March 25, 2017
Would you spend over $10,000 per month in marketing without knowing what you’re getting? We didn’t think so. Surprisingly, in pay-per-click advertising, we see that happen regularly when we talk to prospective clients.
Today, we’re going to tell you a real story about an actual customer and how we helped them establish, and then reduce, their cost-per-lead so they know how well their marketing dollars are performing.
When we started working on the account, the business spent over $10,000 per month in Bing and AdWords. They knew the advertising was generating leads, but they didn’t know how many or at what cost. On top of that, they had over 60 landing pages which made tracking, changing, and testing a headache.
Our first step was to transition their landing pages to Unbounce and use Dynamic Text Replacement to reduce the quantity of pages from 60 to just 4. The simpler management environment allowed us to easily set up call and form conversions to track their performance.
Once the tracking was in place, they could see which keywords converted into leads and at what cost. We saw that 55% of their leads came from landing page calls, 21% from call extensions, and 24% from form submissions.
We also turned off underperforming keywords which reduced cost-per-lead by over 40% in three months and saved $30,000 per year in ad spend. The client is happy and we continue to optimize their campaigns to create more growth.
If you’d like more clarity in your pay-per-click marketing campaign, get in touch with us at firstname.lastname@example.org. We’ll make sure your ROI and campaign performance is clear and is supporting your business’s growth.
We have been partnering with ParaCore since 2018. Our account is complex and they love the challenge. They work hard to earn our business by presenting new trends, testing new methods and evolving our account each month. They are organized, quick, kind, accommodating, technical and they make an effort to understand our business.
What a great company to work with, they are all very professional, knowledgeable and always there when you need them. Thank you ParaCore for making it so easy to work with you.
We have been working with ParaCore for just over 6 months. There are 4 things that really stand out with this organization responsiveness, communication, openness, and expertise. We came to them with several challenges and they really stepped up in a big way. They have always been available and provided regular updates. They are always very open about what they are seeing and what is happening. They are definitely experts in the paid search areas. They have no problem sharing exactly what they are doing. We are looking forward to a long term partnership.
ParaCore has done an amazing job helping me and my organization with Paid search, video and social programs around the world. I love how proactive, organized and passionate they have been. It's been a great pleasure! If anyone is looking for an agency for these services, you will not go wrong with ParaCore!
ParaCore has been amazing. Their staff is extremely knowledgeable and professional. After trying to personally navigate Google Ad's for a couple of years I found it to be confusing and ever changing. Having a professional, knowledgeable company like ParaCore has increased the quality of leads and reduced our monthly spend. I highly recommend ParaCore.
Paracore is extremely knowledgeable and helpful. They continually present us with new optimization ideas and genuinely care. I highly recommend working with them for PPC support.
Schedule some time to chat with our team so we can learn more about you and your business.