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35% Increase in Conversion Rate

August 20, 2021

What challenges were Red Mountain looking to solve?

Prior to working with ParaCore, Red Mountain needed to identify their return from ppc, through more transparent reporting and attribution. The starting Cost per Lead was heavily dependent on monthly promotions, and they struggled with a steady lead flow on their “evergreen” weight loss campaigns.

Pain Points

  • An increased, then stunted, cost per lead due to the pandemic.
  • We saw a high Click-through-Rate on ads, however a lower than expected Conversion Rate on landing pages..

ParaCore Solution

  • Our team helped transition the client to Unbounce for all landing pages so lead attribution could more clearly tracked with in their CRM.
  • We used LeadsHook to build a quiz variant for our primary landing page to A/B test again our regular landing page form.

Results

  • Our first month running the quiz on the Unbounce landing pages, we were able to decrease their Cost per Lead by 15%
  • The LeadsHook quiz increased our Conversion Rate by 35% the first month running.

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Previous Case StudyIncreased Lead Volume by 72%

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“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”

Chad Nikkel

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Dramatic Drop in Cost Per Lead

“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”

Vicki Mayo

Touchpoint Solution

Expert PPC Partnership

“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”

(480) 812-4822

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