The Ultimate Guide on Creating a Facebook Ads Strategy in 2023

With over 2 billion monthly active users, Facebook is the largest social media network in the world, and Facebook Ads are the most effective way to reach all those potential customers.

Let’s review how to create a winning Facebook ads strategy in 2023, along with some optimization tips to maximize your advertising efforts!

How to Build a Facebook Ad Campaign

1) Choose a Facebook ad campaign type.

There are two ways to choose a Facebook ad campaign type that fits your business: 1) Use the Facebook Ads Manager to create a custom audience based on your target market 2) Create a lookalike audience using Facebook’s Custom Audiences feature.

The first option allows you to select specific criteria for your audience network such as gender, age, location, interests, etc. This approach is great when you want to reach a certain demographic. However, it may be difficult to find the right audience size since Facebook has limited data about your potential customers.

On the other hand, Custom Audience lets you upload a list of email addresses from your database. Using this method, you can use any criteria you like to match up your customer base.

2) Create ads based on relevant keywords.

The two ways to create Facebook ads based on keywords are: 1) Search for the keyword using Google AdWords. 2) Use the Facebook Ads Manager tool to create ad campaigns.

The first method requires you to know how search engines work, which means you need to know what words people use when searching for something.

If you don’t know much about search engine optimization, then the second option may be easier for you.

3) Set up a PPC-specific landing page to drive traffic.

When setting up a PPC campaign, you need to create a landing page for each ad group.

The landing page should include a call-to-action button that directs visitors to another website to sign up for a free trial, enter their email address or join an email list. 

Learn more about how to create an effective landing page for Facebook Ads in our recent blog.

4) Do A/B testing to measure campaign performance.

The best way to optimize your Facebook ad campaigns is to run multiple versions of each campaign, and then measure which version performs better. This allows you to determine what works for your business, and what doesn’t. 

5) Use Facebook’s analytics and reporting features to track results.

Analytics helps you understand how well your ad campaigns perform. This includes performance metrics such as which types of audiences respond best to certain messages, what keywords drive traffic to your site, and where your visitors come from.

The data also tells you whether your ads are working for you. If you’re using Facebook Ads Manager, you’ll be able to view all these metrics right inside the app.

The first tool is Insights, which allows you to view demographics, interests, and other information about your fans. This data helps you understand what types of content perform best. Another useful feature is Audience Insights, which lets you analyze how people interact with your page.

Finally, Page Analytics provides detailed statistics about your page’s traffic and engagement.

These are just the basics of building a Facebook strategy; the next step is to optimize!  

Optimizing your Facebook ad campaign means making changes to your ad copy, targeting options, and other settings to increase the likelihood of getting results.

Doing so means they will start to look better, sound better, and work better for your business. 

Here are some tips from our digital experts for your next advertising campaign:

Understand the psychology behind social media marketing.

Social media marketing is all about understanding human behavior.

This includes knowing what motivates them, how they think, and what makes them tick, especially in relation to the product or service you are advertising. Understanding these things helps marketers create better campaigns and strategies for social media.

Remember your campaign goal. 

If you don’t know what you’re trying to achieve, then how do you know whether your efforts are working?

The simplest way to set goals is to think about who you want to reach and what you want them to do once they’ve clicked through to your website.

Set your budget before you launch.

Should your ads campaign run on a daily budget, or a weekly/monthly budget?

Determining your advertising cost allows you to plan out how much money you want to spend per week, month, quarter, etc., which helps you avoid wasting money on campaigns that don’t work.

If you’re just starting out, it’s best to keep your advertising budget small and test different strategies until you find one that works well for you.

Not sure what to choose? Check out our post on How to Estimate your Facebook Ad Costs.

Invest in your ad copy.

Writing good ad copy is essential because it helps you target your audience better. If your ad copy is too generic, your campaign won’t be effective.

On the other hand, writing great ad copy requires creativity and an understanding of how to connect with your customers.

If writing isn’t your strong point, check out 15 Landing Page Copywriting Tips to Boost Your Rates and Results.

Work with video.

Video ads are an effective advertising tool, especially on Facebook. Video ads work better than text ads because they allow you to show emotion and personality.

The best part about using video in Facebook ads is that you don’t need any fancy equipment; some of the best ads are made with only a smartphone! 

Advertising on Facebook is a powerful way to engage with potential audiences but taking the time to build an effective Facebook ads strategy will ensure the greatest impact.

Looking for some guidance in your next Facebook advertising strategy, or more digital advertising tips? Reach out to our experts!