What’s a Facebook Sequence?

Hey, everybody. This is Adam with ParaCore. And I was just working on a very basic funnel slash sequence for ParaCore related to our advertising of Facebook, website, YouTubes, things like that. And I figured I would show you what ours looks like, or at least a very basic one that I’m putting together for some of our content so that you can get an idea for your business what some of these funnels might look like for you and what some of the different options are because there’s a lotta different things you can do in Facebook, in YouTube, and a lot of the different channels that we’re leveraging, that you might be interested in leveraging yourself.

So check this out. All right, so this is a, a really basic funnel that, that I put together for ourselves and it really just has a few different steps. So there’s a first touch, second touch, and then convert at the top. And basically what I wanted to do was I wanted to look at our different channels in the first touch. The first piece is Facebook so I have expert content on Facebook.

The second piece is website traffic. The third is YouTube videos. And then I actually have LinkedIn at the bottom with nothing on it because I haven’t really tackled that, that, that platform yet. Now, what I wanna do is I wanna get first touch so people that we don’t know, so these are called audiences, so this is like digital marketers, and business owners, and people that we’ve never spoken to, that’s why it’s called first touch.

And then, once they have engaged with our content, I wanna move them to a second touch. And the second touch is a little bit more in-depth and actually is related more to ParaCore and why we are a good choice for pay-per-click advertising when it come, for pay-per-click advertising after they’ve seen the first touch. So the first touch is like, hey, this is who ParaCore is, they get to know us, and then the second touch is, I’m getting people to like us. And, for example, with Facebook, well I have expert content on Facebook so we’re posting videos that demonstrate that we’re experts in our field, and if someone watches 10% of a video, or they click, then they’re gonna be added to an audience list that throws them into this second touch part of the funnel. And in the second touch section, they’re gonna start seeing strategic agency content. So they’re gonna start seeing videos like this one that we’re watching, which is more strategic, they’re gonna start seeing videos about ParaCore and how we do our pricing, and our leads, and how we communicate with clients and all that sort of thing. So they’re gonna start seeing more ParaCore-related content.

Once they see that, then if they click an ad, then they’re gonna go to our landing page with an offer and we’re hopefully gonna convert them into a lead. And it’s a very similar mindset for the rest of these. However, the different channels allow you to do different things. So we have website traffic… I’m at this co-working space and there’s an ant right here. Totally distracting me. So there’s ants all over this co-working space. It’s a little bit distracting.

All right, so, you have website traffic. And basically I’m saying, if there was a visitor in the last 180 days on the website, I wanna throw them into a, into a second touch audience with retargeting videos and agency content. And for example, with retargeting videos, in this scenario we’re gonna have retargeting videos on Facebook because I can use a Facebook pixel. And then we’re also gonna have retargeting videos on YouTube because I can do an AdWords pixel. And they’re gonna start seeing the agency content as well. If they click on anyone of those ads, they’re also gonna go to the offer, the landing page with the offer, ‘kay? And then I have YouTube videos and YouTube is a little bit different. So someone’s viewing a YouTube video, I can do an AdWords, an AdWords audience that says, hey, anyone that’s watched any of our videos, I wanna do an RLSA ad, which is a remarketing lists for search ads, which means that if you watch one of our videos and then you go and you go to Google and you just type in like the word Facebook, it’s a really broad match, then you’re gonna get our ad, just by typing something like, agency, or Facebook, or something really broad. And then when you see that ad, then you’re also gonna go to our landing page for the offer. And we’re also gonna show remarketing videos.

So this is a little bit high-level. It’s not all the exact content. But what it does show you is it shows you how we’ve built out the entire process for a very basic sequence slash funnel. We call ’em sequences, especially on Facebook, instead of funnels ’cause funnels have a little bit different connotation in like the funnel hacking world, it’s like ClickFunnels and things like that.

All right, so that’s a, that’s just a very basic sequence. If you, you know, we build these for a lot of our different clients and depending on the client, like if they’re running a lot of Facebook ads, we might do a much more elaborate Facebook sequence where there’s a first touch, a second touch, a third touch, and we might be using lead forms and different videos and carousels and things like that. We’ve done that for a number of different clients.

So if you have any questions, please comment. This may be an ad in Facebook or it might be on our YouTube pages so please comment, like it, share it, do whatever you do, ask me any questions and thanks for watching. I hope you got a little bit of value out of it.