What is Google PPC Advertising?
November 5, 2019
November 5, 2019
If you are reading these letters for the first time, you may wonder: what is Google PPC advertising? PPC means pay-per-click, and it is a kind of advertising system offered by Google that allows you to advertise on said search engine. Simply put, PPC is a way for you to get your message out to the extensive audience of the internet that searches for the information, products, or services you can give.
Utilized by many businesses and websites, Google PPC is a powerful and inexpensive way to increase brand awareness and drive qualified traffic to your website, which in turn can boost sales and other conversions. But how does it work? Let’s delve deeper into the meaning of Google PPC.
Do you ever wonder why some businesses pay to appear on Google when they can put their site there for free? Well, getting free traffic is not exactly straightforward. This is because of Google’s algorithms.
The algorithms of Google are developed to only give organic rankings to sites with high quality, and improving your rankings (based on the keywords you use) can take effort, time, and money. While this option works, why not try a faster way to attract traffic and boost sales?
Are you familiar with how PPC works? Often, it brings results quicker, and it gives you more control over how your listing should appear on Google’s search page. You’ll be able to control when your website appears, based on the keywords you are targeting. For example, if someone is looking for new windows in your area, your website will appear at the top.
It is a win-win situation – you make the sale because of your ads, thereby driving profit that is above the ad’s cost. That is why PPC is a powerful commercial tool. When they are ready to buy, it is natural for consumers to want all the information displayed right before their eyes. And that is what a PPC ad can provide.
The answer depends on your goal. PPC and SEO have two major differences: (1) the way traffic is obtained, and (2) where ads or listings appear on search pages. SEO generates organic traffic, while PPC offers instant paid traffic.
There are several types of PPC, and each type has different inclusions. PPC ads include display ads, local search ads, general search ads, and remarketing. These ads typically appear similar to the content around them and maybe displayed on various platforms, such as mobile apps, social media platforms, and web pages.
So, what is Google PPC advertising? If you run a business and want your commercial ads to reach your target audience faster, Google PPC Advertising is the way to go. As the internet continues to take the commercial and business world by storm, it is worth your time and effort to take a step towards this kind of advertising for your business. If you are interested in learning more about PPC, our team here at ParaCore is ready to answer any questions you have.
We have been partnering with ParaCore since 2018. Our account is complex and they love the challenge. They work hard to earn our business by presenting new trends, testing new methods and evolving our account each month. They are organized, quick, kind, accommodating, technical and they make an effort to understand our business.
Paracore is terrific! If you're looking for an experienced, professional PPC management company to help with your company's search advertising you'll be happy to have found them. Adam and his team are knowledgeable, responsive and a pleasure to work with. They handle our Google Ads, display advertising, facebook advertising and Instagram advertising. They also handle our landing pages. HIghly recommended!
ParaCore has been our paid media partner for the last three years or more. They have been professional and super responsive to our needs, especially during these challenging times. Always taking the time to answer our questions, listen to ideas, and keep us abreast of the ever-changing digital landscape. If you're looking for paid media services, ParaCore should certainly be a partner to consider.
We have been working with ParaCore for just over 6 months. There are 4 things that really stand out with this organization responsiveness, communication, openness, and expertise. We came to them with several challenges and they really stepped up in a big way. They have always been available and provided regular updates. They are always very open about what they are seeing and what is happening. They are definitely experts in the paid search areas. They have no problem sharing exactly what they are doing. We are looking forward to a long term partnership.
What a great company to work with, they are all very professional, knowledgeable and always there when you need them. Thank you ParaCore for making it so easy to work with you.
ParaCore has done an amazing job helping me and my organization with Paid search, video and social programs around the world. I love how proactive, organized and passionate they have been. It's been a great pleasure! If anyone is looking for an agency for these services, you will not go wrong with ParaCore!
Schedule some time to chat with our team so we can learn more about you and your business.