How a Patient Evaluation Quiz Decreased Search Costs by Almost 50%
October 7, 2021
What challenges was GT Medical Technologies looking to solve?
GT Medical Technologies was struggling with a high Cost per Lead on their search campaigns specifically. The previous call to action didn’t seem to resonate with users in research mode, seemingly wanting a higher confidence in eligibility for the treatment option.
Pain Points
- A high Cost per Lead on Google campaigns
- A Call to Action that was not converting leads at the desired cost
ParaCore Solution
- We took our existing Unbounce landing page and swapped the previous downloadable patient brochure with a patient evaluation “quiz” instead that would immediately qualify or disqualify someone for the treatment option
Results
- From Q1 to Q2, we saw an immediate improvement in our search campaign performance
- A Google Cost per Lead that decreased 47%
- A Conversion Rate that increased 15% quarter over quarter
Shaun Schulman
Black Pearl Mail
400% Increase in Lead Volume
“We wanted to get ads out there and get business right away. That was goal number one. And when we found ParaCore, we just hit the ground running and within a month we were having results.”
Rick Pedley
PK Safety Supply
8X Return on Ad Spend
“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”
Chad Nikkel
Aquaman Pools
Dramatic Drop in Cost Per Lead
“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”
Vicki Mayo
Touchpoint Solution
Expert PPC Partnership
“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”