We never “set it and forget it”

Managing campaigns is like planning a road trip. You can’t just hop in the car with anyone, set cruise control, and hope you arrive. You need someone experienced who has clear directions on how to get there. Consider us your digital marketing chauffeur.

Our strategy for success

ParaCore’s optimization schedule ensures every campaign gets frequent attention and never goes on cruise control.

Each month, our Account Managers analyze campaigns to see what’s working and what’s not. Then, we pick one area that could be improved, set a goal, and develop a strategy for achieving it.

For example, if a campaign’s ads are getting lots of clicks but visitors aren’t converting, we’ll focus on optimizing the landing page one month and see how that improves the results.

Or, let’s say a handful of keywords are consistently attracting more conversions than the others. In that case, we would pause some of the lower-performing keywords and spend time researching phrases that are similar to the high performers in hopes of attracting more conversions.

This process helps us be intentional about optimization and drive success for our clients.

See past successes

  • ParaCore has done an amazing job helping me and my organization with Paid search, video and social programs around the world. I love how proactive, organized and passionate they have been. It's been a great pleasure! If anyone is looking for an agency for these services, you will not go wrong with ParaCore!

    Xiaoxi Froemming Avatar
    Xiaoxi Froemming
    10/09/2019

    I was introduced to Paracore from a respected industry professional. I interviewed several teams and decided to go with them. I was impressed from day one and continue to be six months later. They were able to quickly understand our company, goals, challenges and brand, and started driving results soon after onboarding. What I love about them most (in addition to the influx of leads :)) is they are very thorough and proactive. In fact, I consider them to be an extension of my internal team, and I feel confident knowing that I have them always looking out, keeping me in the loop and providing continued results. Every member of the team-- Veronica, Bekah and owner, Adam-- have been a pleasure to work with every step of the way. I highly recommend them for anyone needing expert level PPC strategies and executions.

    Shaun Schulman Avatar
    Shaun Schulman
    12/10/2020

    ParaCore has been our paid media partner for the last three years or more. They have been professional and super responsive to our needs, especially during these challenging times. Always taking the time to answer our questions, listen to ideas, and keep us abreast of the ever-changing digital landscape. If you're looking for paid media services, ParaCore should certainly be a partner to consider.

    Brian McCarthy Avatar
    Brian McCarthy
    8/28/2020
  • Paracore is extremely knowledgeable and helpful. They continually present us with new optimization ideas and genuinely care. I highly recommend working with them for PPC support.

    Lacey Walters Avatar
    Lacey Walters
    1/16/2020

    ParaCore has been amazing. Their staff is extremely knowledgeable and professional. After trying to personally navigate Google Ad's for a couple of years I found it to be confusing and ever changing. Having a professional, knowledgeable company like ParaCore has increased the quality of leads and reduced our monthly spend. I highly recommend ParaCore.

    A Google User Avatar
    A Google User
    9/18/2019

    What a great company to work with, they are all very professional, knowledgeable and always there when you need them. Thank you ParaCore for making it so easy to work with you.

    Cherri Gaster Avatar
    Cherri Gaster
    9/01/2020

See our strategy for your campaigns.

Schedule a free meeting to tell us more about your campaigns and discuss a strategy that would improve your results.