Why Should I Invest in PPC?

Running a small business and want to multiply your online leads and sales? Maybe it is time to start investing in PPC. But what is PPC and why should I invest in PPC, you ask. For small businesses, marketing budget is valuable – the reason many business owners are edgy toward trying new marketing strategies. Well, here is good news: PPC advertising is effective and worth the investment!

Why Should I Invest in PPC?

There are many effective online strategies to reach your target market and PPC is one that should be highly considered. What is Google PPC advertising? Budget-wise, pay-per-click advertising is one of the best ways to generate traffic to your business website. Need more convincing? Take a look at this PPC guide detailing what PPC ads can do to your business. 

Reach and Engage with Your Target Audience

Given how widely-used the Internet is these days, online marketing is the new ‘must’ in business. And one way to target the right audience effectively is through PPC, where you will gain access to a wide array of targeting factors, such as demographics, location, and use of keywords. This allows you to reach your target audience, which can lead to a significant yield.

There are also advanced targeting and marketing techniques you can benefit from if you want to take your audience targeting strategy further and deepen your relationship with them:

1. Display campaigns – these campaigns enable you to customize and present ads to people who visit other websites related to your product or service.
2. Retargeting or remarketing – this technique lets you serve targeted search ads to those who have already gone to your app or website.

Establish Brand Awareness

If you want instant visibility to your target audience, PPC is the way to go. Search Engine Optimization (SEO), on the other hand, can take months before you build awareness of your brand. Try typing any type of product on Google Search bar and you will see the top three paid ads at the top or right side of the first result page. PPC allows you to make your brand name visible and introduce your business to consumers while also increasing your authority in this industry.

Convert Lookers to Buyers

In the later phases of your marketing funnel, leads you generate are not in it for just resources but results. This means that those people are more likely to click on ads that show a solution (i.e. people are looking to buy NOW).

So what can you do? Take advantage of this buying intent by bidding on search keywords that target buyers – words like ‘buy’, ‘get’, ‘purchase’, cheapest’, ‘affordable’, and ‘best price’. Link these ads directly to your website’s products page or a certain product for greater results.

Generate Profit

Among other forms of marketing, PPC provides a way for your business to make a high return on investment. Marketing budget is precious up to the last cent and with PPC, you can limit the cost by click and have complete control of your ad expenses. However, before you can generate sales or profit with your PPC ads, you need to recognize the search keywords related to your product or service that will drive results.

This is where bidding for a keyword enters. On average, each keyword or search term costs between $1.16 to almost $50 per click, depending on the industry and other factors.

Refine and Optimize Your Campaign

Cost-effective and instant results: these are two of the top benefits of PPC. Keep track of your PPC campaigns and identify which paid ads have the best performance, that is which one converts to leads, sales, or site views, through tracking tools like Google Analytics and Google Ads. This way, you can monitor, refine, and optimize your PPC campaign, giving you an opportunity to continuously enhance your strategy.

Questions

How can PPC help your business?

It is simple: a targeted PPC campaign allows you to appear in Google’s search results page instantly, thus captivating unattended customers, leading them to your site, and eventually raising your sales. PPC can take your marketing efforts further and drive profit for your business. However, you need to make sure your business is PCC ready. 

How much is pay per click?

Businesses aiming to add PPC to their marketing strategy should expect to pay an average of $1 to $50 per click for the advertising of their ads on the Google search network. On average, this translates to a monthly cost of between $1,000 and $100,000 for PPC advertising depending on how much an individual wants to invest and the size of their market.

As the name implies, pay-per-click advertising only asks you to pay when your ad is clicked. The price of an ad is determined through bidding, allowing you to be flexible with your expenditure. Why should I invest in PPC? In conclusion about PPC, you will surely appreciate its impact and efficiency on your business. Further, it enables you to easily reach and engage with your audience. If you would like to know more, our experts here at ParaCore can answer your questions.