Facebook Ads Best Practices In 2023
November 11, 2022
November 11, 2022
Video has become one of the most effective ways to engage users on Facebook. According to Facebook’s research, 60 percent of consumers prefer watching videos to reading text, and they tend to share videos more often than other types of content.
Video views also help drive conversions better than any other form of content, which makes sense since Facebook’s algorithm favors videos over images and makes them much easier to share and watch.
Using too many keywords in your Facebook ads leads to several problems.
If you don’t target your ad effectively, then you’ll waste money on irrelevant traffic, and therefore spend more to reach your core audience who are interested in what you’re offering.
Too many keywords also cause competition among advertisers, which can also impact your ability to find your custom audience.
If you want to target specific audiences, then using fewer keywords is better.
Setting up multiple Facebook ads allows you to test different versions of your ad copy, images, and landing pages to determine which version performs best for your business, how users respond to various types of messages, and which has a higher conversion rate.
If one version doesn’t work well, you can easily remove it from your account and try another variation. This way, you don’t waste money on something that doesn’t work well!
If you want to create a successful Facebook ad campaign, then you need to focus on building high-quality landing pages.
A good landing page helps convert visitors through their focus on the customer journey: provide what they are looking for quickly and easily and invite them to learn more by clicking through to another page, by filling out an email form, or otherwise sending them further into the marketing funnel.
Bottom line: if a prospective customer comes to a landing page, they’re much more likely to convert into a lead.
We’ve compiled the best optimization tips in our article: How to Create an Effective Landing Page for Facebook Ads – click through to learn more!
If you want to run successful campaigns, you must be prepared to spend money.
However, you don’t necessarily need a large advertising budget to start running effective campaigns. Start small and build up from there, but first, take the time to understand how much money you’re willing to spend, your marketing goals, what type of campaign you want to run, and which metrics matter to you.
Campaign budget optimization and campaign strategy are just as important as the ads themselves!
Click through to read our article on How to Estimate your Facebook Ad Costs!
For many people, the main purpose of running Facebook Ads is to drive traffic to their website.
However, you should also consider other goals such as increasing engagement, improving conversion rates, and generating leads. Using multiple advertising objectives allows you to target different audiences based on interests, demographics, location, etc., so you can reach the right customers at the right time.
Plus, using multiple objectives for each campaign allows you to test different messages, so you learn even more about what works best for your business and target customers.
Black Pearl Mail
400% Increase in Lead Volume
“We wanted to get ads out there and get business right away. That was goal number one. And when we found ParaCore, we just hit the ground running and within a month we were having results.”
PK Safety Supply
8X Return on Ad Spend
“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”
Dramatic Drop in Cost Per Lead
“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”
Expert PPC Partnership
“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”