How to Start Advertising on Facebook
November 29, 2018
November 29, 2018
It’s the most time-consuming, but also the most affordable, right? Plus, exploring and testing will give you a good handle on how the ad platforms work.
These courses can be a couple of hundred dollars, but taking some sort of organized, guided training, with a community where you can get answers, is the best way to start if you’re running it yourself.
Freelancers are typically the most affordable kind of outsourced solution.
Generally, you can find help on the lower end of expenses, plus you’ll be working with someone who knows what they’re doing. So that is a reasonable entry point into the market when you’re running Facebook ads.
Where do you find a freelancer? Consider a platform like Upwork, which gives you access to freelancers around the world. When you post your job, people bid on it, and you go from there!
You might be able to work with an automated system that’s industry-specific.
For example, the real estate industry has ad platforms where you sign up and they distribute the ads for you based on your geographic targeting, messaging, and other factors.
This means you don’t really need to do all the setup and the targeting!
A con is that they run ads for a lot of real estate agents, so uniqueness might be an issue.
Definitely the most expensive option! But there’s two types of agencies.
One, you have a full-service agency, which offers a lot of different services: branding, PR, paid ads, SEO, etc.
One thing to remember: if you work with a full-service agency, they usually want you to be running a higher ad spend!
In addition, even though they are deemed ‘full-service,’ agencies are only experts in one or two areas, like branding or PR. They’ve added PPC to their list of services, which is often a smaller department with less expertise.
Your other option is to work with a specialist agency like ParaCore, which specializes in one area.
In our case, we just do pay-per-click advertising, which includes landing page development, and building Facebook, Instagram, Linkedin, and AdWords ad campaigns.
We’re not the highest or lowest when it comes to cost, but we have the highest level of expertise to offer in this very specific area.
Black Pearl Mail
400% Increase in Lead Volume
“We wanted to get ads out there and get business right away. That was goal number one. And when we found ParaCore, we just hit the ground running and within a month we were having results.”
PK Safety Supply
8X Return on Ad Spend
“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”
Dramatic Drop in Cost Per Lead
“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”
Expert PPC Partnership
“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”