Create Social Credibility with Your Facebook Ads

Hey everybody, Adam Arkfeld with ParaCore again. Today I’m gonna talk to you about how you can establish social credibility with your ads, before you even start running them. So I wanna start by taking a look at an ad that I saw on my Facebook feed. Vincent Benjamin, don’t know who they are, but they connect amazing people with amazing opportunities. And they want you to like them today. Now this to me is not the most compelling ad. The copy is kind of thin. This is obviously a stock photo and then they’re recruiters. So, for me that’s already a stretch in the first place.

But I wanted to kind of point out that ad. That’s one that ran across my page, that I don’t have any connection to for example. Now this ad for GoDaddy and while we use GoDaddy I’m not a huge GoDaddy advocate by any means but these people, these two people Brian and Al, along with seven others like GoDaddy. And this is how you establish an element of social credibility with your brand before even going- when you’re pushing ads out to people you don’t even know. And so now I see this and with less well known brands I might say, oh, I know Brian, I know Al and there’s seven other people in my network that like GoDaddy. There must be something to them. They have an interest in them. They like them. Why is that? It just gives a little bit of vote of confidence and that’s the reason why Yelp! is popular, why reviews on Google work. It’s because of this social credibility aspect, where other people are vouching for this business and allowing that business to then leverage that social credibility when they’re doing they’re advertising.

So when you’re running your Facebook ads, you can actually do this very easily. Here’s the standard audience builder. You name your audience. You give a location. There’s a number of things you’ve probably already done. You do your detailed targeting. And then down here at the bottom, on the “Add connection type”, you can say I want to target friends of people who like my page. Now if you target friends of people who like your page, that means that you’re gonna get that little the social credibility at the top of the ad that says, “Hey your friend likes this page, you should probably like it too.” And that’s a really strong message when someone’s not familiar with your company.

There are other options as well. You can target just people that like your page which is standard. You can exclude people who like your page. And then you have the friends of people who like your page. So if you’re running ads and you’re hitting a market like a cold audience which a lot of people are doing on Facebook that is very common. One way to start is to do friends of people who like your page and then you can continue to drill down with different interests. So you can choose friends of people but then you can still filter it down based on location or based on other parameters you want to target.

So try this out it’s a great way to run ads with strong social credibility and it tends to work out pretty well for us at ParaCore. Thanks. If you have any questions, please comment below and I’ll be sure to get back to you.