Additional Tools Available in Unbounce that Make Your Landing Pages Awesome
March 8, 2018
March 8, 2018
POP QUIZ EVERYBODY! What’s ONE thing that most successful marketing campaigns have in common? ANYBODY? ANYBODY? THEY ARE PERSONALIZED TO THE AUDIENCE! The messaging speaks to what the target audience actually cares about and today, we’re covering how to do that with one of Unbounce’s most FANCY FEATURES!
I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. This is the final video in my RIDICULOUSLY Simple Guide to Using Unbounce – an online landing page builder. You’ve come a LONNNGG way and are probably already a pro by now, so let’s dive right into Dynamic Text Replacement and talk about why it’s such a fancy feature.
Dynamic Text Replacement is an Unbounce feature that allows you to dynamically swap content on your landing page to personalize, or customize its messaging. This is often helpful if you’re running campaigns in different geographical regions or you have different offers depending on the ad. There are hundreds of scenarios where you might want to dynamically swap text on your landing page.
Dynamic Text Replacement works best with one word or short phrases of just a few words. This is because when you introduce sentences or very long phrases, you introduce a lot of room for error. The word or phrase that you highlight is going to go into the URL. The longer the word or phrase, the more complicated things become, so start small. For example, special characters and spaces can cause issues with your text and URL.
After you’ve written your landing page’s content you’re ready to setup the dynamic text. In this example, I’m using the tour type to apply my dynamic text replacement. So, I highlight the word “zipline.” Then, I go to the “Action” tab to setup the dynamic text. In the URL parameter source field I named the tag “type” because that’s what I’m replacing. Always name the URL parameter after the content you’re replacing; for example, if this was a city and state, I’d name it “location.”
I also have the option of how my text will appear — Uppercase, Lowercase, Title Case, and so on. Once I click save, I see this little blue box that indicates I set my word for dynamic text replacement, BUT HERE’S THE KICKER — if the URL parameter is blank or not working for any reason, it will default to whatever word you originally used. Therefore, you should always use a word that’s universal as your default. For example, I could use something like “Adventure” to be more ubiquitous.
This is what it looks like in action when someone visits this page. I can also apply dynamic text replacement to my button copy, so instead of saying, “Learn More,” I could choose to have it say “Shop Now,” or “Book a Tour.” You can also add it to your title, keywords, and description for SEO purposes! BUT WAIT, THERE’S MORE!
If you’re looking to get really fancy, we’ve combined call tracking with dynamic text replacement to monitor call volume in different markets. For example, our AdWords campaigns have tracking templates setup with specific phone numbers based on the location we’re targeting. If I have two campaigns targeting different areas, like Los Angeles and Phoenix, each of those will have different numbers in the tracking template. Then, when the Unbounce landing page sees those different numbers come through as dynamic text, visitors will see a localized number depending on which campaign triggered the ad. You’ll have two campaigns with localized numbers sending visitors to the same landing page. NOW THAT’S FANCY! Not familiar with CallRail? Check out our other video series dedicated to call tracking. The link is in the description!
Well, it’s been fun making this series and PLOT TWIST — there are two surprise bonus videos coming next. We scored a couple of awesome videos with Unbounce VP Ryan Engley! WHAAAATT??? He shares some sweet insider tips with us. BUT FIRST I need YOU to do me a favor. Let the world know how awesome this series is by clicking that like button below AND click that RED subscribe button to be notified THE SECOND I release the bonus videos. If you have any questions or need some direction, I’m your man, just leave a question or comment below and I’ll see you in the next video SERIES!
ParaCore has done an amazing job helping me and my organization with Paid search, video and social programs around the world. I love how proactive, organized and passionate they have been. It's been a great pleasure! If anyone is looking for an agency for these services, you will not go wrong with ParaCore!
Paracore is terrific! If you're looking for an experienced, professional PPC management company to help with your company's search advertising you'll be happy to have found them. Adam and his team are knowledgeable, responsive and a pleasure to work with. They handle our Google Ads, display advertising, facebook advertising and Instagram advertising. They also handle our landing pages. HIghly recommended!
These guys have been great! Via and GC have delivered fantastic results from the first month and have never disappointed. I look forward to continuing to grow my business with them.
ParaCore has been our paid media partner for the last three years or more. They have been professional and super responsive to our needs, especially during these challenging times. Always taking the time to answer our questions, listen to ideas, and keep us abreast of the ever-changing digital landscape. If you're looking for paid media services, ParaCore should certainly be a partner to consider.
We have been working with ParaCore for just over 6 months. There are 4 things that really stand out with this organization responsiveness, communication, openness, and expertise. We came to them with several challenges and they really stepped up in a big way. They have always been available and provided regular updates. They are always very open about what they are seeing and what is happening. They are definitely experts in the paid search areas. They have no problem sharing exactly what they are doing. We are looking forward to a long term partnership.
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