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Increased Lead Volume by 72%

July 16, 2021

What challenges were Emerge looking to solve?

Prior to working with ParaCore, Emerge had been running paid ads that were producing a low volume of leads at an extremely high cost per lead. This forced the leadership team to reduce the PPC budget and begin to question if it’s a viable path to growth.

Pain Points

  • Past agency gave little strategic direction
  • Cost per lead was far too high, forcing leadership to reduce their PPC budget
  • Lead volume was lower than desired

ParaCore Solution

  • Audited existing campaigns, eliminated poor performing audiences & keywords to improve CPL
  • Conducted general & competitor keyword research to find new keywords not being leveraged to improve lead volume
  • Designed fresh ad creative & drafted new ad copy

Results

  • Increased lead volume 72% within three months
  • Decreased cost per lead by 60% within three months
  • For Google specifically, increased leads by 650% and decreased cost per lead by 90% in third month

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“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”

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Dramatic Drop in Cost Per Lead

“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”

Vicki Mayo

Touchpoint Solution

Expert PPC Partnership

“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”

(480) 812-4822

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