An Average 4.5:1 ROAS

July 16, 2021

What challenges were Sallie Tomato looking to solve?

Prior to working with ParaCore, Sallie Tomato had never leveraged SEM to grow their business and instead relied solely on their strong organic presence. They knew there was more potential to capitalize on through PPC ads, but weren’t sure how and needed to find the right partner.

Pain Points

Had no paid ad presence and unsure where to begin
Wanted to grow sales faster than SEO was allowing
Competitors were dominating ad placements

ParaCore Solution

Launched paid ads on Google & Facebook
Tested several cold traffic audiences to reach new customers that weren’t aware of the brand
Setup campaigns to target users at every stage of the buying cycle, putting a complete paid ad funnel in place

Results

Setup campaigns that averaged a 4.5:1 ROAS in first 90 days
Now running ads on four paid ad channels – Google, Facebook, Amazon & Bing
Increased website traffic by 72% in the first full month of running ads

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