How to Manage Facebook Messages & Notifications

Hey everybody, this is Adam with ParaCore, and today we’re gonna talk about managing your Facebook page and before I get started, wanted to let you know that I’m filming this in an AirBNB. There’s a window open, a lot of cars and planes and things, so if there’s background noise, I apologize.

But we have a lot of conversations with clients about how to manage their Facebook page, and while that may seem like a fairly simple conversation, it actually gets a little bit tricker and more complex than you might realize. When we start working clients, we typically move their ad account and/or their page into the business manager which is a centralized area where agencies and clients and other partners can work on the same ad accounts and share assets.

For example you can share pixels, you can share data sources you can share all sorts of things within the business manager. When you do that, it pulls it out of the organic Facebook interface. And you need to a couple things that are different than what you were used to before. And the funny thing about this is that, before I started filming this video, I actually had a little notification that there’s now an option to either manage the Facebook page from Facebook or from the business manager. Literally brand new, I was just opening up Facebook to record this video, and of course there’s a notification, a change that they made that throws a bit of a wrench in it.

Typically in the past, when we move a page into business manager, you get to it on your desktop and you see this bar at the top here, go to business manager. And when you click on this link, it then takes you to a business manager version of the page, which is really not that different. You have the dark border, the dark header which is how we generally determine if we’re in the business manager just at a glance. And then you have some additional options up here at the top, the sub navigation. Or I guess main navigation, sub navigation ’cause that’s amber. But before I get into that, this is the setting that was just provided and posted today.

So when you’re in your business manager, you’re in business settings and then you head over here down to business info. And now you have a variety of different options. And when you click, so pages and notifications. So this says off. So it says allow people in your business to create posts, boost, and see notifications from your page, which is organic Facebook with the blue header, and the business manager. If the setting is turned off, then they can only view these actions in business manager and cannot publish page stories from the page. So for me, it’s kind of annoying to actually go to business manager because I typically just type in Facebook and ParaCore is the auto-populated option. And then I wanna go there and manage the page. So if I hit edit and I turn this on, and I do save, now when I go to the Facebook page, you can see I have the blue header. I’m in my organic Facebook environment, and I have the sub nav that I had before. This was not here before. You couldn’t actually manage Facebook when you were just logged into your Facebook account. So that’s really nice. It’s just a little bit of a time saver. But basically that setting either forces people to use business manager or gives them the option to use the organic Facebook environment as well.

Okay, so now that we got that setting out of the way, there’s really two things I wanna talk about. I wanna go over where you’re gonna be looking in your Facebook page manager business manager to be managing comments and notifications. And there’s like a ton of communication. Things that are happening in your Facebook page. And then also what do on your mobile device because when you move it into business manager, it actually changes how you manage your page on your mobile device. So when we get to these admin view of your page, you have this navigation here. And you can view the page. You have inbox and notifications, and these are really the two areas you wanna be looking at.

So when I click inbox, it’s gonna show me three different areas. It’s gonna show me messenger conversations, just waiting for it to load. It’s gonna show me messenger conversations here on the left. These are gonna be Facebook comments and things are basically Facebook notifications. And then it’s also gonna be showing Instagram, if you connect your Instagram page. So here we’re actually running a bot that, through Manychat, that allows people to subscribed to weekly PPC updates. So you can see these are ad messages and these are people subscribing to the bot. And this is also us sending the weekly updates, which is pretty cool. So we send basically what has been happening in the PPC world to people on a regular basis, every Tuesday. If you wanna sign up, you can do that, message me.

All right, so this is the messenger notifications. So here you can jump in, you can reply, blah blah blah. You can basically do everything you need to do in messenger. And then you have your trash, your spam. You know, mark those all down, you can star it, whatever. Up here. Then when you hit Facebook, now you have, these are basically different notifications. So this is a comment from Ellen. This is people commenting on the post. These are basically all comments because this is the inbox, right? We’ll get some notifications in a second. And then if you want to head over to Instagram, same sort of thing. When people, anytime someone comments, you know, these are just like bogus comments. Some of these at least. A lot of it lost actually, this is a our table that we had, our coffee chair, super amazing. But these are kind of bogus comments probably. And you can manage those here, and then you can obviously trash them or respond to them or whatever. So you can do all your comment notification just on this interface which is really cool.

Now the other piece that clients sometimes get confused about is the actual notifications themselves. And this section is not as straightforward, shockingly, as you might expect. But we have a notification section and activity and request, and it’s important to know that once you click these, activity and the request, they open up and you can see more things. So the default is notifications. So it’s good to see likes sometimes. So Bekah, she works for ParaCore, she liked my video. Thank you, Bekah. We’ve got comments here which are basically the same comments that we saw in the inbox section. We have shares. So now we can see when people are sharing our posts. And then we have other, which is just other random things. So mentions and things like that. Now when I go over, but you can’t really do anything here, right? So this is just like, oh, it’s a notification, just like giving me a heads up. I’ll make all as read and I’m done. Whereas in the inbox section, this is where you actually respond to people and that’s why it’s called inbox, because it’s actually a communication tool for messenger, Facebook, ads and such, and then Instagram.

Heading back to the notifications, shouldn’t have clicked over ’cause it takes forever to load. We have the activities section as well. And these are reviews and recommendations, when people check in to your place of business, whether it’s, so I’ll often do ParaCore’s at ParaCore, or if you have a retail store, people are checking in. You have mentions, and then also shares. So different type of notification, different type of activity. So this is labeled activity because this is other things that are happening to your account that are not communication and they’re not just notifications, it’s actually a different type of activity. And then a request is like if you are requesting pricing or an address change, you might see those come across every now and then. That’s where these requests show up. All right, so you have two different areas of the inbox and notification. And this I on the desktop, obviously. So one thing that people get a little bit confused about and don’t really grasp right away is that, when you convert page into business manager, or not say convert, let’s say transfer it. So you’re basically moving the ownership from individual like Adam created the page, a ParaCore page, and now Adam has to add Bekah as a friend to give her access to the page, and then I give her rights and all that. It’s all kind of in this personal realm.

When you move it into business manager, business.Facebook.com, now it’s converted to a company. And so that means that on my personal page on my phone, I actually can’t manage the pages anymore. Maybe this has disappeared for a while, but we’ve just been using the pages on for so long, but. So now if you wanna manage your page on your phone, you actually have to install the Facebook Pages Manager. And the Facebook Pages Manager is a whole separate app that you download for iOS or Android, and you can manage your entire page within that interface. So you can respond to comments. You can look at engagement activity. You can do posts on your page. Whereas, if you’re using just your organic Facebook app, you’re not really able to do these types of things. You have to get into desktop because you lose the ability to manage your page on Facebook, especially when it transitions over to business account. So you wanna download the Facebook Pages Manager. You have screenshots here. These are some of the screenshots of it. Here’s just the page manager, of someone’s, you can see notifications down here in the bottom. These are metrics, these are communication, this little bubble is where you can message people. The little thing right here, that globe is notifications. Like the same things we were seeing. So these are a lot of the same things we were seeing before but just on your mobile device, all right? So that’s how you manage communication, notifications, activity, mentions, all of that stuff on the desktop version of Facebook and also on your mobile device.

So as usual if you have any questions or comments please leave them below on the video. Like the video if you enjoyed it. Subscribe to our page if you wanna see more information just like this, and thank you for watching.