eCommerce Automation- Leveraging it to Reclaim Your Time
August 5, 2022
August 5, 2022
E-Commerce Automation is the process of automating repetitive tasks such as order fulfillment, customer service, inventory management, shipping, etc. They are designed to address repetitive tasks and reduce human error in areas such as fulfilling customer orders, shipping items, and processing payments.
Other examples include automating email campaigns, managing inventory, optimizing product pages, and improving customer service.
To begin using e-commerce automation, you first need to decide what type of automation you want to implement. Once you’ve decided on the type of automation you want, you can move forward. Here are just a few options to research and consider!
Shopify is probably the most well-known eCommerce platform around. They provide everything you’d expect from an eCommerce solution including inventory management, order processing, customer support, and much more. They’re also very affordable compared to other platforms!
BigCommerce is another eCommerce platform that provides all the functionality of a traditional eCommerce store plus a lot more. For example, they’ve got built-in SEO capabilities, analytics, email marketing, and much more. They also integrate with lots of different third-party apps so
Google Analytics allows you to track shopping activity on your website and analyze transactions, revenue, and products with a high (or low) number of sales and add-to-cart rates.
Installing a FaceBook/Meta pixel gives you direct insight into the actions users take on your eCommerce site, with three main events to track: ViewContent, AddToCart, and Purchase. It’s an easy way to increase customer acquisition, customer retention, and conversions!
Mailchimp is an automation tool that takes the work out of email marketing. You can segment customers and create automated campaigns for them, such as new subscribers, abandoned cart customers, repeat buyers, and more, which boost the feeling of more personalized experiences.
Every new customer who creates an account on your store receives a follow-up email welcoming them to the brand, while customers who step away from completing a transaction receive abandoned cart emails to remind them to take a second look.
Taking this step not only frees up time but improves efficiency and overall customer satisfaction. For example, Hubspot Service Hubs is a powerful tool that offers popular features like ticketing, live chat, customer feedback surveys, and conversation routing.
By utilizing valuable resources like automation, you can streamline the tedious tasks of your eCommerce operation that would otherwise start to consume too much of your time, and focus more on customer engagement, which leads to happy customers who feel seen and heard!
Not sure what to choose, or where to start? Reach out to us – we can help!
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