PC Audit Handbook: How to Analyze Your PPC Campaigns
July 7, 2022
July 7, 2022
A PPC audit is an analysis of how well your current efforts are working. This involves analyzing how well your site ranks, relevant keywords, identifying any issues with your PPC campaign, and making changes to improve performance.
Frequent audits should be taking place year-round: at least once per month is necessary to ensure that campaigns are running at their highest level of success.
At its core, bad PPC performance occurs when advertisers spend too much money for every click they receive. Strong PPC performance means high conversion rates from paid search ads. Here’s an example from Google Ads: the goal should be to achieve at least a 1% click-through rate for each ad group, meaning out of 100 clicks, 1 person would click on your ad. Strong PPC performance also means that you achieve high conversion rates for keywords that are relevant to your business.
When optimizing a PPC landing page, you should focus on improving the conversion rate and the user experience. Create a compelling headline that grabs attention. Write a clear description that answers all questions about what the product/service does for the customer. Finally, include calls to action that tell customers exactly what they need to do next. Make sure the page is are mobile-friendly and easy to navigate.
The more targeted your keyword match types are, the more expensive your CPC will be. Consider looking into longtail or negative keyword lists instead to optimize your campaign! First, longtail keywords may have a lower search volume, but there is usually lower competition, Second, a negative keyword prevents your ad from being triggered by a certain word or phrase that you don’t want to show up for. Using negative keywords can help to reduce and improve your CPC by ensuring you are not bidding on irrelevant terms.
A strong PPC bidding strategy is one where you bid for keywords based on how much traffic they generate, rather than just blindly bidding for them all. If you do not know what keywords bring in traffic, use Google Adwords Keyword Planner tool to find out which ones bring in the most traffic. Then, you can bid on those keywords using the keyword planner tool.
Black Pearl Mail
400% Increase in Lead Volume
“We wanted to get ads out there and get business right away. That was goal number one. And when we found ParaCore, we just hit the ground running and within a month we were having results.”
PK Safety Supply
8X Return on Ad Spend
“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”
Dramatic Drop in Cost Per Lead
“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”
Expert PPC Partnership
“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”