, customer service, inventory management, shipping, etc. They are designed to address repetitive tasks and reduce human error in areas such as fulfilling customer orders, shipping items, and processing payments. Other examples include automating email campaigns, managing inventory, optimizing product pages, and improving customer service. What are some tasks that an eCommerce automation tool can do? Create multiple product listings at once Add images to products Easily create different SKUs (stock keeping units) Set up automatic shipping based on weight Track inventory levels automatically Manage orders and shipments Receive email notifications when items are shipped Save money by reducing manual labor costs Increase customer experience by providing accurate information Where can I apply automation to my business? To begin using e-commerce automation, you first need to decide what type of automation you want to implement. Once you've decided on the type of automation you want, you can move forward. Here are just a few options to research and...

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### Paid Media Advertising: The Ultimate Guide For 2022

> New to advertising through social media and search engines? Here’s your ultimate guide!

- Published: 2022-07-30
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/paid-media-advertising-the-ultimate-guide-for-2022/
- Categories: Uncategorized

Whether text, a graphic banner, or a video, paid advertising is one of the most effective ways to reach your target audience. But where do you start if you’re brand new to the concept of advertising through social media and search engines? Here’s your ultimate guide to adding paid media advertising to your digital marketing strategy! Components of Paid Media Advertising What do media ads look like? There are three types of paid ads, each focused on getting the coveted user to click: Search engine marketing, such as ads on Google or Bing search results. Your paid ads appear at the very top, which boosts your visibility above all your competitors. Social media ads. These ads are clickable content that show up in a news feed, story, or app, and are excellent for audience targeting. Display advertising outside of social media: This includes banner ads, video ads, interactive ads on websites, and other content. What is pay-per-click (PPC)? Pay Per Click (PPC) is a form of internet advertising where advertisers pay for each person who clicks on their ad. Advertisers bid on keywords related to their business, product, service, etc. , and then display ads when someone searches those terms. The advertiser pays only when a visitor clicks on their ad. PPC is one of the most effective ways to reach your target market and generate traffic to your website. What is a conversion rate? A conversion rate is the percentage of visitors who become customers after visiting your website....

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### Calculating, Measuring and Minimizing Cost Per Acquisition

> Looking for a top cost per acquisition formula for calculating, measuring, and minimizing cost per acquisition? This guide has all you need!

- Published: 2022-07-25
- Modified: 2022-07-25
- URL: https://www.paracore.com/blog/cost-per-acquisition-formula/
- Categories: Uncategorized

How much does it cost to acquire new customers? And which cost per acquisition formula should you use? In the PPC world, an “acquisition” happens when a user who clicked on your ad makes a purchase or engages in working with you. Cost-per-acquisition (CPA) takes cost-per-lead one step further and calculates how much you need to spend to acquire a single customer. What is the CPA formula? To calculate the cost of acquisition, the basic formula is to simply divide the total cost (whether media spend in total or specific channel/campaign to acquire customers) by the number of new customers acquired from the same channel/campaign. Include all marketing costs associated with acquiring new customers, including sales costs, operational costs, customer service costs, creative costs, and any other indirect costs incurred to acquire new users. What’s a real-world example of CPA? Imagine you run a Facebook advertising campaign for your online store that sells handmade crafts. Your total marketing budget for the campaign was $1000. When the campaign ended, you determine that it's brought you 50 sales. Your cost of customer acquisition is $20, which may or may not be cost per acquisition pricing that's acceptable to you. Now, let’s look at a home improvement business example. Let’s say that out of the 77 leads you attracted, 10 decided to purchase from you. Your investment was $12,000, so your cost per acquisition is $1,200. Again, depending on your business, that number could be a smart investment or an unprofitable one! What...

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### Google Ads Best Practices to Maximize ROAS

> Are you looking to improve your Google Ads competency? Here we give Google Ads best practices and answer common questions.

- Published: 2022-07-19
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/google-ads-best-practices/
- Categories: Uncategorized

Google Ads (Google Adwords) is an incredibly effective way to promote your business, but only if best practices are applied. If you’re ready to maximize Return on Ad Spent (ROAS) on your next search campaign, read on! First, here’s some answers to common questions we receive about Google Ads: Should I bid on broad match keywords or exact match keywords? If you want to rank for long-tail keywords, then yes, include that in your bidding strategy! However, if you are bidding on broad keywords that are too broad, however, you may be wasting money. The best way to find out which keywords are worth bidding on is to use Google Keyword Planner. Should I bid more on keywords that have low competition? Again, if you want to rank for long-tail keywords, then focus on relevant keywords with low competition. However, if your keyword strategy includes short-tail keywords, then you want to focus on bidding on those high competitive keywords. Should I use negative keywords? Absolutely! Negative keywords help to avoid irrelevant clicks and search volume by not appearing in search results. If you want to show up for certain search terms, then you should include them in your title and description meta tags. Should I bid more or less than my competitors? If you’re determined to win bids, then you can always bid higher than your competitors. However, if you bid too high, you may lose money. Find the right balance between winning bids and making profit to work out...

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### PC Audit Handbook: How to Analyze Your PPC Campaigns

> Pay-per-click (PPC) advertising is so much more than a simple click. Successful campaigns are the result of meticulous research, skillful preparation, and Pay-per-click (PPC) advertising is so much more than a simple click. That’s why scheduling a regular audit of your PPC campaigns should be on every company’s checklist!

- Published: 2022-07-07
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/pc-audit-handbook-how-to-analyze-your-ppc-campaigns/
- Categories: PPC
- Tags: pay per click, PPC, PPC Campaign

Pay-per-click (PPC) advertising is so much more than a simple click. Successful campaigns are the result of meticulous research, skillful preparation, and constant adjustments. That’s why scheduling a regular audit of your PPC campaigns should be on every company’s checklist! What exactly is a PPC audit? A PPC audit is an analysis of how well your current efforts are working. This involves analyzing how well your site ranks, relevant keywords, identifying any issues with your PPC campaign, and making changes to improve performance. How often should a PPC audit be completed? Frequent audits should be taking place year-round: at least once per month is necessary to ensure that campaigns are running at their highest level of success. What’s the difference between strong and weak PPC performance? At its core, bad PPC performance occurs when advertisers spend too much money for every click they receive. Strong PPC performance means high conversion rates from paid search ads. Here’s an example from Google Ads: the goal should be to achieve at least a 1% click-through rate for each ad group, meaning out of 100 clicks, 1 person would click on your ad. Strong PPC performance also means that you achieve high conversion rates for keywords that are relevant to your business. What is a PPC audit checklist? Start with an initial review of the campaign settings and content. Are there any issues such as keyword overlap or negative keywords? How many impressions or views does each keyword get? Check out the landing pages...

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### PPC Outsourcing The Right Way: Benefits & Best Practices

> PPC outsourcing can secure the traffic and customers you need to be successful. Learn how to do it right in our newest blog!

- Published: 2022-06-30
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/ppc-outsourcing-the-right-way-benefits-best-practices/
- Categories: Uncategorized
- Tags: pay per click, PPC

Pay-per-click (PPC) in digital marketing is when advertisers pay a fee each time one of their ads is clicked. Using Google Ads (also known as Google Adwords) and other platforms, PPC is a cost-effective method that lets you ‘buy’ direct visits to your website, instead of relying on organic discovery through searches. Some business owners are just starting out with PPC as a new tool in their marketing kit. Other clients have done their own PPC campaigns for years, but with growth, are running low on time. In both situations, here’s why looking at PPC management options is a smart move to secure the qualified traffic and prospective customers you need. The Benefits of Outsourcing PPC More Cost-Effective The price tag for using a PPC agency might sound daunting, but it’s more cost-effective than you might realize. True, management agencies require management fees, but it’s nowhere near the expenses of hiring a full-time PPC expert or house team. Outsourcing PPC is also a better use of time management, avoiding in-house setup and training. Access to PPC Optimization Software Outsourcing your PPC campaign also means that you don’t have to pay for the software that is essential for campaign optimization. Here’s a look at some of the tools that ParaCore subscribes to and works with every day to optimize every campaign to the fullest: https://www. paracore. com/blog/the-best-ppc-tools-of-2022 Dedicated Expertise Right Away PPC is difficult. There are so many options with PPC, and it can be overwhelming to keep everything—campaign types, negative...

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### The Best PPC Tools of 2022, As Told by PPC Experts

> Successful pay-per-click (PPC) advertising campaigns are more than just clever ads. Ad placement, target keyword research, bidding strategies, and so much Successful pay-per-click (PPC) advertising campaigns are more than just clever ads. Here are the best PPC tools of 2022!

- Published: 2022-06-23
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/the-best-ppc-tools-of-2022/
- Categories: PPC
- Tags: pay per click, PPC, Tools

Successful pay-per-click (PPC) advertising campaigns are more than just clever ads. Ad placement, target keyword research, bidding strategies, and so much more are needed to fully optimize any PPC strategy. Luckily, there are several PPC management tools available to help you increase sales while reducing costs! Types of PPC Tools PPC tools can help with every aspect of your campaign: Campaign management: Automate ongoing bid management and account optimization. Keyword and competitor research: Identify the keywords that will drive high-converting traffic. Ad creation: Experiment with copy, visuals, video, and more to determine the most clickable option. Landing page creation: To create the highest possible conversion rate when a user clicks through for more information. Campaign reporting: Track ROI and determine quickly what's working and what's not across multiple channels. The Best PPC Tools of 2022 So, what do we use at ParaCore? Here are some of our top choices! Google Ads (or Google Adwords) Google Ads is one of the biggest PPC advertising platforms out there. With Google Ads, advertisers bid on search keywords that will trigger their sponsored ads. Google then selects which ads to display, and their position based on quality score, how much the advertiser is willing to pay per click, the conversion rate, and other factors. Google Analytics This reporting tool is essential to understanding the traffic that’s coming to your website and pinpointing your target audience. Google Analytics offers a complete picture of your site’s performance metrics, collecting a wide range of data about your...

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### How to Choose the Right PPC Agency

> Here’s what to look for in every PPC agency, and warning signs!

- Published: 2022-06-15
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/how-to-choose-the-right-ppc-agency/
- Categories: Uncategorized
- Tags: Digital Marketing, PPC

Digital marketing is constantly evolving, especially in the pay-per-click (PPC) world. It’s a smart move to look into hiring PPC industry experts so you can implement the most modern digital marketing strategies in Google Ads and other advertising platforms. But how do business owners choose the right PPC agency to partner with, when everyone claims to be the best? Here’s what to look for in every PPC management agency you consider, and warning signs that you should take an agency out of consideration! Red Flags in PPC Agencies Big Promises, Vague Details Does the agency make big promises of money and customers with their search campaigns, but they don’t explain how they’ll make it happen? Do they brush off any attempts for clarity on their PPC strategy, and insist that they know what they’re doing and not to worry? No matter how their level of expertise, an agency should always spend a significant amount of time explaining their process to their clients, and be happy to do so on request. Sparse Case Studies When you’re considering a PPC management agency, be sure to look through their case studies, which should be available on their website or on request. See if they provide project specifics and quantifiable results. Find the former clients online and see how they are doing (or if they even exist! ) If you look through an agency’s website and it’s hard to find a client list, ask yourself why. Negative Reviews, or None at All The occasional...

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### What is a Good ROAS for Facebook Ads?

> What is a Good ROAS for Facebook Ads? &nbsp; While creativity tends to get the most credit when it comes to successful advertising campaigns, data is the Find out how to calculate Facebook ad ROAS, why it's so important to your bottom line, and how to increase it!

- Published: 2022-06-09
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/what-is-a-good-roas-for-facebook-ads/
- Categories: Facebook Ads
- Tags: Facebook Ads, Facebook Campaign Optimization, Facebook Campaigns

What is a Good ROAS for Facebook Ads? While creativity tends to get the most credit when it comes to successful advertising campaigns, data is the secret to measuring their effectiveness. When you run ads on Facebook, one of the most important metrics to measure and monitor is ROAS. In this article, find out how to calculate Facebook ad ROAS, why that marketing metric is so important to your business’s bottom line, and ways you can increase it! First, what does ROAS stand for? ROAS stands for Revenue/Return over Ad Spend. This advertising metric measures how much revenue an advertiser generates per dollar spent on marketing channels, answering the essential question: “If I invest $X in this particular marketing campaign, how much $X will I get back? ” Why is ROAS important? When advertising efforts aren't working, the company needs to know as soon as possible to adjust details, reduce the budget, or scrap it completely. Brands that take the time to track ROAS make better business decisions when it comes to future advertising costs and marketing efforts. How do you calculate Facebook ROAS? Measuring Facebook ad ROAS comes from data derived from your Facebook pixel, which tells you exactly how your ads are performing, your click-through rate, and how many purchases you’ve made in the Facebook Ads Manager. Facebook ROAS is simply the total revenue generated from your Facebook ads divided by your total ad spend. For instance, let’s say you’ve spent $5,000 and reaped $25,000 in new sales....

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### How to Write FaceBook Ad Copy That Sells

> If you’re a business owner looking to boost your advertising impact, here are some writing tips for your next Facebook ad campaign!

- Published: 2022-06-02
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/how-to-write-facebook-ad-copy-that-sells/
- Categories: Facebook Ads
- Tags: Facebook Ads, Facebook Campaigns

It’s not just about an arresting image when it comes to a successful Facebook ad. Equally as important is the right custom content to capture the attention of scrolling users, so they easily move to the next step in the marketing funnel. If you’re a business owner looking to boost your advertising impact on the world’s most used social media platform, here are some writing tips for your next Facebook ad campaign! Know Your Customer Base Take time to analyze your custom audience before you start writing (and if you don’t have Google Analytics installed on your website, do so to discover your most active users! ). Where are your clients located? What is their age range, or job title? A successful advertising strategy comes from understanding exactly who your target audience is. Your writing can look very different when you’re trying to engage a teenager instead of a retiree! Less is More It’s tempting to cram as much copy as possible into your Facebook ad, but that’s a surefire way to hurt ad performance. People have short attention spans, and character limits are shorter than you might think; for example, headlines are approximately 25 characters in length, descriptions are around 30 characters, and the actual ad copy is 125 characters. Facebook will cut off anything longer than those limits, which means your ad won't be seen in its entirety, and that's a bad look for your business. Focus on the "Why Choose This? ” The average person wants to...

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### Beginner's Guide to UTM Tags & Tracking 

> When you’re sending traffic back and forth from website to website, whether it’s banner ads, social media traffic, PPC ads, paid placements, or traffic When you’re sending traffic back and forth from website to website, whether it’s banner ads, social media traffic, PPC ads, paid placements, or traffic between different platforms, UTM tags are essential for understanding where your traffic is coming from. Here’s the start-to-finish on how to start UTM Tags!

- Published: 2022-01-20
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/beginners-guide-to-utm-tags-tracking/
- Categories: PPC
- Tags: Audience Targeting, Google Ads, pay per click, PPC
- Formats: Video

When you’re sending traffic back and forth from website to website, whether it’s banner ads, social media traffic, PPC ads, paid placements, or traffic between different platforms, UTM tags are essential for understanding where your traffic is coming from. Here’s the start-to-finish on how to use UTM Tags! What does a URL with UTM tags look like? When would I use UTM tags? Let’s break down what they look like! Do the tags have to be in a particular order? ParaCore Example: Tracking from Social Media ParaCore Example: Tracking from PPC Ad Where can I actually build a UTM Tag into my URL? ParaCore Example: Video Banners What do I do with the tags coming into Google Analytics? ParaCore Example: Multiple Channels With a Referral Partner Are there other options besides UTM tags? What does a URL with UTM tags look like? Here’s an example from the ParaCore Academy. https://academy. paracore. com? utm_source=paracore&utm_medium=referrals... When you look here in the URL, it doesn't just say academy. paracore. com, which is our subdomain for our learning platform Sometimes a long URL is hard to read, so here’s it is, broken down into pieces: Destination: https://academy. paracore. com utm_source: paracore utm_medium: referrals That’s a URL with UTM tags (Urchin Tracking Module) When would I use UTM tags? Let's say I wanted to run traffic to my website, so I investigate sponsorship on a website like Trainual. I think: “If I’m paying $500, I want to gauge the effectiveness of that investment. ” If...

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### Wordpress vs Unbounce: What's Best for Landing Pages?

> You’re ready to create landing pages for your product, service, or company. What should you use to build them: Wordpress, or Unbounce?

- Published: 2022-01-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/wordpress-vs-unbounce-landing-pages/
- Categories: Landing Pages, Unbounce
- Tags: Landing pages

You’re ready to create landing pages for your product, service, or company. What will you use to build them: Wordpress, or Unbounce? 43% of the web is built on WordPress! So that’s often the default selection for landing pages, and we’ve certainly used it a ton. But, over the last 5 years at ParaCore, we’ve become big fans of Unbounce. But when it comes to your business, which is the smarter choice when you’re looking to build quality, high-converting landing pages? We've got years of experience with both platforms, so let’s break down what we’ve noted about working with each! OPTION #1: WORDPRESS Wordpress is free to download and use. This is the big one, right here. What’s better than free? Something that costs nothing is always appealing when you’re a small business owner; one less line item, right? But one thing you’ve likely learned in business is that free rarely equals easy. And that’s true in this case if you don’t have coding experience. See, that’s the trick with Wordpress; sure, it’s free, but you’ll likely need some development skills to get the page to look exactly the way you want. Basically, if you want to customize, you’ve got to code. Otherwise, you have to submit to the specific layout of the theme you’re using. And on that note: Wordpress offers thousands of themes to choose from, but the designs aren’t optimized for conversion. A successful landing page must be conversion-friendly, there’s no getting around it. It’s not just...

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### Generate Leads with Facebook Lead Ads

> Are your Facebook ads failing to generate the leads you want? Learn how Facebook Lead Ads can fix that problem.

- Published: 2021-12-16
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/generate-leads-with-facebook-lead-ads/
- Categories: PPC

Facebook Lead Ads are a smart solution for lead-based businesses. Lead ads are designed to streamline the process of collecting contact information from potential customers. Instead of sending users offsite, a pop-up form appears when the user clicks the ad’s call-to-action button. The form then auto-populates with the Facebook user’s contact information, so they can open and complete the form in just two clicks. Paracore Tip: The easier it is to submit a form, the more conversions you’ll get. Lead Ads are the perfect example of this principle. The barrier to entry is incredibly low, and there’s no second step where you might lose people. When should you use Facebook Lead Ads? Lead ads are most effective when used for their intended purpose: generating leads. In our experience, here are the three situations where they work the best: When you’re using a landing page with a form. Whether your potential customers are using a computer or mobile device, they can easily learn more about you and request more information without ever leaving Facebook. Use Lead Ads alongside your traditional landing pages and compare the performance of the two. When you’re selling a big-ticket item Getting someone to click on an ad for an expensive product or service can be a challenge. Lead Ads increase conversions by requiring less work and commitment from the user. Instead of asking for the sale right away, a user can just share their email address to receive more information. When you’re trying to grow your...

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### Cost-per-click vs. cost-per-acquisition: Are you tracking the right PPC metrics?

> There's a lot of talk about cost-per-click in PPC marketing, but what's the point? Are you looking at your cost-per-acquisition?

- Published: 2021-12-14
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/cost-per-click-vs-cost-per-acquisition/
- Categories: PPC
- Tags: cost per acquisition, cost per click, cost per lead, cost per lead formula, formulas, how ppc works, Lead Ads, Leads, new leads, pay per click, Post-Click, PPC

Which would you rather know: how many clicks your ad is getting, or how many leads your ad is generating? Most business owners would say the second. After all, leads and sales are often the reason for running a pay-per-click campaign in the first place. Why, then, are so many pay-per-click agencies reporting on empty metrics like clicks, impressions, and cost-per-click? Calculating the real impact of an ad or campaign on your bottom line is actually fairly simple if you have the raw data on hand. Here’s how. Two little metrics that make a big difference Clicks, impressions, and cost-per-click data can signal whether or not your campaigns are on the right track. But to know whether or not your campaigns are successfully producing ROI, you must know the cost-per-lead (CPL) and cost-per-acquisition (CPA). Cost-per-lead measures the average cost of getting a reader to contact you and become a lead. They might be someone who fills out a form, or who calls you from a phone number on your Google ad. Once you know your cost-per-lead, you know how much your company needs to spend to generate new business leads. Then, cost-per-acquisition takes cost-per-lead one step further and calculates how much you need to spend to acquire a customer. In the PPC world, an “acquisition” happens when a user who clicked on your ad makes a purchase or engages in working with you. Cost-per-lead formula The cost-per-lead formula looks like this: Let’s say you run a home remodeling business and...

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### Facebook Business Manager Overview

> &nbsp; FaceBook Business Manager is the best (and only!) way that you should manage your Facebook ads and pages. That’s doubly true if you’re working with FaceBook Business Manager is the best (and only!) way that you should manage your Facebook ads and pages.

- Published: 2021-12-14
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/facebook-business-manager-overview/
- Categories: Facebook Ads
- Tags: business manager, Facebook Ads, Facebook Ads Manager, Facebook Campaigns
- Formats: Video

FaceBook Business Manager is the best (and only! ) way that you should manage your Facebook ads and pages. That’s doubly true if you’re working with several clients or businesses. How do you start a Business Manager account? If you head over to business. facebook. com, this is what you’ll see. First, you hit Log In or Create Account. It will first prompt you to log in to your personal Facebook page. Then you’ll have the option to enter your name, email, and company. Before you start: your Facebook Business company account should be under a business email that won’t change. Even if you’re working with a marketing agency that is taking care of your advertising, you always want to own your company’s Business Manager account. Don’t give the marketing agency ownership! This rule is also important if someone joins your company or leaves, you can adjust access levels and not lose the core account. Now, here’s a screenshot of the Business Settings dashboard. Why isn’t your company’s FaceBook page showing up in your Business Manager? It hasn’t been connected yet, and you’ll need to do so manually. Under Accounts, and Pages, when you click the icon for Add a Page, you can type in the names of the pages you own. Remember: you can only add pages that you own. If you don’t own a page, you’ll need to request access. So, that’s adding Pages. Now, how do you add people to your Business Manager account? Under Users, click...

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### Landing Page Underperforming? <br> Check Your Offer.

> You’ve invested in a new company landing page, but conversions aren’t coming through. Why not? Here’s the first question we would ask: Is what you’re You’ve invested in a new company landing page, but conversions aren’t coming through. Why not? Here’s the first question we would ask: Is what you’re offering worth it?

- Published: 2021-11-10
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/landing-page-underperforming-check-your-offer/
- Categories: Landing Pages
- Tags: Buyer Journey, Landing pages, Leads

You’ve invested in a new company landing page, but conversions aren’t coming through. Why not? Here’s the first question we would ask: Is what you’re offering worth it? So many landing pages say “Contact us for a free consultation,” or “Complete the form to learn more,” right? These are the weakest options you can use. Why? There’s no value for the visitor. Yes, your time to contact them back is valuable, but that’s exactly the issue: these kinds of offers are all about the company, not the consumer. They don’t convert people who are on the fence about giving your company a try. A landing page is designed specifically to convince visitors to act. That’s why it’s vital to have a strong offer that convinces people to take the next step and become a potential customer. The best kind of offer is one that has the following: A high perceived value, not just monetary, but helpful or informative. Quick and easy to access, or have delivered by email Positions you as the knowledgeable, trusted expert Instead of “Click here for a free consultation,” here’s some different incentives to consider for your landing page: Free template, spreadsheet, or checklist. This is an easy offering that can have a big impact. By providing these documents for free download, you’re helping your audience gain knowledge, feel more organized and confident, and ultimately, build trust in your expertise. Free e-book or e-guide. Do you find yourself giving the same advice to clients repeatedly? Put...

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### How Quizzes Can Boost Your Landing Page Conversion Rate

> Increase your landing page conversion rate by an average of 35% with interactive elements such as quizzes or surveys!

- Published: 2021-11-05
- Modified: 2022-04-15
- URL: https://www.paracore.com/blog/how-quizzes-can-boost-your-landing-page-conversion-rate/
- Categories: Unbounce
- Tags: Behavior Targeting, Buyer Journey, Digital Marketing, Landing pages, Marketing Campaign
- Formats: Video

Ready to increase your landing page conversion rate by an average of 35%, all without touching a single ad in your campaign? Offering interactive elements such as quizzes or surveys is a great way to boost landing page optimization (LPO) in a way that truly stands apart from your competitors. We’ve all seen that Contact Us/Sign Up Now section where the viewer can input their name, phone number, and email. Example of a standard page: The client we selected for this case study had a 6. 4% conversion rate with that standard layout. That was an acceptable result, but ParaCore wanted to boost that percentage even higher. So we implemented a quiz option on the company’s page to see if it made an impact! In the accompanying video and case study, you can see an example of what a quiz funnel can look like. Instead of asking for contact information upfront, we asked questions that were specific to the topic of weight loss, such as the amount of weight that the viewer wanted to lose, and offered 2-3 options to click on. First quiz question: The quiz also contained a conditional question around the topic of exercise in the individual’s daily routine. Example of a conditional question: If they answered “high-impact” to their daily exercise level, the quiz automatically took them to an additional question that asked if they were willing to modify their routine for a short period. What followed after the conditional question: If the consumer chose one...

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### Increase ROAS with Facebook Lookalike Audiences

> What makes Facebook a powerful marketing tool is the detailed targeting options based on the data Facebook tracks on its users’ interests and behaviors.

- Published: 2021-10-05
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/increase-roas-with-facebook-lookalike-audiences/
- Categories: Facebook Ads
- Tags: Facebook, Facebook Ads

What makes Facebook a powerful marketing tool is the detailed targeting options based on the data Facebook tracks on its users’ interests and behaviors. Facebook has three audience types that you can set up for targeting: Saved, Custom, and Lookalike. Lookalike audiences are one of the most powerful targeting options on Facebook. How To Set Up Lookalike Audiences If you’re not familiar Lookalike Audiences, they use an existing audience to create a new audience of people that “look like” the original audience. For example, if people purchase products on your website, you can track those purchases using the Facebook pixel. The Facebook pixel is a snippet of code that you put on your website and it notifies Facebook that there’s activity happening or an action that took place by a user. That user information is stored in Facebook and allows that action to be attributed to your campaigns. It also lets you build lookalike audiences based on desired actions that take place on your website or landing page. For example, when building a lookalike audience, you’re essentially telling Facebook: “Show my ads to people that have similar characteristics to those that have already purchased on my website. ” And it is perfectly equipped to do exactly that. When you create a lookalike audience, you have the option to create audiences of different sizes up to a 10% lookalike. A 0 - 1% lookalike will be the most similar to your original audience, while a larger percentage will focus more on...

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### Why You Should Use Campaign Budget Optimization

> The structure of your campaigns and ad sets might not seem like an important detail, but it is. Understanding how Facebook optimizes ads is important for

- Published: 2021-09-29
- Modified: 2021-09-29
- URL: https://www.paracore.com/blog/strategies-to-fix-underperforming-facebook-campaigns-a-guide-to-budget-based-ad-set-management/
- Categories: Facebook Ads
- Tags: Facebook Ads Manager, Facebook Campaign Optimization

The structure of your campaigns and ad sets might not seem like an important detail, but it is. Understanding how Facebook optimizes ads is important for how you set your ad spend budgets as your money can end up working for or against you. Creating a campaign with the proper objective is the first step when it comes to managing your ad spend. After creating a campaign, you’ll create ad sets that essentially represent the audiences you’re targeting. Ad sets are a group of ads that share similar settings, such as how, where, when, and who the ads are targeting. Optimizing Your Ad Sets For Facebook to optimize your ad set to achieve the best performance, they say they need at least 50 conversion events over a 7 day period. That ends up being just over 7 conversions per day. If your conversion price ends up being roughly $40 per lead, that means your budget should be $280 per day for just one campaign that has one ad set. If you continue with the calculations, you will find that it comes out to be $9,000 per month for your single optimized ad set. Say you are running two ad sets. The numbers double. With two ad sets, the total is $18,000 per month and so on. That’s a lot of cash for a campaign, and most advertisers can’t spend that amount of money. However, you must know how the optimization works so you don’t create too many campaigns or too...

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### Is the Conversion or Traffic Objective Right for Your Campaign?

> When building a new Facebook campaign, which type should you choose: Awareness, Consideration, or Conversion? &nbsp; These categories represent different Learn about campaign objective options when setting up a campaign in Facebook Ads Manager and which ones will make the biggest impact!

- Published: 2021-09-29
- Modified: 2022-02-09
- URL: https://www.paracore.com/blog/is-the-conversion-or-traffic-objective-right-for-your-campaign/
- Categories: Facebook Ads
- Tags: Facebook Ads Manager, Facebook Campaign Optimization, Facebook Campaigns

When building a new Facebook campaign, which type should you choose: Awareness, Consideration, or Conversion? These categories represent different stages in the lead/customer cycle and can have a great impact on the outcome of your campaign. Each category has multiple objectives to choose from, so let’s dive deeper into those! Campaign Objective Options in Facebook Ads Manager For people unfamiliar with their options, this can be a confusing choice to make. If you are not 100% sure about the differences between objectives, how can you possibly make an informed decision on which one to select? One mistake that we see time and time again involves people/businesses trying to sell a product or service. They end up selecting the Traffic campaign because they want to get more people to visit their website and buy something. On the surface, this makes sense. We want to run ads to generate traffic so that more people will visit our website and make a purchase. So, if making a sale is our ultimate goal, the website will significantly benefit from increased traffic because this campaign will put more potential buyers on our web pages. Right? Unfortunately, that’s not how it works. When you choose the Traffic objective, this indicates to Facebook that you want to get as many people to visit your website as possible. This is an issue because this type of campaign isn’t based on whether these visitors convert or not. Instead, Facebook simply serves ads to the people who are most likely...

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### How Does Pay Per Click Work?

> With a thorough understanding of the pay-per-click process, you’ll have a greater chance of a successful campaign!

- Published: 2020-01-06
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/how-does-pay-per-click-work/
- Categories: PPC
- Tags: how ppc works, pay per click, PPC

How Does Pay-Per-Click Work? Pay-per-click is an essential business strategy. With a thorough understanding of the process, you’ll have a greater chance of a successful campaign! PPC involves: 1. Advertisers Advertisers are individuals or businesses that utilize PPC to promote their products and services. Every time an internet user clicks on your ad, you are charged by the PPC network. The amount you pay per click, which can range from less than a dollar to a hundred dollars or more, depends on your target keywords and the level of competition. The more advertisers compete for a keyword, the higher the cost of the click. On Google’s search page, there are only limited slots available for ads. This is why advertisers need to step up to secure a slot – a process known as bidding. 2. PPC Networks This is the middle man – they display your advertisements on their network. The most common PPC networks used by advertisers are Google Ads, Facebook Ads, and Bing Ads. 3. Publishers Publishers are individuals or companies who partner with the PPC networks to display ads on their website(s). Most publishers own several websites where ads are shown. Once a visitor of the website clicks on an ad, the publisher receives a percentage of the revenue. Just like the amount paid by the advertiser varies, how much the publisher receives also depends on the keyword and its average bid. When creating campaigns, advertisers are often given the chance to choose between having their ads...

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### Benefits of PPC

> PPC is a modern online advertising tool used by many business owners. There are a lot of benefits of PPC, mainly because it can bring in quick results.

- Published: 2019-12-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/benefits-of-ppc/
- Categories: PPC
- Tags: pay per click, PPC, PPC Campaign

Are you running a small business, and looking for some ways to enhance your online marketing strategy? PPC may be the right option for you. Compared to other online marketing techniques, it brings in profit more quickly, which is the main goal of most businesses. The many benefits of PPC are especially evident in small businesses with a successful campaign. Benefits of PPC If you are new to this online marketing method, here is what you need to know about PPC and why pay-per-click is effective. What is Google PPC Advertising? First things first – what is PPC? Well, PPC stands for pay-per-click. It is a tool utilized to promote a business online. The PPC model is easy to follow – the very reason it is very popular. True to its name, PPC works this way: you create an ad, run it online, and pay when an Internet user clicks on it. There are a variety of pay per click platforms out there, but the most popular among business owners is Bing Ads and Google Ads. Now, let’s move on to the top benefits of PPC advertising. What are the Benefits of PPC Advertising? Fast and Measurable Results If you are looking for an advertising method that can give you instant results, try PPC. Of course, every system has its own complexities, but to put it simply, PPC lets you set up your ads through Google Ads and publish them in the Google network to start generating traffic. Meanwhile, PPC...

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### Why Should I Invest in PPC?

> Running a small business and want to multiply your online leads and sales? Here are a few reasons why you should invest in PPC.

- Published: 2019-11-19
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/why-should-i-invest-in-ppc/
- Categories: PPC
- Tags: Business, Digital Marketing, Investment, Marketing Campaign, pay per click, PPC

Running a small business and want to multiply your online leads and sales? Maybe it is time to start investing in PPC. But what is PPC and why should I invest in PPC, you ask. For small businesses, marketing budget is valuable – the reason many business owners are edgy toward trying new marketing strategies. Well, here is good news: PPC advertising is effective and worth the investment! Why Should I Invest in PPC? There are many effective online strategies to reach your target market and PPC is one that should be highly considered. What is Google PPC advertising? Budget-wise, pay-per-click advertising is one of the best ways to generate traffic to your business website. Need more convincing? Take a look at this PPC guide detailing what PPC ads can do to your business. Reach and Engage with Your Target Audience Given how widely-used the Internet is these days, online marketing is the new ‘must’ in business. And one way to target the right audience effectively is through PPC, where you will gain access to a wide array of targeting factors, such as demographics, location, and use of keywords. This allows you to reach your target audience, which can lead to a significant yield. There are also advanced targeting and marketing techniques you can benefit from if you want to take your audience targeting strategy further and deepen your relationship with them: Display campaigns – these campaigns enable you to customize and present ads to people who visit other websites...

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### What is Google PPC Advertising?

> So, what is Google PPC advertising? If you want your commercial ads to reach your target audience faster, Google PPC Advertising is the way to go.

- Published: 2019-11-05
- Modified: 2020-01-08
- URL: https://www.paracore.com/blog/what-is-google-ppc-advertising/
- Categories: PPC
- Tags: Google Ads, Google AdWords, pay per click, PPC, PPC Campaign

If you are reading these letters for the first time, you may wonder: what is Google PPC advertising? PPC means pay-per-click, and it is a kind of advertising system offered by Google that allows you to advertise on said search engine. Simply put, PPC is a way for you to get your message out to the extensive audience of the internet that searches for the information, products, or services you can give. What is Google PPC Advertising? Utilized by many businesses and websites, Google PPC is a powerful and inexpensive way to increase brand awareness and drive qualified traffic to your website, which in turn can boost sales and other conversions. But how does it work? Let’s delve deeper into the meaning of Google PPC. Why Use PPC Do you ever wonder why some businesses pay to appear on Google when they can put their site there for free? Well, getting free traffic is not exactly straightforward. This is because of Google’s algorithms. The algorithms of Google are developed to only give organic rankings to sites with high quality, and improving your rankings (based on the keywords you use) can take effort, time, and money. While this option works, why not try a faster way to attract traffic and boost sales? How Does Pay Per Click Work Are you familiar with how PPC works? Often, it brings results quicker, and it gives you more control over how your listing should appear on Google’s search page. You’ll be able to control...

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### Build Lookalike Audiences Using Lead Ads

> Creating a lookalike audience from your Facebook lead forms is a great way to discover new people to target. &nbsp; Heard the term ‘lookalike audience’ Heard the term ‘lookalike audience’ before, but have no idea what it is or how to create one? Let’s break down how!

- Published: 2019-04-10
- Modified: 2022-02-21
- URL: https://www.paracore.com/blog/build-lookalike-audiences-using-lead-ads/
- Categories: Facebook Ads
- Tags: Audience Targeting, Facebook, Leads
- Formats: Video

Creating a lookalike audience from your Facebook lead forms is a great way to discover new people to target. Heard the term ‘lookalike audience’ before, but have no idea what it is or how to create one? Let’s break down how! First, let’s look at Audience Manager. ParaCore tip: We build in the audience manager. We do not build in the ads builder. That's a very strong best practice, and we highly recommend that you do the same! Here, we’ll create a custom audience. A custom audience allows you to pull audience data from different sources, like website traffic, customer file, Instagram, events, Facebook page, and lead forms. When I click the Lead Forms, I see my audience-building interface for my lead forms. There’s a couple of options here. First: do we want to include people who meet any of the following criteria, or who meet all the following criteria? You can add multiple forms in the same rule. In this example, we want anyone who opened this form in the last 90 days. Second: how do you want people to engage with your lead form? It could be anyone who clicked to open the form, people who opened but didn't submit, or who interacted in the form, but they didn’t hit the submit button. ParaCore tip: You can't choose All Forms. It'll give you an error when you name the audience! Third, we look at the time. The maximum time is 90 days; in this example, we’ll go with...

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### Connecting Your Lead Form to Your CRM

> Alright in today's video I'm gonna cover integrating your Facebook lead form with other CRM tools and also setting up email notifications when someone

- Published: 2019-04-10
- Modified: 2025-05-08
- URL: https://www.paracore.com/blog/connecting-your-lead-form-to-your-crm/
- Categories: Facebook Ads
- Formats: Video

Alright in today's video I'm gonna cover integrating your Facebook lead form with other CRM tools and also setting up email notifications when someone submits the form. If you don't go through this step and if you don't set up an email notification your Facebook ads will collect leads but you won't actually know it unless you're going in and checking frequently and you won't be getting the leads in real time. It basically just shows that leads have been collected and then you need to download those separately out of the Facebook Ads Manager and that's not very easy to remember and not the easiest process to go through if you're getting a lot of leads on a regular basis. So we're gonna start here which is in your Facebook page publishing tools, we've been here before. You're gonna go to your Facebook page that you're managing and then you're gonna up here to publishing tools, you're gonna click this link and then you're gonna go down to the lead ads section. And before we were working the draft forms library and these are your existing forms and I'm gonna go to Leads Setup. Now when you're in Leads Setup it says, set up a CRM so you can get your leads delivered instantly. Without a CRM you'll need to regularly download a CSV to see new leads. Bummer, that would totally suck. So essentially what they're doing is they're allowing you to search for CRM providers here and...

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### How to Find Lead Forms in Facebook

> &nbsp; When you’re in the process of creating Facebook ads, are you stumped when you’re suddenly prompted to build Facebook lead forms? Have no idea where When you’re in the process of creating Facebook ads, are you stumped when you’re suddenly prompted to build a Facebook lead form? Have no idea where to even find the lead forms, or view them, edit them, and so on?

- Published: 2019-04-10
- Modified: 2022-02-01
- URL: https://www.paracore.com/blog/how-to-find-lead-forms-in-facebook/
- Categories: Facebook Ads
- Tags: Facebook, Facebook Ads, Facebook Ads Manager, Facebook Campaign Optimization, Facebook Campaigns, Leads
- Formats: Video

When you’re in the process of creating Facebook ads, are you stumped when you’re suddenly prompted to build Facebook lead forms? Have no idea where to even find the lead forms, or view them, edit them, and so on? Let’s walk through the process! Let’s look at the ParaCore Page. This is the page view I see as an Admin. That means I can see tools and information that most consumers can’t, along with this link right here called Publishing Tools. When you click that, you’ll see all the different publishing tools. This is where you see all this information about our ads, schedule posts, upload videos, and more. You have lead ad forms right down here. Forms Library is where your published forms live. You can preview it if I click right here, so you can see the status, if it’s active, when it was created, how many leads it generated, how many of them are expired, etc. You can also set the sharing setting as either restricted or unrestricted. Here’s also where you can download your leads. Hit the download button, download new leads, or download by date range. The third section is Draft Forms Library. Here, you can click Create to make a new form. This third section here is lead setup. We’re connected through Zapier, but you can also connect a lot of different ways through CRMs. So, when someone submits the form, Facebook saves the lead information, and you can download it through an Excel...

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### CallRail: Text Messaging

> All right, all right. Hello everyone, today we're gonna be talking about text messaging in the CallRail interface. It's honestly one of my favorite

- Published: 2019-04-05
- Modified: 2019-05-22
- URL: https://www.paracore.com/blog/callrail-text-messaging/
- Categories: CallRail
- Formats: Video

All right, all right. Hello everyone, today we're gonna be talking about text messaging in the CallRail interface. It's honestly one of my favorite features because text messaging, historically, is one-to-one where you have a cell phone, then, you have another cell phone. You're texting each other one-to-one. If you have any size team of two or more, small team, big team, whatever, if you have prospects with inbound activity, leads coming in and you're texting them back, which I recommend because a lot of people prefer texting or they're at work or they're in meetings, and they do wanna talk, but it's just like they can't talk on the phone and they wanna communicate with you. If someone calls in, if you miss the call you can text them right back and say, "Hey, we saw we missed your call. Do you wanna schedule a time to talk? " Or, a lot of times what we've seen work well is when a call comes in, you give a little information. You say, "Hey, do you mind if I follow up with a text message just to give you our contact information? " And then just send them a text saying, "Hey, thanks for the call. We hope you'll consider us. Let me know if you have any questions. " And then that text lives in their phone for a little while, and they know it's there. Even if they don't respond right away, if they're interested in the future,...

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### CallRail: Integrations Overview

> Hey everybody, today we're gonna be talking about the integrations section in CallRail. And I was quite excited to see last week that CallRail decided to

- Published: 2019-04-05
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/callrail-integrations-overview/
- Categories: CallRail
- Formats: Video

Hey everybody, today we're gonna be talking about the integrations section in CallRail. And I was quite excited to see last week that CallRail decided to change their navigation away from the icons to the Activity, Reports, Tracking, Settings, right in the middle of me recording all my videos. So, if you've been watching other videos and you've seen icons and now you're seeing these words, that's the reason why. If in the future, you're seeing words when you thought you we going to be seeing icons, that's also why. So, I don't know, I guess that comes with the territory when you're filming videos about third party systems and they're changing all the time. Alright, cool, so you'll head over to the Settings there, and this is where all the integrations occur. So, integrations are connecting your CallRail account with the various third party platforms, right? So, for performance marketing or for data-driven marketers, a lot of those accounts are related to the ad platforms or analytics. So, you can see up here at the top, it has Popular, Dynamic Number Insertion is technically considered an integration. That is the script that allows you to put the dynamic number on your website. We have another video about that in a more detailed integrations video, but the Dynamic Number Insertion gets the number on your website through WordPress or otherwise. We have a Google Ads integration here which is very popular. Google Analytics, Salesforce and then Webhooks. And Webhooks allow...

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### CallRail: How to Block Spam Calls

> Hey, everybody. Today we're gonna be talking about blocking and filtering phone calls in your CallRail account. So if you are like every other business on

- Published: 2019-02-27
- Modified: 2019-05-22
- URL: https://www.paracore.com/blog/callrail-how-to-block-spam-calls/
- Categories: CallRail
- Formats: Video

Hey, everybody. Today we're gonna be talking about blocking and filtering phone calls in your CallRail account. So if you are like every other business on Earth you probably get a lot of spam calls. Super annoying. Also, like I told Buzzkill, if, like, calls are coming in, you're, like, wanting leads and then a call comes in and it's, like, Ranks India that I talked about in my last video, last video I filmed, I don't know if it's the last video you watched. But anyways, so calls are coming in and a lot of times this can seriously irritate clients as well. Like, not only is it just annoying and it just, like, messes with reporting and it bothers their call centers, I mean, it's just, like, an irritating sort of thing. So cleaning it up, CallRail has some features to clean it up and it's pretty powerful and helpful. So if you head on over to your settings section down here in the tools as blocked callers and you can add a number here and block it. So you can say, "Do you want to block it "for all companies in the account," yes or no, and then you put in the number, blah blah blah, it blocked and boom, it'll be added down here. Now, there are two options. You can either set it as challenge, which means that they're gonna prompt the caller to press one in order for the call to connect. So in...

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### CallRail: Call Tagging

> Hey, everybody, Adam Arkfeld with ParaCore, and in today's video, we're gonna be talking about call tags in CallRail. Call tags are awesome. We use them

- Published: 2019-02-20
- Modified: 2019-05-22
- URL: https://www.paracore.com/blog/callrail-call-tagging/
- Categories: CallRail
- Formats: Video

Hey, everybody, Adam Arkfeld with ParaCore, and in today's video, we're gonna be talking about call tags in CallRail. Call tags are awesome. We use them constantly. They're different than the qualified lead tagging that we, that we've talked about in a previous video, and so today we're gonna go all over tags and how we use them at ParaCore. Alright, when you're in your interface, you hover over the settings icon in the upper left. You hit that bad boy, and then, the bottom left, you're gonna see tags, and here is the interface screen. So you have the tags and all their names. You can actually color code tags, and so that allows you to see, you know, if green is booked or something, that allows you to see faster that something was booked. You have enabled. You can actually disable tags, and then, when the tag was last used. So it's nice to know last used, like, if you're not really using a tag, you haven't used it for six months or a year, you might just wanna disable the tag or remove it or kill it or something like that. So it's a really nice little feature there. And then down here you can add a tag. Now at ParaCore, we use tags really, really, really extensively. This is a core part of how we manage our PPC campaigns in the CallRail interface. So when you start a new CallRail account for a client or for...

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### CallRail: Notifications Overview

> Alright, alright, in today's video we're going to be talking about notifications. This is probably the least sexy video we're going to be running, but

- Published: 2019-02-07
- Modified: 2020-01-08
- URL: https://www.paracore.com/blog/callrail-notifications-overview/
- Categories: CallRail
- Formats: Video

Alright, alright, in today's video we're going to be talking about notifications. This is probably the least sexy video we're going to be running, but alas, notifications are quite important for the business owner, your clients, and everybody involved. Just kind of make sure that everybody knows what's going on. So while it may be the least sexy, it's probably actually one of the most important ones, so here we are. Stay tuned. Alright, here's the activity dashboard, which you've seen a number of times so far and in order to get over to the notifications for your CallRail account, you're going to hit this settings guy, right? And we have our integrations and then down here on the left, we have three options for notifications. This is call and text alerts. These are basically alerts that are on the fly that happen right when something happens. This is a summary that's going to happen at the end of the week or daily or monthly or something like that. That just shows you a snapshot of all the activity, and then form alerts. CallRail integrates with forms on your website and you can be alerted when a form is submitted. I'm going to go through all three of these. Form alerts is actually really cool. That will be the last one we look at. Alright, call and text alerts, you can set, well I think, as many alerts as you want. You can add additional notifications, but this is to...

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### CallRail: Activity Dashboard Overview

> Hey, everybody, thanks for joining me. In today's video, we are going to be going over the CallRail Activity dashboard. This is where the main activity of

- Published: 2019-02-07
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/callrail-activity-dashboard-overview/
- Categories: CallRail
- Formats: Video

Hey, everybody, thanks for joining me. In today's video, we are going to be going over the CallRail Activity dashboard. This is where the main activity of your CallRail account can be seen and analyzed and reviewed and looked at. So, what I'm gonna do is I'm gonna talk to you about just some of the various features in this area and how I navigate it and some of the tips and tricks that I've used as I'm looking at some of the call activity in campaigns that we run here at ParaCore. Alright, so, as you can see, this is like the main landing page of the CallRail account. In the upper left here, we're on this Activity section. And you see Call Log. There's typically a client dropdown right here which I've removed. And up here you have a date picker. Then you have the filter. You can create a number up here at the top. There's a little Day, Week, and then if the time frame is long enough, there's a little Year button here. This is the graph of activity. You can see in this graph that in the key here, Keyword Pool, the green one is getting the most activity. The Keyword Pool is the group of phone numbers that are on the website and that dynamically swap out. So, in this particular account, we're tracking all of the different calls. We're tracking Organic, Referrals, Paid. And so I did that so you can see...

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### CallRail: Interface Overview

> Hey, everybody. All right, in this very first video with the CallRail Call Tracking System, we're gonna go over the interface and talk about the various

- Published: 2019-01-28
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/callrail-interface-overview/
- Categories: CallRail
- Formats: Video

Hey, everybody. All right, in this very first video with the CallRail Call Tracking System, we're gonna go over the interface and talk about the various sections of the platform so that if you're considering or when you're getting into CallRail, you have a pretty good feel of how it works and the different options that are available and where to go to find certain things. So we're just gonna touch on the different areas right now, we're not gonna dig into really any details. I just wanna show you how to navigate the interface and what this might look like if you're in the system. This is the very first page when you log in, and what you see is your call activity history. This is some of our call activity for the ParaCore website. And you'll see that it just shows your different numbers and then a graph of calls, when they happened, how many calls, things like that. On the upper right-hand side here, you have the CTA to create a new phone number. This is settings for the account, My Profile, managing the account, creating a new account if we have clients, and then Sign Out. This right here is the client dropdown list. This is a date range filter, so if you wanna look at last seven days, today, blah blah blah, last 30 days. This allows you to change the date range. And this allows you to do more filtering, so if you just...

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### CallRail: Call Flow Tutorial

> Alright everybody, today we're going to be talking about call flows in CallRail. Now, call flows are a mechanism in a setting that allows you to handle

- Published: 2019-01-28
- Modified: 2019-05-22
- URL: https://www.paracore.com/blog/callrail-call-flow-tutorial/
- Categories: CallRail
- Formats: Video

Alright everybody, today we're going to be talking about call flows in CallRail. Now, call flows are a mechanism in a setting that allows you to handle incoming calls in a really sophisticated way. Basically however you want to handle them. So, when a call comes in, you historically, you typically just think like, oh, the call's going to come in. I'm going to route it to one number. It's going to go to that number like an office or something, and you're going to be good to go. With call flows you can do a bunch of stuff. You can route it to multiple people. You can send it to a voicemail. You can just do a ton of stuff. So, I'm going to go show you what the call flow setup looks like and the different options that are available. So, in order to get here when you're in your interface, go ahead and head over to numbers and down on the left-hand side here it says, call flows. And then you do create call flow. And you can duplicate an existing one, or you can use one of these fancy templates. So you have greeting to dial to voicemail where it greets the caller the, it then dials someone else, and then it goes to voicemail. Or a menu, so I'm going to do like the greeting, menu, dial. Okay? So configure the call flow. So now you can see, here's how you name the call flow....

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### Sales Automation Sequence Example

> Hey, everybody, Adam Arkfeld with ParaCore. And the second half of last year, ParaCore decided that we wanted to try and generate 200 leads. And we put a

- Published: 2019-01-28
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/sales-automation-sequence-example/
- Categories: ParaCore
- Formats: Video

Hey, everybody, Adam Arkfeld with ParaCore. And the second half of last year, ParaCore decided that we wanted to try and generate 200 leads. And we put a lot of processes in place, a lot of marketing, and we ended up generating 248 leads, which was totally awesome. It was a goal that I wasn't really quite sure we were gonna be able to hit, but generating 248 leads was just mind-blowing. That was between ParaCore and Outdoor Venture Marketing. However, that volume of leads made me realize that we don't have a strong automated sales process in place. And when you're generating a higher volume of leads, as an agency, we used to get maybe, let's say, three to five a week or something like that. Now when we're generating a higher volume, we need to put more systems and processes in place so that more things are automated, and we can actually manage and handle the volume and follow up accordingly, and let people go through some of the sales process on their own without us having to have the exact same conversation over and over. So, what I did just this morning and what we're gonna be implementing is I designed our sales automation system, which I'm gonna show you here. And it goes over how the lead comes in, how we distribute it between our various systems, and then also, how some of the automation works. So, check this out. Now, when a lead comes in,...

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### Facebook Retargeting Strategy

> Most website visitors don't convert on the first visit. Today we're talking about a Facebook retargeting strategy to nurture your visitors to a purchase.

- Published: 2019-01-27
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/facebook-retargeting-strategy/
- Categories: Facebook Ads, PPC, Strategy
- Formats: Video

Are you using the right messaging in your ads for your target audiences? If you’re showing consumers the same content whether or not they’ve heard of you before, you may be missing out on sales. We recommend using a Facebook retargeting campaign to build more traffic and generate more sales. First-Touch, Traffic Building Campaign A traffic-building campaign is taking a marketing campaign and pushing it out to an audience that doesn’t know you, your brand, or your business. We call this a “first touch ad. ” This is your introduction to the consumer and first step in your Facebook retargeting strategy. Ideally, your customer will click the ad, visit your landing page or website, and be pixeled by Google, Facebook, LinkedIn, or another marketing platform. The idea of a Facebook traffic-building campaign is to drive a ton of traffic to your website that you don’t necessarily expect to actually convert. Sometimes they do, and that’s nice, but the focus at this stage is really building an audience. Once they visit your website, they’re now in your Facebook remarketing network. Depending on the ad platform you’re using, a new customer could be in that network for up to 580 days. The first touch should be softer, talk about the benefits of your business, and try and get them interested. If they don’t know who you are and they don’t trust you, they probably aren’t going to buy from you yet. First-touch calls to action are good, such as “check out this...

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### Overview of Facebook Objectives & Ad Formats

> What's the difference between a Facebook objective and a Facebook ad format? Let's review how to choose one, and also how they cross and overlap.! What's the difference between a Facebook objective and a Facebook ad format? Let's review how to choose one, and also how they cross and overlap.!

- Published: 2019-01-14
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/overview-of-facebook-objectives-ad-formats/
- Categories: Facebook Ads
- Tags: Facebook, Facebook Ads
- Formats: Video

What's the difference between a Facebook objective and a Facebook ad format? Let's review how to choose one, and also how they cross and overlap. ! Alright, so again, we are talking about Facebook objectives, campaign objectives, and then Facebook ad formats. Now what's really important to realize is that these two things are mutually exclusive from each other. So what that means is that a campaign objective can have multiple ad formats, and those exact same ad formats can be in a different objective. But there are some times when one objective may not have a certain ad format. So if I've already lost you, that's exactly why I'm creating this video. And I'm gonna show you examples of the two and just how to navigate around them within the ads interface. Alright, this is a demo account that I have that doesn't really do anything, but I wanted to show you the objectives and the ad formats. You wanna hit create here in the objectives, here are all of the different objectives that are available to you. And you'll notice that Facebook has categorized them in three sections, so awareness, which means getting your business out there, consideration, which is the next step where people might take the first call to action, so driving traffic, or watching a video, or filling out a lead gen form, or conversion, which is really converting on a landing page, buying something, or visiting a store, okay? So when you're creating a...

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### How to Use AdWords Negative Keyword Lists

> A keyword list is the best way to manage negative keywords for Google Ad campaigns.

- Published: 2019-01-03
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/how-to-use-adwords-negative-keyword-lists/
- Categories: Google Ads
- Tags: Google Ads, Google AdWords
- Formats: Video

One of the most important parts of running an AdWords campaign is negative keywords. There are two different ways of managing them. One, add keyword negatives to ad groups or campaigns specifically. Two, create a keyword list, which you then apply to campaigns. This is a ParaCore best practice that we’ll be covering today! In this screenshot, I’m on a campaign where I can see the ad group level. If I go up to Tools, there’s a link that says negative keyword list. When I click on that you can see the negative keyword list that I have set up for this account. There’s an incredible amount of negatives related to the construction industry, so this particular account has 1,300 negatives, this one has 1,248, the global has 391. We spent months cleaning the traffic out of this account and it ended up performing quite well! There’s five different negative keyword lists here. We have a branded list, where this company had a similar name to a home inspection company, so we added that as a negative. We categorized them into equipment, and global, which went across the entire account list, applied to every single campaign, GPR, utility locating, and video inspection. These were applied to very specific types of services that we ran for this business. This business did GPR and utility locating, and they also did video inspection. So, any campaign related to GPR and utility locating, we applied this negative list. Any campaign related to video inspection;...

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### Facebook Ad Frequency 101

> Let’s talk Facebook ad frequency: what it means, how to analyze it, and the importance of date ranges when determining success!

- Published: 2019-01-03
- Modified: 2022-04-14
- URL: https://www.paracore.com/blog/facebook-ad-frequency-101/
- Categories: Facebook Ads
- Tags: Facebook Ads, Facebook Ads Manager, Facebook Campaign Optimization, Facebook Campaigns
- Formats: Video

Let’s talk Facebook ad frequency: what it means, how to analyze it, and the importance of date ranges when determining success! Here’s Facebook Ads Manager, where you can see a recent campaign running. If you scroll over, you’ll see this column Frequency. Frequency is the average number of times each person saw your ad, and it's an estimated metric, not exact. When you look here, this month, December 1st through the 13th, our frequency is 1. 84, 5. 53 on the traffic campaign, 1. 51, 3. 30, and 2. 17. What does that mean? People on average have seen the First Touch Messages ads in this campaign 1. 84 times in the last 13 days, from December 1st to the 13th. For the Retargeting Traffic ads, the frequency is 5. 53, which means that over the course of 13 days they've seen an ad five times from Outdoor Adventure Marketing. Now I’m going to start changing the time frames so that you can see how the frequencies change. First, I'm going to look at the results from the last 30 days. Before the Retargeting Traffic ad frequency is 5. 53. Now it went up to 6. 76, but that's over a longer period. What that means is that it was being distributed more evenly in the first couple of weeks, and then in the last few weeks, it's getting more heavily served. Remember: 6. 76 over 30 days makes the frequency less often because it's approximately once every five days...

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### How to Organize Your Facebook Ads Campaign

> Hey, everybody, Adam with ParaCore. In today's video, I'm gonna review the basic structure of a Facebook Ads account and how you should organize the

- Published: 2018-12-18
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/how-to-organize-your-facebook-ads-campaign/
- Categories: Facebook Ads
- Formats: Video

Hey, everybody, Adam with ParaCore. In today's video, I'm gonna review the basic structure of a Facebook Ads account and how you should organize the Campaigns, Ad Sets, and Ads so that they make the most sense for managing your campaign and hitting the objectives that you want with the different types of ads that you want, all right? So when you're in your Facebook Ads account, this is the interface that you see. I published a small change that apparently is taking an hour to publish. But basically, your Ad account is broken down into three different sections. You have this Account Overview, which doesn't provide a lot of value. It just kind of shows Reach and Amount Spent. I'm just showing like today, right here, so there's not a lot of data. You have, then, Campaigns, which is the highest level of organization. And I'll talk about what differentiates campaigns in a second. You then also have Ad Sets. And then, you have Ads. And so, each one of these goes from more generic to more specific. And it's important to know what the differentiating factors are between the different levels of your campaign. So on the Campaigns side, you really have, the primary differentiator between campaigns is the objective of that campaign. So the objective being, what is Facebook trying to do with this campaign? Is Facebook trying to optimize for brand awareness, optimize for clicks, optimize for conversions, optimize for video views, optimize for lead forms?...

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### Facebook’s Estimated Ad Recall Lift: Everything You Need to Know

> &nbsp; Today, we’re looking at Facebook's Estimated Ad Recall Lift: what it is, why it matters, and how to leverage it to your advantage. We’ll also see Today, we’re looking at Facebook's Estimated Ad Recall Lift: what it is, why it matters, and how to leverage it to your advantage. We’ll also see how it works with the Brand Awareness objective in your Facebook marketing campaigns!

- Published: 2018-12-11
- Modified: 2022-04-15
- URL: https://www.paracore.com/blog/estimated-ad-recall-lift/
- Categories: Facebook Ads
- Formats: Video

Today, we’re looking at Facebook's Estimated Ad Recall Lift: what it is, why it matters, and how to leverage it to your advantage. We’ll also see how it works with the Brand Awareness objective in your Facebook marketing campaigns. What's a campaign “objective”? A Facebook campaign objective is the purpose of your marketing campaign. There are objectives for things like traffic, conversions (sign-ups, sales, etc. ), impressions, and one for brand awareness. Each of these objectives provides different metrics and gives you different data. When you're creating your campaign, you just select brand awareness during campaign creation. Now, I know what you’re thinking: how the heck can Facebook measure brand awareness? It sounds tricky, but they’ve found a simple way to do it. But first, let's define the metric so you know exactly what it means. What is Facebook's Estimated Ad Recall Lift? Estimated ad recall lift is a metric used in Facebook's Brand Awareness campaigns. It shows how many people Facebook estimates will remember seeing your ad within a two-day window. The metric allows you to measure the overall effectiveness of your brand awareness campaign on the world’s biggest social media platform. When you stop and think, that’s pretty incredible! Unlike other more concrete campaign types, brand awareness has always been difficult to track. Marketers have had to rely on impressions historically, but Facebook's ad recall lift now measures the memorableness of an ad and brand! Okay, but why is it called a “lift”? Because that’s the core of...

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### How to Estimate your Facebook Ad Costs

> &nbsp; Working with a new client with zero history of Facebook advertising? Estimating budgets and results can be tricky when there’s no historical data

- Published: 2018-12-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/how-to-estimate-your-facebook-ad-costs/
- Categories: Facebook Ads
- Formats: Video

Working with a new client with zero history of Facebook advertising? Estimating budgets and results can be tricky when there’s no historical data to draw on. So how do you get started? First, let’s touch on building an audience. Here is the Audience Builder in Facebook and an audience that we’ve used previously at ParaCore for outdoor/adventure marketing. A question we often get: What’s a good audience size? If a client we work with is in a very specific geographic market, the audience might be 10,000 people. Or it might be 30 or 40! ParaCore tip: We work to bring our audiences down closer to 800,000 to a million, plus or minus. It’s not an exact science, of course. It all depends on the budget, but a good ballpark figure to keep in mind! Back to this 3. 4-million-person audience (yes, high for us! ). It’s been built out and saved to use in Ads Manager. where we can put in a budget. Second common question we get: what should my budget be? I like to ask: How many leads do you want to buy, and how much business can you handle? But, just to show how our estimations work, I’ll do a budget of $100 per day in Ads Manager, selecting the audience that I just built. Now, in addition to the audience, you've got estimated daily results for reach and landing page views. In this case, the reach is 3,300 to 11,000 people, and 42 to 260 landing...

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### Ultimate Facebook Lead Form Tutorial

> What's up friends, this is Adam with ParaCore. In this video we are gonna talk about Facebook lead forms, and we're gonna basically do a comprehensive

- Published: 2018-12-04
- Modified: 2025-05-13
- URL: https://www.paracore.com/blog/ultimate-facebook-lead-form-tutorial/
- Categories: Facebook Ads
- Formats: Video

What's up friends, this is Adam with ParaCore. In this video we are gonna talk about Facebook lead forms, and we're gonna basically do a comprehensive review of lead forms because they are fancy. And they're one of the best ways to generate leads at extremely low costs. They tend to be a little bit lower quality, but they're amazing because you can generate a high volume of leads without a ton of effort because you don't even need to build a landing page or anything like that. So, all right, let's get right into it. There are basically three components to building a lead form campaign. So the first one is building the actual lead form, and that's the form that people submit to fill in, the second one is building the ads, and then the third one is actually getting those leads, so someone being notified because it's not actually set up automatically, which you might originally think with Facebook, but that's not how it works. All right, so, to get you started we're gonna start with building a lead form and this is Outdoor Adventure Marketing, a brand that we run. This is the Facebook page. So if you have admin rights and you go to your Facebook page and you head over here to Publishing Tools you're gonna wanna click that and it's gonna open up your publishing tools, and in Publishing Tools you have a variety of different options, but when you scroll down here...

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### How to Run Instagram & Facebook Story Ads

> The number of Facebook and Instagram Stories users is on the rise. Learn how to run Instagram Story ads that will help grow your brand.

- Published: 2018-11-29
- Modified: 2019-05-22
- URL: https://www.paracore.com/blog/how-to-run-instagram-story-ads/
- Categories: Facebook Ads, Instagram Ads
- Formats: Video

Stories have quickly become the most popular way for people to consume content. 500 million Instagram stories are viewed each day. (Instagram) One-third of the most viewed stories on Instagram are from businesses. Facebook reported 500 million daily active users for Stories on Instagram and Messenger. Facebook stories grew 15X faster than feeds. Instagram and Facebook stories could become key to running successful PPC ads for your business, whether your ad campaign goals are awareness, consideration, lead generation or conversion. As a Facebook ad agency, we’ve been totally nerding out on story ad placements because of their low cost and unique placement opportunities. To learn how to set up and run Facebook or Instagram Story ads, follow this guide. How to Create Instagram Story Ads First, go to your Ads Manager in Facebook and select the +Create button on the campaigns tab. To get started, you’ll need to select a marketing goal--what do you want viewers to do? As an example, we used lead generation as the format and pulled our brand Outdoor Adventure Marketing’s recent story ads in the video above. Like other ads on Facebook and Instagram, you’ll set your budget, targeting, and time parameters. You’ll also select where your ad will show up under Placements. If you only want an ad to run in Stories, then you would edit placements and only check the boxes under the Stories section. Pro tip: Label your ad sets by placements (Instagram, Facebook) and audience. How to Run Instagram Story Ads...

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### How to Start Advertising on Facebook

> If you’re ready to get into Facebook advertising, what are your options? &nbsp; In this article, we’ll talk about the positives and negatives of each path If you’re ready to get into Facebook advertising, what are your options?In this article, we’ll talk about the positives and negatives of each path you can take!

- Published: 2018-11-29
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/how-to-start-advertising-on-facebook/
- Categories: Facebook Ads
- Tags: Facebook Ads, pay per click
- Formats: Video

If you’re ready to get into Facebook advertising, what are your options? In this article, we’ll talk about the positives and negatives of each path you can take! Option One: Do-It-Yourself It’s the most time-consuming, but also the most affordable, right? Plus, exploring and testing will give you a good handle on how the ad platforms work. Alternatively, I recommend signing up for a Facebook course by Jon Loomer or Rick Mulready. These courses can be a couple of hundred dollars, but taking some sort of organized, guided training, with a community where you can get answers, is the best way to start if you're running it yourself. Option Two: Look for a Freelancer Freelancers are typically the most affordable kind of outsourced solution. Generally, you can find help on the lower end of expenses, plus you’ll be working with someone who knows what they're doing. So that is a reasonable entry point into the market when you're running Facebook ads. Where do you find a freelancer? Consider a platform like Upwork, which gives you access to freelancers around the world. When you post your job, people bid on it, and you go from there! Option Three: Go Automated You might be able to work with an automated system that's industry-specific. For example, the real estate industry has ad platforms where you sign up and they distribute the ads for you based on your geographic targeting, messaging, and other factors. This means you don't really need to do all the...

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### CallRail: Form-to-Call Lead Handling

> Hey, everybody, this is Adam Arkfeld. And if you have ever gotten a lead on your website while you're traveling or while you're mobile and wanted to call

- Published: 2018-11-19
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/callrails-form-to-call-lead-handling/
- Categories: CallRail
- Formats: Video

Hey, everybody, this is Adam Arkfeld. And if you have ever gotten a lead on your website while you're traveling or while you're mobile and wanted to call that person right away but not been able to because you didn't see the lead in time, it got buried in your email, or it was just too hard to call 'em, this is the video for you. In today's video, I'm gonna show you how you can actually take a form submission on your website and turn that into an immediate call so that you can connect with your leads and prospects right away using a system called Light CallRail. And CallRail's a system that we're using, alright? So, this is a really amazing trick that we're starting to use with a lot of our lead gen clients, and basically what it does is it takes a form submission on your website and then when that form is submitted, someone's putting in their phone number, that form is submitted, CallRail captures it, and then what CallRail does is it actually calls you and asks you if you want to connect with that person. And you say yes, you click one, and then it'll connect the two of you, and it'll trigger a call immediately. So you could be driving, you could be on a four-hour drive never checking your email, and a call would come through like this. I'm going to go into it in more detail, but essentially that's the...

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### Introduction to ManyChat

> Hey, everybody, this is Adam Arkfeld, and in today's video, I'm gonna give you a very high-level overview of ManyChat. ManyChat is a Facebook Messenger

- Published: 2018-11-15
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/introduction-to-manychat/
- Categories: Facebook Ads, PPC
- Formats: Video

Hey, everybody, this is Adam Arkfeld, and in today's video, I'm gonna give you a very high-level overview of ManyChat. ManyChat is a Facebook Messenger bot builder, automation system, growth tool. Basically, everything related to Facebook Messenger and all of the interactions that happen in there, ManyChat dials into that, and it allows you to grow your subscriber list, which allows you to advertise to those people later, and do a lot of different things in the ManyChat platform. So, for the purposes of this video, I just wanted to give a very high-level overview, so people can get a little bit better feeling for what ManyChat looks like, how it works, and the different options, and just get a feel for how it works. All right, so, I'm looking at Outdoor Adventure Marketing's ManyChat dashboard. We just started rolling this out for Outdoor Adventure Marketing, so it's very early stages. You can see we have 11 subscribers, which are actually just organic people that have subscribed. And on the dashboard here, we have subscribers, unsubscribes, net, you know, new. So, nothing super major. On the left-hand side, you will see that we have a number of different options. We have audience live chat growth tools, broadcasting. I'm gonna go over all these just very quickly. Now, a lot of different options on the left. All right, so, I'm just gonna go from the top down. So, when I hit Audience, these are all the different people that are in...

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### Instagram Story Ad Storyboarding

> Hey there, this is Adam Arkfeld with ParaCore, and today I wanna talk a little bit about the way that we approach designing and building different types

- Published: 2018-11-15
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/instagram-story-ad-storyboarding/
- Categories: Instagram Ads
- Formats: Video

Hey there, this is Adam Arkfeld with ParaCore, and today I wanna talk a little bit about the way that we approach designing and building different types of ad formats because between the various platforms there are a lot of different ways that ads can be built. You can build slideshows, carousels, canvas ads, story ads, you know, Instagram, Facebook, messenger ads. There's all sorts of ads. So when we get into areas that are just a little bit different or maybe there are a lot of options and we're trying to communicate a vision with, let's say, our designer and then someone else creating other content, like in this case video content, will oftentimes storyboard a little bit of the ad so that everyone's on the same page and we can all very clearly see what we're doing. So I'm gonna show you what that looks like here right now. This storyboard is for a Instagram slash Facebook story ad. And it's not just for one ad. It's actually for a carousel. So in Instagram and Facebook you can do a Instagram carousel story ad, which means that you have actually three panels instead of just one. So a lot of times they'll see one panel but on this one we're gonna be doing three. And so on the left here you can see image. That's the first one. The second one is a video. And then the third panel is gonna be an image and then all of...

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### AdWords Demographics - Education, Children, Marriage, & Homeownership

> &nbsp; Google Adwords has a wealth of targeting options related to income and gender and age range, but they're not always easy to find. Let’s review Google Adwords has a wealth of targeting options related to income and gender and age range, but they're not always easy to find.

- Published: 2018-11-15
- Modified: 2022-04-20
- URL: https://www.paracore.com/blog/adwords-demographics-education-children-marriage-homeownership/
- Categories: Google Ads
- Tags: Google Ads, Google AdWords
- Formats: Video

Google Adwords has a wealth of targeting options related to income and gender and age range, but they're not always easy to find. Let’s review where they are and how they can be used in your next Google Adwords campaign! Here, you’ll see an interface with a lot of demographics, including Age, Gender, and Household Income, who's converting where, when, and what. If I slide over to Audiences, hit the Audiences button, and then Observation, I can see how the Audiences performed, but I’m not necessarily targeting those audiences. How can I do so? Here's the secret: just hit Who They Are, and you can see several different targeting techniques that were not visible before! Let’s break them down: Parental Status Marital Status Education Homeownership Status Now, here’s the thing with AdWords interface and audience targeting: when someone's looking for something, in a lot of respects, you can't really filter down to the type of people that are looking, right? For example, if you're talking about Parental Status, and people are searching for baby equipment, you might have different messaging for someone that has kids that are of a certain age or maybe doesn't have kids. For Homeownership Status, if you're doing some sort of insurance, you might be running different messaging. Same with Education: let's say you're talking about vacation for spring break, or other travel that relates to college students. You can say ‘I want college students, and I want to exclude everybody else. ’ If you were...

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### Case Study: Return on Ad Spend Optimization

> Hey, everybody, this is Adam Arkfeld with ParaCore, and in today's video, I'm gonna go over the return on ad spend bidding optimization in the AdWords

- Published: 2018-11-06
- Modified: 2019-04-16
- URL: https://www.paracore.com/blog/case-study-return-on-ad-spend-optimization/
- Categories: PPC
- Formats: Video

Hey, everybody, this is Adam Arkfeld with ParaCore, and in today's video, I'm gonna go over the return on ad spend bidding optimization in the AdWords account. There a lotta different ways to optimize your bidding, you've got maximize clicks, maximize conversions, target return on ad spend, that's one we're gonna be looking at today. We did a short case study, an example of a test that we did, and so, I'm gonna show you how it worked and what the results were, a return on ad spend strategy, okay? So, here's a campaign that we're running, it's a shopping campaign. I'm just showing you three of the different campaigns in this shopping campaign, and I'm comparing August 1st through 20th to September 1st through 20th. And as you can see, here we have, on August 1st through 20th, we had 11,000 clicks, and that decreased, actually, to 7,000. So, the number of clicks went down 36%. What that also means is that the ad spend went down $471. So, the ad spend went down 29%, 'kay? So, we only spend somewhere between, maybe around $3,000 a month in this campaign. This is gonna be a little bit less, actually. But it went from 1600 to 1157. Alright, so, we saw a couple different things from, here's the August conversion value, so we have $2900. The All Other Products category actually went down to 1400, so we lost 51% of conversion value, so that's not great. 290 to 1239, so...

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### Google Ads Promotion Extension

> Hey everybody, Adam Arkfeld with ParaCore. And today we're gonna do a little bit of a holiday themed video related to promotion extensions. As you can see

- Published: 2018-11-06
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/google-ads-promotion-extension/
- Categories: Google Ads
- Formats: Video

Hey everybody, Adam Arkfeld with ParaCore. And today we're gonna do a little bit of a holiday themed video related to promotion extensions. As you can see on my screen, it is October 30th, and we're coming up on the Thanksgiving and Christmas shopping seasons. So, one way to take advantage of those shopping seasons is to be using a holiday promotion extension if you are running AdWords campaigns. So in this video I'm gonna go over how to find them, what they look like, and how you can best utilize them for your online shopping or for your holiday season. Alright? So, as you can see in the interface here, we've got our standard AdWords new interface deal. Might not be new when you're watching this. But when you head over to ads and extensions, and you can either go to a campaign or you can go to an ad group our your entire account, whatever. And when you hit this little plus button here, you're gonna see all of your extensions. So you've got sitelinks, callouts, all these you're probably used to; and at the very bottom we have promotion extensions, alright? So, when you hit the promotion extension, here is the interface that's given to you in order to design your promotion. So we're gonna add this to the account. And then you get to select an occasion. So, you know, they pulled some of the major holidays in here so that you can say, we're gonna...

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### &#x1f381;&#x1f384; Holiday Ad Spend Strategy

> Hey everybody, this is Adam Arkfeld with ParaCore. Today is October 30th, and I wanna talk to you about bidding and budget strategies over the holiday

- Published: 2018-11-06
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/holiday-ad-spend-strategy/
- Categories: Facebook Ads, Google Ads, PPC
- Formats: Video

Hey everybody, this is Adam Arkfeld with ParaCore. Today is October 30th, and I wanna talk to you about bidding and budget strategies over the holiday season because the holiday season is a lot different than the rest of the year. And if you run products that have certain categories of consumers, like men, males or females, you have Mothers' Day and Fathers' Day, then you kind of know what this is about. You know that really targeting your advertising for those days is very important. And so, today, I'm just gonna go over an example of what we did for a client in the past around the holiday season. Because the holiday season, you have Black Friday, Cyber Monday, and then you have Christmas. So you have three really strong events depending on what you're doing, if you have any sort of online sales that's really important. Okay, so this is an AdWords account that we run. And if you look at the cost graph here, it looks pretty uneventful. When you start to look a little bit closer, you can see that the strategy that we used is really specific. So the time range here is November 1st to December 31st. And you can see here that on November 1st, we're spending a hundred dollars a day. It's basically a flat line for the first 10 days or so, I guess until the 8th. And then around that time, we started to increase the budget. So the budget...

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### Is Facebook Ads or Google AdWords Right for You?

> &nbsp; What's the difference between Google Ads and Facebook ads, and which advertising platform is best for your business? &nbsp; I like to think about What's the difference between Google Ads and Facebook ads, and which advertising platform is best for your business?

- Published: 2018-11-02
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/is-facebook-ads-or-google-adwords-right-for-you/
- Categories: Facebook Ads, Google Ads
- Formats: Video

What's the difference between Google Ads and Facebook ads, and which advertising platform is best for your business? I like to think about these two platforms as a phone book and a billboard to show the intent behind the customer journey. Are they trying to find your product and service, or are they not aware of it? So, let's talk about Google Ads first. Google Ads is for active users who go to a search engine like Google in search of something very specific, a product, a service, a need that they're trying to fulfill. For example, home services are a very common business on Ads, because they work well. When you need an electrician, you might go to Google Search, type in keywords like ‘electricians in Phoenix,' and an electrician's ads pops up and you click on it. You're taken to their landing page, where you might fill out a form or directly call, and now you've been converted into a lead. That's why I liken Google Ads to a phone book; before Google, people would look up businesses by category, and there would be a bunch of listings that people paid for. You would then call them, and you would convert. Now, let's move into Facebook Ads. The intent of the average Facebook user is NOT to buy something in that specific moment in time. Do they sometimes buy things at that moment in time? Of course! It's like walking down the street and seeing a coffee shop...

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### AdWords: Is 3rd Position Better Than 1st?

> When you're running a Google Ads campaign, the default mindset is “I want to be number one” in organic search engine results. &nbsp; Let’s do a bit of When you're running a Google Ads campaign, is it better to be in first or third position in search results?

- Published: 2018-10-26
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/adwords-is-3rd-position-better-than-1st/
- Categories: Google Ads
- Tags: Google Ads, Google AdWords
- Formats: Video

When you're running a Google Ads campaign, the default mindset is “I want to be number one” in organic search engine results. Let’s do a bit of math to illustrate why that may not be the best strategy for your business. Here’s an example of a search results page. Let’s say that you have a $10 cost per click for first position, so 10 clicks equal $100 ad spend. Now, let’s say you convert 10% of those; your cost per acquisition is $100. That’s what your math might look like when you’re in the first position. Now, third position costs less than first position. So, let’s use a $5 cost per click just to illustrate a point. At $5 cost per click, you’ll get 20 clicks, which equals $100 in ad spend. If you convert at 10%, your cost per acquisition is $50 because you received two leads. So, one position equals two leads, and another equals one lead. When you were in third position, you were lower on the page, your cost per click was lower but you get twice as much traffic if the cost per click is twice as much. You get twice as much traffic, you convert at the same rate, and get twice as many leads. So, from a performance-based perspective, that’s a pretty good situation! Two ways that you can test and experiment to get to these results: 1: Manual cost per click strategy: I’m bidding $10 and these are the results that I’m...

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### Facebook Ads: Build a URL Feature

> Alright friends, Adam Arkfeld with ParaCore, and when I started this video, I was actually gonna create a video about writing your Facebook ads mobile

- Published: 2018-10-25
- Modified: 2019-04-16
- URL: https://www.paracore.com/blog/facebook-ads-build-a-url-feature/
- Categories: Facebook Ads
- Formats: Video

Alright friends, Adam Arkfeld with ParaCore, and when I started this video, I was actually gonna create a video about writing your Facebook ads mobile first and not with the desktop version. And then I was perusing through the editor, just kind of like reminding myself, what I was gonna talk about. And I ran across this little link here that says, build a URL parameter, and I was like, hm, I've never seen that. What's that guy do? And, if you worked in Facebook editor for a while, you know that your URL tracking templates are not dynamic, you have to kind of manually update each one, for every single ad, and so, coordinating that if you're doing a lot of tracking can be quite difficult and annoying. And so, I was really intrigued to see this little link here that says, build URL parameter and the good news is that it is a dynamic URL generator. So, I'm actually going to pivot away from the first video, I'm gonna do that after this one, but I wanted to show you this new feature that just popped up, or at least, that I just saw because it's super helpful in the ads platform. Also gonna hide my screen here because it's gonna cover it up when I hit this URL parameter deal. Alright, so, when I hit the link, this is what we're lookin' at. We have the website URL which is the main URL that the destination URL...

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### Should You Be Running Branded Ads?

> &nbsp; Branded ads: are they a waste of money, or the smart choice for advertising? &nbsp; Short answer: it depends. Longer answer: Here are three Branded ads: are they a waste of money, or the smart choice for advertising?

- Published: 2018-10-25
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/should-you-be-running-branded-ads/
- Categories: PPC
- Tags: Google Ads, Google AdWords
- Formats: Video

Branded ads: are they a waste of money, or the smart choice for advertising? Short answer: it depends. Longer answer: Here are three different scenarios for when you may or may not want to use branded ads. Scenario #1 Let's start with a professional services firm like ParaCore. This is our branded ad. When you type in ParaCore, you get our ad. You also get our organic listing, Google Plus listing, or MyBusiness listing, plus several videos down here. So, ParaCore pretty much owns the page. When you’re running a branded ad, it gives you much more control over the information you’re seeing. Here, you can see the title, a few different title lines, description, location, and a couple of site link extensions. I to control this content 100%. A branded ad also improves the accessibility of your business to the general consumer. When someone is on a mobile device, they can click to call, or for directions. Branded ads are, I think for us, less than a dollar a click with a couple of hundred dollars a month ad spend. It doesn’t cost that much, but it creates strong brand awareness and stronger brand recognition. People can see a much bigger ad, more information about your company, and you can control what you’re showing the consumer. Scenario #2 Now, another example, we run marketing for different schools. So, when someone is looking for a massage institute, you want Cortiva to pop up. However, since a massage school is such...

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### SEO vs SEM

> We get a lot of inquiries asking for help with SEO. &nbsp; Problem is, we don’t do SEO at ParaCore! We’re SEM experts. &nbsp; Not sure what the Not sure what the difference is between search engine optimization (SEO) and search engine marketing (SEM)?

- Published: 2018-10-19
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/seo-vs-sem/
- Categories: PPC
- Tags: Digital Marketing, Google Ads, Google AdWords
- Formats: Video

We get a lot of inquiries asking for help with SEO. Problem is, we don’t do SEO at ParaCore! We’re SEM experts. Not sure what the difference is between search engine optimization (SEO) and search engine marketing (SEM)? Let’s find out! In this screenshot, you’ll see a generic search for plumbers in Phoenix. At the top here, you can see these three local service ads that are Google guaranteed. That means that the technicians, plumbers, electricians, or whoever’s going into your home have undergone a background check by Google. They also pull in the reviews. Now we keep scrolling: These are paid advertisements. When you’re running a search in Google, paid advertisements will always be at the top of the page. That is search engine marketing! Search engine marketing is paying to be in the top position on Google. Now, if you keep scrolling down, you’re into the organic listings. This is the search engine optimization world. Here, you’re buying your way up the list with keywords. But if even you’re ranked number one on Google for plumbers in Phoenix? Your listing won’t be seen until you start scrolling down past all the SEM, even if your website is fully optimized. And getting to that number one spot just below the search field? It’s almost impossible through SEO. Keep in mind that you’re competing with Yelp, HomeAdvisor, Angie’s List, Yellow Pages, and more companies that have been around for a very long time and have very high positioning and organic...

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### What are Single Keyword Ad Groups? (SKAGs)

> Let’s talk about single keyword ad groups (SKAGs): what they are, and why they’re an amazing tool to master if you’re an AdWords manager or marketing Let’s talk about single keyword ad groups (SKAGs): what they are, and why they’re an amazing tool to master if you’re an AdWords manager or marketing professional!

- Published: 2018-10-19
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/what-are-single-keyword-ad-groups-skags/
- Categories: Google Ads
- Tags: cost per acquisition, cost per click, cost per lead, Google Ads, Google AdWords
- Formats: Video

Let’s talk about single keyword ad groups (SKAGs): what they are, and why they’re an amazing tool to master if you’re an AdWords manager or marketing professional! First, let's consider a small campaign that I ran for my in-laws, who rent baby equipment here in town. I set it up as a single keyword ad group structure, so you can see what it looks like. There’s a single type of keyword that is used in every single ad group. Now, that doesn’t mean that there’s literally just one keyword in the ad group, but it means that there’s only one type of keyword. This is a baby rental campaign, and there are several different ad groups within the campaign: booster seats, car seats, cribs, high chairs, etc. So, if you’re going somewhere and you want to rent baby equipment, you might search for these things. Believe it or not, the SKAG ‘baby rentals’ is one of the highest searched and converting keywords. Car seat rental and then stroller rentals top the list, then crib rentals, and so on. These are the most important searches, and these reach ad groups. When you click into an ad group, let’s say car seat rental, you might say: that's three keywords? But when I say' single keyword ad group,' I mean the single keyword is car seat rental. That’s the keyword. Then you have different match types associated with that: Modified Broad, Phrase, and Exact. ParaCore Tip: we typically avoid Broad in most instances...

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### Case Study: Facebook Sequence FAIL

> Hey, everybody, this is Adam Arkfeld with ParaCore, and today we're going to be talking about Facebook sequences and more specifically, when a Facebook

- Published: 2018-10-19
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/case-study-facebook-sequence-fail/
- Categories: Facebook Ads
- Formats: Video

Hey, everybody, this is Adam Arkfeld with ParaCore, and today we're going to be talking about Facebook sequences and more specifically, when a Facebook sequence goes wrong. We have been building Facebook sequences for quite some time. Some people call them funnels. We call them sequences, not to be confused with funnels, like ClickFunnels. But essentially, a Facebook sequence is a progression, or a lifecycle, or a path that you take a consumer down as they start interacting with your brand. And we will often build first touch campaigns, we're generating a lot of traffic and you're introducing the brand to somebody, and it's the first touch with your brand. And then, after that, they start seeing different ads, and they start being retargeted, and they start seeing ads if they watch 10 seconds of a video, and so on and so forth. Earlier this year, we created this sequence for a real estate client, and it worked really well. We found that when a, we were actually trying to recruit new real estate agents for a broker and we found out when we were trying to get agents to convert and learn more about a broker getting them on the first touch was really hard because they just weren't quite ready to make that move. I mean, you're basically asking them to change jobs, so, to get one ad and say, "all right, do you want to change jobs? " And then, expect them to fill a contact form...

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### CTAs for YouTube Ads

> Hey everybody. This is Adam Arkfeld with ParaCore. Today we're gonna talk about the one thing that you absolutely cannot overlook if you're running video

- Published: 2018-10-15
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/ctas-for-youtube-ads/
- Categories: PPC
- Formats: Video

Hey everybody. This is Adam Arkfeld with ParaCore. Today we're gonna talk about the one thing that you absolutely cannot overlook if you're running video ads on YouTube. And if you know anything about ParaCore, we run a lot of video advertising. We do educational videos, just like the one you're watching now. We run videos on Facebook, Instagram, YouTube, everywhere. When you're running a lot of videos, you obviously want to optimize those to get the highest engagement and also get the most amount of activity and clicks and conversions and blah blah blah 'cause you're running ads, right? So on YouTube there are a number of different places that you can run ads. You can run them as discovery ads where they show up in search results, you can do pre-roll ads, you can do a retargeting via pre-roll which is right before the video, you can do bumper ads, you can do a variety of different types of advertising on the YouTube network. However, if you don't set up your video correctly, you may not be getting the website activity and the conversion rates that you want. And the one thing that you actually cannot overlook is adding CTAs to your YouTube videos. What I'm gonna do today is I'm gonna show you two examples of videos, one that has a CTA and one that doesn't so that you can make sure that you're adding calls to action to your videos so that when people are watching...

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### Case Study: 258% Increase in Conversions

> Hey everybody, Adam with ParaCore and today I'm going to talk to you about how we got a 260% increase in conversions and a 300% increase in conversion

- Published: 2018-10-10
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/case-study-258-increase-in-conversions/
- Categories: PPC
- Formats: Video

Hey everybody, Adam with ParaCore and today I'm going to talk to you about how we got a 260% increase in conversions and a 300% increase in conversion value, within just a couple weeks when we took over a new account. So, this is a very short case study. I'm going to talk to you a little bit about the account and what we did, and how we increased the conversion rate by 260%, the conversion value by 300%, just in a matter of weeks. Now, what you're looking at is a chart for about a month long period, July 17th to August 15th and what you see here in red is the conversion value and blue is clicks. So, as you can see, right around the time that we started, that we took over the account, there were not a lot of clicks. We made some small incremental changes, which didn't really move the needle very much, and then just around here, around, what date is that, August 1st, is where the clicks and the conversions really started to pick up. So when you trend the blue line, you can see that the clicks are dramatically increasing and they're leveling out here because we're about hitting budget, which is about $133 a day. This is an online retailer so this is a shopping campaign, and then you also see the conversions spike quite dramatically and then also bump around here at their peak. It is, wait for it, I'm...

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### Geographic Exclusivity at ParaCore

> If you own a business that has any sort of local component, the idea of geographic exclusivity has probably appeared and has probably become a

- Published: 2018-09-24
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/geographic-exclusivity-at-paracore/
- Categories: ParaCore
- Formats: Video

If you own a business that has any sort of local component, the idea of geographic exclusivity has probably appeared and has probably become a conversation, especially, if you are running advertising in AdWords or Facebook. Now the question arises if you are running a business, let's say you're a school. We're just going to say a cosmetology school that really services a large part of the city. Should your AdWords provider be able to run ads for another cosmetology school in that same city that directly compete with yours? And I had this conversation a lot with prospective buyers, because if you're spending a lot of time working on a campaign and you're optimizing it you know business is all about competitive advantages and if I'm working with school A and I'm optimizing their campaign and I find a tactic that works, you know, we have videos about LinkedIn retargeting strategies or YouTube or just whatever. Find a tactic that is really working, as a business owner do I want my AdWords agency to then take that to my competitor and run the exact same type of advertising strategy and that's a very valid concern because, I mean you are spending a lot of time, energy, money, you know, you're spending an incredible amount of effort trying to optimize your marketing platform and finding a partner that is right for you. Not every PPC provider is the same and then they go and give all those secrets to your...

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### 

> How Do We Do It? Our Process When Taking Over a Google Ads Account If you have an existing Google Ads account and you’re considering a transition to If you have an existing Google Ads account and you’re considering a transition to another agency, there’s probably a lot of anxiety around that decision. That’s why we’re sharing how ParaCore approaches a Google Ads account when we are brought on board!

- Published: 2018-09-21
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/step-by-step-plan-when-taking-over-an-adwords-account/
- Categories: Google Ads
- Tags: Adwords, Google Ads
- Formats: Video

How Do We Do It? Our Process When Taking Over a Google Ads Account If you have an existing Google Ads account and you’re considering a transition to another agency, there’s probably a lot of anxiety around that decision. After all, your business probably relies on the performance of that account. But there’s some reason that you’re considering transitioning. Maybe you may think that your account isn’t being optimized, or you might be paying too much. There are a ton of different reasons that you might want to change. But it’s a big transition to your marketing. That’s why we’re sharing how ParaCore approaches a Google Ads account when we are brought on board! Quick Note: At ParaCore, we don’t go into a new client relationship declaring ‘we’re going to tear everything down and rebuilt it the right way! ’ That’s just not a practical or prudent way to approach campaigns. We take over Google Ads management instead of starting over because, for us, the most important thing is not making a big production of how we’re ‘shaking things up’ but focusing on improving the performance of your account. And now, here’s our four-step approach to Google Ads accounts: #1: We look at your conversion tracking. Conversion tracking is the foundation for all decisions to be made going forward. If your account is not tracking conversions correctly, or they’re not feeding into the account, then we have no idea what to change or what not to change because we don’t...

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### Optimizing AdWords Shopping Campaigns

> Hey everybody, this is Adam with ParaCore and today I'm gonna talk a little bit about product shopping ads because they're a little bit different type of

- Published: 2018-09-19
- Modified: 2025-03-05
- URL: https://www.paracore.com/blog/optimizing-adwords-shopping-campaigns/
- Categories: Google Ads
- Formats: Video

Hey everybody, this is Adam with ParaCore and today I'm gonna talk a little bit about product shopping ads because they're a little bit different type of ad format than you're used to typically in AdWords and they can be a little bit more difficult to optimize and improve because most people just aren't as used to them and they require a different style of managing the campaign and managing the data versus some of the things that you do in search ads where you're really messing with the text a lot and different characteristics of the ad whereas in product listings, you don't mess with those things. What I'm gonna talk about today is how you can manage your feed and categorize your feeds so that you're redirecting dollars and steering dollars to the products that are performing the best. So I'm gonna be looking at two accounts and the first one is one that we took over fairly recently and it just has one campaign. That one campaign has 133 dollar daily budget. The bid strategy we're using is Maximize Clicks. It's actually performing quite well. This one's running about a ten to one return, which is amazing. But what you can see is when I click into this campaign and I have this ad group All Products, then we see all of these products all in one ad group and it's great to be able to see how each category is performing. So here I have mirrors,...

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### Full-service or Niche Agency?

> &nbsp; What's the smarter choice: partnering with a full-service agency that offers all services in one, or working with a number of niche agencies that What's the smarter choice: partnering with a full-service agency that offers all services in one, or working with a number of niche agencies that specialize in each area needed?

- Published: 2018-09-19
- Modified: 2022-03-09
- URL: https://www.paracore.com/blog/full-service-or-niche-agency/
- Categories: ParaCore
- Tags: Buyer Journey, Digital Marketing, PPC
- Formats: Video

What's the smarter choice: partnering with a full-service agency that offers all services in one, or working with a number of niche agencies that specialize in each area needed? Both have pros and cons - let's explore them both! Full-Service Agency Pro: Everything is in one place. From a collaboration and communication perspective, it's quite a bit easier! You typically work with one account manager who runs traffic control within the agency. A lot of the work can be done in-house. They're all in the same office and working together to some degree. You're having meetings maybe once a week. Sounding good, right? Full-Service Agency Con: They can't be amazing at everything. When you get in the realm of 100 people working at the agency, the departments act as a kind of mini-agencies. Theoretically, they might perform well as a whole. But when you examine each element, you'll likely find that certain areas have better focus, expertise, and impact than others. So while your social media might be thriving, your PPC is running on autopilot. It might be easier to manage on your end, but are you getting the results you really want in the end? And is it worth it? Niche Agency Con: More complicated to manage. If you work with different agencies, you're guaranteed to have more meetings, contracts, pricing structures. Plus, it's a little trickier to keep everyone connected and working towards the common goal. Niche Agency Pro: Experts focused on your specific marketing need. At ParaCore,...

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### Pay & Pray Marketing

> The other day I was talking to a prospect and they used a term that I've never heard, but I think encapsulates what a lot of people are concerned about

- Published: 2018-09-19
- Modified: 2025-04-25
- URL: https://www.paracore.com/blog/pay-pray-marketing/
- Categories: ParaCore
- Formats: Video

The other day I was talking to a prospect and they used a term that I've never heard, but I think encapsulates what a lot of people are concerned about when they're running marketing, and the gentleman said pay and pray. And I was like, pay and pray, man I've never heard that before but it makes a lot of sense. You're gonna pay a lot of money for marketing and you're gonna pray that it works and that's often been the case when it comes to types of marketing like print advertising or billboards or direct mail, you pay and you pray that it works, and that's also the case in digital marketing if you're not tracking your campaigns correctly. You're paying a bunch of money, and the conversions aren't tracking so you see all the metrics, you see clicks, impressions, traffic to your website, but you really don't know how well the campaign is performing and so you're paying and you're praying that it's gonna work out for you. And there's a fundamental problem with that when it comes to digital marketing. Digital marketing is built in a way that allows you to track everything. And the foundation for what we do at ParaCore is really conversion tracking, and that relates to conversion tracking on your website whether that's a form submission or an ecommerce buy or a purchase. And phone call tracking, which is something like CallRail, or a different call tracking provider. And when you implement...

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### ParaCore's Reporting Philosophy

> Hey everybody, Adam with ParaCore, and today I'm gonna show you how we run our reporting meetings and how we report on our campaigns. Reporting in digital

- Published: 2018-09-19
- Modified: 2019-04-16
- URL: https://www.paracore.com/blog/paracores-reporting-philosophy/
- Categories: ParaCore
- Formats: Video

Hey everybody, Adam with ParaCore, and today I'm gonna show you how we run our reporting meetings and how we report on our campaigns. Reporting in digital marketing, and paid media in general, is weird and a lot of times you can get tons of graphs with a lot of metrics and slides and numbers and things going up, and things going this way and it's just not really that helpful. And as a business owner, I really hate looking at slides, and I hate looking at trends and I hate looking at graphs that other people are showing me just like in a collaborative environment, 'cause I find it really annoying and a waste of time. So, with ParaCore, my vision and the way that we handle all of our reporting calls is that we're really talking strategically on a human-to-human level talking about metrics from a generalized perspective based on data. But we're not going through every single slide. And I'm gonna show you, kinda what our reports look like so you can get a feel for what I mean. This is the cover I've pulled off a bunch of data to protect client privacy, it's an old report. So, what happens is, in the reporting call it looks very much like this. We are sharing a screen either via something like RingCentral or we're sitting in the same room and we're going over this report. And these are our campaign notes/insights, we call 'em insights internally. And...

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### Facebook Pixel Helper: 3 Minute Setup Guide

> The Facebook Pixel Helper helps you see if your pixel is installed and working correctly. This 3-minute guide will show you how to easily set it up.

- Published: 2018-09-19
- Modified: 2020-04-24
- URL: https://www.paracore.com/blog/facebook-pixel-helper/
- Categories: Facebook Ads
- Formats: Video

It’s easy to install a Facebook Pixel, but it’s even easier for something to happen to it if multiple people have login access to the site. At ParaCore, we check pixels when we first install them and periodically if something changes on any of the sites we manage. The Facebook Pixel Helper Chrome extension is our favorite tool to determine if the pixel is working properly. This is what the extension icon looks like: Once installing it, you can click on it and see if a website has a pixel that is firing. In ParaCore’s case, we have two: a PageView and another from a previous demo account. Every Facebook ad account has an ID number. You can confirm that the correct data count is running by comparing this Pixel ID with the code snippet and the ID in the code snippet in your ad account. What does it look like when there isn’t a pixel or it’s not installed properly? Chevron is one of the biggest oil companies in the world, but they don’t have a pixel. Understandably, they’re everywhere. But if they want to run Facebook advertising or even a retargeting campaign for people who visit their site, that lack of a pixel is going to make it nearly impossible. (In any case, Chevron - holler! ) As you can see, you don’t need to be a developer to determine if a pixel is working. Double-checking a pixel makes sure you’re not losing data and valuable conversion tracking.

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### Install a Facebook Pixel in Unbounce

> In this video, I'm gonna tell you how to install a Facebook script on your Unbounce pages. It's not the most complicated process, but we're gonna walk

- Published: 2018-09-19
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/install-a-facebook-pixel-in-unbounce/
- Categories: Facebook Ads
- Formats: Video

In this video, I'm gonna tell you how to install a Facebook script on your Unbounce pages. It's not the most complicated process, but we're gonna walk through it because it's kind of important to make sure that it's set up correctly. What we're talking about today is we're talking about Unbounce and we're talking about Facebook ads. This is the Unbounce interface. If you are familiar with it or not, here's a few of our pages. Down here in the bottom left, we have a settings link, which I'm going to click perhaps. It's gonna take us to this page and I'm gonna go over to Script Manager. This is showing me all the scripts that we have installed for this client, which is ParaCore. We have a bunch of them, AdWords, CallRail, Facebook, all done a couple years ago when we originally set up this client. What I wanna do now is I wanna add a new script. We're gonna add the Facebook tracking pixel. If you're adding Google Analytics, it's super easy. You just put the tracking ID in here and then bam, you're done. If you have Google Tag Manager which is also a best practice, you can drop in the container ID. We recommend not, actually. But if you're just putting in a Facebook script, then you would do Custom Script and you would say Facebook video pixel, and then we're gonna do Add Script Details. There's Dustin. Look at that beard. Add Script Details....

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### CallRail: Multi-touch CPL Feature

> Hey everybody, Adam Arkfeld with ParaCore, and today I'm gonna be going over the new Multi-Touch Cost Per Lead feature that CallRail has recently rolled

- Published: 2018-09-19
- Modified: 2019-05-22
- URL: https://www.paracore.com/blog/callrails-multi-touch-cpl-feature/
- Categories: CallRail
- Formats: Video

Hey everybody, Adam Arkfeld with ParaCore, and today I'm gonna be going over the new Multi-Touch Cost Per Lead feature that CallRail has recently rolled out. CallRail is really investing a lot of time and energy into the data and analytics behind your marketing campaigns and their integration with platforms like AdWords and other systems. So, what I'm looking at right now, I'm looking at our branded portal so we have a green banner with ParaCore in the upper left instead of CallRail which you're probably used to. But when you click on Reports right here in the top, it'll automatically load and what you'll see is you're gonna see a new link here called Multi-Touch CPL. Now, for the next few weeks, it's August 29th, I think until maybe September 18th, this tool is free. And you can opt-in to a certain price point early, and when you opt-in right now, it's either $5 for the basic plan, 15 for the pro, and then I think 25 for the higher level or something along those lines. And if you're pro plan like we are, we have a lot of clients on this account, it's 15 bucks for all the clients. So it's actually not that expensive. And we're gonna, I think, start trying to do client billing, which starts to bill back the clients because it can be quite costly to be running call tracking. So those actually offset each other and you can actually save your clients money...

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### AdWords RLSA Tactic

> Hey, everybody, this is Adam with ParaCore. We're a pay-per-click lead generation agency And today, I'm gonna talk to you about remarketing lists for

- Published: 2018-09-16
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/adwords-rlsa-tactic/
- Categories: Google Ads
- Formats: Video

Hey, everybody, this is Adam with ParaCore. We're a pay-per-click lead generation agency And today, I'm gonna talk to you about remarketing lists for search ads. Now, remarketing ads are a very standard type of targeting that most people are probably aware of. However, remarketing lists for search is a little bit different and pretty cool especially if you're a professional services firm that has an expensive cost per click. So, here's the way it works, alright? Now, you have your website. Seems like every one of my whiteboard videos starts with the website. So here we go. You got your website, your landing page, or whatever. And you are running, let's say, Facebook ads or you're running AdWords. Right? And you're running ads to the website, okay? And then you're being pixeled and you're being tracked 'cause that's what we do. We track 'em. Alright, so running ads to the website and then you're tracked. Or let's just say, I mean, shoot. This can be SEO. This can be really any sort of traffic. I have a video about a traffic campaign that you can check out. So you're gonna get all this traffic to your website wherever it's coming from referrals, whatever. And we pixel you, okay? And let's say that, so for us we're a PPC agency, and if you go and you buy keywords for a PPC agency, they're like 30 bucks a click or something. I mean, it's not exactly the most fun to be...

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### Traffic Campaign Strategy

> Hey everyone, this is Adam with ParaCore. Today I'm gonna talk to you about a traffic campaign. There are a variety of different strategies in

- Published: 2018-09-16
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/traffic-campaign-strategy/
- Categories: PPC
- Formats: Video

Hey everyone, this is Adam with ParaCore. Today I'm gonna talk to you about a traffic campaign. There are a variety of different strategies in pay-per-click marketing, depending on what type of business you have. And one of the most important and impactful strategies in campaigns that we run, are traffic campaigns. Traffic campaigns are different than brand awareness campaigns that are just creating brand awareness. The purpose of a traffic campaign is to generate traffic, obviously, to the website, so that we can then put those people and pixel them into our digital marketing network. So, if you've ever seen an ad or a post by ParaCore and you click that, and you go to the ParaCore website, then you'll be pixeled by a variety of different marketing platforms and wherever you go, you're gonna start seeing our ads. You'll start seeing our ads in LinkedIn, on YouTube, on Facebook, maybe on Instagram. Basically, wherever you go you're gonna start seeing ParaCore ads. Here's how it works. You have your website or landing page, which is the starting point for many of our whiteboard videos. So let's just say we're gonna do a landing page. Let's just say you get a little bit of traffic on that landing page, maybe organically, who knows. Then we're running Facebook ads. So, we have Facebook ads. Essentially, what we're doing is we're either running some piece of content, we're running some promotion, or just some funny ad, or just something really interesting...

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### What is a Facebook Pixel?

> Hey, everybody. It's Adam Arklfed with ParaCore, and today we are talking about the Facebook pixel because what the heck is a Facebook pixel? Now, if you

- Published: 2018-09-15
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/what-is-a-facebook-pixel/
- Categories: Facebook Ads
- Formats: Video

Hey, everybody. It's Adam Arklfed with ParaCore, and today we are talking about the Facebook pixel because what the heck is a Facebook pixel? Now, if you don't know what a Facebook pixel is, you don't know what anyone's talking about when they're talking about the Facebook pixel. That's what we're gonna talk about, is the Facebook Pixel. So, I'm in ParaCore's staging account. We don't do anything in this account except for mess around with stuff, so there's nothing in here, but this is an ads, this is part of the ads manager that you're probably familiar with. So, what we're gonna do is we're gonna head up here to this hamburger drop-down menu. It's called a hamburger, in case you didn't know that. It's kind of a weird name. And then, we're gonna head over to pixels. Alright, now, the pixel for Facebook, really, the entire purpose of it is that you can install this code onto your website, and then, anytime somebody visits that website, that pixel, in the background, fires and it notifies Facebook that this person visited your website. Now, in many cases, that person is logged in to their Facebook account, because basically, everyone has a Facebook account. So, I'm logged into my Facebook account, I go to a website, and the website says hey, this person visited the website, and it's this Facebook user. Now, it associates you with your Facebook account. It doesn't mean that the advertisers, or you, if you are...

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### Facebook Pixel Overview

> Hey everyone, Adam Arkfeld with ParaCore. And in today's video, I'm gonna really be going over Facebook conversions and what they mean in the Facebook

- Published: 2018-09-15
- Modified: 2025-05-22
- URL: https://www.paracore.com/blog/facebook-pixel-overview/
- Categories: Facebook Ads
- Formats: Video

Hey everyone, Adam Arkfeld with ParaCore. And in today's video, I'm gonna really be going over Facebook conversions and what they mean in the Facebook Pixel, because when it comes to running a Facebook campaign, it's one thing to run the campaign, build out the ads and do a great job on the ads, but it's completely another to run a campaign and not really know how well how it's converting. So, what I wanna talk about today is the fundamentals of Facebook Pixel, how it works and go over that just from a high level perspective and then, we have a guy that we have additional videos that support it and I'll branch off and link to those in the description of the YouTube video, or the webpage, wherever you're at below. But what I wanna talk about is the Facebook Pixel, okay? And so, the Facebook Pixel is kinda sounds like it's a... Kinda sounds weird, like what the hell is a Facebook Pixel, right? So, the Facebook Pixel is basically just a snippet of code that you get from Facebook and you take that snippet of code and you put it on your website. So, this is a website and I'm gonna basically pretend like there's code and in the backend, there's a piece called head and this closes and then a piece called body, right? And so, the body is where all of the content lives. So, you have words here, pictures here, header here, everything...

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### Case Study: Landing Pages vs Websites

> Hey everybody, Adam Arkfeld. Today, I wanted to go over the results of a case study of an optimization that we had made for a bankruptcy attorney. And the

- Published: 2018-09-15
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/case-study-landing-pages-vs-websites/
- Categories: Landing Pages
- Formats: Video

Hey everybody, Adam Arkfeld. Today, I wanted to go over the results of a case study of an optimization that we had made for a bankruptcy attorney. And the case study revolved around the common question that we receive: should we send traffic to a website or to a landing page? And we get this question all the time, and in many cases, it happens really early in our sales process. We're talking to a client about taking over their AdWords management, and they say, well I want the traffic going to my website, and we say, hey, we think that landing pages can work better and over the last year, two years, we just have started tracking data. And this is just the most recent example of a case study that will show the results of whether or not traffic is performing better going to a website or going to a landing page. All right, so, when we created the landing page for this client, we actually moved the landing page to Unbounce so then it created a separate subdomain. And so because of that, for some reason Google right now is giving errors about if you have too many domains in the same ad group, then they're disapproving the ads. So we had to actually create a new campaign which is definitely a little bit annoying. They said it's a bug, but we had to deal with it anyway. And so, essentially we had to create a new...

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### Buh Bye Facebook Partner Categories

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-09-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/buh-bye-facebook-partner-categories/
- Categories: Facebook Ads
- Formats: Video

Adam Arkfeld with ParaCore. In a previous video that I released, I talked about Facebook shutting down partner categories. And to some people this may not seem like a big deal, but these are used pretty extensively in the paid ads advertising. So I wanted to go over how you can determine if your ads are going to be affected by this partner category shutdown which is essentially happening in the next couple months. I think they said June or the next six months. They said over the next six months and this articles on March 28th. So, if you read this article it says "we want our advertisers to know that we'll be shutting down partner categories. This enables third party data providers to offer their targeting and while it's common we believe winding down in the next six months will help improve people's privacy. " This is all related to Cambridge Analytica, the recent scandal with the data and that data being used inappropriately. So Facebook is taking this as a protective measure. Now, if you run any type of Facebook ads, you might be wondering how this affects you. And that's a great question. So I'm going to pull up an audience builder here. This is a standard audience builder. Just a clean one, nothing exciting whatsoever. And the partner categories take place down here at the bottom. And there are a few that show up fairly easily and more straightforward. So automotive, for example, uses quite...

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### Google AdWords Notes are Here!

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-09-11
- Modified: 2019-04-16
- URL: https://www.paracore.com/blog/google-adwords-notes-are-here/
- Categories: Google Ads
- Formats: Video

Alright, in today's update, I'm gonna talk about one of the newest features in AdWords, which is just amazing. And it's a little tiny feature that already exists in Analytics but is one of those things that's at total game-changer in terms of processes for an agency and how we're managing accounts. And that feature is the Notes feature. And this was announced a number of months ago, but it just started rolling out in the majority of our accounts in the last week or two. And it's quite honestly, totally badass, because you can track within the AdWords interface what sort of changes you're making. And anyone that works with an account and a number of people on the account, like analysts or other account managers or if it's transitioning from one account manager to the next, this is one of the best ways to track what changes are taking place, why they're happening, and what's happening. This is a small account that I run for my in-laws, they run a baby rental business, and it's a very low-spend account, but I wanted to use this one to show you what's going on. And in any one of these sections, I can hover over the chart and it says Add Note. And actually, you'll see that as I'm moving towards it, it kinda like, jumps away, which initially is super annoying, but if you click and then you go over, and I don't know if you can see that...

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### Facebook Marketplace Ads are Here!

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-09-11
- Modified: 2019-04-02
- URL: https://www.paracore.com/blog/facebook-marketplace-ads-are-here/
- Categories: Facebook Ads
- Formats: Video

Hey everybody, Adam Arkfeld with ParaCore. Today I'm gonna talk just a little bit about a new ad placement that's in Facebook, and it is Facebook Marketplace Ads. This just rolled out recently, as you can see it says here on the information page, this feature is gradually rolling out, may not be available to you yet. But as I scroll down, you can see this little animation, and this is the Marketplace, and this is an example of the ad. So at the very top, you'll see Marketplace, you have ads for car listings, and you have other products from shops, and then you see this sponsored ad right here. And you can click, and shop, and buy now. Now, these ads are in their infancy, you can't currently do a lot in terms of selecting, if it's an auto category, and the home buying category, there's all these different sections of the Marketplace, it's slowly and slowly expanding. However, when you're in your Ads Manager, you can specifically select that you want ads in the Marketplace. So here as an example, and this is just a very random account, I think it's our test account, that's why the reach is so small. We have a little bit different placements, and we have feeds, instant articles, the usual stuff, and then down here you see Marketplace. So if you hit Marketplace, and then your ad will show in the Marketplace. Now, what's you'll also see is that, you don't...

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### PPC Agency Pricing Models

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-09-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/ppc-agency-pricing-models/
- Categories: ParaCore
- Formats: Video

Hey everybody. In today's video I wanted to go over a little bit about ParaCore's pricing model and how we price projects as a PPC agency. Today I'm at the Arizona Country Club, which is just a really nice country club in Phoenix. Got the golf course. It's actually a lot hotter than it looks. We've got some kids playing soccer over here, I think. I don't know if you can see them. Right down there, it's a really nice day. So I figured I would step outside and film this video, talk a little bit about agency pricing. The reason I want to talk about it is because every time I talk to a new client, they ask me about how we price our products. And there are a variety of different methods that I've seen in the marketplace and we chose a strategy which has really worked well for us and I'll tell you why. So the methods that I've seen are basically a combination of fixed rated or a percentage of ad spend. So a fixed rate is obviously the client's gonna pay you $500 per month do manage their AdWords account, whatever the case may be. Percentage of ad spend is if someone spends $1,000 a month then you're charging 15% of their ad spend, you're getting paid $150. If they're doing $5,000 a month then you're getting paid 750 and so as their ad spend increases, your percentage increases. So that's obviously percentage. And then...

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### AdWords Script for Negative Keyword List Conflicts

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-09-11
- Modified: 2019-04-16
- URL: https://www.paracore.com/blog/adwords-script-for-negative-keyword-list-conflicts/
- Categories: Google Ads
- Formats: Video

If you've been running AdWords accounts for any period of time, and are using negative keyword lists, you know that sometimes it's difficult to know if your negative keyword list conflicts with your actual keywords that you're running on the account. You may accidentally have added something that conflicts, and then you're restricting traffic or throttling traffic that you actually wanted. Now, if you're just adding negatives to the account or ad group level, typically, AdWords will notify you that there's a conflict, but we actually don't really do that very often at ParaCore. We use negative lists because we find that they're easier to manage, control, apply to multiple accounts, and it just kind of creates a centralized location for doing negatives. So, one way to get around that, instead of just hoping that things are gonna work out okay, is to use an AdWords script, and the AdWords script that we use is called, sorry, I'm gonna move my recording here a bit, Negative Keyword Conflicts. This is the single accounts version. I'm gonna link to this in the description of the video. AdWords actually has a number of scripts that you can use that are super helpful. But I'm actually gonna click on the Manage Your Account version, because that's what we use, and if you're an agency, you probably have multiple accounts running. Now, the way an AdWords script works is that you basically can snag these scripts, especially if they're already done. There's some source...

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### Ensure Your AdWords Search Traffic is CLEAN

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-09-11
- Modified: 2019-04-03
- URL: https://www.paracore.com/blog/ensure-your-adwords-search-traffic-is-clean/
- Categories: Google Ads
- Formats: Video

One of the quickest, fastest, and best ways to optimize an AdWords account initially is to look at the search terms report and update the negatives. At ParaCore we have a very specific process for this. When we launch a new campaign, we actually look at negatives 10 days in a row every single day. And we do the same thing when we take over an account and we're looking at search terms for an existing account setup. Now a search terms report can sometimes be long and the process can be a little bit tenuous. And, especially if you have an account manager and or maybe an analyst working on the same account, sometimes its difficult to coordinate those efforts and distribute the workload appropriately. So in today's video I'm gonna talk to you about how ParaCore, how we actually manage the, what we call, negative cleansing on a regular basis and how we optimize accounts through search terms analysis and then cleaning those accounts up. So, as I mentioned, once we take over an account, we actually look at negatives every single day for 10 days and then, at the end of 10 days, we decide what that's gonna look like moving forward. Sometimes, if it's an incredibly, what we call, dirty account where there are a lotta search terms that aren't relevant to the client's business, we might keep it daily or roll it into three times a week, Monday, Wednesday, Friday. But if we find that...

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### Our Agency's Complete SaaS Toolkit

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-09-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/our-agencys-complete-saas-toolkit/
- Categories: ParaCore
- Formats: Video

Alright, there are so many tools that you can use as a pay-per-click advertising agency, and it can be a little bit overwhelming. You need tools for bookkeeping, for call-tracking, for project management, for a bunch of different stuff so what I'm going to go over today is just the various tools that we use at ParaCore and the ones that are most important to us. The very first tool that I'm gonna talk about is Asana and Asana is a project management tool that allows you to create and manage projects in a variety of different ways. It's incredibly powerful, it has tons of different features and it allows us to keep track of everybody and what they're doing. So Asana is our number one project management tool. We have the paid version, it allows you to do all sorts of custom fields and really do a lot of different things with your project management. Now the one thing about Asana is that it provides a lot of flexibility, and while that's a great thing it's also difficult if you don't have someone kind of spearheading the processes and making sure that everyone is following them and staying consistent. There are times when we wish we had a little bit simpler project management system because there are so many ways to use Asana. And learning it the ParaCore way can sometimes take a little bit of time for new employees. It takes them a little bit of time to...

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### Staying on the Leading Edge of PPC Platforms

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-09-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/staying-on-the-leading-edge-of-ppc-platforms/
- Categories: ParaCore
- Formats: Video

Hey everybody, Adam Arkfeld with ParaCore. As a PPC agency, sometimes it's really difficult to stay on top of trending news and what's happening in the pay-per-click advertising world. Facebook has its own newsroom that has updates that come out literally probably at least once or a couple times a week. AdWords is always rolling out new features, and that doesn't even touch on some of the other platforms like Instagram, LinkedIn, Twitter, Pinterest, and Bing. So, as an account manager working at a PPC agency or as an auditor that's wanting my account managers to be kept up-to-date, sometimes it's really hard to keep everyone aware of what changes are happening and having them rely on their own research is really difficult. So, on the left-hand side here you can actually see an email that is sent once a week to our account managers, an example of one. And actually my wife is doing these right now, she's helping us out. But the email is an overview of what's happened in the world of pay-per-click in the last week or so. So, it's sent to my SEM team, Dustin's on it, he helps me with business development, and he oversees outdoor venture marketing, and it just goes over all of the updates. So, new requirements for custom audiences, new innovations, LinkedIn carousel ads. That's something most of my people on my team wouldn't have been aware of because LinkedIn is not as prevalent of a technology that we're using...

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### CallRail Keyword Spotting & Auto-tagging

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-09-11
- Modified: 2019-05-22
- URL: https://www.paracore.com/blog/callrail-keyword-apotting-and-auto-tagging/
- Categories: CallRail
- Formats: Video

Hey everybody, this is Adam with ParaCore. And if your agency, or your business is doing any sort of call tracking, you know that it can be really difficult if you get a high volume of calls. In today's video I'm gonna show you how we at ParaCore actually make this process a lot simpler using the call tracking system Call Rail that tracks our calls for almost all of our clients. And you'll see on the screen here, this is the Call Rail interface. It's actually branded for ParaCore because we have the branding turned on. So typically this is blue, and it says Call Rail up here at the top. And if I click this settings icon, up her in the upper right, you get all these settings. And then I've clicked on call transcription and keyword spotting. Now, for a couple different features with Call Rail, you actually need to enable call transcription in order to use them, if they're gonna be looking at auto tagging or basically looking for certain keywords. So, this setting I turned on. I hit this radial button here, and I want to transcribe all call. You can actually change this so that it only transcribes certain calls, from certain numbers, and things like that. And then I basically said I want Call Rail to transcribe calls, and then look for certain keywords. And in this case we're running lead generation for a tour in Hawaii, and I want Call Rail to...

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### How to Manage Facebook Messages & Notifications

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-09-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/how-to-manage-facebook-messages-and-notifications/
- Categories: Facebook Ads
- Formats: Video

Hey everybody, this is Adam with ParaCore, and today we're gonna talk about managing your Facebook page and before I get started, wanted to let you know that I'm filming this in an AirBNB. There's a window open, a lot of cars and planes and things, so if there's background noise, I apologize. But we have a lot of conversations with clients about how to manage their Facebook page, and while that may seem like a fairly simple conversation, it actually gets a little bit tricker and more complex than you might realize. When we start working clients, we typically move their ad account and/or their page into the business manager which is a centralized area where agencies and clients and other partners can work on the same ad accounts and share assets. For example you can share pixels, you can share data sources you can share all sorts of things within the business manager. When you do that, it pulls it out of the organic Facebook interface. And you need to a couple things that are different than what you were used to before. And the funny thing about this is that, before I started filming this video, I actually had a little notification that there's now an option to either manage the Facebook page from Facebook or from the business manager. Literally brand new, I was just opening up Facebook to record this video, and of course there's a notification, a change that they made that throws a...

---

### Spy on Your Competitor's Facebook Ads

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-09-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/spy-on-your-competitors-facebook-ads/
- Categories: Facebook Ads
- Formats: Video

Hey, everybody, this is Adam from ParaCore, and today I'm gonna be talking about a huge update to Facebook's ad platform. And, it's not an algorithm change, it's not a setting, it's not audiences, it's not anything you actually do on the advertising side, it's actually what everybody else in the world can see, on the public side. And, on the left-hand side here, on the screen, you can see an article from June 28th, which is yesterday, that is talking about a new level of transparency for ads and pages. Now, what does this mean? It means that every single person on Facebook can now go to your business's page and see what ads you're running. They can see every single ad that you are currently running in the Facebook platform, and that is huge. You've never been able to do that before. About six weeks, or a month ago, they released this feature for political campaigns, where you could see all the ads that a political page was running, and can actually see, in that instance, how much money they're spending on each individual ad, there's a range. But now, every single business on Facebook that's running ads has their entire active ads set visible to anybody that wants to see it, and that is huge. If you have any competitors on Facebook that are running ads, now you can go check them out. So, if I jump on over here to Facebook's, to ParaCore's Facebook page, here's...

---

### Facebook Custom Audience for Beginners

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-09-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/facebook-custom-audience-for-beginners/
- Categories: Facebook Ads
- Formats: Video

Hello, everybody, this is Adam with ParaCore. And today I'm going to be talking to you about custom audiences. One of our most popular videos on our YouTube channel was four different targeting methods, and so, I'm going to be digging into some of the targeting methods more because that seemed to get a lot of attention, a lot of traction on one of our other videos. I'm in an AirBNB, so if you hear any background noise, I just want to apologize in advance. There's some cars and doors and a dog is right here and he's been barking a little bit. All right, so when you're in your Ads Manager, in the upper left corner here, typically people are in the Ads Manager part when you first click into it. But today we're going to be talking about audiences. So, you can go ahead and click the audiences tab and this is the standard interface that you're going to see. And I just have a couple audiences in here. This is our staging account. But we're going to be talking today about custom audiences. So, when I hit this blue link, we have custom audiences, lookalike and then saved audiences. Lookalike allow you to take an audience that you have uploaded or used before and then create a similar audience to that audience, so that you can basically expand your reach by having similar characteristics. And then a saved audience is a totally different thing where you're actually...

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### What's a Facebook Sequence?

> Hey, everybody. This is Adam with ParaCore. And I was just working on a very basic funnel slash sequence for ParaCore related to our advertising of

- Published: 2018-09-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/whats-a-facebook-sequence/
- Categories: Facebook Ads
- Formats: Video

Hey, everybody. This is Adam with ParaCore. And I was just working on a very basic funnel slash sequence for ParaCore related to our advertising of Facebook, website, YouTubes, things like that. And I figured I would show you what ours looks like, or at least a very basic one that I'm putting together for some of our content so that you can get an idea for your business what some of these funnels might look like for you and what some of the different options are because there's a lotta different things you can do in Facebook, in YouTube, and a lot of the different channels that we're leveraging, that you might be interested in leveraging yourself. So check this out. All right, so this is a, a really basic funnel that, that I put together for ourselves and it really just has a few different steps. So there's a first touch, second touch, and then convert at the top. And basically what I wanted to do was I wanted to look at our different channels in the first touch. The first piece is Facebook so I have expert content on Facebook. The second piece is website traffic. The third is YouTube videos. And then I actually have LinkedIn at the bottom with nothing on it because I haven't really tackled that, that, that platform yet. Now, what I wanna do is I wanna get first touch so people that we don't know, so these are called audiences, so...

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### Hitting Budget in AdWords? Try These Optimization Tips

> Hey everybody. This is Adam with ParaCore and today's video I wanna talk about optimizing an AdWords account when it's already doing okay. So one thing

- Published: 2018-09-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/hitting-budget-in-adwords-try-these-optimization-tips/
- Categories: Google Ads
- Formats: Video

Hey everybody. This is Adam with ParaCore and today's video I wanna talk about optimizing an AdWords account when it's already doing okay. So one thing that happens when we take over accounts at ParaCore, is we spend a pretty decent amount of time the first two to maybe four or six months, getting the campaign in a good position and getting it to a performing position. So, a lot of times what'll happen is at six months or so, we get to this point where the Cost per Lead is strong, we're hitting budget, and we're like alright now what do we do next? Like how do we optimize this account? And in some instances, I've had this conversation enough times where I want to create a video about it because I'm sure we're not the only ones that have this issue where you get an account to a point, it's like alright well now what are we gonna do? Alright, so what I want to do is I want to set the stage for this environment, for this scenario because there are very specific types of situations where you'd take specific types of actions, alright? So very point I want to make is that your campaign is hitting budget. So let's say that your budget is $200 a day, you're a plumber in the Phoenix area, and you're hitting budget, okay? So, let's start with that. Kay, so we have $200 a day and you're hitting budget. So...

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### Case Study: Facebook Messenger Ads

> Hey everybody, this Adam with ParaCore, and in today's video we're gonna talk a little bit about Messenger ads. The reason we're talking about it is

- Published: 2018-09-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/case-study-facebook-messenger-ads/
- Categories: Facebook Ads
- Formats: Video

Hey everybody, this Adam with ParaCore, and in today's video we're gonna talk a little bit about Messenger ads. The reason we're talking about it is because I've been hearing concern about Facebook not performing and changes that Facebook makes to their algorithm, the cost per click, the number of people on the Marketplace now, on the ad Marketplace. So I wanted to talk about just one example of using an alternate method that has improved the performance of a campaign quite a bit. And in this case, it's Facebook Messenger ads. So if you're not familiar with Facebook Messenger ads, basically what happens in someone sees an ad in their newsfeed and when they click the learn more button, instead of going to a website or opening up a lead form, it actually opens up the Messenger interface. And the Messenger interface opens up, they can type in something like, Hey I'm interested in learning more. You can set up autoresponders or if you're using a platform like ManyChat, you can set up sequences. So they hit that link, it opens up a conversation in Messenger, and then there's real time communication. One of the reasons I like this approach is because people using Facebook in the millennial generation typically are not that interested in making a phone call to an organization or getting called back and listening to voicemails and going through like the traditional means of communication that most people, especially those that are owning businesses and...

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### Are Facebook Ads Too Expensive?

> Are you concerned that Facebook isn't performing like it used to, the market's saturated, there's too many advertisers, the cost per click has gotten too

- Published: 2018-09-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/are-facebook-ads-too-expensive/
- Categories: Facebook Ads
- Formats: Video

Are you concerned that Facebook isn't performing like it used to, the market's saturated, there's too many advertisers, the cost per click has gotten too high? I've been hearing that a lot from prospects and clients. I'm Adam, I own a company called ParaCore. We do pay-per-click lead generation. And, you're right, Facebook has become more complicated and it doesn't perform as well if you're running it the same way you used to two years ago. It's evolved dramatically. There are so many more people in the marketplace. And if you're just doing the same thing as you did when you first started in Facebook, the performance has probably slipped a lot, and that's not a great thing. However, there are a lot of different things you can do to improve your performance. We have one client that was running image and video ads, just very standard type of advertising campaign, and by switching over to Messenger ads, they decreased their cost per lead by 80% in some categories. So Messenger ads, where someone can communicate with you in the Messenger platform, is a really great way to connect with Millennials, people that don't want to fill out contact forms, people that don't want a call. As another example, we had another client that was also doing just traditional ads, just running through the Facebook feed, and we were, the ask that we were making on the landing page was too big for a first touch. So we built a...

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### $0.81 Cost per Lead with Facebook Lead Forms

> All right, we just started a new Facebook campaign. We have some really amazing results that I wanna share with you. And the reason that I wanna share it

- Published: 2018-09-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/0-81-cost-per-lead-with-facebook-lead-forms/
- Categories: Facebook Ads
- Formats: Video

All right, we just started a new Facebook campaign. We have some really amazing results that I wanna share with you. And the reason that I wanna share it is because I was a little bit worried about this campaign. It's a little bit unconventional, at least, in our perspective, as it relates to paid media and it's only a Facebook campaign, but the results have been really interesting so far. So, check this out. All right, so this is a campaign that we're running. And check this out, 81 cents per lead form. And we've been running it for, I don't know, just about seven days or something. So, we hear a lot and we also experience a decent amount of the performance of Facebook decreasing and maybe not doing as well, and then sometimes we run across these campaigns where I actually had a little bit of concern about this campaign, because it's not a standard type that we run. But we're running lead forms, and we're basically trying to engage basically prospective employees, more or less, and we've only spent $275 to date, over the course of seven days. There's 25,000 people, 341 forms at 81 cents a form. That is so awesome! So, when we first started, it was 97 cents, 88 cents, 90, and this is broken down by day here, so you can see 7-11 all the way through 7-18. And we have 341 forms with just $287 at 81 cents per form. That's...

---

### No Captions on Facebook Ads or YouTube? You're Killing Performance

> Did you know that, on Facebook, 70% of your audience has their sound turned off? &nbsp; &nbsp; In this ParaCore ad example, it’s over 80%! So, when your Across the board, when you add captions, you’re improving your campaign.So, let’s review how to include captions in your Facebook and YouTube videos!

- Published: 2018-09-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/no-captions-on-facebook-ads-or-youtube/
- Categories: Facebook Ads, PPC
- Tags: Facebook Ads, Facebook Campaign Optimization
- Formats: Video

Did you know that, on Facebook, 70% of your audience has their sound turned off? In this ParaCore ad example, it’s over 80%! So, when your Facebook ad autoplays, if you have no captions, how can your viewer understand what you’re trying to sell them? What about YouTube ads? People expect to watch and view videos, so why do captions matter? Here, it’s all about Google. Captions in your YouTube videos have the power to boost your Google ranking and SEO. Across the board, when you add captions, you’re improving your campaign. So, let’s review how to include captions in your Facebook and YouTube videos! Here’s the ParaCore Facebook page, where you can see the captions of a recent video (and my eyes closed, apparently! ) Head over to Publishing Tools, click through to Video Library, and then Edit Video. This is what you’ll see next. Over here on the right, we see Video Details, Thumbnail, Distribution, and Subtitles & Captions. Here’s where I can upload my own subtitle file. You might be wondering: why not choose to auto-generate or write? Unfortunately, neither Facebook nor YouTube is great at auto-generating captions! You’re prime to get a bunch of punctuation, grammar, and spelling errors when you go that route, which can damage your campaign. Sure, you could write them yourself, but it can take forever! ParaCore tip: We recommend Rev. com, which does transcriptions, captions, foreign subtitles, and translation for a dollar per minute, 24-hour turnaround time, 99% accuracy. Here’s how...

---

### New! Hire Home Services Providers in Facebook!

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-09-11
- Modified: 2019-01-10
- URL: https://www.paracore.com/blog/the-only-way-to-advertise-home-services-on-facebook/
- Categories: Facebook Ads
- Formats: Video

Hey everyone, Adam with ParaCore. I have another huge Facebook update that's rolling out on the sly. I wanted to mention it to you and it's not even a paid advertising update. But it's going to be a paid advertising update in a couple months, I can almost guarantee it. One of the aspects of Facebook that I always talk about is that Facebook is like a billboard and AdWords is like a phone book. You go to AdWords and you try and find something, and you go to Facebook and you get hit with these ads. You get hit with these billboard style ads that are just telling you about something. However, now Facebook is changing all of that. Facebook has just introduced a section into the Marketplace called Services. Services is home services. If you do any sort of digital marketing, you know that home services are really hard to advertise on Facebook for a lot of different vendors because you don't have the right... If you're a pool company, and we work with a pool company, what up Chad? If you're a pool company, you can't target people that have pools at their house. You just don't have that targeting method. If you're an electrician, you can't really target people, and you can't really be found in Facebook. But now, in Marketplace under Services, people can actually look for home service professionals. I'm going to overlay some screenshots onto this video but they basically go through it...

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### Call Tracking Overview

> Hey everybody. Adam Arkfeld with ParaCore. And today I wanted to talk about the idea of call tracking and how we use it at ParaCore, my PPC agency. Now, a

- Published: 2018-09-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/callrail-overview/
- Categories: CallRail
- Formats: Video

Hey everybody. Adam Arkfeld with ParaCore. And today I wanted to talk about the idea of call tracking and how we use it at ParaCore, my PPC agency. Now, a lot of people don't realize how far call tracking has come. The ability to swap numbers at certain times based on different sources and where traffic is coming from is pretty incredible. And if you're using a platform like AdWords, they already do a decent amount of call tracking. You can track conversions on call extensions, you can do dynamic number insertion... But today I'm gonna talk in a little bit more detail about call tracking in general, how it works with AdWords, and then how a third party platform like CallRail can really take that tracking to another level of performance and metrics and tracking. All right? So basically what we're gonna do is we're gonna start off with a website, just a very, very basic website. And this website could be a landing page, it could be basically anything. And we're gonna use five, five, five, five, fives, fives, fives as our number. All right? So this is the number on the website that people see when they go to the website and they just view it, let's say their friend told them about it, they're a direct visitor, maybe they're organic so there's a phone number there. Now if someone calls that number and you're not doing any sort of tracking then you really don't know where...

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### Capitalize on Local Service Ads that are 80% Cheaper than AdWords Leads

> Hey, everybody. Adam Arkfeld with ParaCore again. Today I wanted to talk about local service ads. Local service ads are a different ad format that are

- Published: 2018-09-10
- Modified: 2019-04-16
- URL: https://www.paracore.com/blog/capitalize-on-local-service-ads-that-are-80-cheaper-than-adwords-leads/
- Categories: Google Ads
- Formats: Video

Hey, everybody. Adam Arkfeld with ParaCore again. Today I wanted to talk about local service ads. Local service ads are a different ad format that are just for local services companies. They're only in select markets, and they only cover certain categories of advertising. So, plumbers, electricians, locksmiths, and a few other categories are the only ones that work with local service ads. This has been changing over time, and the markets are changing over time. But, they started being tested in San Francisco about two years ago. It's 2018; they've been tested for a very long time. And, now they've rolled out across the country as of 2017 in most major markets. On my screen, you're going to see a search that says electricians in Phoenix, and a typical search, I'm just gonna show you another one for, let's just say, tire company in Phoenix. I don't know why I chose that, but, anyway. So, here we have standard search ads. You see Big O Tires, Discount Tire. Standard search ads, standard extensions. No big deal. On this search, with the electricians in Phoenix, you see a different style of ad. And, these are sponsored. These are not organic advertising placements. And, then as you scroll down, then you start to see more of the standard search ads, and then you see the map feature. Now, I think one of the most important things to know about local service ads that I want you to pay attention to is...

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### Create Social Credibility with Your Facebook Ads

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-08-31
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/create-social-credibility-with-your-facebook-ads/
- Categories: Facebook Ads
- Formats: Video

Hey everybody, Adam Arkfeld with ParaCore again. Today I'm gonna talk to you about how you can establish social credibility with your ads, before you even start running them. So I wanna start by taking a look at an ad that I saw on my Facebook feed. Vincent Benjamin, don't know who they are, but they connect amazing people with amazing opportunities. And they want you to like them today. Now this to me is not the most compelling ad. The copy is kind of thin. This is obviously a stock photo and then they're recruiters. So, for me that's already a stretch in the first place. But I wanted to kind of point out that ad. That's one that ran across my page, that I don't have any connection to for example. Now this ad for GoDaddy and while we use GoDaddy I'm not a huge GoDaddy advocate by any means but these people, these two people Brian and Al, along with seven others like GoDaddy. And this is how you establish an element of social credibility with your brand before even going- when you're pushing ads out to people you don't even know. And so now I see this and with less well known brands I might say, oh, I know Brian, I know Al and there's seven other people in my network that like GoDaddy. There must be something to them. They have an interest in them. They like them. Why is that? It just gives a...

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### Spot Underperforming Products in AdWords PLA Products

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-08-31
- Modified: 2019-04-16
- URL: https://www.paracore.com/blog/spot-underperforming-products-in-adwords-pla-products/
- Categories: Google Ads
- Formats: Video

Hey, everybody, this is Adam Arkfeld with ParaCore, and in this video, I wanted to touch on a really simple way to review your product listing ad campaign and ad works. If you're in the new interface, there's an icon up here that says "Reports", and this second option, "Predefined reports", is where I'm gonna start. If I hover over this and I go to shopping and I'm currently on the item ID option, what you'll see is, you'll see all of your products listed out. It'll show clicks, impressions, clickthrough rate, you know, all these different metrics, and you can very quickly see what's converting and what's not. In this instance, this second row, we just saw immediate value once we started looking at this report. You can see that 4500 dollars was spent in costs. There's one conversion, but it wasn't even, it wasn't even a revenue generating conversion, which I'll show you in a second. Here's all the information that it just gives you by default, and the conversion rate is so low. So, immediately, we took this product and we turned it off, because it's an immediate cost savings for our clients in a grander account that has a lot of different campaigns that are currently running. If I hit this little guy up here in the right, I don't know what this. It's like three boxes. I dunno what that's supposed to represent. Maybe a table. If I hit this, it's gonna give me more...

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### CallRail Local Number Swap

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-08-31
- Modified: 2019-05-22
- URL: https://www.paracore.com/blog/callrail-local-number-swap/
- Categories: CallRail
- Formats: Video

Adam Arkfeld with ParaCore. I just got an email today about a feature that CallRail released that I thought was really interesting and valuable for a lot of our clients and a lot of people that are running advertising campaigns in different markets. And it's this page on their website. It's localizing Dynamic Number Insertion with CallRail's local swap. We've worked with clients before where they have locations in a lot of different areas in different zip codes. And in CallRail, before this release took place, you would do a Keyword Pool, if you wanted to get all of the data from different markets. And with that Keyword Pool, unfortunately, it was always just one zip code. So, for the Phoenix area you might have a location in Glendale and then also in Phoenix then also in Scottsdale. And that's a 623, 602 and 480 area codes. So basically you had to decide if you wanted to run this Keyword Pool on your website. And you had three locations, you basically had to decide which zip code you wanted to use for the entire website. So basically people coming from the 623 zip code, or excuse me, area code, might not want to call a 480 area code because it's not really in their region. And this becomes even more important when you have cities like Tucson and Phoenix, which are an hour and a half apart driving. And there are a lot of cities like this across the nation...

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### LinkedIn InMail Website Re-targeting

> Hey everybody, this is Adam with ParaCore. And I've stumbled across a pay-per-click lead generation technique earlier this week that I wanted to share

- Published: 2018-08-30
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/linkedin-inmail-website-re-targeting/
- Categories: PPC
- Formats: Video

Hey everybody, this is Adam with ParaCore. And I've stumbled across a pay-per-click lead generation technique earlier this week that I wanted to share with you that was totally mind blowing. The two people that I shared it with in my office were like, "What, that's kinda game changer. " And when you get that sort of reaction in an office that does pay-per-click media advertising, it's something that I wanted to share with you because I thought it was really cool. Alright, so here's how it works. Okay, it's a two step process and the very first piece has to do with retargeting. So when you are driving traffic to your website. K, this is your website, you might be getting traffic from Google or a Facebook ad or referrals or something along those lines, alright. So that's your website and you get traffic there okay? And then when someone hits that website, you pixel them with Facebook or AdWords or whatever. And typically, you do some sort of retargeting, especially in B2B. So, we send someone to, so then someone goes to Facebook and they see your ad in the feed. Right, okay? So, here we have, they hit their website, then they go to Facebook then they see your ad and that's a traditional retargeting sort of technique. So, that's normal. Nothing new, okay? Alright, so what we're gonna do though is we're gonna change this Facebook retargeting technique, okay. So... Instead of showing an ad in...

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### Why we don't have 12-month contracts

> When we talk with new clients, there are only a couple things that really come up in almost every single conversation. And one of those conversation

- Published: 2018-08-30
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/why-we-dont-have-12-month-contracts/
- Categories: ParaCore
- Formats: Video

When we talk with new clients, there are only a couple things that really come up in almost every single conversation. And one of those conversation points is the duration of our contract. And if we're working with you on a new paid media agreement, our contract terms look like this, we do a three-month agreement, that's fixed, so you're in an agreement for three months, then after that, it's month-to-month. And the reason we do that is because it takes at least three months to get a good idea of the results, right? So, if you're building a new campaign, we might be doing a lot of the building in the first month. If we're taking over a campaign, we're kinda doing a lot of analyzing, on-boarding the first month, we might be building a landing page the first month that's launching the second month, and then so, if we're building out a new campaign the first month, or launching a landing page the second month, and the third month we're getting a full amount of data, typically by the end of the third month, we have a very good idea of what's happening with the cost per lead, the volume of leads, and how the campaign is progressing. We also know how the agency, our relationship with you is working, and how we're both working together from a client and agency perspective. So three months is really like our baseline, and we have kind of a gut-check conversation...

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### All Inclusive PPC Management Pricing

> Hey everybody, this is Adam with ParaCore, and we have a lot of conversations about our management fees, and if you've worked with the traditional agency

- Published: 2018-08-30
- Modified: 2019-04-17
- URL: https://www.paracore.com/blog/all-inclusive-ppc-management-pricing/
- Categories: ParaCore
- Formats: Video

Hey everybody, this is Adam with ParaCore, and we have a lot of conversations about our management fees, and if you've worked with the traditional agency in the past, you might be used to something like a percentage of ad spender base, plus a percentage of ad spend, and we don't do that. We just do a fixed management fee based on spend tiers. So it looks like, for example, if you're spending up to $10,000 per month at ad spend, you're gonna get one fixed fee. And the main reason we do that is because, when we're working with you as a client, you might have hired us to do ad words primarily, okay? And so, we're working on ad words, and we're optimizing that campaign, and then, a month later, we say, "You know what? "We should really be taking all this traffic "going into ad words as phase two of our campaign strategy, "we want to re-target in Facebook. " And historically, if you wanted to move into Facebook, we would say, "Well, it's gonna be, or before we did this, "hey, it's gonna be an extra three or four, "five hundred dollars per month, "and then your ad spend's gonna be five hundred per month. " And it's like, well, the management fee's five hundred, the ad spend's five hundred. Those rates, that's like one hundred percent ratio. It just didn't feel good. And then, we'd want to try a lot of new things. So we...

---

### How to Increase Your Conversion Rate by 302%

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-08-30
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/how-to-increase-your-conversion-rate-by-302-percent/
- Categories: Landing Pages
- Formats: Video

All right, that was sweet. Hey everybody, Adam with ParaCore, and today we're gonna be talking about landing pages versus websites because we have the conversation a lot about whether or not a landing page should be used versus a website. So, there's two parts to every paid media campaign. You're first trying to generate the right type of qualified traffic, that's the first step. And you're driving that traffic to a destination, and that destination can be a number of different places, it might be a website, a landing page, it could be an e-commerce product page, could be a download form, lead form, whatever the case may be. So, you're generating the traffic and then you're sending it somewhere, and that sending it somewhere part is really where the conversion rate comes in. And a lot of people ask us if they should be using landing pages and we always say yes, and then they say, well, but my website's great, and we want 'em to find all these things, and we're like okay, well landing pages convert better. And, so here's just one example of a website, and this was just recently. One example of a website that converted from website as the destination to a landing page. And as you can see, in May they spent $1,330, they cost 16 leads at a cost per lead of $83. Their conversion rate was 2. 06%, which is not amazing. I will also note we did not build...

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### ParaCore's Bi-annual Goal: 200 Leads

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-08-30
- Modified: 2019-04-04
- URL: https://www.paracore.com/blog/paracores-bi-annual-goal-200-leads/
- Categories: ParaCore
- Formats: Video

When ParaCore first started we didn't even really do strategic planning. It was basically me and a couple business partners and an employee or two. And as ParaCore's grown, we're 11 employees now, not huge but a decent number of people, I found that getting everybody involved in the planning process is incredibly helpful. And we did it for the very first time this year in January, it's currently June, where I brought the entire office into strategic planning which I had traditionally done with just me and maybe three other people in the office, people that have been here a little bit longer. And what I learned through that process was that getting everybody involved really just got everyone invested in what was happening in the year and what was upcoming and what is gonna take place for the next six months and 12 months. And so today we had Troy Henson come in from EVOC Consulting who was amazing, he's a business coach and helps teams work through strategic planning for the upcoming year, and did our planning session. And it was amazing just as it always has been, and every time we do it with the entire company I realized how important it is. And so I just wanted to show you one thing which is our board, which is what we're gonna be working on in the next six months of 2018. Alright so this is our board and as you can see we have a...

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### My #1 Email Tactic to Guarantee Client Satisfaction

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-08-30
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/my-1-email-tactic-to-guarantee-client-satisfaction/
- Categories: ParaCore
- Formats: Video

All right, so today's gonna be my first video that talks more about the agency side of ParaCore instead of just strict account management because there are a lot of things that we do here at ParaCore that I think are really valuable and our clients seem to like. And one of the main things that we focus on is communication. And a lot of agencies say that, but we have a very specific process in how we communicate with clients so that they're never concerned or wondering what's going on. And here on the left side of your screen, there is an example of one of our weekly check-in emails. And so, when we start working with clients, we do a lot of work on the campaign setup and we're always working on a variety of optimizations, but there are a lot of times when our clients don't even know what exactly we're doing or what the status is or what optimizations are running, and so we sent an email every single week, it's typically, a lot of times it comes on Fridays, but we send the email to the clients just talking about different things that we are working on. And so, in this email, you can see as an example we have just five bullet points. The first one is talking about a landing page that we just rolled out a couple weeks before, so we've already been communicating about this landing page. However, we wanted to...

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### Yes. You can have access to your ad account. No, it's not "impossible"

> Hey everybody, this is Adam Arkfeld I'm the owner of ParaCore, and today I wanna talk a little bit about account access because a lot of people that we

- Published: 2018-08-08
- Modified: 2019-04-16
- URL: https://www.paracore.com/blog/yes-you-can-have-access-to-your-ad-account-no-its-not-impossible/
- Categories: ParaCore, PPC
- Formats: Video

Hey everybody, this is Adam Arkfeld I'm the owner of ParaCore, and today I wanna talk a little bit about account access because a lot of people that we talk to tell us that their PPC managers aren't able to give them account access, or all of their accounts are under one setup. And so I wanted to show you what it looked like in the ad manager because in most cases, that's just not true. So if your looking at my screen here, there are two areas, users and managers, and we're currently just in the access section. So if you hit this little toolbar up here, and you go to account access, and you click that link, you're gonna see this, or you're probably gonna see this. But I'm gonna start over on managers. ParaCore has a manager account, it's called MCC Account, and so if we're working together, and we need to take a look at your account, we can actually just request access to your account, or you can add us, and we're connected as a manager. And that allows anyone at ParaCore to then look at your account and do an audit or do a review or have access if people come or go, or whatever the case may be. So an MCC account, or a manger account, is really important. And then over on the user side, this is where individual users have access to their accounts. We're looking at the ParaCore account right...

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### ParaCore Wins Brand of the Year! (plus FIVE more awards)

> "You guys came out of nowhere!" At ParaCore, we often put our clients before ourselves. We pour passion and pride into our work and celebrate the

- Published: 2018-05-09
- Modified: 2025-05-08
- URL: https://www.paracore.com/blog/paracore-wins-2018-brand-of-the-year-plus-five-more-awards/
- Categories: ParaCore

"You guys came out of nowhere! " At ParaCore, we often put our clients before ourselves. We pour passion and pride into our work and celebrate the successes of the results we generate. Last Thursday, we all sat in disbelief as we accepted an award for the second year in a row from the prestigious Arizona Innovation Marketing Association. During the event, a fellow attendee mentioned how marketing strategies are evolving even in niche sectors like games not on Gamstop, where operators face unique branding challenges. It was a timely reminder that innovation isn’t just about the industries we typically work with—it’s also about recognizing opportunity in emerging or unconventional markets. After that first celebration, we continued the party and went on to win 1,2,3,4,5... SIX awards (whoa? ! ); the first three were for successful marketing campaigns: Search Marketing (PPC) for decreasing cost-per-lead for a client by 89% while increasing number of leads by 780% Integrated Consumer Campaign for a multi-channel, sequential retargeting campaign that helped double sales Content Marketing for our CallRail YouTube series. The final awards went to only the best in interactive marketing in Arizona and we walked away with the TOP THREE AWARDS Rising Star Bekah Knoll Brand of the Year ParaCore Person of the Year Adam Arkfeld Thank you so much to the kind judges, the incredible event organizers, our hard-working team, and our supportive friends and family for this being a part of this esteemed honor.

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### Bonus Interview Part II with Ryan Engley!

> We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know.

- Published: 2018-03-22
- Modified: 2019-04-16
- URL: https://www.paracore.com/series/unbounce/bonus-interview-part-ii-ryan-engley-2
- Categories: Unbounce
- Formats: Video
- Series: Unbounce

Timestamps: - What you need to know - Dynamic Text Replacement - Key use cases - Inside tip - Hack tip - Domain questions answered - WordPress plugin, domain, and CNAME - SEO & LPs - DNS: What you need to know - What's next for Unbounce - Zapier: What you need to know - 404 Error Tip - A/B Testing - A/B Testing: How-to's - Your final tip - Wrapping things up We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know. For your convenience, This video interview or vlodcast is broken up into 2 videos. This is Part II. Click play and enjoy!

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### Bonus Interview Part I with Ryan Engley!

> Timestamps: - Introductions - About Unbounce - Who uses Unbounce? - Features &amp; Products - The LP Analyzer (Card Popup to Unbounce LPA) - Popups and

- Published: 2018-03-15
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/unbounce/bonus-interview-part-ryan-engley
- Categories: Unbounce
- Formats: Video
- Series: Unbounce

Timestamps: - Introductions - About Unbounce - Who uses Unbounce? - Features & Products - The LP Analyzer (Card Popup to Unbounce LPA) - Popups and Sticky Bars (Card Popup Link to Unbounce) - Eliminate Tech Bottlenecks - The Future of Unbounce We’ve already concluded our Unbounce video series The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing (9 videos in total). However, you’re in for a treat because we interviewed Unbounce VP, Ryan Engley, and asked him all of the questions that inquiring minds in the marketing industry want to know. For your convenience, This video interview or vlodcast is broken up into 2 videos. Click play and enjoy! Here’s the link to the Unbounce Landing Page Analyzer Tool. Highly beneficial if you want expert opinions of what’s working with your landing page, or how to improve your results.

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### Additional Tools Available in Unbounce that Make Your Landing Pages Awesome

> Timestamps: - Intro - Dynamic Text Replacement - Word or Phrases - URL Parameter - DTR in Action - Call Tracking &amp; DTR Transcript: POP QUIZ EVERYBODY!

- Published: 2018-03-08
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/unbounce/additional-tools-available-in-unbounce-that-make-landing-pages-awesome
- Categories: Unbounce
- Formats: Video
- Series: Unbounce

Timestamps: - Intro - Dynamic Text Replacement - Word or Phrases - URL Parameter - DTR in Action - Call Tracking & DTR Transcript: POP QUIZ EVERYBODY! What’s ONE thing that most successful marketing campaigns have in common? ANYBODY? ANYBODY? THEY ARE PERSONALIZED TO THE AUDIENCE! The messaging speaks to what the target audience actually cares about and today, we’re covering how to do that with one of Unbounce’s most FANCY FEATURES! I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. This is the final video in my RIDICULOUSLY Simple Guide to Using Unbounce – an online landing page builder. You’ve come a LONNNGG way and are probably already a pro by now, so let’s dive right into Dynamic Text Replacement and talk about why it’s such a fancy feature. Dynamic Text Replacement is an Unbounce feature that allows you to dynamically swap content on your landing page to personalize, or customize its messaging. This is often helpful if you’re running campaigns in different geographical regions or you have different offers depending on the ad. There are hundreds of scenarios where you might want to dynamically swap text on your landing page. Dynamic Text Replacement works best with one word or short phrases of just a few words. This is because when you introduce sentences or very long phrases, you introduce a lot of room for error. The word or phrase that you highlight is going to go into the URL. The longer the word or phrase, the...

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### Using Popups and Sticky Bars in Unbounce to Convert Visitors into Customers

> Pop-ups and sticky bars are two Unbounce tools used to elicit an action from your site visitor, with the end goal to get more leads, sign-ups, and sales. Here's how to implement them!

- Published: 2018-03-01
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/unbounce/using-popups-and-sticky-bars-in-unbounce-to-convert-visitors-into-customers
- Categories: Unbounce
- Tags: Landing pages
- Formats: Video
- Series: Unbounce

Pop-ups and sticky bars are two Unbounce tools used to elicit an action from your site visitor, with the end goal to get more leads, sign-ups, and sales while they’re still on your page. A pop-up is a box that appears when a visitor is navigating or reading the content on your site: for example, a newsletter sign-up sheet. A sticky bar is a banner that appears at the top or bottom of your webpage. It remains in place as the visitor navigates your site, and is a slightly less intrusive counterpart to the popup. An example of this would be a sale with a “shop now” call-to-action. From the “Pop-ups and Sticky Bars” page of your account or your client’s account, you can edit the design of current popups or copy them to a client from the dropdown menu. Unbounce makes it simple and easy to create a new pop-up or sticky bar with several templates to choose from if you need inspiration or ideas; otherwise, you can start with a blank pop-up or sticky bar to get your branding just right. As with the landing page templates, these pop-up templates are separated into subcategories by purpose and motivation. Huge time saver — THANKS UNBOUNCE! Whether you choose a template or go blank, you start dragging and dropping text, image, and the like into the pop-up. Once you’ve completed and saved the design, you move on to the overview screen. This is where you customize triggers and targeting rules...

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### Setting Up and Using A/B Testing for Your Landing Pages in Unbounce

> Timestamps: - Intro - A/B Testing - Creating Variants - Assign Traffic - Track Performance - Confidence Level - Promote the New Champion - Never Touch the

- Published: 2018-02-22
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/unbounce/setting-up-and-using-ab-testing-landing-pages
- Categories: Unbounce
- Formats: Video
- Series: Unbounce

Timestamps: - Intro - A/B Testing - Creating Variants - Assign Traffic - Track Performance - Confidence Level - Promote the New Champion - Never Touch the Reset Stats Button! ! Transcript: Now that you’ve got your marketing campaign setup and running, you’ve likely created a few landing pages and ads with leads coming in. Unfortunately, they MIGHT just be trickling in, and you PROBABLY want to see more action. Do you know what’s working and what isn’t on your landing page? A/B testing is the key to getting better results. Knowing how to run an A/B test, as well as how to interpret your results will give you a clear understanding of what adjustments need to be made to produce the highest conversion rate possible. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. This is the 7th of 9 videos in my RIDICULOUSLY Simple Guide to Using Unbounce — an online landing page builder. This is a comprehensive video series focused on helping marketers like YOU dominate the marketing industry by using Unbounce to convert more prospects with relevant landing pages. If you want to skip ahead to a specific section in the video, check out the description below. I’ve included an outline with time stamped links. A/B testing involves two or more variations of a landing page, ad, or other piece of content, and pitting them against each other to see which one produces the best results. When it comes to landing pages, Unbounce makes...

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### Unbounce Page Settings: Beneficial Features Explained

> Timestamps: - Intro - Integrations - IP Filters - Email Template - Labs Features - Script Manager Transcript: The Unbounce settings section contains

- Published: 2018-02-15
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/unbounce/unbounce-page-settings-beneficial-features-explained
- Categories: Unbounce
- Formats: Video
- Series: Unbounce

Timestamps: - Intro - Integrations - IP Filters - Email Template - Labs Features - Script Manager Transcript: The Unbounce settings section contains client-wide settings that apply beyond just a single landing page. This is where you will set up integrations into third-party systems, domain-wide scripts, and email notification templates. Some of the items may look more technical. Never fear, Unbounce allows you to create more advanced landing pages without the use of a developer. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. This is the 6th of 9 videos in my RIDICULOUSLY Simple Guide to Using Unbounce – an online landing page builder. This is a comprehensive video series focused on helping marketers like YOU dominate the marketing industry by using Unbounce to convert more prospects with relevant landing pages. If you want to skip ahead to a specific section in the video, check out the description below. I’ve included an outline with time stamped links. Now, let’s talk integrations. As a reminder, each integration is first set up on an individual page and we covered that in the previous video. The integrations view in settings gives you a bird’s eye view of all integrations for the client’s account. This view allows you to see operational status of each integration, whether it is currently valid or invalid and may need an action. You can also see when the integration was created and additional app-specific information like API keys. If you have several integrations and would like...

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### Managing Your Landing Pages in Unbounce

> &nbsp; Are you using Unbounce to build a landing page, but don't know how to connect your landing page to the rest of your marketing ecosystem? Today I’m Are you using Unbounce to build a landing page, but don't know how to connect your landing page to the rest of your marketing ecosystem?

- Published: 2018-02-08
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/unbounce/domains-integrations-and-managing-landing-pages-in-unbounce
- Categories: Unbounce
- Tags: Landing pages, Leads
- Formats: Video
- Series: Unbounce

Are you using Unbounce to build a landing page, but don't know how to connect your landing page to the rest of your marketing ecosystem? Today I’m going to show you how! If you want to skip ahead to a specific section in the video, check out the description below. I’ve included an outline with time-stamped links. Timestamps: - Intro - Domains - Unbounce step-by-step - WordPress Plugin - Sub-Domain - Creating Page Groups - CRM management - What's next So, you’ve finished building your landing page and you want to make sure the landing page fits your overall brand, right? To do this, you’ll have to make sure your landing page looks like it’s part of your main website. And to do that, you’ll want to connect your landing page to your domain name. There are a couple of ways to connect your domain to your landing page. You can add a new custom domain, which requires updating DNS records, or if your site is using WordPress, install a plugin available from Unbounce. When using a custom domain, your pages will either use your root domain or a subdomain. A root domain is a domain that has the www before the domain name like www. paracore. com. You’d want to do this if you don’t have a full website and you’re using the domain just for lead generation efforts or a minimal website. If you want to use your root domain in Unbounce AND you have a full-blown website,...

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### An Unbounce Screencast on Building Landing Pages for Your PPC Marketing

> Timestamps: - Intro - Start Screencast - Unbounce Templates - Editor Interface &amp; Features - Java Script &amp; CSS Section - Lead Generation Page &amp;

- Published: 2018-01-31
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/unbounce/screencast-on-building-landing-pages
- Categories: Unbounce
- Formats: Video
- Series: Unbounce

Timestamps: - Intro - Start Screencast - Unbounce Templates - Editor Interface & Features - Java Script & CSS Section - Lead Generation Page & Metrics - Pages Menu - Grouping - Outro Transcript: If you’re looking to get a behind the scenes glimpse of Unbounce or just learn a few new things as a current user, this video is for you. Today, I'm going to show you how to create a landing page in Unbounce, navigate the interface like a boss, and point out some important settings and features you don't want to miss. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. This is the 4th of 9 videos in my RIDICULOUSLY Simple Guide to Using Unbounce – an online landing page builder. I created this comprehensive video series for people like you to cover how to use Unbounce from a marketing perspective. My goal is to give you a leg up on the competition by helping you master all of the features Unbounce has to offer. If you want to skip ahead to a specific section in the video, check out the description below. I’ve included an outline with time stamped links. So, now comes the fun part. Without further ado, let’s do this. I hope you found my screencast informative. In the next video, I’ll cover managing landing pages, including domain setup. If you found this video helpful, let me know by clicking the like button. Also: don’t forget to click that red subscribe...

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### Navigation and Features: Successful Landing Pages Using Unbounce

> Timestamps: - Intro - Begin tour - Page dashboard - Client sub-accounts - Pages list - Traffic report - Download your leads - Left-side menu Transcript:

- Published: 2018-01-26
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/unbounce/successful-landing-pages-using-unbounce
- Categories: Unbounce
- Formats: Video
- Series: Unbounce

Timestamps: - Intro - Begin tour - Page dashboard - Client sub-accounts - Pages list - Traffic report - Download your leads - Left-side menu Transcript: Do you get a little lost sometimes when you’re getting accustomed to a new platform? It’s not always easy to acclimate to a new interface. It can also be annoying when you run across a feature you weren’t aware of after months or even years of using the platform. But don’t worry, I won’t let that happen to you! Today, I’m your virtual concierge and will give you a lay of the land for Unbounce’s interface and features. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. This is the 3rd of 9 videos in my RIDICULOUSLY Simple Guide to Using Unbounce – an online landing page builder. This is a comprehensive video series focused on helping marketers like you dominate the marketing industry by using Unbounce to convert more prospects with relevant landing pages. If you want to skip ahead to a specific section in the video, check out the description below. I’ve included an outline with time stamped links. As your virtual concierge, it’s my duty to give you the proper tour of Unbounce, but first, let’s start with client management. There are two ways to manage clients in Unbounce. One is with your own Unbounce account, and the other is by connecting to client accounts. If you’re using your account, you have sub-accounts for each client which are controlled...

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### Unbounce the Go-to Landing Page Builder

> Timestamps: - Introductions - Benefits of Unbounce - Templates - Easy drag &amp; drop interface - But wait... there's more! - A/B testing and dashboard -

- Published: 2018-01-19
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/unbounce/unbounce-the-go-to-landing-page-builder
- Categories: Unbounce
- Formats: Video
- Series: Unbounce

Timestamps: - Introductions - Benefits of Unbounce - Templates - Easy drag & drop interface - But wait... there's more! - A/B testing and dashboard - Plans and pricing Transcript: What’s the most important thing a marketer should keep in mind when building a landing page? Is it conversion optimization? Maybe easy updates and deployment? It’s actually a trick question because there are several things: Building, Converting, Integrations, and Optimizations. Not sure what I’m talking about? That’s okay. Don’t have the time to learn anything new? That’s okay too because I’m going to save you the time of shopping around for a landing page builder. In this introductory video I’ll cover the benefits of building your landing page using Unbounce and why it’s the best choice in the marketing industry. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. This is the second of nine videos in my RIDICULOUSLY Simple Guide to Using Unbounce – an online landing page builder. This is a comprehensive video series focused on helping marketers like YOU dominate the marketing industry by using Unbounce to convert more prospects with relevant landing pages. If you want to skip ahead to a specific section in the video, check out the description below. I’ve included an outline with time stamped links. So: you or your client have a business that offers a product or service, right? Right! As a marketer or marketing agency in the world of digital marketing, you need a way to communicate the...

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### The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing

> Timestamps: - Do you use LPs? - About Us - Introduction - Why this guide exists. - What's covered in the series. Transcript: Do you regularly use and

- Published: 2018-01-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/unbounce/unbounce-guide-introduction
- Categories: Unbounce
- Formats: Video
- Series: Unbounce

Timestamps: - Do you use LPs? - About Us - Introduction - Why this guide exists. - What's covered in the series. Transcript: Do you regularly use and create landing pages for yourself, or your clients? If you’re in the world of digital marketing, chances are, you probably do. The pain of going back and forth between several platforms when editing or creating these landing pages is frustrating to say the least. Seriously, how many times do you need to republish that WordPress page? When you hit enter, there should be a space! Maybe you have a developer juggling development for you, or maybe you’re fumbling through landing page development all by your little lonesome. Or, if you’re like me, you may be the owner of a company that handles numerous client accounts each with their own landing pages. Regardless of your exact situation, wouldn’t it be nice to just make a quick edit on a landing page without a developer? Is that too much to ask! ? Thanks to Unbounce, it’s not! Hi, I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. What you’re watching right now is the introductory video to The RIDICULOUSLY Simple Guide to Using Unbounce for Your PPC Marketing. Unbounce is a landing page platform that allows you to quickly, and easily, build, modify, and optimize landing pages for your marketing efforts. This guide is a comprehensive video series for using Unbounce as a marketer. Once you’ve gone through this entire video series,...

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### CallRail Bonus Features

> Timestamps: - Intro - Form Submission Tracking - FST Set-up - Text Messaging - CallRail Mobile App - Call Transcription - Call Transcription Set-up

- Published: 2017-12-14
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/callrail/bonus-features
- Categories: CallRail
- Formats: Video
- Series: CallRail

Timestamps: - Intro - Form Submission Tracking - FST Set-up - Text Messaging - CallRail Mobile App - Call Transcription - Call Transcription Set-up Transcript: This is the last video in our CallRail series. How sad, but I have a good news, we’ve got some bonus features to chat about in today’s video! If you don’t already know, which you probably do by now, I’m Adam Arkfeld, owner of ParaCore, a lead generation company for PPC advertising. This is the 10th and final video in my Ultimate CallRail Guide for PPC Marketers. By now you ARE a call tracking AND CallRail guru. Congratulations! Alright, let’s chat bonus features. The first feature I want to touch on is CallRail form submission tracking. You might be asking why CallRail, a call tracking system, has form submission tracking. We asked the same question and have no idea, however, it’s pretty awesome. Since you already have the CallRail code snippet installed on your site, you can simply tell CallRail to track form submissions and they’ll log and notify you anytime a form is submitted on your website. It’s super helpful for reviewing all conversions, calls and forms, in the same place. You can even see which AdWords campaigns and keywords are triggering the submissions just like your phone calls. In order to set them up, simply go to activity; then, Form Submissions under the Forms category (Figure 10. 1). Figure 10. 1: Activity Dashboard→Forms→Form Submissions The Form Submission Dashboard gives you a full view...

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### Using CallRail for Customer Service

> Timestamps: - Intro - Activity Perspective - Looking at Reports - Listening to Calls - Automated Call Monitoring Transcript: Did you know that you could

- Published: 2017-12-07
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/callrail/using-callrail-for-customer-service
- Categories: CallRail
- Formats: Video
- Series: CallRail

Timestamps: - Intro - Activity Perspective - Looking at Reports - Listening to Calls - Automated Call Monitoring Transcript: Did you know that you could use CallRail for a lot more than call tracking? At ParaCore, we found that using CallRail for customer service monitoring and improvement was a huge, unexpected benefit we didn’t anticipate when when signing up. In this video we’re going to cover how we use CallRail for customer service improvement. I’m Adam Arkfeld, Owner of ParaCore, a lead generation company for PPC advertising. This is the 9th video of 10 in my Ultimate Guide to Using CallRail for your PPC Marketing. It’s a comprehensive video series for using CallRail, a third-party call tracking system, with your pay-per-click marketing. Once you’re done with the series, you’ll be a call tracking and CallRail guru. If ever you want to jump to a specific section of the video, we’ve included timestamps in the description below. You can always watch previous videos as a refresher or skip ahead to other videos if I’m covering a topic you’re familiar with. The first part of using call tracking for customer service is the activity perspective. By looking at how many calls are missed and at what time of day, you can come up with better ways to accommodate your customers. When your customers call, they expect a live person to pick up, or a worthwhile alternative. So the first thing you should do is go to your Reports page and look at...

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### Call Flow Options

> Timestamps: - What are Call Flows? - Setting up Call Flows - Creating a Call Flow - Greetings - Dial - Simulcall - Round Robin - Menu Option - Schedule -

- Published: 2017-11-30
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/callrail/call-flow-options
- Categories: CallRail
- Formats: Video
- Series: CallRail

Timestamps: - What are Call Flows? - Setting up Call Flows - Creating a Call Flow - Greetings - Dial - Simulcall - Round Robin - Menu Option - Schedule - Geo-Routing - Responsive Routing - Tag - Voicemail & Hang-up Transcript: When you run a business you’re not always in-office or even available to take a call, let alone track one. So, what do you do when you’re out in the field working with customers, or having meetings? What if only one person is available in the office, or no one is available? Maybe it’s the weekend and you’re missing a lot of calls because it’s not during normal business hours. This is perhaps one of the easiest pain points to alleviate using CallRail’s Call Flow features, which we’ll be covering in today’s video. I’m Adam Arkfeld, Owner of ParaCore, a lead generation company for PPC advertising. This is the 8th video of 10 in my Ultimate Guide to Using CallRail for your PPC Marketing. It’s a comprehensive video series for using CallRail, a third-party call tracking system, with your pay-per-click marketing. Once you’re done with the series, you’ll be a call tracking and CallRail guru. If ever you want to jump to a specific section of the video, we’ve included timestamps in the description below. You can always watch previous videos as a refresher or skip ahead to other videos if I’m covering a topic you’re familiar with. So, what is a call flow and why should you...

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### Reporting With A Purpose

> Timestamps: - Reporting - Tags - Setting up Tags - Call Attribution - Form Attribution - Lead Funnel Transcript: By now you’re receiving data about your

- Published: 2017-11-16
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/callrail/reporting-with-a-purpose
- Categories: CallRail
- Formats: Video
- Series: CallRail

Timestamps: - Reporting - Tags - Setting up Tags - Call Attribution - Form Attribution - Lead Funnel Transcript: By now you’re receiving data about your calls and potential leads, but how do you report on the data received? If you just want raw data AdWords has that. CallRail has raw data, as well, including additional information and metrics to help you analyze your information. I’m Adam Arkfeld, owner of ParaCore, a lead generation company for PPC advertising. This is the 7th video of 10 in my Ultimate Guide to Using CallRail for your PPC Marketing. It’s a comprehensive video series for using CallRail, a third-party call tracking system, with your pay-per-click marketing. Once you’re done with the series, you’ll be a call tracking AND CallRail guru. If ever you want to jump to a specific section of the video, we’ve included timestamps in the description below. You can always watch previous videos as a refresher or skip ahead to other videos if I’m covering a topic you’re familiar with. In this video, we’ll be covering Call Attribution, Form Attribution, Calls by Landing Page, and Lead Funnel reporting. There are other report options on the Reporting page of CallRail, but we’ll be focusing on these four because they’re used the most. Before we get started I want to cover how you can use tagging to report on qualified leads versus just calls. This is an alternative way of reporting that is done under the Activity Dashboard. Using tagging to report...

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### Call Tagging, Scoring & Lead Classification

> Timestamps: - About this video - Call tagging - Keyword spotting - Automatic lead classification - Tracking after setup Transcript: By now in this series,

- Published: 2017-11-09
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/callrail/call-tagging-scoring-and-lead-classification
- Categories: CallRail
- Formats: Video
- Series: CallRail

Timestamps: - About this video - Call tagging - Keyword spotting - Automatic lead classification - Tracking after setup Transcript: By now in this series, you’ve already setup your CallRail account, phone numbers, website integrations, and notifications. You’re are up and running with your call tracking. Today, we’re going to really get to play around with CallRail’s features and delve a little deeper into making the system work for you by using call scoring and call tagging features to measure your results. I’m Adam Arkfeld, owner of ParaCore, a pay per click lead generation agency. This is the sixth video of ten in my Ultimate Guide to Using CallRail. It’s a comprehensive video series for using CallRail, a third-party call tracking system with your pay per click marketing. Once you’re done with the series, you’ll be a call tracking AND CallRail guru. If ever you want to jump to a specific section of the video, we’ve included timestamps in the description below. You can always watch previous videos as a refresher or skip ahead to other videos if I’m covering a topic you’re familiar with. In this video, we’re going to cover call tagging and automatic lead classification. One is a manual method to report on leads and the other is automated within CallRail. We’ll also go over some other manual and automated methods of tagging and classification, so let’s get started. Everything I’m going to cover in this video is listed under the “settings” section of CallRail, so if...

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### CallRail Notifications

> Timestamps: - Intro - Getting started - Two types of notifications - Alert notifications - Summaries notifications Transcript: At this point in the

- Published: 2017-11-02
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/callrail/callrail-notifications
- Categories: CallRail
- Formats: Video
- Series: CallRail

Timestamps: - Intro - Getting started - Two types of notifications - Alert notifications - Summaries notifications Transcript: At this point in the CallRail process, you’ve setup your numbers, and your integrations for your PPC campaigns, landing pages, or websites. You’ve done the heavy lifting on setup and now it’s time to put things into action. The next thing you’ll want to know is when people are calling and make sure you don’t miss any leads. Beyond real-time updates, CallRail has some great summarized activity notifications to make your life easier. In this video, I’m going to cover the different methods for setting up alerts and how to receive notifications for incoming calls. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. This is the 5th video of 10 in my Ultimate Guide to Using CallRail for your PPC Marketing. It’s a comprehensive video series for using CallRail, a third-party call tracking system, with your pay-per-click marketing. Once you’re done with the series, you’ll be a call tracking AND CallRail guru. If ever you want to jump to a specific section of the video, we’ve included timestamps in the description below. You can always watch previous videos as a refresher or skip ahead to other videos if I’m covering a topic you’re familiar with. Now that you have call tracking set-up, you’ll want to keep a pulse on your business. Are you missing calls because you’re on the road? How many calls came in from your AdWords advertising...

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### How to Setup CallRail Integrations for Your PPC Campaign

> Timestamps: - Intro - Getting started - Basic integration - Testing basic integration - Dynamic number insertion - AdWords integration - Alternative

- Published: 2017-10-26
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/callrail/setup-callrail-integrations-callrail
- Categories: CallRail
- Formats: Video
- Series: CallRail

Timestamps: - Intro - Getting started - Basic integration - Testing basic integration - Dynamic number insertion - AdWords integration - Alternative integration options - Google Analytics Transcript: You’ve registered for CallRail, and you’ve setup your phone numbers, but now you’re probably thinking, “okay, how do I use them? ” “How do I get my tracking numbers into my campaign? ” Those are great questions and they’re topics we’re going to cover in today’s video. Today, I’ll take you through the steps involved in setting up CallRail integrations for your PPC campaign including dynamic number insertion. We’ll also touch on important steps you need to take for your call tracking integrations to work effectively. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. This is the 4th video of 10 in my Ultimate Guide to Using CallRail for your PPC Marketing. It’s a comprehensive video series for using CallRail, a third-party call tracking system, with your pay-per-click marketing. Once you’re done with the series, you’ll be a call tracking AND CallRail guru. If ever you want to jump to a specific section of the video, we’ve included timestamps in the description below. You can always watch previous videos as a refresher or skip ahead to other videos if I’m covering a topic you’re familiar with. Let’s get started. At this point, you’ve setup your numbers in CallRail. Today, I’m going to show you how to connect those numbers to your website and other platforms you might be using....

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### Creating & Using Phone Numbers in CallRail

> Timestamps: - About CallRail Numbers - 3 Types of Tracking Numbers - Static Numbers - Dynamic Number Swapping - Enhanced Call Tracking Methods Transcript:

- Published: 2017-10-16
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/callrail/creating-and-using-phone-numbers-callrail
- Categories: CallRail
- Formats: Video
- Series: CallRail

Timestamps: - About CallRail Numbers - 3 Types of Tracking Numbers - Static Numbers - Dynamic Number Swapping - Enhanced Call Tracking Methods Transcript: So, you’ve signed up for CallRail, now what? In today’s video, I’m going to cover how CallRail phone numbers work, including pooled phone numbers versus individual numbers, and I’ll walk you through phone number set up, including the settings. We’ll also touch on how to create separate phone numbers for extensions, landing pages, and websites. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. This is the 3rd video of 10 in my Ultimate Guide to Using CallRail for your PPC Marketing. It’s a comprehensive video series for using CallRail, a third-party call tracking system, with your pay-per-click marketing. Once you’re done with the series, you’ll be a call tracking AND CallRail guru. If ever you want to jump to a specific section of the video, we’ve included timestamps in the description below. You can always watch previous videos as a refresher or skip ahead to other videos if I’m covering a topic you’re familiar with. Back to today’s topic. The concept of CallRail phone numbers is to create tracking phone numbers that forward to your existing phone number. You don’t need to worry about changing your current number. CallRail numbers are real phone numbers owned by CallRail that you use as tracking numbers for your personal or business phone number. These “tracking phone numbers” receive calls that are redirected to your current phone...

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### Call Tracking Explained

> Timestamps: - About this video - AdWords call extensions - Tracking calls in AdWords - How CallRail helps - CallRail pricing and features Transcript: So,

- Published: 2017-10-16
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/callrail/call-tracking-explained
- Categories: CallRail
- Formats: Video
- Series: CallRail

Timestamps: - About this video - AdWords call extensions - Tracking calls in AdWords - How CallRail helps - CallRail pricing and features Transcript: So, you’ve signed up for CallRail, now what? In this video, I’m going to introduce you to call tracking with CallRail. My goal is to ease you into the process, so that you feel comfortable using CallRail because it truly is a beneficial tool for tracking and maximizing your lead generation. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. I created this ultimate how to guide as a comprehensive video series for using CallRail – a third-party call tracking system – with your pay-per-click marketing. Once you’re done with the series, you’ll be a call tracking AND CallRail guru. If ever you want to jump to the topic of your concern, we’ve included timestamps for every video in the description below, or feel free to watch previous videos as a refresher, or skip ahead to other videos as you become more accustomed to CallRail. Let’s jump right into today’s video which covers the basics of call tracking. Before we get into third-party call tracking concepts, I’d like to briefly touch on what call tracking means in AdWords and address a few of its limitations. First of all, I want to be clear that we’re not bashing AdWords because AdWords does what it was created to do. Instead, I’m introducing you to a system that you’ll use in addition to AdWords. AdWords does have...

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### Call Tracking Got You Down?

> Timestamps: - Struggling with Call Tracking? - I'm Adam Arkfeld - Why we created this guide - The answer is CallRail - How it's broken up Transcript: Do

- Published: 2017-10-03
- Modified: 2024-11-01
- URL: https://www.paracore.com/series/callrail/call-tracking-got-you-down
- Categories: CallRail
- Formats: Video
- Series: CallRail

Timestamps: - Struggling with Call Tracking? - I'm Adam Arkfeld - Why we created this guide - The answer is CallRail - How it's broken up Transcript: Do you run marketing and lead generation campaigns? If so, you know how important it is to measure your results. You also know that it’s easy to do with online conversion events, but it’s difficult to do with phone calls, and that’s only the beginning. There’s a lot that goes into tracking phone calls and including those potential leads in your measured results. If you’re unsure how call tracking works, just know you’re not alone because it can be difficult for even managers and marketers. This is the introductory video to our Ultimate Guide to Using CallRail video series. CallRail is a third-party call tracking system you can use with your lead generation campaigns to track phone calls more effectively. Once you’re done with the guide, you’ll be a call tracking AND CallRail guru. Hi, I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. Welcome to my “How To” series on CallRail. In this first video, we’re going to go over why this guide exists, what you’ll learn, and how to use the guide. You might be asking why we created this guide. That’s a great question. You see, as we’ve grown our PPC agency we noticed something and perhaps you’ve noticed the same. We noticed that AdWords tracking was limited, especially in the realm of tracking phone calls. This isn’t...

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### How to Calculate Your PPC ROI

> Pay-per-click (PPC) advertising is a crucial component of digital marketing strategies. To effectively measure the success of PPC campaigns, it is

- Published: 2017-04-20
- Modified: 2025-01-15
- URL: https://www.paracore.com/blog/calculate-ppc-roi/
- Categories: Google Ads
- Formats: Video

Pay-per-click (PPC) advertising is a crucial component of digital marketing strategies. To effectively measure the success of PPC campaigns, it is essential to calculate PPC ROI. Calculating PPC ROI serves as a key performance indicator for assessing the effectiveness of pay-per-click advertising by comparing net profits against total costs associated with PPC campaigns. This understanding helps businesses optimize their advertising efforts by focusing on revenue and expenses. Evaluating campaign performance about metrics such as ROAS (Return on Advertising Spend) is also important. This helps businesses assess individual ad channels and make informed decisions about budget allocation to optimize their advertising strategies. Timestamps: Calculating ROI Calculating Return on Ad Spend A Closer Look at Your Return A Closer Look at Your Investment Transcript: Are you wondering how to determine if your PPC campaign is profitable? The key is understanding how to calculate your Return on Investment and Return on Ad Spend. But don’t worry; you don’t have to be a mathematician to figure it out. The more you understand the financial metrics involved, the better you’ll understand your campaign, what’s working and what isn’t. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. Do you want to know if your ad spend is profitable, but you’re not sure where to start? There are usually a lot of questions to answer when you’re trying to determine the success of your PPC campaign. Questions like: What costs should you consider in addition to ad spend? What metrics do you need for...

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### How to Diagnose a Google Ads Campaign Not Hitting Budget

> Sometimes, you have a hard time hitting your Google Ads budget. No matter what you do, you can’t seem to reach your spend level! &nbsp; But you don’t want How do you diagnose an under-spending Google Ads campaign?

- Published: 2017-04-14
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/diagnose-campaign-not-hitting-budget/
- Categories: Google Ads
- Tags: Google Ads, pay per click, PPC
- Formats: Video

Sometimes, you have a hard time hitting your Google Ads budget. No matter what you do, you can’t seem to reach your spend level! But you don’t want to spend just to spend, to waste money on irrelevant keywords or display ads that won’t perform as well as your search terms. So how do you diagnose an under-spending campaign? Step 1: Check Search Impression Share Search impression share is the percentage of impressions that your Google Ads receive compared to the total number of impressions your ads could possibly receive based on your geographic targeting. To see your impression share, you: Modify your column settings in the editor. Then add the “Search Impression share” column from “Competitive metrics,” And then you can view the “Search Impression share” column for campaigns, ad groups, and keywords. If your search impression share is indeed low and you want to increase your spend, you can either increase bids or improve ad quality. On the other hand, if impression share is high, you’re getting close to market saturation and, if possible, you might want to expand your geographic settings, so you have a broader reach. Step 2: Check Keyword Matching If your keyword matching is too specific, you might be losing traffic. So, how do you check if your keyword matching is too specific? Are you focusing too much on exact match, when you should be including phrase and modified broad match? If you only have exact matches or very long match phrases, you might...

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### 5 Ways to Social Proof Your PPC Campaign

> Social proof is a driving factor in what motivates consumers. One way to get more bang for your buck with your PPC campaign is to power it with social proof.

- Published: 2017-04-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/5-ways-social-proof-ppc-campaign/
- Categories: Facebook Ads, Google Ads, Landing Pages, PPC
- Tags: PPC, PPC Campaign, Social Proof

When you want to buy something online, do you check out the reviews on industry sites first? Read Yelp reviews before you dine at a new restaurant? Click on a Google search result because of its four-star rating? These are all examples of accessing social proof to make a consumer decision. Social proof is a huge driving factor in what motivates people to buy a product, sign up for an email list, click on an ad, and perform a variety of consumer actions. One way to get more bang for your buck with your PPC campaign is to power it with social proof. What is Social Proof? Social proof has been around long before the internet. A restaurant seating diners in front of the street-view windows? Social proof. McDonald’s signs boasting the number of people served? Social proof. The infamous 1946 ad claiming 4 out of 5 doctors prefer Camels? You guessed it - social proof. (albeit arguably the darker side of social proof. ) Social proof builds trust and gives your brand credibility in the eyes of potential converters. Social proof is one of the biggest ways consumers make purchasing decisions: 70% of consumers say they look at product reviews before making a purchase. Although brands may wish it were otherwise, people trust other people’s opinions more than they trust what a company says about its own products or services. Product reviews are 12 times more trusted than product descriptions from manufacturers. Social proof is so essential in today’s...

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### Target Your Super-Specific Audience with Facebook Ads

> With over 1 billion Facebook users, you have an insanely deep pool of customer prospects right at your fingertips. To illustrate just how specific you can

- Published: 2017-04-07
- Modified: 2018-05-07
- URL: https://www.paracore.com/blog/target-super-specific-audience-facebook-ads/
- Categories: Facebook Ads
- Formats: Video

With over 1 billion Facebook users, you have an insanely deep pool of customer prospects right at your fingertips. To illustrate just how specific you can get, I’m going to show you three examples of how Facebook audience targeting can work. Timestamps: Targeting example #1 - too specific of an audience Targeting example #2 - a realistic target audience Targeting example #3 - B2B Transcript As a matter of fact, I’ll bet you have only a handful of friends that don’t actually have a Facebook profile. So if you’re targeting humans, Facebook is a good place to start to find your audience. Yes, I know pets have Facebook profiles too but in today’s video we’re going to focus on humans. The great thing about Facebook for advertising is not just how many users are on the platform,but how super-specific you can get to reach your ideal audience. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. In today’s video, to illustrate just how specific you can get, I’m going to show you three examples of how Facebook audience targeting can work. Targeting example #1 - too specific of an audience For the first example, let’s say you have a local outdoor recreation service and you’ve decided you want to start targeting senior citizens in your geographic market. You choose your location, Chattanooga, then select 65 and over. You want to target your ads to women, so you select “women. ” Then you’re thinking since this is outdoors, they...

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### After the Click: 6 Tactics to Optimize Your Landing Page

> A successful PPC campaign doesn’t end with the ad. A great ad needs an equally great landing page with clear, consistent messaging.

- Published: 2017-04-04
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/after-the-click-6-tactics-to-optimize-your-landing-page/
- Categories: Facebook Ads, Landing Pages, PPC
- Tags: Facebook, Landing pages, Post-Click, PPC, Pre-Click

You’ve got a visually pleasing, attention-grabbing PPC ad with lots of clicks, but you’re not seeing leads and conversions. What happened? It could be you’ve forgotten that a successful PPC campaign doesn’t end with the ad. In fact, the ad is just one step in the strategy of hooking your audience and fulfilling your campaign objective. A strong PPC strategy includes a great landing page. This is the second post in a two part series covering what I call the pre-click and post-click PPC strategies. In part one, I talked about the 6 pre-click things you need to do to ensure you’ve set up your PPC campaign for maximum clicks and exposure. In this post I’ll be covering the post-click PPC strategy: 6 tactics to optimize your landing page. After the Click The best post-click tactic is to create a great landing page to capture leads or conversions. Think of your ad and your landing page as a team. They need to work together and play the same game with the same goals. The landing page should not be thought of as a player who sits on the sidelines. The ad is the player that catches the ball and throws it to its landing page teammate. A bad landing page makes for a dropped ball and a missed goal. These post-click tips will help you learn how to hit the PPC ball out of the park. 6 Tactics to Optimize Your Landing Page A stellar landing page is how you...

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### 5 Factors Affecting the Cost of your Facebook Ads

> &nbsp; Every smart marketer needs to be aware of the top five factors that affect the cost of Facebook ads. Let’s review! &nbsp; Factor #1 for Facebook Ad Every smart marketer needs to be aware of the top five factors that affect the cost of Facebook ads. Let's review!

- Published: 2017-03-30
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/5-factors-affecting-cost-facebook-ads/
- Categories: Facebook Ads
- Formats: Video

Every smart marketer needs to be aware of the top five factors that affect the cost of Facebook ads. Let’s review! Factor #1 for Facebook Ad Cost: Your Bid The first thing to know about buying ads on Facebook is that it’s not like other forms of advertising like space on a billboard, or a newspaper ad. Rather than paying a certain set amount for an ad, Facebook ads operate with a bidding system. That’s one of the reasons there’s no set number to the cost of Facebook ads. You, as the advertiser, set a bid by entering how much you’re willing to pay for an ad. If you don’t do this intentionally, Facebook will automatically calculate your bid based on your budget. So, if you have, a $20 daily budget for Facebook ads, Facebook will automatically calculate a bid and you’ll only receive the number of clicks that roughly fit within that $20 daily budget. The advertiser that wins the auction is determined by the overall value the ad creates for its targeted users. The overall value is determined by the bid, quality, relevance, and estimated action rates of Facebook users. (more on each aspect of the overall value later! ) The winning ad is then charged the lowest amount Facebook has set to buy the ad space. The good news is that the biggest budget doesn’t always win. That’s because of other factors that determine the cost like quality, relevance, and click-through rate. Factor #2 for Facebook Ad...

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### Do These 6 Things to Ensure Your PPC Campaign is Set Up Correctly

> 6 things you need to do to set up your PPC campaign so it’s optimized for maximum exposure and clicks. Pre-click is everything you do to set up your ad before people see it: setting the goals, doing keyword research and specifying ad extensions with Google Adwords.

- Published: 2017-03-28
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/6-things-ppc-campaign-set-up-correctly/
- Categories: Google Ads, PPC
- Tags: Adwords, PPC, Tools

Behind every successful PPC campaign is a strong strategy. First, there’s what I call the pre-click planning - all the things you need to do to set up your PPC campaign so it’s optimized for maximum exposure and clicks. Then there’s what I think of as the post-click planning, which is your strategy of what you want people to see and do once they click on your ad. I’ve broken the pre-click and post-click planning into two blog posts. In this first post, I’ll go over the pre-click, which is everything you do to set up your ad before people see it: setting the goals, doing keyword research and specifying ad extensions with Google Adwords. Here are 6 things you should do to ensure your PPC campaign is set up correctly. 1. Identify your objective If you don’t have a goal in mind when you’re planning your PPC campaign, it’s like driving without a destination. You need to understand and clearly define your goals and objectives so your campaign is effective and measurable. Ask yourself: Are you wanting to build brand awareness? Gain conversions? Generate leads? If you’re just starting out with PPC, knowing how to determine your goals can be daunting. You can begin with a broad objective, such as: “I want to increase revenue by 10% over the next quarter,” and drill it down further: “To increase revenue we need 20 new clients,” and finally: “To get 20 new clients we need 100 qualified leads. ” When you...

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### Facebook's Lookalike Audience

> With Facebook’s Lookalike Audience, you can find people who are similar to your current customers or people who have interacted with your brand. By

- Published: 2017-03-23
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/facebooks-lookalike-audience/
- Categories: Facebook Ads
- Formats: Video

With Facebook’s Lookalike Audience, you can find people who are similar to your current customers or people who have interacted with your brand. By targeting people with behaviors, likes, and demographics similar to your current customer base, you can essentially clone your ideal customers. Timestamps: How Lookalike Audiences work Create a Lookalike Audience based on your email list Build your Lookalike Audience based on engagement Create a Conversion Lookalike Audience Transcript: Did you ever wish you had a cloning machine like some sort of comic book hero? Whatever you want more of, just click a button and presto, you’ve got an unlimited supply of vintage Pez dispensers. Unfortunately, cloning machines aren’t on the market yet, but I do have something to share with you that’s almost as awesome as your very own cloning machine. With Facebook’s Lookalike Audience, you can find people who are similar to your current customers or people who have interacted with your brand. By targeting people with behaviors, likes, and demographics similar to your current customer base, you can essentially clone your ideal customers. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. Lookalike Audiences are one of the most effective targeting tools on Facebook to find your perfect customers who “look like” the clients you already have. How Audiences Work Here’s how Lookalike Audience works. You take your first party data, meaning your customer lists, email lists, and so on and use those data points to find new potential customers who have very...

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### Good vs. bad Facebook audiences: Where do your customers fit?

> Beware that there are bad Facebook audiences to target with Facebook ads. Learn what Facebook audiences are just plain bad to target with Facebook ads.

- Published: 2017-03-21
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/good-and-bad-facebook-audiences/
- Categories: Facebook Ads
- Tags: Audience Targeting, Facebook Ads, PPC

I’ve detailed in my blog posts and YouTube videos about how you can find your customers by targeting your ideal Facebook audience with PPC. Some Facebook audiences are brilliant to target for generating leads, building brand awareness, and whatever your marketing goals may be. There are a lot of reasons why Facebook ads are a prime marketing agent for many companies. But beware that there are bad Facebook audiences to target with Facebook ads. Knowing the difference between who’s a good audience and who’s a bad Facebook audience is the difference between a killer ad campaign and one that’s flopped. What Makes a Difficult Facebook Audience? Facebook ads aren’t for everyone. Some companies thrive with a solid Facebook marketing campaigns while others would be better off spending their ad dollars elsewhere. So how do you know if Facebook ads are right for you? It depends on who your target audience is and how they shop and search online. Are your potential customers shopping around for the best bargains, researching brands, or are they in a hurry and need a solution fast? When you think about how to target your audience, you need to think about how they search and shop online. When Your Audience Needs A Quick Fix Sometimes people need a quick fix, and they’re more likely to do an internet search on Google or Bing than head to Facebook for the solution. As an example, if you crack the screen on your cell phone, are you going to...

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### Overview of CallRail for Call Tracking

> Have you ever asked someone how they heard about you when they call your business? Often, they don’t know or don’t remember. Today, we’re going to talk

- Published: 2017-03-16
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/overview-callrail-call-tracking/
- Categories: CallRail
- Formats: Video

Have you ever asked someone how they heard about you when they call your business? Often, they don’t know or don’t remember. Today, we’re going to talk about how you can stop interrogating your customers and start tracking their source with call tracking through CallRail. Timestamps: Know where your traffic is coming from How CallRail works Important features Important things to note Transcript: I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. Know where your traffic is coming from When you spend money on paid ads, it’s important to know where traffic is coming from. Do callers find you organically, were they referred to you by someone else, did they find you on Facebook or Google? Based on this information you can decide where and how to invest your ad dollars. AdWords offers conversion tracking, but it has some limitations. For example, it only shows you calls that came from AdWords and it doesn’t allow call recording or advanced call features. Enter CallRail. How CallRail works CallRail is a 3rd party call tracking solution that provides more features and allows you to track where exactly your customers came from. So how does it work? There are actually two options: First, you can dynamically swap numbers on your website or landing page and second, you can create a static phone number for print collateral, AdWords call extensions or other material. For the first option, you need to install a code snippet on your website to change phone numbers based...

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### Win at PPC By Understanding The Customer Journey

> One of the keys to a successful PPC campaign is knowing how your customers shop at each stage of the customer journey. Leveraging the customer journey can

- Published: 2017-03-14
- Modified: 2019-04-16
- URL: https://www.paracore.com/blog/win-ppc-understanding-customer-journey/
- Categories: Facebook Ads, PPC
- Tags: Buyer Journey, Customer Journey, Facebook Ads, PPC, remarketing

One of the keys to a successful PPC campaign is knowing how your customers shop at each stage of the customer journey. Leveraging the customer journey can help you more effectively apply pay-per-click to your online marketing strategy. The customer journey (also known as the buyer journey), follows the experience a customer has beginning with when they first find your brand, to the final stages of converting and becoming a repeat buyer. Through understanding the customer journey you can learn to connect with buyers during each stage of their buying process. The Customer Journey and Path to Purchase The customer journey goes hand-in-hand with the path to purchase. The path to purchase is a series of marketing channels that get customers to convert. These channels include emails, apps, search engines, brands’ websites, review channels and social networks. I’ll be talking more in a future blog post about the path to purchase and how effective leveraging it with PPC is for your lead generation. Understanding the 5 Phases of the Customer Journey Although in marketing we talk about the customer journey as having stages, in reality it's more analogous to a cycle or a flowing stream. Your customer can jump into the customer journey at any point they wish, making it a complex, non-linear journey. Understanding your customer journey is crucial to your PPC strategy. If you don’t understand your audience, you have created a disconnect between your company and your potential customers. Because industries vary, each business has its own...

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### When is your Business Ready for PPC?

> So you want to start pay-per-click advertising? Great! But, the question is: “Is your business ready for pay-per-click advertising?” Today we’re going to

- Published: 2017-03-09
- Modified: 2018-05-08
- URL: https://www.paracore.com/blog/business-ready-ppc/
- Categories: PPC
- Formats: Video

So you want to start pay-per-click advertising? Great! But, the question is: “Is your business ready for pay-per-click advertising? ” Today we’re going to talk about 3 questions you need to ask yourself before you start with PPC advertising. Timestamps: 1. Exhaust all your warm leads 2. Be ready to handle an increase in leads promptly 3. Be prepared to handle cold leads Transcript: So you want to start pay-per-click advertising? Great! But, the question is: “Is your business ready for pay-per-click advertising? ” Today we’re going to talk about 3 questions you need to ask yourself before you start with PPC advertising. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. PPC advertising is different from normal advertising. If you’re working on referrals and organic growth, you probably already have a certain way of handling inbound leads. But, with PPC, you need more structure and a clear process. There are three things you need to consider before you start PPC advertising: 1. Exhaust all your warm leads Warm leads are inbound prospects who find you through personal connections, like networking events, referrals from current customers, or partner relationships. These leads are the easiest to convert. If you have warm inbound leads that you can’t handle or aren’t closing, don’t do PPC yet. Nurture these leads until you max them out and only run PPC when you want to grow faster than your organic warm leads allow. Warm leads have a higher conversion rate and are free, so...

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### How Remarketing with PPC Boosts Your Bottom Line

> A well-thought out PPC strategy that includes remarketing can help increase brand awareness and boost your bottom line.

- Published: 2017-03-07
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/how-remarketing-with-ppc-boosts-bottom-line/
- Categories: PPC
- Tags: PPC, remarketing, retargeting

In traditional bazaars around the world, shop keepers will use every trick they have to get you to buy: lowering the price, showing you more wares to entice you, and sometimes even following you out of the shop in an effort to clinch the sale. Depending on your mood and their skill, it can be either charming or infuriating. Today’s online tactics strive to be more strategic and tactful, but the goal is still the same: how to get people to buy once, and buy again? Remarketing with PPC is the online version of following your customers out the door. Remarketing (aka retargeting) gives you a second chance at getting people to buy once they've left your site. Approximately 96% of visitors that come to your website are not ready to buy. With only 2% to 4% of initial website visitors converting, it’s essential to have a strategy in place that reengages with the 98% who bounced. A well-thought out PPC strategy that includes remarketing can help increase brand awareness and boost your bottom line. How Remarketing Works If someone visits your website and then bounces (leaves) without converting, you can get them to reengage by showing them ads. This works through a piece of code called a pixel. When they visit your site, they get “cookied” with this ad code, and when they browse the web they see ads related to your offers. Busting Misconceptions about Remarketing Before we get into the benefits of remarketing with PPC, I want...

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### Overview of Unbounce Landing Pages

> In many cases, conversion-optimized landing pages are a great way to increase and optimize your conversions. Unfortunately, they can be a pain to build

- Published: 2017-03-02
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/unbounce-landing-pages/
- Categories: Unbounce
- Formats: Video

In many cases, conversion-optimized landing pages are a great way to increase and optimize your conversions. Unfortunately, they can be a pain to build and test. Today, we’re going to talk about Unbounce landing pages to simplify and streamline this process and to make sure your landing page doesn’t scare off potential leads. Timestamps: Why you should optimize your landing pages The problem with optimizing your landing pages How Unbounce can help Additional features Transcript: Pay-per-click marketing campaigns have two main components: Driving qualified traffic to your website Converting that qualified traffic to leads. Most of our videos about Facebook and AdWords address the first part. If you’ve ever worked with conversion optimization or are interested in converting more visitors, the second part is where you need to spend more time. Why you should optimize your landing pages Now, imagine a consumer is looking for a particular product, a product that YOU sell. Thanks to AdWords, your ad appears in Google based on their searched keywords. They see your ad, click the ad hoping to find the perfect product fit and then... this happens: The consumer takes one look at your monstrosity of a website and immediately unplugs their computer. At this point, you’re consistently throwing away all the time and money you invested in your ad. All thanks to one horrible landing page. The problem with optimizing your landing pages In many cases, conversion-optimized landing pages are a great way to increase and optimize your conversions. Unfortunately, they can...

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### Laser-Targeting Your Ideal Audience with Facebook Ads

> With over 1 billion users on Facebook, you might be surprised at how incredibly specific you can make your Facebook target audience. But how do you know who to target?

- Published: 2017-02-28
- Modified: 2025-05-08
- URL: https://www.paracore.com/blog/laser-targeting-audience-facebook-ads/
- Categories: Facebook Ads
- Tags: Audience Targeting, Behavior Targeting, Facebook Ads

With over 1 billion users on Facebook, you might be surprised at how incredibly specific you can make your Facebook target audience. But any good marketer doesn’t mindlessly plow head-first into creating a target audience for Facebook ads without first putting a solid strategy in place. So how do you determine who to target? Before you can know how you want to customize your Facebook audience, you need to have a strategy in place. Guesswork won’t cut it and will waste your time and money. You need to get clear about who your potential buyers are, gathered from data such as customer surveys, analyzing your sales pipeline, and referencing your buyer personas. Get inside the mind of your ideal customer and find out who they are, what makes them tick, and where they’re hanging out on Facebook. 1. Demographics Targeting There are three big umbrella categories you can choose to target your ideal customers: demographics, behaviors, and interests. Facebook targeting generally works best by layering location, interest, behavioral and demographics-based targeting. By mixing all of these together you can create a very specific and layered Facebook audience. Although Facebook has an almost endless array of targeting options, some categories within demographics (such as location) are going to be stronger for targeting than others. Some basic demographics available to target are ethnic group, age, and gender. This is an area where split-testing or a test campaign can pay off, because sometimes who you think your ideal customer is might not actually...

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### Why You Should Invest in Facebook Ads

> Facebook ads are a prime way to build brand awareness and place your offerings in front of both highly-specific and broad target audiences.

- Published: 2017-02-21
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/why-you-should-invest-facebook-ads/
- Categories: Facebook Ads
- Tags: Facebook Ads, Leads, Targeting

Facebook ads are a prime way to build brand awareness while placing your offerings in front of both highly-specific and broad target audiences. Facebook is Where Your Customers Are Facebook is where your future customers spend an extraordinary amount of time: scrolling, sharing, posting - and that includes clicking on and sharing ads. The more than 1 billion users on Facebook spend nearly an hour a day on the site, yet there are only 3 million active advertisers on Facebook. That’s a huge advertising opportunity you don’t want to miss. Organic Reach is Pretty Much Dead You may be thinking, "I have a Facebook business page that I post from regularly, so why do I need to invest in Facebook ads? " While Facebook pages are still a great way to establish your online presence, it’s just not enough anymore. Organic reach has been in its death throes for some time, with a 2015 study showing that posts from pages reached only about 2% of their audience. Last year organic reach plummeted by 52% for publisher pages. Brands don’t fare any better. This is because several years ago Facebook recognized the revenue potential from businesses and changed their algorithm so that brands have to invest money to get their messages to their audiences. Some argue the fairness of this approach on Facebook’s part, but that’s just the reality of online marketing. The good news is that you don’t need a fantastic sum of money to get started with Facebook ads....

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### Remarketing Audiences You Can Brilliantly Target with PPC

> One size does not fit all in PPC remarketing, so speaking the language of your different audience types is key to entice them to convert.

- Published: 2017-02-16
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/remarketing-audiences-target-ppc/
- Categories: Facebook Ads
- Tags: PPC, remarketing, retargeting

Recently one of my PPC clients shared with me that their new customer had been thinking about working with their company and had then suddenly seen ads for their company everywhere. “It’s a sign I should work with you! ” they had exclaimed. Now it would be wonderful to think we can all land new clients because the heavens will give them a “sign” to work with us, but it’s a bit more complex than that. When my client’s new customer researched their company online and then saw ads for them, it wasn’t a coincidence or a “sign” - it was part of a skillful PPC strategy. That PPC strategy is called remarketing (aka retargeting). It keeps your brand in front of customers after they’ve visited your site or somehow engaged with your company. A bit of code called a pixel allows companies to follow visitors online after they’ve left their site. By tracking website visitors, companies can display ads on other sites they visit. For example, if you visit ABC Widget’s website, and if they’ve got a retargeting strategy, you’ll probably see them pop up in ads on Facebook. Remarketing the 98% It’s a well-known industry stat that only 2-4% of visitors to your site will convert on the first visit. That makes remarketing an essential part of a comprehensive marketing plan to boost conversions. Remarketing is a tactic that targets the 96-98% of visitors who haven’t converted. Studies show that visitors who see your remarketing ads are 10...

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### Facebook Ads Will be Your Powerhouse Lead Generator For 2017

> With creative options for audience targeting and new ad formats, Facebook ads will drive more leads to your business in 2017 than ever before.

- Published: 2017-02-15
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/facebook-ads-lead-generator-2017/
- Categories: Facebook Ads
- Tags: Facebook Ads, Future of Facebook, Lead Ads

With creative options for targeting your audience, new ad formats, and more people joining the ranks of more-than-1 billion users, Facebook ads are going to be a powerhouse lead generator in 2017. Facebook is continuing to grow by leaps and bounds, and along with it are growing advertising opportunities and payoffs that extend far beyond 2017. So if you haven’t jumped on board the Facebook advertising train yet, this is the year to do it. If you’re not getting excited yet, here are some numbers to get you pumped: Facebook has 1. 09 billion mobile daily active users and 1. 66 billion mobile monthly active users. Users spend close to an hour a day on Facebook, on average. For a total of 50 minutes every day, the average Facebook user is scrolling through their feed, messaging friends, watching videos - and seeing ads. So how do you leverage this huge audience into real-world lead opportunities? Facebook has a number of ways of targeting your ideal audience and is continually adding more ad options so you can target your perfect people. A great example of this is Facebook’s Lookalike Audience. Lookalike Audience With Facebook’s Lookalike Audience, you can find and target potential customers who are similar to the customers you already have. This audience expansion tool allows you to upload a list of your current client base so Facebook can zero in on who else might be a prime audience to learn about your latest widget or service. You don’t need...

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### Facebook Business Manager

> Learn how to keep your personal Facebook account private while sharing access to Ad Campaigns and Pages with other people and businesses. Timestamps: What

- Published: 2017-01-27
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/facebook-business-manager/
- Categories: Facebook Ads
- Formats: Video

Learn how to keep your personal Facebook account private while sharing access to Ad Campaigns and Pages with other people and businesses. Timestamps: What is the Facebook Business Manager? How to get there and sign up The interface How to share access Common mistakes to avoid Transcript: You finally received approval to recruit that new Millennial marketing intern to help with your Facebook marketing. Eagerly anticipating your newly acquired free time, you set down your coffee, login to Facebook and head over to the account settings, and try to invite them as a Page admin. Your heart slowly starts to sink... You need to become friends with the intern to invite them to the Page! But if you become friends, they’re going to learn all about your 1960’s troll doll obsession! What will the Millennials think? ! But do not fret! There is a better way! It’s called the Facebook Business Manager, and I promise, it’ll keep your secret troll doll obsession behind closed doors. Today I’m going to: 1) give you an overview of the Business Manager 2) show you how get there and sign up 3) run you through an overview of the interface 4) show you how to share access with agencies and individuals 5) go over some common mistakes you’ll want to watch out for when setting up the account. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency What is the Facebook Business Manager? Technically, it’s a secondary layer to your Facebook account....

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### Conquering B2C marketing with Facebook video ads

> Facebook video ads make it easy for any business to captivate lots of eyeballs with a little budget. Learn how to conquer B2C marketing with video.

- Published: 2017-01-24
- Modified: 2025-04-25
- URL: https://www.paracore.com/blog/conquer-b2c-marketing-with-facebook-video-ads/
- Categories: Facebook Ads

Remember when you had to read the newspaper every morning for the latest news, or wait a whole week to see the next episode of your favorite show? Times, they are a changin’! Now, you can find TV shows online within seconds, and major news is being broken on Twitter and Facebook before it even hits CNN. In fact, Facebook has more than 8 billion video views daily, the equivalent of everyone on the planet watching a little over one Facebook video every day. Moving pictures have captivated people for over a century, and for the first time in history, small businesses can take advantage of that fascination for a minor investment. If you’re looking for one of the most effective B2C marketing strategies, look no further than Facebook video ads. The value of video What makes Facebook video ads so lucrative? Our brains are wired for it. Indulge my nerdiness for a moment. The human brain processes images 60,000 times faster than it does text, making it much easier for our brains to follow and comprehend what we see versus what we read. Plus, we’re better able to recall information that we absorb visually, which means a video ad is more likely to stick in our minds. And to top it off, smartphones have made accessing and watching video anytime, anywhere easier than ever. So, if you’re looking to make a real impact, investing in high-quality video advertising isn’t just smart—it’s essential. Whether it’s a snappy social media clip...

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### Facebook ad delivery frequency: What’s the right amount?

> The right Facebook PPC delivery frequency strikes a balance between “not enough,” “too much,” & “just right.” Learn how to find your campaign’s sweet spot.

- Published: 2017-01-17
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/facebook-ads-frequency-metric/
- Categories: Facebook Ads

Think about your morning commute or a route you drive often. There’s this one billboard you pass a couple of times each week. You notice it and read it a few times, then continue on your way. Now imagine that same billboard is on every corner. You see it everywhere you go—driving to work, stopping at the grocery store, on top of your favorite restaurant. Five times a day. Ten times a day. Eventually, the ad starts to drive you crazy. This is the root of Facebook PPC delivery frequency: finding the balance between “just enough” and “too much. ” It’s like the Goldilocks rule of PPC advertising. If your audience sees an ad too often, it’s too much and will annoy you. If they only see it once, it’s “not enough” and might not leave a lasting impression. But if you can find the happy middle ground, it’s “just right. ” The frequency equation Frequency is the number of impressions (the number of times your ad was displayed) divided by the reach (the number of unique users your ad reached). Or, as Facebook puts it, frequency is "the number of times each person sees your ad. " Facebook tracks frequency over several timeframes: by day, week, month, or whatever period you prefer. When creating Facebook ads, businesses often focus heavily on good visuals, catchy copy, and a strong call to action — all important factors. However, it’s just as important to consider the less obvious elements that could impact...

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### 4 signs your business isn’t ready for pay-per-click advertising

> Before you consider investing in pay-per-click advertising, make sure you address these four critical factors first.

- Published: 2017-01-10
- Modified: 2025-03-05
- URL: https://www.paracore.com/blog/is-your-business-ready-for-pay-per-click-advertising/
- Categories: PPC

Have you ever attended a dinner party and been blown away by the cooking? You compliment the chef on the amazing meal and tell them they should open a restaurant. Now, what if that person took your advice seriously and decided to open a restaurant the next month before making sure they have the right budget, team, process, and timing? Do you think their venture would be successful? As a business owner, you may be reading articles or hearing from colleagues about how effective pay-per-click advertising has been for them, or how you MUST try it. Yet, these endorsements rarely convey the true intricacies involved. Digital marketing can quickly turn into jedes Casino ohne Einsatzlimit — a scenario where spending can escalate endlessly without proper controls — unless you have clear planning, defined budgets, and solid infrastructure to manage the resulting flow of leads. Success with PPC requires thoughtful preparation, realistic expectations, and disciplined execution to ensure sustainable results. At ParaCore, our goal is to help you achieve the sales and marketing results you’ve been looking for. While pay-per-click advertising is a powerful way to do that, it’s not right for everyone. Here are four warning signs that might indicate it’s not quite time to invest in PPC. 4 times to hold off on PPC When you don’t have the budget Pay-per-click advertising requires lots of data to be successful. In order to gather lots of data, a business must have a healthy budget to invest. To see real results,...

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### Using Messenger with Facebook Ads

> Facebook is offering a new, quite different option to engage your customers and start a relationship. Today, we’re talking about the Facebook Messenger

- Published: 2017-01-09
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/using-messenger-facebook-ads/
- Categories: Facebook Ads
- Formats: Video

Facebook is offering a new, quite different option to engage your customers and start a relationship. Today, we’re talking about the Facebook Messenger click destination that opens a messenger dialog with Facebook users who click your ad. Timestamps: Extended sales cycles Facebook Messenger ads Three things to consider Transcript: It’s widely reported that it normally takes anywhere from 5-10 interactions, and potentially months of selling, before a prospective customer actually buys from you. In the marketing world, you might start the relationship by offering an eBook, a free download, or some other content to start building credibility and answer questions. Now, Facebook is offering another, quite different option to engage your customers and start a relationship. Today, we’re talking about the Facebook Messenger click destination that opens a messenger dialog with Facebook users who click your ad. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. Extended sales cycles A lot of marketers have extended sales cycles. During the trust and relationship building phase, prospects are learning about the business by researching, visiting your website,and hopefully contacting you if they want to take the next step. During this period, it’s a fairly one-way relationship and you don’t have many options to engage the customer. If they visit your landing page and leave, that’s oftentimes the end of it unless you’re running some re-targeting to hopefully bring them back. Facebook Messenger ads With Facebook’s Messenger ads, prospects are taken right into the messenger app to communicate with you and...

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### How to create a PPC reporting roadmap to guarantee peak performance

> Data is the lifeblood of any PPC campaign. Learn how PPC reporting can help you analyze the data, see what’s working and what’s not, and measure ROI.

- Published: 2017-01-03
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/creating-a-roadmap-with-ppc-reporting/
- Categories: PPC

“You don’t know where you’re going until you know where you’ve been. ” You may have heard this famous quote in a parent’s wise advice or a song on the radio, but it takes on a whole new meaning with PPC reporting. Traditional marketing campaigns have operated for decades without the ability to track detailed results. As an advertiser, you’d simply put up a billboard or run a TV ad and hope people see it. However, data is the lifeblood of any PPC campaign: the one key piece that allows you to analyze performance, strategically improve your campaigns, and track ROI. Data is constantly being gathered for your campaigns. If you’re working with a PPC agency, part of their job is to review the data regularly, distill it down into clear reports for you (as the client or advertiser), and use the findings to optimize your campaigns. Not all reports are created equally, though. Some PPC professionals share too much information (which is confusing and irrelevant), or too little information (which makes it hard to actually put the data to good use). On the other hand, good PPC reports achieve the perfect balance. They act as both a journal of your past travels and your future roadmap. By summarizing past activities and planning the next leg of your journey, reports help you navigate the PPC roads and successfully reach your destination. Planning the route: What to expect from your PPC reporting PPC reporting is all about gathering strategic insights, which...

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### Demographic Targeting in AdWords Search Ads

> Are you trying to reach a specific age or gender group with your promotions? AdWords now allows you to target specific demographics with your search ads.

- Published: 2016-12-18
- Modified: 2019-04-16
- URL: https://www.paracore.com/blog/demographic-targeting-adwords-seach-ads/
- Categories: Google Ads
- Formats: Video

Are you trying to reach a specific age or gender group with your promotions? AdWords now allows you to target specific demographics with your search ads. Check out today's video for more information! Timestamps: Screenshot demographic targeting options Ways to use gender targeting Ways to use age range targeting Transcripts: Shopping and researching online can be time consuming and exhausting. If you’re a runner and have ever looked for running shoes, sometimes it’s hard to tell which are for men and which are for women. Wouldn’t it be nice if you only had to see those that are relevant to you? Just recently, Google released demographic targeting in search campaigns to do just that. Today we’re going to talk about how they work. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. Screenshot demographic targeting options Targeting by gender, age, and parental status has been available in AdWords display campaigns for quite a while now. But just recently, in late 2016, Google announced that gender and age filtering will be available in search campaigns as well. They haven’t extended parental status to search campaigns, but advertisers can tell Google to show ads to a particular gender or age range when they’re searching online. Ways to use gender targeting Gender targeting can be used a few different ways. You might want to hide or show ads based on a user’s gender. For example, you can use the gender targeting to advertise your barber shop if a male types in...

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### Call recording: The best-kept secret improving your PPC strategy

> Consumers make more than 70 billion calls to businesses. Learn to harness the power of call recording to improve your PPC strategy and convert more leads.

- Published: 2016-12-13
- Modified: 2019-04-16
- URL: https://www.paracore.com/blog/call-recording-to-improve-ppc-strategy/
- Categories: CallRail

Imagine you created an email campaign aimed at bringing your best prospects over the finish line. It has a great offer, guaranteed to have those leads banging down your door. Now imagine the link to your terrific offer is never tested, or worse, the sign-up form is broken. All that time spent crafting the perfect campaign goes out the window, and you lose your best leads. My guess is you’d never let that happen, and that you have processes in place to ensure emails and landing pages are meticulously tested. But are you taking those same precautions with your inbound phone calls? Ring ring – opportunity is calling When it comes to a PPC strategy, most of the emphasis is placed on web leads. Studies have shown, however, that inbound phone calls are 10-15 times more likely to convert than inbound website leads. In fact, 61% of businesses rate inbound phone calls as a top source of leads—higher than any other inbound lead source. With numbers like these, there’s a ton of value in driving people to a phone number from your PPC ads. But first, it’s crucial to evaluate your inbound call experience to determine if people will get the same great experience when they call as they would online. Harnessing the power of call recording As the saying goes, “What gets measured gets managed. ” Without analytics or some sort of tracking for your marketing and sales efforts, it’s difficult to know what to improve or how to...

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### Stop whining about paid media and pay-to-play advertising

> Before you complain about Google marketing and Facebook ads, hear me out. Here’s why I never complain about paid media, and why you shouldn’t either.

- Published: 2016-12-06
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/pay-to-play/
- Categories: PPC

I can feel your eyes rolling, but hear me out. Advertising has existed since the dawn of business. If you have a product or service, you need to sell it. The last few decades have ushered in new channels like radio, TV, and the Internet, but the fundamentals of marketing haven’t changed. However, I’ve heard more and more people complaining lately. Consumers are frustrated that there are too many ads, and they aren’t relevant to their needs and interests. Business owners hate paying to distribute their ads on Google or Facebook because they don’t want to spend more money without knowing if it’s actually working — especially on platforms that used to be totally free. But here’s the thing: Paid media has huge benefits over traditional advertising. Unlike their static cousins in print, radio, and TV, digital ads are driven by demographics AND behavior, and advertisers can track the direct impact to their bottom line. These advancements may cost money, but they’ve totally changed the game by delivering more relevant ads for consumers and more specific targeting and results tracking for businesses. Yet here we are: still grumbling. I think the criticism is ridiculous. Stop complaining about the pay-to-play model and be thankful for digital advertising. Here’s why. Paid media benefits the consumer Each day, Google processes more than 3. 5 billion searches. Facebook currently touts more than 1. 5 billion members, and 66% of those members check their account on a daily basis. In fact, both platforms have become...

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### Beyond  the honeymoon stage: When you can expect to see PPC campaign results

> PPC campaign success is a marathon, not a sprint. It takes time and money to see the results you want. Learn how long you can expect to wait.

- Published: 2016-12-01
- Modified: 2025-04-29
- URL: https://www.paracore.com/blog/how-long-to-see-ppc-campaign-results/
- Categories: PPC

Being in a new relationship is such a thrill, isn’t it? Every day offers the opportunity to learn something new and discover a little bit more about what makes that person tick. Aaaaaah, the honeymoon stage! Then, as time goes on, those discoveries turn into a deeper bond that defines a lasting relationship — similar to the process you go through with your PPC agency. First, you share what you’re looking for in a relationship and any negative experiences you’ve had with your “exes. ” Using that information, you and the agency begin to test campaigns and feel out what works and what doesn’t. Then, at some point you hit your groove and the relationship really blossoms, resulting in efficient, effective campaigns. And just like dating, the challenge for pay-per-click agencies and clients is knowing how long it will take to move beyond the honeymoon phase and see real, meaningful results. That comparison between dating and finding the right PPC agency hits the nail on the head. Just like in romantic relationships, there's the excitement of potential, the back-and-forth of figuring things out, and ultimately, the comfort that comes with understanding and trust. In both cases, communication is everything. You can’t expect lasting results if you’re not willing to be honest about your goals, past disappointments, or what makes you feel truly supported. And when that perfect fit does emerge—whether it's a strategic campaign that delivers results or a partner who just gets you—it feels effortless, like the rhythm of...

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### Geographic Income Targeting in AdWords

> Let's talk about how you can target high-income customers on the AdWords marketing platform, using Geographic Income Targeting.

- Published: 2016-11-17
- Modified: 2019-04-16
- URL: https://www.paracore.com/blog/video-geographic-income-targeting-adwords/
- Categories: Google Ads
- Formats: Video

Are you advertising products on AdWords that fall within a specific income demographic? AdWords' income-based targeting allows you to show ads based on the average income of a particular region. Check out today's video for an overview of income targeting! Timestamps: Introduction to income targeting How income targeting works Screencast showing how to set up income targeting Transcript: Are you using AdWords to sell a high-end product? Are you trying to reach high income customers because you're selling luxury real estate, expensive clothing, or maybe one-of-a-kind travel experiences? Maybe, just maybe, you're selling clocks, just like this one. If you are the guy that sells those clocks please reach out to us. We want to run the advertisements, we'll do it for free, it would just be amazing. But in the meantime, while I'm waiting for that phone call, we're going to talk about how you can target high income customers on the AdWords marketing platform. I'm Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. Introduction to income targeting In Google AdWords there are a couple of standard types of targeting that everybody's aware of. You have Geographic targeting which picks up people in certain locations, you have Keyword targeting which allows you to match your ad with the keywords that people are searching, you have Negative keywords that refine those keywords searches even more, but there's one Geographic targeting method that not everybody is aware of. It's technically a demographic location group that segments your market based...

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### Can you hear me now? How call tracking and text message marketing play into your PPC strategy

> Are you letting valuable leads fall through the cracks? Here’s how to use call tracking and text message marketing as part of your PPC strategy.

- Published: 2016-11-15
- Modified: 2019-04-16
- URL: https://www.paracore.com/blog/text-message-marketing-ppc-strategy/
- Categories: CallRail

Imagine the last time you called a business and heard the phone ring forever, only to reach a monotone greeting or a dead end voicemail box. Super annoying, right? Now imagine your prospective customers having that experience. Ouch. Think of your phone system as a marketing channel, regardless of whether your company has brick and mortar stores or lives online. Its performance should be optimized just like the rest of your PPC strategy—no different than your PPC consultant tweaking campaigns to achieve better results. After all, a high-performing campaign won’t boost sales if the leads that it’s generating can’t get in touch with you. And plenty of folks want to get in touch. Research shows smartphone calls are seeing tremendous growth, with BIA/Kelsey reporting that annual calls to businesses from smartphones will reach 162 billion by 2019. With the impact this growth could have on your business, there’s no time like the present to reevaluate if you’re using your phone system and text message marketing to their full potential—and we’re here to help. Evaluating phone performance with call tracking No matter how many hours a day you’re open, how many customer service reps you have, or how sophisticated your phone system is, every business is susceptible to calls falling through the cracks. And sometimes, you don’t even realize how bad the problem is. One of ParaCore’s recent clients, a local beauty school, told us their admissions department was receiving lots of calls from the campaigns our team was running, but...

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### Seeing through the trees: What’s the real goal of your paid media?

> A PPC strategy without clear goals wastes budget and time, and leads to lackluster results. Learn how to define your goals and build effective campaigns.

- Published: 2016-11-08
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/real-goal-of-ppc-strategy/
- Categories: PPC

We all fall victim to it at one time or another. When planning your PPC strategy and overall marketing plans, there are so many aspects to consider: paid media, organic search, social strategy, content marketing, the list goes on and on. Over time, we get so caught up in the day-to-day minutia of tactics, campaigns, and ROI that we lose site of the “why” driving our activities. We struggle to find patterns or connect performance back to the bigger picture. We can’t see the forest through the trees. Without clear goals, businesses often end up turning to “spaghetti marketing,” where they throw a bunch of ideas at the wall to see what sticks. This may work for a little while, but eventually, it ends up wasting time and budget, and failing to produce the results they were hoping for. As a business owner or marketing professional, this scenario probably sounds familiar. Perhaps you’ve even partnered with a pay-per-click agency to not only help lead you through the PPC trees, but also provide expertise on which parts of the forest to explore. Regardless of whether you’re managing campaigns on your own or working with a partner for pay-per-click services, getting to the heart of your paid media goals makes it easier to define the path to success, save resources, and get the best results possible. What problem is your PPC strategy trying to solve? The first task to complete when determining your PPC strategy is to get to the root of...

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### How is Facebook Targeting You?

> Watch this video to find out why Facebook is targeting you with particular ads and how you can change those settings if you don't like what you're seeing.

- Published: 2016-11-03
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/video-facebook-targeting/
- Categories: Facebook Ads
- Formats: Video

One in every 7-10 posts you see on Facebook is an advertisement. Have you ever wondered why you're seeing a certain ad? Our Facebook Targeting overview shows you where you can see how you're being targeted and how to change the types of ads you see. Timestamps: Introduction to Faceook Ads How to see what posts are sponsored ads Examples of ad targeting Screencast of viewing your ad preferences profile Removing an ad targeting interest Facebook ads pay for free Facebook usage Transcript: You already know your every move and activity are being tracked on the Internet. But have you ever wondered exactly why Facebook is targeting you with the ads that they're hitting you with? I mean really, how did they know that you're obsessed with this guy? Today we're going to talk about how you can see why Facebook is targeting you with particular ads and how you can change those settings if you want to see different advertisements or don't like what you're seeing. I'm Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. Introduction to Faceook Ads Every time you log into Facebook and check out your Feed, you see posts from a variety of different sources. You see posts from your friends, Pages that you like, news articles, and you also see quite a few advertisements whether you realize it or not. About one in every seven to ten posts that you see on Facebook are actually a Sponsored Ad. How to see what...

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### What to do when your PPC campaign isn’t performing

> Not seeing the results you want from your PPC campaign? Learn when it’s time to be concerned and how to approach your AdWords management team for help.

- Published: 2016-11-01
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/adwords-management-tips-to-improve-ppc-performance/
- Categories: PPC

For years, you’ve seen fellow businesses get amazing results from PPC campaigns. Finally, you have the time and the budget, so you decide to take the leap and hire an agency to help with AdWords management or other PPC ads. Each month, you wait with bated breath for your results, hoping to see lots of leads and a low cost-per-lead (CPL). Yet month after month, you open the report... . and your heart sinks. The numbers just aren’t where they need to be, and your patience is dwindling. Before you freak out or have a tough talk with your PPC partner, take a deep breath and consider these tips for how to move forward. What does poor performance look like? If you sign in to your PPC account or look at your monthly report and see a low number of clicks or impressions, your first thought might be that the campaign is doing poorly. However, those numbers are just vanity metrics. What’s more important is the quality of those clicks, number of conversions, cost-per-lead (CPL), and cost-per-acquisition (CPA). Imagine if you ran a pool maintenance company that uses PPC to drive leads, and you notice that your ads are getting hundreds of clicks for the keyword “install new pool pump. ” Lots of clicks is a good thing, right? The problem is that you don’t install pool pumps, so once people arrive on your site, they realize you don’t have what they’re looking for and leave. On the other hand,...

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### Let us be your guide: Tips for being a good PPC client

> Are you a good client or your PPC consultant’s problem child? Learn how to be a good client and get the best results from your PPC strategy.

- Published: 2016-10-25
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/client-tips-from-a-ppc-consultant/
- Categories: PPC

Two families—let’s call them the Joneses and the Smiths—are planning vacations to Hawaii. The Jones family prefers to plan the trip on their own. They do their own research, make reservations, and manage the whole trip without help. The Smiths are busy people and don’t know a ton about Hawaii, so they decide to hire a tour guide. The guide interviews the Smiths about the type of hotel they’d like to stay in, the attractions they’d like to visit, and how much they’d like to spend. Armed with this information, along with a keen understanding of the area and long-established relationships with local vendors, the guide puts together a plan for them. The package allows the Smiths to hit everything on their wish list and have the trip of a lifetime, while saving money, time, and frustration. The relationship between a PPC consultant (like ParaCore) and a client is similar to that of the Smiths and their tour guide. It’s a relationship built on trust, a shared set of goals, and open communication. Both tour guides and PPC managers also know the difference between a “good” client and a “bad” client. You’ve probably been on a tour or two with an impatient or rude guest, who frustrates the guide and ends up diminishing the experience. In the same vein, a poor PPC client can end up preventing the agency from reaching their goals and cause the relationship to go downhill. Whether you’re on a tour or working with a PPC...

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### PPC case study: Driving more high-quality leads with the right call-to-action

> Sometimes, small changes to a PPC campaign make a huge impact. Check out this PPC case study on how one minor edit transformed a law firm’s entire campaign.

- Published: 2016-10-18
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/ppc-case-study-call-to-action/
- Categories: PPC

Sometimes, small changes make a big impact. That’s exactly what a local law firm realized when they partnered up with ParaCore to optimize their PPC campaign. The law firm specializes in estate planning, wills, trusts, and estate disputes. When we first started their AdWords advertising, we created a PPC campaign that by all accounts should have been performing wonderfully. But unfortunately, the clicks weren’t delivering results. What was wrong? How could we fix it? We set out to take a closer look and find answers. Downloads don’t equate to clients To attract leads, we started with PPC ads that sent users to a landing page where they could download a free Power of Attorney form. Power of Attorney gives legal power to another person to act on your behalf if you’re sick or unable to make decisions on your own. All the user had to do was share a bit of contact information, and they’d receive a free template they could use to designate their own Power of Attorney. The law firm’s goal was to use the form as a lead generation tool: Prospect fills out form. Power of Attorney template is sent. Prospect creates Power of Attorney and realizes wants or needs additional legal advice. Prospect calls law firm and becomes a client. Alternatively: Law firm continues prospecting leads for legal business in the future Seems logical, right? This is a standard lead generation tactic, and in a lot of situations, it works. The problem was that steps 3...

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### Social Media Demographics: Who’s Actually Using Each Platform

> What types of people are actually on each social media platform? It might not be who you think. Get the most recent social media demographics.

- Published: 2016-10-11
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/social-media-demographics-whos-actually-using-platform/
- Categories: Facebook Ads, Instagram Ads

What if we told you Snapchat isn’t just for “the youngins,” and Pinterest isn’t just for women? Would you believe us or give us the typical, ”Uh huh... suuuuuure! ” In the marketing world, businesses choose which social media platforms to advertise on based on the audience each one attracts. Snapchat? Perfect for high schoolers. Facebook? Everyone’s on Facebook! But when you take a closer look at the numbers, the social media demographics aren’t so clear-cut. In fact, each platform is more diverse than most marketers realize. So today, we’re talking perception vs. reality: who most people think is on each platform compared to who’s actually using it. Are you advertising on the right one? Let’s find out... Facebook Perception: Everyone Reality: Probably you... and your parents Everyone knows that Facebook is the mainstay of social media marketing. It’s certainly the largest, if nothing else. Plus, it has set itself apart as an advertising platform by offering a diverse collection of Facebook ad types to choose from. But what many people don’t realize is that Facebook isn’t as popular for all ages as it may seem. In fact, the user base is becoming increasingly older. It makes sense when you think about it. Facebook was originally created for college students. When they opened up the network to everyone, high schoolers and young adults became early adopters. But then, something happened that was surely unnerving for the younger folk: Parents started creating accounts. Moms found it was an easy way to...

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### Facebook Lead Forms, How They Work and Common Pitfalls to Avoid

> Today we're going to talk about Facebook Lead Forms, how they work and the best way for you to utilize them in order to generate leads at a lower cost.

- Published: 2016-10-05
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/facebook-lead-forms/
- Categories: Facebook Ads
- Formats: Video

Are you looking for a faster, easier way to generate leads on Facebook? Facebook lead ads are a fast and simple method of generating leads in Facebook Ads. We'll go over how Facebook lead ads work, the process for creating a lead ad, and pitfalls to look out for when using lead ads. Timestamps: - Introduce Lead Ads - Overview of how to create a lead ad - Consumer experience using lead ads - Potential pitfalls with lead forms Transcript: Are you looking for creative ways to use the Facebook platform to generate more leads? Have you ever considered Facebook Lead Forms? Facebook Lead Forms allow a consumer to contact you as an advertiser without ever leaving the Facebook platform. We've also seen cost-per-lead decreased by as much as 50% using this ad format. Today we're going to talk about Facebook Lead Forms, how they work and the best way for you to utilize them in order to generate leads at a lower cost. Facebook Lead Forms: The basics I'm Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. Facebook Lead Forms are technically an ad objective within Facebook. They're not an ad format. Ad formats are Images, Videos, Carousel Ads, Slide Shows, that type of thing. As an objective, the interaction occurs after someone clicks the Learn More button when they're viewing an ad. So when someone clicks the Learn More button after seeing an image for example, a Lead Form will pop up with their information prefilled,...

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### The Four Facebook Targeting Methods You Must Know

> Today we'll talk about Facebook Audience targeting, touch on some of the advanced features and give you a little bit of insight into how Facebook works.

- Published: 2016-10-05
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/video-the-four-facebook-targeting-methods-you-must-know/
- Categories: Facebook Ads
- Formats: Video

If you're running Facebook Ads, you need to know these 4 Facebook audience targeting methods. Hitting the right audience can be the difference between success and failure in any Facebook marketing campaign. Timestamps: AdWords versus Facebook Method 1: Profile Settings Method 2: Interest-based Targeting Method 3: Behavior-based Targeting Method 4: Friends of People that Like my Page Demo: Facebook audience generation Demo: Detailed Targeting Advanced Audience Methods Overview I'm going let you in on a little secret here at ParaCore. It's what we think about every time we create a video or piece of marketing collateral, and it's ParaCore’s persona or our ideal audience. Does that surprise you? Well, it probably should because it's not accurate at all. However, if it was, we could use Facebook to target that exact individual. Facebook Audience targeting is incredibly powerful and quite a bit different than Google AdWords. Today we're going to talk about Facebook's basic Audience targeting, touch on some of the advanced features and give you a little bit of insight into how Facebook works. My name is Adam Arkfeld, I’m owner of ParaCore, a pay-per-click lead generation agency. AdWords versus Facebook First, we're going to talk about how Facebook is different than Google AdWords. In Google AdWords, someone has a problem, they go to Google, they type in what they're looking for, ad appears, they go to your landing page, and boom, the consumer is connected with the advertiser, and the problem solved. In Facebook advertising, it's a little bit...

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### PPC case study: How we reduced cost-per-lead by 40%

> Optimizing PPC campaigns for niche industries can be quite the challenge. Here’s how ParaCore helped an inspector reduce costs while bringing in quality leads.

- Published: 2016-10-05
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/ppc-case-study-reduced-cost-per-lead-40/
- Categories: Google Ads, PPC

We have to admit: When a prospective client contacted us, we weren’t exactly sure how “ground penetrating radar” or “electromagnetic induction” work. Frankly, it’s still a mystery. But with a lot of problem solving and geeking out, ParaCore helped put this unique business on the map. This is the story of a company that needed help optimizing their PPC efforts to drive better results, and how we saved them thousands of dollars along the way. Because they’re in a super-specialized niche with only a handful of competitors, we’ll keep their name under wraps and call them by a fancy name: “The Inspection Company. ” First thing first, how well is the campaign performing? The Inspection Company was spending over $10,000 each month on Bing and AdWords ads, so they were no stranger to paid advertising. They knew the ads were generating significant call volume, but they didn’t know exactly how many calls or what keywords were responsible for the activity. A major reason for this was lack of visibility into exactly what was going on under the hood. Conversion tracking wasn’t set up correctly, so they couldn’t pinpoint which campaigns, keywords, or markets were generating leads. And while they knew that paid advertising was bringing in business, they weren’t sure how many leads it was providing or how to get the same number of leads for less money. To make things even more complicated, they also had over 60 individual landing pages targeted toward different market segments. Segmenting is an...

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### Introduction to Gmail Sponsored Promotions

> Gmail Sponsored Promotions allow you to advertise your product right within the Gmail interface based on the content in the customer’s email account.

- Published: 2016-10-05
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/video-introduction-to-gmail-sponsored-promotions-and-gmail-ads/
- Categories: Google Ads
- Formats: Video

Gmail Sponsored Promotions (GSPs) use email content to show ads to Gmail users! Do you want your ads showing up in the email accounts to exactly the right person at exactly the right time? Our intro video will lay your foundation for GSPs, how they work, and what to expect. Timestamps: Description of Gmail Sponsored Promotions Targeting Method 1: Keywords Targeting Method 2: Domain Names Targeting Method 3: Interest-based Examples of GSP Ad Formats Cost-per-click GSP Metrics (forwards, saves) Transcript: What could you learn about someone by having access to their personal email account? You'd probably learn what sort of dog food they buy, where they like to travel, who they do business with, what their personal hobbies are, what they like to do in their spare time. Now imagine as an advertiser you can use this information to push your ads in front of those consumers right in their inbox. With Gmail Sponsored Promotions you can do just that. Gmail Sponsored Promotions allow you to advertise your product right within the Gmail interface based on the content in the customer's email account. I'm Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. Description of Gmail Sponsored Promotions Gmail Sponsored Promotions, also known as GSPs, allow you to do just that. You can advertise to consumers right within the Gmail interface. When someone goes to their Gmail inbox, either in desktop or on mobile, the top one or two messages on the Promotions tab are generally ads. The Promotions...

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### Google is reading your emails for advertising

> Lesser-known tools like Gmail Ads often produce better results than other go-to PPC platforms. Use Gmail Sponsored Promotions to get in front of customers.

- Published: 2016-09-21
- Modified: 2017-03-14
- URL: https://www.paracore.com/blog/intro-to-gmail-sponsored-promotions/
- Categories: PPC

It’s Monday morning. As you lean over to turn your alarm off, you grab your phone and open Gmail. As you’re scanning the messages, you notice one from a business you’ve never heard of before. “Free Physical Therapy Consultation,” the subject line says. “Interesting,” you think to yourself. “My doctor just recommended physical therapy, and I was emailing my friends this weekend asking for referrals. ” Then, the bigger question comes: “Wait a minute... How did they know! ? ” The answer: Gmail is spying on you. Not just you, but everyone. And no, it doesn’t break a single email spam law. The secret is Gmail Sponsored Promotions. It’s a little-known ad format that lets you target customers based on the content in their recent emails, then put your relevant ad at the top of their inbox. Here’s how they work. GSPs: Ads integrated into your email account Gmail Sponsored Promotions (or GSPs) appear in the “Promotions” tab of a Gmail inbox. The Promotions tab sorts out advertising emails from normal emails, but it’s far from a junk folder. In fact, many Gmail users know and love this tab because it houses attractive deals without crowding their inbox. On mobile devices, Gmail even notifies users when they receive new messages in the Promotions tab and encourages them to click through for reading. Once the user clicks on an ad preview, the full ad opens much like any other email. Google also allows you to easily embed multimedia to really make...

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### Talking to computers: How voice search is changing digital marketing

> 20% of all searches are done with voice search, and that number is growing. Here’s what it means for your business.

- Published: 2016-09-13
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/talking-to-computers-voice-search/
- Categories: PPC

In 2015, voice searches grew from nonexistent to 10% of all searches globally. In 2016, Google announced that those figures are already up to 20%. The rapid rise of voice search is not only fascinating as a cultural phenomenon, but it’s changing the way users interact with search engines. For businesses, it means the search landscape is evolving, and there’s a huge opportunity at hand. Will you adapt to your users’ search habits or fall behind? Finally, yelling at your computer actually gets a response The growth of voice search is driven by digital assistant tools such as Apple’s “Siri,” Microsoft’s “Cortana,” and Google’s (very creative) “GoogleNow. ” But while the voice trend got its start in the confines of our cell phones, it’s quickly becoming ever-present. Take Alexa, for example. Alexa is the artificial intelligence engine in Amazon Echo, an unobtrusive cylinder speaker for your home that you control completely by voice. It can order products for you (from Amazon, of course), keep a grocery list, play your music, and search the Internet for answers to your questions. While home voice assistants like Alexa aren’t yet the norm, the stage is set for a new era of search. It’s rumored that Amazon has sold at least 3 million Amazon Echo devices, and Google is planning on releasing its competitor product, “Google Home” (again, great name). Apple is expected to cook up its own solution as well in the near future. The impact of voice search on SEO As users...

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### LinkedIn Ads: Zero or hero?

> Many marketing experts recommend that B2B companies should use LinkedIn ads. We think that’s bad advice. Here’s why.

- Published: 2016-09-06
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/are-linkedin-ads-worth-the-hype/
- Categories: PPC

LinkedIn has been hailed as the ideal ad platform for B2B companies that want to get in touch with potential clients because it focuses exclusively on professionals and has unique targeting capabilities. But is it everything people are making it out to be? We’re not so sure. A social media site designed to save B2B advertisers LinkedIn began in 2003 and has grown into a massive hub for recruiters, job seekers, and people eager to grow their career. It’s also become a hub for advertisers who want to market to professionals. Unlike Google AdWords and Facebook Advertising, though, LinkedIn has kept its advertising platform lean and focused on a few key LinkedIn ad formats: Sponsored Content Sponsored posts are “native” ads that show up in your target users’ feed of status updates, blending in with the rest of the posts they see as they scroll. Text Ads LinkedIn Text Ads are simple ads with a headline, a few lines of text, and a small image. They appear in the right sidebar on LinkedIn’s desktop view. Display Ads LinkedIn Display Ads are full-image ads that show up on desktop only. They work like any other display ad, but can be hyper-targeted using LinkedIn’s audience filters. Sponsored InMail LinkedIn typically requires you to have a first-degree connection with someone to send them a message. However, with Sponsored InMail, you can message anyone without being connected to them. Dynamic Ads Dynamic Ads are a series of LinkedIn ads that bridge the gap between...

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### Video killed the radio star: The power of YouTube Ads

> Getting started with video ads doesn’t have to be hard. Take advantage of YouTube advertising with these handy tips.

- Published: 2016-08-29
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/advantages-of-youtube-advertising/
- Categories: PPC

On August 1, 1981, the entertainment world changed forever when MTV launched the first music-focused TV channel with a tongue-in-cheek song: “Video Killed the Radio Star. ” The channel not only introduced the world to a whole new music medium, but also new, inexpensive opportunities for advertisers to reach a captive audience. The same thing is happening today. There’s another platform transforming entertainment for consumers and advertising for businesses. Millions of people around the world are sitting in front of their screens watching hours of videos fueled by ads that relate to what they’re watching. The ad cost-per-view is often under ten cents (we’ve seen it as low as four). And competition? Practically non-existent. That’s YouTube. It’s an often-overlooked platform for digital marketing, but the advantages of YouTube advertising are endless. Here’s how YouTube ads present a “killer” opportunity for businesses looking to expand their reach without breaking the bank. Why YouTube ads offer a big bang for your buck Since 2007, YouTube has been introducing new types of video marketing. The platform offers promising possibilities for advertisers for two main reasons: It’s incredibly popular with viewers, and It’s incredibly unpopular with advertisers. YouTube is the second most visited site in the world behind Google, with roughly 8 out of 10 adults ages 18-49 visiting it on a daily basis. Like Facebook, YouTube is used by a huge percentage of the population, presenting tons of potential for advertising. And because Google owns it, YouTube’s audience targeting system is top-notch. Many...

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### The James Bond of AdWords: How to spy on your competitors’ campaigns

> Did you know you can see your AdWords competitors’ entire PPC campaigns? Here’s how to be like James Bond and spy on your PPC competitors.

- Published: 2016-08-23
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/spy-on-adwords-competitors/
- Categories: Google Ads

Oh, you thought you were James Bond in this scenario? We hope so! Otherwise, your competitors are probably James Bonding you as we speak. Launching your first pay-per-click campaign is exciting, but it can also be hard to know where to start or how to optimize it once everything is up and running. Who are your AdWords competitors? Is your cost-per-click good? Who’s doing it better? Here’s a secret: You can be a spy and see just about all of your competitors’ AdWords information if you have the right tools! Software like SpyFu, SEMRush, KeywordSpy, and Ispionage give you a behind-the-scenes look at how businesses like yours are running their campaigns. While all of these tools have roughly the same capabilities, our team at ParaCore likes to use SpyFu to do investigative work for our clients. Here’s how PPC competitor tools like SpyFu can help you be the James Bond of AdWords. Think like 007 and investigate your competitors’ strategies If you’re just starting out with PPC, a tool like SpyFu can be invaluable. Right out of the gate, you see exactly which keywords other businesses in your industry are targeting. You’ll also see which keywords are actually ranking for and approximately how much money they’re investing in each one. Follow Q’s lead and do in-depth keyword research AdWords competitor spy tools are good for both SEO and PPC keyword research. In the SEO realm, you’ll see how much a given keyword has grown or fallen in popularity. You’ll also...

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### Facebook’s Ad Formats that Put AdWords to Shame

> Are your Facebook campaigns falling short? Here are five Facebook ad types that could revolutionize your PPC efforts.

- Published: 2016-08-16
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/5-facebook-ad-types/
- Categories: PPC

Step aside Google. You think your YouTube video ads or call-only ads are cool? You’re probably still wishing Google Wave was a thing. My friend Facebook (ever heard of her? ) is blowing my mind with her ad formats. Lead generation? Check! Image carousels? Check check! Coupons to your inbox? Check check check! Check out these 5 Facebook ad types that will blow your “can’t get a social network started” mind! 1. Facebook Carousel Ads Carousel Ads launched back in 2014 with wild success. According to Facebook, advertisers have seen a 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than traditional Facebook ads. After using Carousel Ads for several of our clients, we definitely believe it. Benefits of Carousel Ads The Carousel Ad format allows you to put 3-5 images in a single ad—each with a unique link—that the reader can scroll through horizontally. This ad type is easy to set up and can be adapted for a variety of uses. For example, one of our clients sells an online educational course. We created a Carousel Ad that featured images representing different modules offered in the course. Carousel Ads are great for situations where you want to tell a story or showcase different aspects of a single promotion. For example, you could offer a discount code and use each image to show products that the user could use the coupon for. It’s also perfect for showing off new product lines or featuring multiple blog posts to drive traffic to your content....

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### You Can’t Overlook These 5 Landing Page Best Practices

> The landing page is a key part of your ad campaign. Are you making one of these landing page mistakes?

- Published: 2016-08-09
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/5-landing-page-mistakes/
- Categories: Uncategorized

Your ad copy seems to be working. You’re getting lots of traffic with a good click-through rate. But when you take a closer look, you realize something’s missing: conversions. In PPC campaigns, landing pages can be an afterthought. However, they’re a key ingredient in any PPC recipe. When a potential customer clicks your ad, they’re excited to learn more about what the ad just promised. But when they’re taken to a poorly built landing page (or worse, your home page), you break that promise, lose their attention and ultimately waste your ad budget. As you’re building a new campaign or optimizing an existing one, beware of these landing page pitfalls that break your ad promise and erode trust. 5 Landing Page Mistakes 1) You’re driving ad traffic to anything but a landing page A surprisingly common mistake is simply not having a landing page at all. If a user clicks on your ad, it’s logical to think they’ll want to learn about your whole company. But the reality is that they’re excited about the one piece of information you shared. They want more details on that. If users land on your home page or an interior page, they may be distracted by the rest of the links they see, realize that the one thing they were excited about isn’t as big of a deal as they thought, and wander off—never to be seen again. An exception to this rule is e-commerce websites. If you’re directing someone to a product, it’s...

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### Businesses are stalking you on Facebook

> Are your pay-per-click efforts falling flat? Learn how remarketing on Facebook can bring in more leads, while driving down costs.

- Published: 2016-07-26
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/remarketing-on-facebook/
- Categories: PPC

Has it ever felt like a business is stalking your every move? First, you see an ad on the New York Times and you think, "Hey, what a coincidence, I was just looking at those shoes. " Then, you head over to YouTube and there's a video about some guy donating a pair of shoes for every pair you buy. You think, "Whoa, this company is way bigger than I thought. " Finally, you head over to Facebook and the shoes are there again! "What is happening! ? Why is the NSA tracking my every move! ? " Congratulations, you’ve been the target of a remarketing campaign! Remarketing (also called retargeting) is an effective marketing technique that shows ads to people who have already visited your website. Some think it’s creepy, others think it’s genius. But when it comes down to the numbers, remarketing works. Studies show that visitors who see your remarketing ads are 10x more likely to click on them and 70% more likely to convert once they’re on your site. If you’re not using remarketing, your PPC campaign is missing out. Why does remarketing work so well? There are a ton of reasons why businesses in just about every sector use remarketing to drive sales and grow their customer base. Here are a few of the main benefits. Interact with a warm audience Marketing is kind of like dating. Would you be more comfortable going on a blind date with a total stranger, or a second date...

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### Are phone calls a key part of winning new business? You need to use call-only ads

> You can increase your monthly leads by using AdWords Call-Only Campaigns. Here’s how to get set up.

- Published: 2016-07-19
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/adwords-call-only-ads/
- Categories: PPC

Here’s the scoop. In early 2015, Google launched a new ad format that focuses on generating leads via phone calls: AdWords call-only campaigns. These ads show up only on mobile and give the user just one action to take: clicking to call a business. For the user, that means one click to get the information they need. For the advertiser, that means no landing pages and no lost conversions. Sound too good to be true? It’s not! For the right businesses, call-only ads can drastically improve conversion rates. Here’s how to make them work for you. Why call-only ads are so effective Call-only campaigns are popular for two reasons: They deliver a super tailored message They lead to higher conversions With call-only ads, you’re asking the user to take one action, so you can tailor your entire message around encouraging them to make a call, instead of trying to fit copy about several different actions into a single ad. As for conversions, the fewer steps a customer has to take to contact you, the better. With a normal ad, you might have 100 people click, but only 5 of them convert to leads once they reach your landing page. With call-only ads, the user immediately sees the phone dialer when they click your ad. While not everyone will actually call you, eliminating the landing significantly increases your conversion rate. Are call-only campaigns a good fit for your business? Call-only ads can be highly effective, but only if your business fits...

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### A Step-by-step Guide to Calculate a Minimum AdWords Budget

> The cost of Google AdWords varies for each business and industry. Learn how to calculate the minimum you’ll need to invest in a PPC campaign.

- Published: 2016-07-12
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/how-much-does-adwords-cost/
- Categories: PPC

Diving into pay-per-click advertising can be a big decision, and you might have more than a few burning questions. Will it actually bring in leads for my business? Will the investment be worth it? Most likely, the answer is “yes. ” PPC has a high return-on-investment for many companies, especially those that are local and provide a time-sensitive or location-based service. Even if you’re confident that PPC will be a profitable tactic, how do you determine how much you need to invest? This is one of the most common questions we get. That’s why we put together this guide: so you can understand all of the costs associated with Google AdWords and learn how to estimate your own campaign budget. Google AdWords is certainly not the only PPC player, but it’s the main one, and many aspects of this guide will apply to other advertising platforms too. Here’s how to calculate a starter budget for Google AdWords and understand what that budget will get you. How much should you budget for AdWords? To estimate your monthly ad spend, you’ll want to start an AdWords campaign and invest enough to get a minimum of 10-15 clicks per day. This minimum sample size is necessary to see meaningful results in a timely manner. If you’re receiving less than 10 clicks per day, you won’t be able to assess the account and perform optimizations quickly enough. For instance, clicks for ads in a home service-based industry like plumbing and extermination might cost $5-8...

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### AdWords competition: What you need to know about branded terms

> Want to use a trademarked or branded term in your AdWords ads? Learn how to use trademarked terms and protect your brand from AdWords competition.

- Published: 2016-06-28
- Modified: 2019-04-16
- URL: https://www.paracore.com/blog/using-trademarked-terms-adwords-ads/
- Categories: Google Ads

Staying ahead of AdWords competition can be tough. And when you want to use a company or product name in your ad, it gets even more complicated. Here’s what you should know about trademarked and branded terms so you can play the PPC game by Google’s rules and protect your own brand name from competitors. How to safely use a branded term you don't own Targeting a branded keyword can help draw more qualified clicks to your website, increase your brand’s reach, and even show customers that a competitor isn’t the only option. But in order to stay right in Google’s eyes, you have to obey a few rules. Bidding on a company name doesn’t necessarily violate the rules, but if the name is trademarked or you’re trying to target a keyword of a trademarked product, tread carefully. The biggest rule to follow is: Bid on a trademarked term, but don’t put that term in the ad copy unless you have the company's approval. For example, let’s say you have a business based on teaching people how to use Photoshop. Obviously, the software itself is a huge part of your business. If you wanted to direct an AdWords ad to your website, you could bid on “Photoshop” as a keyword. However, be sure to write the ad copy using only generic wording, like “Learn how to be a graphic designer with the latest photo editing software. ” This approach will allow your ad to show when people use “Photoshop” in...

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### 5 ways to reduce your AdWords spend every month

> Are your ad campaigns too expensive? Learn how to reduce your AdWords spend and bring in more qualified leads with these optimizations.

- Published: 2016-06-21
- Modified: 2025-05-21
- URL: https://www.paracore.com/blog/5-ways-to-reduce-adwords-spend/
- Categories: PPC

Struggling to reduce your AdWords spend? While Google ads can bring a ton of qualified leads to your business, your budget can quickly run out if you aren’t paying attention or optimizing your campaigns. Here are 5 of our go-to methods for cutting down on AdWords costs. 1. Analyze the cost-per-conversion of each keyword Let’s start with the easy stuff. How much does each conversion cost? You might have some keywords with a $50 cost-per-conversion, and others that are $150. To reduce your AdWords spend quickly, pause or lower the bid amount for the keywords with the highest costs-per-conversion. One of the most common reasons for a high cost is that the keyword isn’t as relevant to the user’s search, so there’s a lower likelihood for conversion. Whether the cost-per-conversion is high because of keyword relevancy or something else, you’re better off investing your resources into the keywords that are already generating better results at a lower bid. 2. Stop using broad match We’ve talked before about the different AdWords keyword match types, but the general gist is this: When setting up a Google AdWords campaign, you’ll have the option to choose a match type. The automatic setting is “broad match. ” Change this to modified broad match, phrase match, or exact match. Pronto. Broad match means your ad will show for any search that Google thinks is related to your keyword. For example, let’s say you run a dental practice, and your campaign targets the keyword “professional teeth whitening”...

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### Are Google ads right for your business?

> Starting out with any new marketing channel can feel like a big leap. Will it get the results you want? Or will it fail to live up to your expectations?

- Published: 2016-06-14
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/best-businesses-for-google-adwords/
- Categories: PPC

Starting out with any new marketing channel can feel like a big leap. Will it get the results you want? Or will it fail to live up to your expectations? Our team is here to help so you don’t feel like you’re flying blind when it comes to digital marketing. Here’s what you need to know about the advantages and disadvantages of Google AdWords advertising so you can decide if it’s right for your business. The top 3 advantages of AdWords 1. Immediate results Unlike other forms of digital advertising and even some forms of PPC, AdWords starts working as soon as your campaigns are set up and approved. That means you can quickly see a boom in traffic and leads, even if you’re a brand new business. 2. A long-term solution While you can see results quickly, the best results occur when you optimize your account over time. As your PPC team makes improvements to the ads, their goal will be to make your campaign more effective and lower your cost-per-lead and cost-per-acquisition. If you’re working with a PPC agency, your relationship with them also will become deeper, and you’ll learn how to work together even more efficiently. 3. Unparalleled control How do you want your business to appear on Google when someone searches for you? By using AdWords features to the fullest, you can control: How you want your ads to look Where on the page you want them to show Who you want to see the ads...

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### 5 myths about AdWords paid marketing

> With great power comes great misconceptions. Google AdWords is a useful platform for attracting traffic and leads, but many businesses are hesitant to

- Published: 2016-06-06
- Modified: 2017-03-22
- URL: https://www.paracore.com/blog/5-myths-adwords-paid-marketing/
- Categories: PPC

With great power comes great misconceptions. Google AdWords is a useful platform for attracting traffic and leads, but many businesses are hesitant to give it a try because they’ve heard criticism from their peers. Today, we’re dispelling some of the common myths about AdWords so you can separate fact from fiction and make informed decisions for your business. AdWords Myth #1: “PPC is too expensive for my kind of business. ” We hear this one a lot. PPC only costs as much as you want it to, and sometimes businesses don’t consider the lifetime value of a customer. Ask yourself: How much is a customer worth to your business? From the day they make their first purchase through the day they move on, how much revenue do they make for your company? This is your Customer Lifetime Value, and it can inform your bidding strategy to make sure your campaigns are profitable. (Learn more about that here). Sometimes customers only buy from you once. Other times they might buy monthly, annually, or a few times over the course of 5 years. For example, if an average customer spends about $200 throughout their time with you and your average cost-per-acquisition (CPA) is $40, you might be in the green depending on your expenses. But if your average CPA gradually increases too much, it’s time to make some changes. PPC may be too expensive for businesses with lower price points or poorly performing campaigns. But for those who are dedicated to optimization...

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### The difference between direct response and branded PPC campaigns

> Pay-per-click ads are either direct response or branded. Which method are you using? Find out when to use one over the other in your PPC campaigns.

- Published: 2016-05-31
- Modified: 2017-03-22
- URL: https://www.paracore.com/blog/direct-response-vs-branded-ppc-campaigns/
- Categories: PPC

What comes to mind when you think about pay-per-click advertising (PPC)? You might imagine banner ads or Google listings. If you’re familiar with digital marketing, you might even think of Facebook ads or YouTube pre-roll ads. Regardless of ad type, when PPC’s on the brain, most people think of clicks. Getting clicks is the whole point of PPC, right? Actually, that’s just part of it. Sometimes, you want to generate as many qualified leads as possible. But other times, you might be focused on introducing your brand to potential customers for the very first time. PPC can work in various parts of the sales funnel. Certain types of campaigns work better for building brand awareness in the early stages, and others work better for encouraging potential customers to take action once they’re already familiar with your company. How do you know which type is best for your needs? Let’s discuss. Direct response vs. branded campaigns PPC is generally associated with direct response campaigns, which focus on getting the user to complete an action. The action may be buying a product or requesting more information. Direct response ads normally have a clear call-to-action. Unlike a direct response campaign, branding campaigns often don't focus on immediate sales or conversions. It’s about building trust over time. Because of this, performance isn’t always measured by clicks or conversions. Instead, impressions (or views of the ad) might be the desired outcome. The decision to use each strategy depends on your goal. What about brand keywords?...

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### First on Google? You're probably wasting money.

> Ranking first on Google is the goal of SEO, but not PPC. Find out how ranking lower in the search results can actually increase your ROI.

- Published: 2016-05-24
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/first-google-youre-probably-wasting-money/
- Categories: PPC

You know it's important for your website to rank #1 on Google. Everyone knows that’s where you get the most clicks, but is it the most profitable position when it comes to pay-per-click? The goal of SEO is to rank as high on the search results as possible. The goal of pay-per click (PPC), on the other hand, is to attract the most qualified traffic for the least amount of money. With PPC, getting the top ad position is easy. But getting the best return on investment? That’s the real challenge. Here’s a little secret: Sometimes you can actually get a better return by intentionally avoiding first position in search results. “You don’t need to be #1 on Google. Here’s why. ” Let's dig in. Ad positions #2 and #3 can produce higher ROI Whenever you do a Google search, a set of ads appears based on the keyword you used. Up to four ads show at the top of the page, but usually you’ll see only three. While the top ad position on Google tends to garner the most clicks, it’s also the most expensive. For many campaigns, aiming for a position further down the page is still going to generate the traffic you want at a lower cost. For example, let’s say your ad is showing in position 1 and you have a monthly budget of $3,000. If your cost-per-click in the top position is $10, you’ll get 300 clicks each month. Once those users land on your...

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### How to Protect Your AdWords Account

> Changing PPC agencies should be a piece of cake, right? Not always. Follow our best practices for changing PPC agencies or establishing a new relationship.

- Published: 2016-05-17
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/protect-adwords-account/
- Categories: PPC

Changing PPC agencies should be a piece of cake, right? Well, not always. It’s no fun to realize your agency isn’t getting the results you need. It’s even more frustrating to find that they’re going to do whatever they can to keep you as a client — and not in a good way. Making the switch can be daunting, but we’re here to help. Here are a few tips on how to protect your company and PPC accounts in the event your PPC agency relationship goes south. Before you contact, check the contract Many agreements have specific terms, like a mandatory cancellation notice period or clauses about working with competitors. These can limit your freedom to transfer your PPC accounts to a new management company. Read the contract carefully — it will give you a good idea of what to expect when you decide to change your PPC agency. Get administrative access to your accounts If your contract has a list of required steps to take when ending your relationship, you’re in an ideal situation. However, if there is nothing in your contract that discusses ownership of the PPC accounts, you may need to navigate the situation tactfully. Getting administrative Google AdWords account access and the login credentials to any other ad and analytics platforms being used is crucial to maintaining control and bouncing back after cutting ties. These are the most popular ad platforms your PPC agency may be using: Google AdWords Facebook Ads (which includes Instagram Ads) LinkedIn...

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### 6 Things Your PPC Team Should be Doing Every Month

> A PPC team worth its salt should be carrying out several tasks each month to optimize your campaigns and pave the way for success.Here are six things your PPC team should be doing every month!

- Published: 2016-05-10
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/monthly-ppc-adwords-agency/
- Categories: PPC
- Tags: pay per click, PPC, PPC Campaign

A PPC team worth its salt should be carrying out several tasks each month to optimize your campaigns and pave the way for success. Here are six things your PPC team should be doing every month: 1. Regular PPC optimization The PPC world is always changing. “Set it and forget it” may be a token phrase for infomercials, but the same can’t be said for PPC campaigns. A good PPC management team frequently optimizes your account by: Adjusting bid amounts Adding new keywords and ad groups Pausing keywords and ad groups that aren’t performing as well Testing ad copy (and imagery, if applicable) Testing landing page copy and design Adjusting settings, such as locations, languages, network & devices, bidding options, scheduling, extensions, etc. 2. Strategic A/B testing on ads and landing pages Testing ads and landing pages are the lifeblood of PPC. A PPC team should be making educated A/B testing decisions each month, running tests, and then making adjustments to your campaigns based on the results. This keeps your ads as fresh and effective as possible. For example, at ParaCore we follow a three-step process: At the beginning of the month, we plan all A/B tests. This might look like changing the messaging on a landing page or switching out an image in a Facebook ad. For the next 2-4 weeks, we monitor the effectiveness of the old ad or page compared to the new one. At the end of the month, we analyze the results to decide which...

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### SEO vs. PPC: The True Cost of SEO

> While tons of websites will praise SEO as a source of “free traffic,” that’s just not the case. &nbsp; When you’re considering SEO vs. PPC, you have to While tons of websites will praise SEO as a source of “free traffic,” that’s just not the case. SEO isn’t free. When you’re considering SEO vs. PPC, you have to take a closer look at your goals to determine which tactic is right for your business.

- Published: 2016-04-05
- Modified: 2025-05-13
- URL: https://www.paracore.com/blog/seo-vs-ppc/
- Categories: PPC
- Tags: PPC

While tons of websites will praise SEO as a source of “free traffic,” that’s just not the case. When you’re considering SEO vs. PPC, you have to take a closer look at your goals to determine which tactic is right for your business. Let’s break it down! The hidden cost of SEO: What it takes to succeed Many business owners and marketers invest in SEO because it’s “organic,” meaning you attract traffic on search engines without paying for the exposure. What they don’t realize is that “organic traffic” doesn’t mean “free traffic,” and the cost of SEO lies in the time you’re going to spend getting it up and running. How SEO works When most people think of SEO, they think of two steps: Write new blog articles that relate to your business, while integrating keywords your customers might search for. Add the keywords to other important parts of the page, like the image alt tags and page title. That might generate some traffic, but in order to get SEO value out of those articles and make your system sustainable over the long term, you’ll need to take steps beyond that, such as: Ensure your website is well designed, has clean code, and delivers a positive user experience. Share the article on multiple social media accounts when it’s published to get an initial boost, then a few more times in the following weeks or months. (Unless you have a major Facebook following, you also may need to pay to promote...

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### 8 Things to Look for in a Google AdWords Management Team

> It’s easy to find an AdWords team. But it’s hard to find the right one! &nbsp; So we’ve put together this guide of the top 8 qualities to keep an eye out It’s easy to find an AdWords team. But it’s hard to find the right one!So we’ve put together this guide of the top 8 qualities to keep an eye out for, and the questions to ask to ensure you’re in capable hands.

- Published: 2016-03-22
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/questions-for-google-adwords-management-team/
- Categories: PPC
- Tags: Adwords

It’s easy to find an AdWords team. But it’s hard to find the right one! So we’ve put together this guide of the top 8 qualities to keep an eye out for, and the questions to ask to ensure you’re in capable hands. 1. A dedicated AdWords team Many full-service agencies outsource AdWords management and never have a complete picture of what’s going on with your account. Others have their one “PPC guy” who manages all pay-per-click advertising for the agency. What happens when that person leaves the company? PPC shouldn’t be an add-on service. It’s too complex for that. A quality PPC company will have a dedicated, in-house team of specialists. Ask: Can I meet the people who will be running my account? How does your company safeguard against losing account knowledge when an employee moves on? 2. Clear, relevant, and concise reporting Most PPC companies track performance, but few of them track the right metrics. What’s more, the reports they provide are often too data-packed to gain any meaningful insight. You need a team that will monitor the metrics that align with your campaign objectives, and then present their findings in a way that’s clear and easy to understand. You should walk away with a thorough understanding of how your campaigns are performing and what results you’re getting for your investment. Ask: Can I see a sample of one of your reports? How do you outline return-on-investment for my advertising dollars? 3. Super nerds Yeah, super nerds. Specifically,...

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### Should You Advertise with Google AdWords or Facebook Ads?

> Here are the 7 questions you need to ask yourself when trying to decide between investing in Google AdWords and Facebook Ads?

- Published: 2015-11-10
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/google-adwords-vs-facebook-ads/
- Categories: PPC
- Tags: Adwords, Facebook Ads

Here are the 7 questions you need to ask yourself when trying to decide between investing in Google AdWords and Facebook Ads? 1. Does your business solve a time-sensitive problem? Time-sensitive problems require immediate attention. Something happened, it needs to be fixed, and you're searching for a solution. Did your child fall and you need an urgent care facility? That's an emergency and very time-sensitive. Are you looking for a specific book right now? Not an emergency, but you need to buy a book and you're searching for the book right now. Did something happen and you need a plumber? Time-sensitive emergency. Enough said. Google AdWords. Google is the go-to for solving problems. When you need something right now, you start with Google. Need to find an urgent care facility, book or plumber? They're right at your fingertips. Facebook Ads. Facebook isn't a search engine. I searched "plumbers in Tempe" on Facebook and saw a few folks that are plumbers, but they're certainly not plumbing companies. Even after clicking places and pages, no plumbing companies to be found. Winner: Google AdWords! 2. Is your business location-specific? Location-specific businesses serve a geographic area and are less relevant outside of that area. An example of a location-specific business might be your pool cleaning company and you only want to service pools in a certain part of town. Or, your dental practice would be geographically restricted because people often don't travel far from home for dental work. Google AdWords: Google AdWords provides excellent...

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### Are Your AdWords Reports Sucking the Life out of You?

> Do you hate your AdWords marketing reports? Find out how to turn soul sucking charts into revenue generating insights!

- Published: 2015-10-12
- Modified: 2017-03-21
- URL: https://www.paracore.com/blog/adwords-reporting/
- Categories: PPC

Can you tell me how this campaign is doing? I didn't think so. Sadly, marketers and business owners are subjected to poorly designed reports "by the 10th of the month" every month. If you receive poorly organized marketing reports, you've probably resigned yourself to looking for two or three metrics and disregard the extensive amount of work invested to create the report! Don't worry, it's not because you're not "a numbers person. " It's not because you're not patient or didn't clearly communicate what you wanted. It's because the report is poorly designed and organized. The metrics included are irrelevant to your business goals and included to make the reporter look like they know what's going on. Do you receive crappy AdWords reports? Not sure what to do? You're in the right place. Are your reports crushing your spirit to live? The purpose of reporting is to reflect on your marketing efforts and make informed decisions. If you're not able to easily gauge the effectiveness of your campaigns, your reports are soul crushers. There are some common problems we consistently see in bad AdWords reports. 1. Every metric is included Only a small subset of metrics are important to you and that's what you need to see. It's important for your manager to be aware of impressions, cost-per-click, and ad performance, but these types of "fluff" metrics do not need to be in every report unless they're part of your key metrics. 2. Poor organization The report should be organized...

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### AdWords Ads Dominate Results for Plumbers, Electricians and other Home Service Professionals

> Are you an electrician, plumber, or home service professional looking to advertise on AdWords? This is a must-read to ensure you stand out from the crowd.

- Published: 2015-09-03
- Modified: 2025-05-27
- URL: https://www.paracore.com/blog/adwords-plumbers-electricians-home-service-professionals/
- Categories: PPC

Home service professionals are businesses that come to your home to provide a service. Plumbers, electricians, locksmiths, cleaning services and handymen are all examples of home service professionals. Among the many home service professionals we rely on, electricians hold a particularly critical role. They’re the ones who ensure that the lights flick on, the appliances run smoothly, and the outlets are safe for everyday use. Whether you're renovating an older home or building from scratch, the expertise of a licensed electrician can make all the difference—not just in function, but in long-term safety and efficiency. That’s where trusted local providers such as Powerup Electrical step in. Known for their thorough approach and attention to detail, they handle everything from basic wiring and panel upgrades to custom lighting design and smart home integration. Their understanding of both code compliance and modern energy needs means homeowners can rest easy, knowing their home’s electrical system is in good hands. In today’s modern homes, electrical systems do far more than power the essentials—they quietly support the rhythm of daily life. Whether it's ensuring smooth connectivity for smart home devices or safely accommodating new kitchen appliances, today’s systems must be both resilient and adaptable. This is where reliable residential electric services play a key role, helping homeowners maintain safe, efficient electrical flow that meets current demands without a hitch. A licensed electrician doesn’t just fix flickering lights—they help future-proof your property. Whether it’s upgrading outdated panels, adding circuits for new appliances, or reworking layouts for...

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### Are You Making the Most Costly AdWords Mistake?

> It's easy to set up an AdWords campaign, but it's also easy to waste a lot of money. Are you making this incredibly costly mistake?

- Published: 2015-08-13
- Modified: 2017-03-21
- URL: https://www.paracore.com/blog/adwords-keyword-match-types/
- Categories: PPC

Setting up an AdWords campaign is easy. Google built a painless onboarding process that walks you through each step. You create a campaign, add ad groups, write your ads, do a little keyword research, and you're ready to start advertising. The campaigns are even enabled by default so your ads start running right away. After you're set up, you'll check your ads and they look great. Perfect! Let's make some money! The next morning you take another look and you don't see your ads. It's only 10:00 am. You're thinking: "Why aren't my ads running? " After a quick investigation, you see that your entire budget has already been used. How has your budget been used before you even hit lunch? You might be thinking: "Google is a complete waste of money! " It can be if you're not careful. Where did my money go? If you followed the standard onboarding process and are not familiar with AdWords, you likely didn't know about the different keyword match types that are available. When a Google user searches for something, Google looks at that search phrase and shows ads that are relevant to the user's search. When Google is deciding which ads to show, it uses a matching algorithm to match your keywords with the search phrase that's been entered. You can specify different matching rules for Google to help ensure ads are shown to the right people. These are called match types are there are five variations. Broad match Broad match...

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### How to Track Phone Calls from Your AdWords Marketing

> Call tracking is a powerful feature of the AdWords platform and can be set up in a variety of ways. Learn how to set up and organize AdWords call tracking.

- Published: 2015-07-09
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/phone-call-tracking-in-adwords-ppc-campaigns/
- Categories: PPC

AdWords pay-per-click (PPC) conversion tracking is easy when monitoring form completions or purchases on a website. However, once we start talking about actions that don't take place on a computer, clients get more anxious about the ability to track results. In the digital age of marketing, some consumers want to pick up the phone and call an actual person, but tracking these calls is a different process than tracking something that happens on your website. Many potential customers will find your business through either a Google search or an AdWords marketing campaign, and then call the number on your website. When you ask how they found you, they honestly respond that they found you on Google. Unfortunately, you don't know if they found you in the organic or paid search results. If a lot of customers call you from your paid search ads and you haven’t tracked where those calls come from, you run the risk of ending the campaign and unintentionally losing leads generated by the ads. How do you know if your paid search ads are generating call leads? Call tracking has matured over the last few years, and there are a number of different ways to track calls for your AdWords campaign. We'll first talk about the different locations someone might find your number, and then talk about how we track the calls. Where do visitors get my number? There are a variety of places potential customers can get your phone number, but we're going to talk...

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### 7 Reasons You Should Consider a Branded AdWords PPC Campaign

> A branded keyword campaign is a simple, economical and effective way to promote your brand. Here are 7 reasons you should consider one for your company.

- Published: 2015-05-22
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/branded-adwords-campaign/
- Categories: PPC

Branded campaigns occur when a company bids on its own name in their AdWords marketing plan. It might seem counterintuitive to buy your company's name as a keyword if you already appear at the top of results. However, one benefit of the AdWords platform is the elevated amount of control you have over organic search results. Here are seven reasons you should consider running a branded AdWords PPC campaign. 1. Claim more search result real estate Even if you're the first result for your company's name, it's always a benefit to own more real estate on the search results page. When you run a branded keyword campaign, your pay-per-click ad will appear above your organic results and push all other results further down the page. Fun fact: ParaCore is also a "dual-cured, glass-reinforced composite resin, radiopaque composite system" made by Coltene. Don't ask us what that is. We have no idea. What we do know is that we want our customers to find us easily when they search for "ParaCore" and not get distracted by dental products. Our branded campaign keeps us higher in the search results. 2. Control the information that's shown to customers In organic search results you only have limited control over what is shown to your audience. You can control the page title but meta descriptions can be inconsistent. Branded campaigns allow you to write the exact text that will appear in the title, description and sitelinks of your ad. If you have a limited time...

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### How to Prevent Your Website from Being Held Hostage

> You're likely reading this article because you're about to embark on building a website or you're having a problem with your current webmaster. My goal is

- Published: 2015-02-26
- Modified: 2017-03-21
- URL: https://www.paracore.com/blog/prevent-website-held-hostage/
- Categories: Uncategorized

You're likely reading this article because you're about to embark on building a website or you're having a problem with your current webmaster. My goal is to help you prepare for the unexpected but, if you're experiencing trouble with a current site, the information is still relevant so you'll know what's needed to regain control of your site. As a side note, I'll be using the term webmaster throughout the post but it can be interchanged with web developer, web designer, IT "guy" or whomever is controlling your site. Over the last six years I've heard countless webmaster horror stories. Many of them involve bad business practices but, one of the worst scenarios, is when a client can't access their current website. By "access" I mean they aren't able to have another developer work on the site, move it or make updates and it's essentially held "hostage". When building a new website it's important to protect yourself against this scenario. Nearly everything I'll discuss has to do with control. You'll want to control your registrar, hosting company, repository and access to third party services. Control is the key to protecting your website Key components of your site In a hostage situation, the key components of your site are the registrar and website host. If you don't have control of these accounts, everything becomes much more difficult. A basic website and development environment can be seen in the following diagram. The registrar controls your domain name, the hosting server holds your...

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### Stop Decorating and Start Designing

> Don't shortcut the design process by providing content only after a design is complete. My boss tried and it didn't end well.

- Published: 2014-12-17
- Modified: 2017-03-20
- URL: https://www.paracore.com/blog/boss-tried-shortcut-design-process/
- Categories: Uncategorized

There is an unfortunate disconnect in our businesses. We have a misconception that design is about decoration and not objective visual solutions. We've become accustomed to giving designers content only after they've already created the design. Jeffery Zeldman, a famous web designer and author says "Design in the absence of content is not design, it’s decoration. ” Arguably, decoration is art and can be very subjective. However, good businesses are not run on feelings but rather objective truth. Why then should a design be any different? Content is the framework for effective design This truth will make any good designer stand up and start a slow clap. For those who aren't a creative, you'll see why you shouldn't shortcut the process only by providing content after design is already complete. The following is a scenario that happened between my boss and I which is a common problem when creatives work with management. Our company was making a seemingly simple change on our website highlighting our new AdWords service. My boss did what many do. He called upon me, his trusted designer, and told me his goals, aspirations and ideas then gave me a brief overview of the process and prices. We both finished the conversation feeling pretty confident that I was going to design the perfect solution. He was comfortable that he had given me enough "content" to create a design that matched his vision. Here is the wireframe I came up with which would appear on our main site's...

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### Do You Need to Redevelop Your Website?

> You've spent a lot of time and money to build your website. It's looking good but you're just not jiving with your development team anymore. Maybe they've

- Published: 2014-11-11
- Modified: 2017-03-20
- URL: https://www.paracore.com/blog/do-you-need-to-redesign-your-site/
- Categories: Uncategorized

You've spent a lot of time and money to build your website. It's looking good but you're just not jiving with your development team anymore. Maybe they've gotten really busy. Perhaps their communication started lacking. Maybe they got really expensive all of a sudden. Regardless, you're looking for someone new. No hard feelings. Your developers assured you they're using the latest technology and always adhere to industry coding standards. Even though something went sideways in the relationship, they always seemed competent and you didn't have any reason to doubt their technical abilities. You start talking to new developers and you hear an unexpected response. "Yeah, we can work on your project but we need to rewrite the entire website. " What! ? The website looks and works exactly the how you'd like. Why would it need to be rewritten to add a few features? Development is surprisingly personal I'll start by giving a little background into the psyche of a developer. In many instances, there's just one developer working on your project at a time. They're working on it every single day and make important code, and sometimes business, decisions hourly. It's up to the developer to decide when a decision needs to be elevated to a project manager or if they feel comfortable making it on their own. This constant investment in the code creates a very high level of ownership because the project's outcome is essentially a reflection of that developer. This deep understanding also creates a lot...

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### Tracking Website Activity with Google Analytics Events

> Have you ever looked at your website and thought, "I wonder how many people submitted the contact form?" Or maybe you've needed to know how many people

- Published: 2014-07-23
- Modified: 2017-03-20
- URL: https://www.paracore.com/blog/tracking-website-activity-with-google-analytics-events/
- Categories: PPC

Have you ever looked at your website and thought, "I wonder how many people submitted the contact form? " Or maybe you've needed to know how many people downloaded a particular document. Google Analytics (GA) is a great platform for reviewing common metrics. However, if your site is built to encourage visitors to take action (it should be) then you might be left wondering how to track those actions. Events are a powerful, simple method of tracking actions on a website. What are Google Analytics Events? When a visitor on your website does something they are performing an action. They might be clicking a button, downloading a PDF, viewing a video or opening a hidden section of your site. GA Events track these actions, record the data in Google Analytics and allow you to review and report on them later. For example, you might have a white paper PDF you want people to download on your home page. With the standard implementation of Google Analytics, it can be difficult to track how many people download the PDF. It's even more difficult and time consuming to create a report that shows the number of downloads over time. By attaching a GA Event to a visitor downloading the document, you can track the activity in GA, report on it easily, add it to your analytics dashboard and even segment by geographic location, traffic source, etc. Creating Events Adding events to your website requires three simple steps. Identify the actions you to want...

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### How to Build a Successful Web Project

> There’s a natural anxiety that comes with building a website. &nbsp; The problem is you can ask the same question to ten developers and get ten completely There’s a natural anxiety that comes with building a website. It’s for this very reason we rely so heavily upon website scope documents for successful web projects.

- Published: 2014-04-07
- Modified: 2024-11-01
- URL: https://www.paracore.com/blog/benefits-of-a-website-scope-document/
- Categories: Uncategorized
- Tags: Digital Marketing, Landing pages

There’s a natural anxiety that comes with building a website. The problem is you can ask the same question to ten developers and get ten completely different answers. You’ll also get ten prices, ten designs, and ten interpretations of your user experience. It’s for this very reason we rely so heavily upon website scope documents for successful web projects. What's a scope document? Scope documents are project outlines created before a development estimate is even considered. Not only does it outline functional requirements, it forces the project to be well thought out so every stakeholder has their questions answered before the project even begins. Creating a scope document helps alleviate the web development process in a number of ways. Solidify the scope of the document Big ideas, concepts, and projects start out rough and are refined over time. The scoping process allows you to work through the details of each requirement and get input from everyone involved. Common questions might include: What features do we want on the website? Photo galleries, executive profiles, shopping carts, payment processing, etc. When a user submits this form, where does the lead’s information go? Is it sent by email or pushed directly into a CRM? Does the website need to be responsive for mobile devices? Do we need the site to be compatible with legacy Internet Explorer 8 users? This is just a sample of the type of questions you should ask during the scoping process. Each is a critical piece of information that...

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## Case Studies

### 690% Increase in Revenue

> What challenges was Picmonic looking to solve? Entering their peak season of the year, Picmonic wanted to find ways to increase their ad spend so long as

- Published: 2021-11-05
- Modified: 2021-11-05
- URL: https://www.paracore.com/case-study/690-increase-in-revenue/

What challenges was Picmonic looking to solve? Entering their peak season of the year, Picmonic wanted to find ways to increase their ad spend so long as it resulted in more revenue at a similar return on ad spend (ROAS). Most channels outside of YouTube seemed to be at capacity. Pain Points Their main paid ad channels appeared to already be tapped out They wanted to scale ad spend to get the most of their peak season, but didn't know where to direct the additional budget. YouTube campaigns historically didn't spend much. ParaCore Solution Researched additional placements (youTube videos) that were relevant to their target audience, expanding existing campaigns. Research, built & launched several custom intent audiences, introducing new campaigns & allowing more spend on the channel. Results Month over month, ideal shifts in key metrics were observed, including: 393% increase in ad spend 690% increase in revenue 60% Increase in Return on Ad Spend

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### 99% Increase in Lead Volume

> What challenges was Oswalt Law Group looking to solve? Oswalt Law Group wanted to be gin growing a specific practice area within their firm, primarily

- Published: 2021-11-05
- Modified: 2021-11-05
- URL: https://www.paracore.com/case-study/99-increase-in-lead-volume/

What challenges was Oswalt Law Group looking to solve? Oswalt Law Group wanted to be gin growing a specific practice area within their firm, primarily through PPC, however, the high cost per lead made them unable to do so. They needed lead cost to drop in order to make scaling the campaign financially viable. Pain Points High Cost per Lead was preventing the firm from investing more in the Google campaign Low lead volume was resulting in missing new client acquisition targets ParaCore Solution Create four new landing pages for each lead type that went into this practice area, boosting relevance for users versus the previous general page Segmented keywords into four separate Google campaigns to have more control over budget for each lead type Results Looking at the 90 days before the changes versus the 90 days after, there were significant improvements! 99% increase in conversions from the same ad spend 50% decrease in Cost per Lead 32% Increase in Conversion Rate

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### How a Broad Keyword Campaign Lowered Cost Per Lead 75%

> What challenges was Red Rock Windows and Doors looking to solve? Red Rock Windows and Doors relies heavily on its most profitable lead, multi-window

- Published: 2021-10-07
- Modified: 2021-11-05
- URL: https://www.paracore.com/case-study/how-a-broad-keyword-campaign-lowered-cost-per-lead-75/

What challenges was Red Rock Windows and Doors looking to solve? Red Rock Windows and Doors relies heavily on its most profitable lead, multi-window replacements. The client has battled a high Cost per Lead across all window campaigns due to a competitive market resulting in a very high cost per click, making it hard to convert high enough to balance out the high cost of traffic. Pain Points An all-time high Cost per Lead across all window campaigns A high average cost per click due to a competitive marketplace for window leads A Conversion Rate that couldn't support the high cost of traffic ParaCore Solution We expanded our top 3 converting window keywords into a broad match campaign where we could limit our budget knowing the search terms would be more broadly matched We ran this new separate campaign on a max clicks bit strategy in order to lower our cost per click. Results After launching this new campaign, we immediately saw improvement in our Cost per Lead for Windows specficially, considered as the client's most valuable lead type A Conversion Rate 4 times what it was previously An 87% increase in Cost per Lead A 70% drop in Cost per Click

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### How a Patient Evaluation Quiz Decreased Search Costs by Almost 50%

> What challenges was GT Medical Technologies looking to solve? GT Medical Technologies was struggling with a high Cost per Lead on their search campaigns

- Published: 2021-10-07
- Modified: 2021-10-07
- URL: https://www.paracore.com/case-study/how-a-patient-evaluation-quiz-decreased-search-costs-by-almost-50/

What challenges was GT Medical Technologies looking to solve? GT Medical Technologies was struggling with a high Cost per Lead on their search campaigns specifically. The previous call to action didn't seem to resonate with users in research mode, seemingly wanting a higher confidence in eligibility for the treatment option. Pain Points A high Cost per Lead on Google campaigns A Call to Action that was not converting leads at the desired cost ParaCore Solution We took our existing Unbounce landing page and swapped the previous downloadable patient brochure with a patient evaluation "quiz" instead that would immediately qualify or disqualify someone for the treatment option Results From Q1 to Q2, we saw an immediate improvement in our search campaign performance A Google Cost per Lead that decreased 47% A Conversion Rate that increased 15% quarter over quarter

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### An "After Hours" Quiz That Cut Cost Per Lead by More Than Half!

> What challenges was Eldercare Home Health looking to solve? Eldercare only runs campaigns within business hours, meaning anyone searching for their

- Published: 2021-10-07
- Modified: 2021-10-07
- URL: https://www.paracore.com/case-study/an-after-hours-quiz-that-cut-cost-per-lead-by-more-than-half/

What challenges was Eldercare Home Health looking to solve? Eldercare only runs campaigns within business hours, meaning anyone searching for their services after hours wouldn't see their ads. They wanted to test a landing page quiz, without compromising call volume within business hours. So we tested a campaign pointed to a quiz, limited to after hours, as a way to capture additional lead volume. Pain Points An unreached market outside of business hour A stagnant Cost per Lead A low quality on lead forms ParaCore Solution We took our existing Unbounce landing page, replacing the call to action "call us" with a quiz for those searching outside of business hours To maintain call volume within business hours, while reaching prospects evenings/weekends, we launched an "after hours" campaign utilizing a quiz form Results Within the first 6 weeks of running ads after hours to the quiz landing page, we immediately saw improved performance. A Cost per Lead less than half of what it was previously A Conversion Rate that increased 32% when compared with the daytime Conversion Rate

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### 130% Increase in Lead Volume

> What challenges were Western Outdoor looking to solve? Prior to working with ParaCore, Western Outdoor Design &amp; Build needed to increase their sourced

- Published: 2021-08-20
- Modified: 2021-08-20
- URL: https://www.paracore.com/case-study/130-increase-in-lead-volume/

What challenges were Western Outdoor looking to solve? Prior to working with ParaCore, Western Outdoor Design & Build needed to increase their sourced lead flow from Google searches. They also wanted top positioning for the competitve San Diego and Orange County markets. Pain Points An overall low lead flow and an untapped market. Needing to keep their sales team busy. Maxed out on lead volume with their current traditional media channels ParaCore Solution We first built a landing page optimized for conversions utilizing Unbounce. We then A/B tested our original form page variant against a page variant with a quiz ahead of the form leading to the same offer used on the original form. Results Within the first 3 months of running ads to our Unbounce landing pages, and within 2 months of adding the quiz page variant, we saw the following results: More than doubled our Conversion Rate (with a 110% increase). More than doubled our overall Lead Volume (with a 130% increase). Decreased our Cost per Lead by 48%.

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### 35% Increase in Conversion Rate

> What challenges were Red Mountain looking to solve? Prior to working with ParaCore, Red Mountain needed to identify their return from ppc, through more

- Published: 2021-08-20
- Modified: 2021-08-20
- URL: https://www.paracore.com/case-study/35-increase-in-conversion-rate/

What challenges were Red Mountain looking to solve? Prior to working with ParaCore, Red Mountain needed to identify their return from ppc, through more transparent reporting and attribution. The starting Cost per Lead was heavily dependent on monthly promotions, and they struggled with a steady lead flow on their "evergreen" weight loss campaigns. Pain Points An increased, then stunted, cost per lead due to the pandemic. We saw a high Click-through-Rate on ads, however a lower than expected Conversion Rate on landing pages. . ParaCore Solution Our team helped transition the client to Unbounce for all landing pages so lead attribution could more clearly tracked with in their CRM. We used LeadsHook to build a quiz variant for our primary landing page to A/B test again our regular landing page form. Results Our first month running the quiz on the Unbounce landing pages, we were able to decrease their Cost per Lead by 15% The LeadsHook quiz increased our Conversion Rate by 35% the first month running.

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### Increased Lead Volume by 72%

> What challenges were Emerge looking to solve? Prior to working with ParaCore, Emerge had been running paid ads that were producing a low volume of leads

- Published: 2021-07-16
- Modified: 2021-07-16
- URL: https://www.paracore.com/case-study/increased-lead-volume-by-72/

What challenges were Emerge looking to solve? Prior to working with ParaCore, Emerge had been running paid ads that were producing a low volume of leads at an extremely high cost per lead. This forced the leadership team to reduce the PPC budget and begin to question if it's a viable path to growth. Pain Points Past agency gave little strategic direction Cost per lead was far too high, forcing leadership to reduce their PPC budget Lead volume was lower than desired ParaCore Solution Audited existing campaigns, eliminated poor performing audiences & keywords to improve CPL Conducted general & competitor keyword research to find new keywords not being leveraged to improve lead volume Designed fresh ad creative & drafted new ad copy Results Increased lead volume 72% within three months Decreased cost per lead by 60% within three months For Google specifically, increased leads by 650% and decreased cost per lead by 90% in third month

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### An Average 4.5:1 ROAS

> What challenges were Sallie Tomato looking to solve? Prior to working with ParaCore, Sallie Tomato had never leveraged SEM to grow their business and

- Published: 2021-07-16
- Modified: 2021-07-16
- URL: https://www.paracore.com/case-study/an-average-45-1-roas/

What challenges were Sallie Tomato looking to solve? Prior to working with ParaCore, Sallie Tomato had never leveraged SEM to grow their business and instead relied solely on their strong organic presence. They knew there was more potential to capitalize on through PPC ads, but weren't sure how and needed to find the right partner. Pain Points Had no paid ad presence and unsure where to begin Wanted to grow sales faster than SEO was allowing Competitors were dominating ad placements ParaCore Solution Launched paid ads on Google & Facebook Tested several cold traffic audiences to reach new customers that weren't aware of the brand Setup campaigns to target users at every stage of the buying cycle, putting a complete paid ad funnel in place Results Setup campaigns that averaged a 4. 5:1 ROAS in first 90 days Now running ads on four paid ad channels - Google, Facebook, Amazon & Bing Increased website traffic by 72% in the first full month of running ads

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### Decrease Cost Per Lead by 60%

> What challenges were Black Pearl Mail looking to solve? Prior to working with ParaCore, Black Pearl Mail needed to identify how to make PPC and SEM

- Published: 2021-07-13
- Modified: 2021-07-16
- URL: https://www.paracore.com/case-study/60-decrease-in-cost-per-lead/

What challenges were Black Pearl Mail looking to solve? Prior to working with ParaCore, Black Pearl Mail needed to identify how to make PPC and SEM channels more profitable. They struggled to build consistent lead flows and control the cost per lead across paid search and social vehicles. Pain Points Higher than average cost per lead vs. competitors Lead volumes that did not support existing sales resources Low converting landing pages ParaCore Solution We built focused and optimized landing pages segmented by service offerings Expanded optimized ads into international markets A/B tested multiple CTA's and expanded retargeting and interest-based audiences Results Decreased cost per lead by 60% in the first 5 months Increased lead volume by 400% Increased conversion rates from 6% to 10%

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### The Inspection Company

> Would you spend over $10,000 per month in marketing without knowing what you’re getting? We didn’t think so. Surprisingly, in pay-per-click advertising,

- Published: 2017-03-25
- Modified: 2019-03-21
- URL: https://www.paracore.com/case-study/the-inspection-company/

Would you spend over $10,000 per month in marketing without knowing what you’re getting? We didn’t think so. Surprisingly, in pay-per-click advertising, we see that happen regularly when we talk to prospective clients. Today, we’re going to tell you a real story about an actual customer and how we helped them establish, and then reduce, their cost-per-lead so they know how well their marketing dollars are performing. When we started working on the account, the business spent over $10,000 per month in Bing and AdWords. They knew the advertising was generating leads, but they didn’t know how many or at what cost. On top of that, they had over 60 landing pages which made tracking, changing, and testing a headache. Our first step was to transition their landing pages to Unbounce and use Dynamic Text Replacement to reduce the quantity of pages from 60 to just 4. The simpler management environment allowed us to easily set up call and form conversions to track their performance. Once the tracking was in place, they could see which keywords converted into leads and at what cost. We saw that 55% of their leads came from landing page calls, 21% from call extensions, and 24% from form submissions. We also turned off underperforming keywords which reduced cost-per-lead by over 40% in three months and saved $30,000 per year in ad spend. The client is happy and we continue to optimize their campaigns to create more growth. If you’d like more clarity in your pay-per-click...

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## Media (PR)


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