Call Tracking Got You Down?
October 3, 2017
October 3, 2017
Do you run marketing and lead generation campaigns? If so, you know how important it is to measure your results. You also know that it’s easy to do with online conversion events, but it’s difficult to do with phone calls, and that’s only the beginning. There’s a lot that goes into tracking phone calls and including those potential leads in your measured results. If you’re unsure how call tracking works, just know you’re not alone because it can be difficult for even managers and marketers.
This is the introductory video to our Ultimate Guide to Using CallRail video series. CallRail is a third-party call tracking system you can use with your lead generation campaigns to track phone calls more effectively. Once you’re done with the guide, you’ll be a call tracking AND CallRail guru.
Hi, I’m Adam Arkfeld, owner of ParaCore, a pay-per-click lead generation agency. Welcome to my “How To” series on CallRail. In this first video, we’re going to go over why this guide exists, what you’ll learn, and how to use the guide.
You might be asking why we created this guide. That’s a great question. You see, as we’ve grown our PPC agency we noticed something and perhaps you’ve noticed the same. We noticed that AdWords tracking was limited, especially in the realm of tracking phone calls. This isn’t good because a significant number of leads come from phone calls. That begs the question — how do we track the return on investment, the performance, and the quality of phone calls when AdWords limits our ability to track those metrics? How do we know which ads are generating quality phone leads versus those that generate activity, but no revenue?
Well, I’m going to tell you how… the answer is CallRail. That’s right! CallRail is a third-party call tracking system that provides advanced call tracking metrics such as the call source details, call recording, lead scoring, return on investment tracking, integrations with a variety of platforms like AdWords, and more. You’re welcome — problem solved!
CallRail is the system we use most extensively and it’s the system I’ve based this “How To” video series around. There are dozens of other call tracking systems, but we’ve found CallRail to be exceptional, which is why we’re bringing you this series. I’ve broken up this guide into smaller, more comprehensive videos to make it easier for you to learn and use CallRail. View them at your leisure, watch them in order, or when you need a refresher on a specific topic of CallRail jump right into that video. Again, I’m Adam Arkfeld and welcome to the Ultimate Guide to Using CallRail. See you in the next video!
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