$0.81 Cost per Lead with Facebook Lead Forms

All right, we just started a new Facebook campaign. We have some really amazing results that I wanna share with you. And the reason that I wanna share it is because I was a little bit worried about this campaign. It’s a little bit unconventional, at least, in our perspective, as it relates to paid media and it’s only a Facebook campaign, but the results have been really interesting so far.

So, check this out. All right, so this is a campaign that we’re running. And check this out, 81 cents per lead form. And we’ve been running it for, I don’t know, just about seven days or something. So, we hear a lot and we also experience a decent amount of the performance of Facebook decreasing and maybe not doing as well, and then sometimes we run across these campaigns where I actually had a little bit of concern about this campaign, because it’s not a standard type that we run. But we’re running lead forms, and we’re basically trying to engage basically prospective employees, more or less, and we’ve only spent $275 to date, over the course of seven days.

There’s 25,000 people, 341 forms at 81 cents a form. That is so awesome! So, when we first started, it was 97 cents, 88 cents, 90, and this is broken down by day here, so you can see 7-11 all the way through 7-18. And we have 341 forms with just $287 at 81 cents per form. That’s a crazy number of leads, and I know for a fact that this is significantly less expensive than some of the other channels that they were using to get these types of prospects on the employment side. There are a lot of different ways to run Facebook ads, and right now, Messenger’s a thing.

People are using a platform called ManyChat, so they can interact with people on Messenger. You’ve got a lot of things changing with Instagram. You’ve got the lead form ads. I just read an article the other day that I think YouTube is gonna start getting lead form ads, which is totally awesome because lead gen on YouTube is a different thing. So one of the things that I really love about ParaCore is that we’re always trying to drive different results for people, we’re always trying new things, we’re trying different audiences, we just keep pushing and pushing and pushing.

And this is just an example of that and so I love it because it makes me really proud of the work that we get to do and it’s gonna be awesome for our clients. So, anyway, check out the l– I just got interrupted by a phone call just now. So there’s gonna be a weird jump in there. But anyway, thanks for watching the video. Let me know if you have any questions. Comment on the ad or the YouTube video or whatever you’re watching it on, and, as always, thanks for watching.