The Best PPC Tools of 2022, As Told by PPC Experts

Successful pay-per-click (PPC) advertising campaigns are more than just clever ads.

Ad placement, target keyword research, bidding strategies, and so much more are needed to fully optimize any PPC strategy.

Luckily, there are several PPC management tools available to help you increase sales while reducing costs!

Types of PPC Tools

PPC tools can help with every aspect of your campaign: 

Campaign management: Automate ongoing bid management and account optimization.

Keyword and competitor research: Identify the keywords that will drive high-converting traffic.

Ad creation: Experiment with copy, visuals, video, and more to determine the most clickable option.

Landing page creation: To create the highest possible conversion rate when a user clicks through for more information. 

Campaign reporting: Track ROI and determine quickly what’s working and what’s not across multiple channels. 

The Best PPC Tools of 2022

So, what do we use at ParaCore? Here are some of our top choices! 

Google Ads (or Google Adwords)

Google Ads is one of the biggest PPC advertising platforms out there. With Google Ads, advertisers bid on search keywords that will trigger their sponsored ads.

Google then selects which ads to display, and their position based on quality score, how much the advertiser is willing to pay per click, the conversion rate, and other factors. 

Google Analytics

This reporting tool is essential to understanding the traffic that’s coming to your website and pinpointing your target audience. 

Google Analytics offers a complete picture of your site’s performance metrics, collecting a wide range of data about your daily users: who they are, what they are looking for, and how they found your site in the first place.  

Google Keyword Planner

If you’re looking for a resource to uncover profitable keywords, here’s yet another free offering from Google, accessible through Google Ads.

The keyword research tool can generate bid estimations to plan your Google Ad campaign strategy or complete competitor analysis to gain insight into their preferred keywords.

You can also identify long-tail keywords, negative keywords, or relevant keywords you may not have thought of before when it comes to potential customers!

Unbounce

Simply put: when we create landing pages for PPC campaigns, we use Unbounce. In contrast to the average web page, which is designed for exploration, a landing page for a PPC campaign is designed for a specific offer or call to action.

With Unbounce, their pre-optimized landing page templates are designed to convert more leads, sales, and customers. Pop-ups and sticky bars can be added with ease through their landing page builder to increase engagement even more.

Unbounce is a fantastic tool that we use every day at ParaCore, and highly recommend it for all PPC marketing. 

SEMRush  

An SEO-based tool, SEMRush can complete your keyword research, track competitor keywords, run blog audits to seek out opportunities for backlinks, and more. SEMrush is also an excellent competitor research tool! 

WordStream

WordStream is a bid management tool that works in tandem with your Google Ads to make customized recommendations for your campaign. For example, it may point out that one of your keywords is underperforming or offer suggestions on how to improve your click-through rate.

Amazon PPC 

Amazon is becoming a top-tier competitor in the digital ad space. Like Google Ads, you can create Amazon PPC campaigns, determining how much to spend per click and targeting specific keywords.  

So, with all these optimizations and keyword tools, you can create and manage your PPC campaigns on your own, right?

Yes, but it comes at a cost. 

While incredibly useful, Google Ads, Google Analytics, Google Keyword Planner, and all these marketing tools are more than just a simple installation and launch.

These aren’t automation tools; they require regular attention to ensure PPC performance.  

When it comes to optimizing campaign performance, it makes sense to have an expert manager on task to keep things moving.

Our PPC specialists can ensure high-value campaign management and ensure your advertising budget is being used effectively.