Facebook Business Manager Overview
December 14, 2021
December 14, 2021
FaceBook Business Manager is the best (and only!) way that you should manage your Facebook ads and pages. That’s doubly true if you’re working with several clients or businesses.
If you head over to business.facebook.com, this is what you’ll see.
First, you hit Log In or Create Account. It will first prompt you to log in to your personal Facebook page. Then you’ll have the option to enter your name, email, and company.
Before you start: your Facebook Business company account should be under a business email that won’t change.
Even if you’re working with a marketing agency that is taking care of your advertising, you always want to own your company’s Business Manager account. Don’t give the marketing agency ownership!
This rule is also important if someone joins your company or leaves, you can adjust access levels and not lose the core account.
Now, here’s a screenshot of the Business Settings dashboard.
It hasn’t been connected yet, and you’ll need to do so manually.
Under Accounts, and Pages, when you click the icon for Add a Page, you can type in the names of the pages you own.
Remember: you can only add pages that you own. If you don’t own a page, you’ll need to request access.
So, that’s adding Pages.
Under Users, click People, and this prompt will pop up, where you can invite employees into your account:
When you add people to your Business Manager, assign them either the admin or employee role based on what permissions you’d like them to have.
Admins have full control over your Business Manager account and can edit settings, people, accounts, and tools.
Employees can only work on assigned accounts and tools.
You can also use advanced options to assign finance roles. For example, someone who is given a finance analyst role can see transactions, invoices, account spend, and payment methods.
Hit Assign Assets and scroll until you find the page or product you’re looking for (or check out the 4-minute mark in the video above for the step-by-step process!)
Partners are other businesses, such as agencies or clients, with whom you work. For example, if you hire an agency like ParaCore to run your ads, we should be designated as a Partner in your Business Manager account.
When you add a partner to your Business Manager, you can grant access to different assets and assign specific permission levels.
Under Users, you’d click on Partners, which gives you this prompt below, where it’ll ask for a Partner ID.
Here’s where you’d go back to the agency and ask for their Business Manager ID. When it’s added and saved, the two accounts are automatically linked.
That’s a brief overview of getting started with Facebook Business Manager!
Looking for more visual guidance through the process? Scroll up and check out the video at the top of the page!
Black Pearl Mail
400% Increase in Lead Volume
“We wanted to get ads out there and get business right away. That was goal number one. And when we found ParaCore, we just hit the ground running and within a month we were having results.”
PK Safety Supply
8X Return on Ad Spend
“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”
Dramatic Drop in Cost Per Lead
“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”
Expert PPC Partnership
“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”