The core of ParaCore

Our work may be digital, but it’s the real people behind the scenes that make all the difference. Their curiosity and creativity have propelled us from a one-man development shop to a top-notch digital marketing team of 10+ in just a few years.

A history of never settling for status quo

In 2009, our founder Adam was playing make believe commercial broker while the real estate industry plummeted. He had a friend, no money, knew how to program, and ParaCore was born!

The first year involved a lot of coffee shop coding, pacing outside for quieter calls, and a few MacBooks building a business and clientele. Solo Cafe was one of the favorites.

What do you do when you can't afford an office? Convince the landlord to rent you half of a large office, buy an Ikea desk, and get to work.

Over time, the team grew and became known for creating custom websites with advanced features. Meanwhile, they discovered another area of their skills could be put to good use: pay-per-click marketing.

Many of ParaCore’s clients needed help with pay-per-click marketing after launching their websites, and with our technical capabilities and obsession with results, there was no better team to do it.

The first year involved a lot of coffee shop coding, pacing outside for quieter calls, and a few MacBooks building a business and clientele. Solo Cafe was one of the favorites.

Over time, the team grew and became known for creating custom websites with advanced features. Meanwhile, they discovered another area of their skills could be put to good use: pay-per-click marketing.

Over 7 years, 3 offices, and thousands of Barros pizzas later, we’re proud to have grown from humble coffee-shop beginnings to one of the top digital marketing agencies in Phoenix. Many things have changed over the years, but our commitment to growth will always stay the same.

Looking to the future

Today, we’re actively planning what’s ahead for ParaCore, while staying true to our roots. Whether our next project involves building a money-making website or a crazy-successful campaign, we’re looking forward to helping grow our clients’ businesses, our team, and our community.

The people who make everything possible

Andrea Sydnor

Digital Designer
1. Why Alicia Keys?

I’ve spent almost half of my life singing her songs and reading her poetry. Her music is puts me in a different realm. I love how she always promotes self-love and world peace. She’s free-spirited, authentic, talented, and down-to-earth.

2. What’s your favorite type of project to work on?

I love minimalistic designing because it’s timeless. I love subtle, yet creative simplicity.

3. What’s the best advice you ever received?

“Don’t take anything personally. Everyone is dealing with their own feelings, beliefs and opinions.”

4. What do you like about working at ParaCore?

I love how everyday is different and challenging. The team is very eclectic, which makes work fun and interesting. There is a lot to learn from everyone. It’s refreshing working for a company that is well organized in every process. Even organizing events such as "Pizza Friday."

5. What’s one thing most people don’t know about you?

I’ve played the violin for over 15 years. It’s not as much of passion as being a digital artist, but it’s been a helpful tool in managing life stress.

Mario Jiannino

Paid Media Analyst
Google AdWords Certified
1. Why Harry Potter?

He is couragous and daring in his books. I hope that I am able to project that in my everyday life. He definitely has a confident nature I like to emminate and he’s got a cool scar. Duh.

2. What’s your favorite type of project to work on?

Any videogame project. I play a plethora of games but typically I have a goal when I enter the game and I love to put those strategies to good use and test them out! I totally consider this a project. Oh and I love cleaning; that's a project too! - totally a passion I have.

3. What’s the best advice you ever received?

Stop fighting and stressing about money. It is only paper and that's all it is.

4. What do you like about working at ParaCore?

Everyone on the team is team oriented and really enjoys the kind of work we do. Adam, the owner of Paracore, is absoutely fantastic and really cares about the fluidity of his business. He's really reliable and that 100% resonates with me as his employee.

5. What’s one thing most people don’t know about you?

I have 67 different types and styles of suits and sets that I like to wear.

Dan Johnson

Paid Media Account Manager
Google AdWords Certified
1. Why Bob Marley?

I love his positive outlook, his vibe and his message. His message of spreading peace, love and respect seems to be more and more important everyday.

2. What’s your favorite type of project to work on?

Anything that challenges me, I love being able to attack a niche. I also love creative ad copy!

3. What’s the best advice you ever received?

Perception is reality.

4. What do you like about working at ParaCore?

I love being a part of a company who cares about their local community as much as I do!

5. What’s one thing most people don’t know about you?

I am a soccer fanatic!!

Bekah Knoll

Web Account Manager
Google AdWords Certified
1. Why Carrie Underwood?

Other than my inability to sing, minor detail. She is refreshingly authentic, confident yet extraordinarily humble, and never hesitates to share what she believes. She is always having fun, rocks the short hair, and is my husband’s celebrity crush!

2. What’s your favorite type of project to work on?

Anything that teaches me something new, I’ll embrace a challenge any day!

3. What’s the best advice you ever received?

“Work hard, play harder.” I live by this, and it truly propels me in my day-to-day.

4. What do you like about working at ParaCore?

The open and honest communication both inside and outside of the agency. Makes for GREAT teamwork all around!

5. What’s one thing most people don’t know about you?

I lived in 5 cities before the age of 9, and now I can’t get enough of seeing new places!

Amanda Rhodes

Project Manager
Google AdWords Certified
1. Why Laurie Notaro?

Because every experience in life is funny, if you look at it from the right angle.

2. What’s your favorite type of project to work on?

I love to be challenged and to face new things. Projects that force me to step out of the familiar are my favorite.

3. What’s the best advice you ever received?

Decide what your life will be and make it happen.

4. What do you like about working at ParaCore?

The brilliant and humorous staff. I’m learning so much here.

5. What’s one thing most people don’t know about you?

I am an upcycling junkie. I love taking something old and unimpressive and giving it a second purpose in life.

Justin Horton

PHP Developer
Google AdWords Certified
1. Why Spongebob Squarepants?

He’s ridiculously optimistic, a hard worker, and the most loyal friend you could hope for.

2. What’s your favorite type of project to work on?

I love interactive projects that harmoniously combine multiple media and data types. Making data and functionalities pleasurable to interface with is a real joy.

3. What’s the best advice you ever received?

“Try sucking less.”

4. What do you like about working at ParaCore?

We each have these intense subset skills that compliment each other really well. Apart we still rock, but when combined we are like Voltron.

5. What’s one thing most people don’t know about you?

I’ve played the drums for 12 years and my wife is the only person that has heard me play.

Marc Korionoff-Ojales

Front-End Developer
Google AdWords Certified
1. Why Gordon Freeman?

He takes up the task of saving the world from utter destruction!

2. What’s your favorite type of project to work on?

A project where I am able to learn something new and challenge my way of thinking.

3. What’s the best advice you ever received?

Ideas are worthless without execution. Surround yourself with those who challenge your thought process. There is always something that can be learned. Focus your energy on the positives instead of the negatives.

4. What do you like about working at ParaCore?

Everybody is passionate about what they do. Oh and there are free snacks and beverages. That’s a plus too.

5. What’s one thing most people don’t know about you?

“I wanna be the very best. Like no one ever was.”

Lindsey Schultz

Office Manager
Google AdWords Certified
1. Why Candace Cameron Bure?

I appreciate her boldness and how she is not intimidated to speak up for what she believes...regardless of the popularity of it.

2. What’s your favorite type of project to work on?

I enjoy projects that require me to work outside of my comfort zone. I embrace the challenge of being given opportunity to grow and develop in new ways.

3. What’s the best advice you ever received?

From my Dad: Focus on the solution, not the problem. Focusing on the problem uses valuable time and energy that could instead be spent on resolving the situation.

4. What do you like about working at ParaCore?

I like the focus and diligence my co-workers give their work. The environment is fun and relaxed, but at the same time intense and productive!

5. What’s one thing most people don’t know about you?

I think I come across as sweet and nice but I can be pretty tenacious.

Dustin Hoyman

Director of Business Growth
Google AdWords Certified
1. Why Don Draper?

Because few things are more rewarding than a stiff drink and a good idea.

2. What’s your favorite type of project to work on?

A project that takes a creative approach to push our clients and work to new heights.

3. What’s the best advice you ever received?

Don’t design for brands. Design for people interacting with brands.

4. What do you like about working at ParaCore?

The constant push for personal and professional improvement.

5. What’s one thing most people don’t know about you?

I used to sing in a punk band.

Adam Arkfeld

President & Founder
Google AdWords Certified
1. Why Ron Burgundy?

“Hey Everyone! Come see how good I look!” Enough said

2. What’s your favorite type of project to work on?

In general, I like solving problems. I’m able to do that at ParaCore when I’m solving some sort of issue that involves managing data flow or connecting various services. I also love talking about branding and how that’s conveyed on the web.

3. What’s the best advice you ever received?

Working crazy hours is not sustainable and everyone burns out eventually. I try to keep a balance between my work and personal life as much as I can.

4. What do you like about working at ParaCore?

We just get to do cool stuff all the time.

5. What’s one thing most people don’t know about you?

I was a super huge band nerd in high school and majored in jazz performance on the tenor saxophone my first year of college.

Jackson B. Arkfeld

Vice President of Fetching
Google AdWords Certified
1. Why Ryan Gosling?

Because we are identical twins

2. What’s your favorite type of project to work on?

Artificial intelligence algorithms and game theory using the HTML5 canvas element in a mobile optimized environment

3. What’s the best advice you ever received?

You don’t have thumbs so buy a binary keyboard

4. What do you like about working at ParaCore?

I get to hang out on Facebook all day and call it “work”

5. What’s one thing most people don’t know about you?

I was rescued in an abandoned house in South Phoenix

Will you be our next team member?

Join our team of super nerds on a quest to grow and create growth.

Let’s get to know each other.

Schedule some time to chat with our team so we can learn more about you and your business.

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