Facebook Pixel Helper: 3 Minute Setup Guide
September 19, 2018
September 19, 2018
It’s easy to install a Facebook Pixel, but it’s even easier for something to happen to it if multiple people have login access to the site.
At ParaCore, we check pixels when we first install them and periodically if something changes on any of the sites we manage.
The Facebook Pixel Helper Chrome extension is our favorite tool to determine if the pixel is working properly.
This is what the extension icon looks like:
Once installing it, you can click on it and see if a website has a pixel that is firing.
In ParaCore’s case, we have two: a PageView and another from a previous demo account.
Every Facebook ad account has an ID number. You can confirm that the correct data count is running by comparing this Pixel ID with the code snippet and the ID in the code snippet in your ad account.
What does it look like when there isn’t a pixel or it’s not installed properly?
Chevron is one of the biggest oil companies in the world, but they don’t have a pixel.
Understandably, they’re everywhere. But if they want to run Facebook advertising or even a retargeting campaign for people who visit their site, that lack of a pixel is going to make it nearly impossible. (In any case, Chevron – holler!)
As you can see, you don’t need to be a developer to determine if a pixel is working.
Double-checking a pixel makes sure you’re not losing data and valuable conversion tracking.
Black Pearl Mail
400% Increase in Lead Volume
“We wanted to get ads out there and get business right away. That was goal number one. And when we found ParaCore, we just hit the ground running and within a month we were having results.”
PK Safety Supply
8X Return on Ad Spend
“My target has always been 5:1, so 500%. And since we've been with ParaCore it's been 7:1 and 8:1 some months.”
Dramatic Drop in Cost Per Lead
“Our lead cost has dramatically dropped over time, and part of that was the relationship with ParaCore, them understanding my business.”
Expert PPC Partnership
“They actually care. They care about my business. They care about myself, my team, and it's really apparent. And I wanted a place where I wasn't just a number and I wanted expert service and a very high touch type place. And that's what I got with Paracore.”