How to Check Your Facebook Pixel
September 19, 2018
September 19, 2018
Hey, everybody, Adam with ParaCore. Today, I’m gonna tell you how you can determine if your Facebook Pixel is installed correctly. We install a lot of pixels at ParaCore for every single one of our clients, and there’s a fairly lengthy QA process when it comes to installing pixels. You wanna make sure as an account manager that the pixel’s installed correctly, developers are working in tons of different websites, there’s all these different variables at play.
So, traditionally, what happens is we might get into an account, we’ll find the pixel code, we’ll send it to our developer, the developer then has to add it to the webpage. They might be adding it to a WordPress site or some other sort of custom site or who knows what they’re adding it to, a shopping cart, whatever. So they add it and they say it’s good to go, and then they’re done. And they move on, and the account manager’s, like, cool, I trust that you’re good. But sometimes, maybe a client might say, hey, I wanna make sure the pixel’s installed, something’s wrong with our traffic, or the account manager just wants to double-check.
So, I’m gonna go over how to double-check whether or not your Facebook Pixel is installed, and it’s really easy. So we are looking at paracore.com, nothing too exciting. I’m using Chrome. What you’ll notice here is that I have this Chrome extension installed. I’m gonna show you where to find it in a minute. But when I click this, this is the Facebook Pixel Helper. I honestly don’t know why we have two pixels. I’ll probably need to look into this. There’s maybe some reason. Maybe a plugin is, like, shooting off a pixel or maybe we put on two, it might be for a demo account, I don’t know. So, don’t ask me, I don’t wanna hear in the comments. We have two pixels for some reason. And then this is showing me that there’s a PageView. So, this is showing that pixels were found, here’s a PageView, this is the Pixel ID. So, when you get the pixel code out of Facebook and you’re looking at it, you’re sending it to people, every ad account has an ID. And you can confirm that the correct data count is running by comparing this ID with the code snippet, with the ID in the code snippet in your ad account.
So this says great. There is a pixel installed on Facebook, so that means that this pixel is picking up traffic. We can use it for retargeting, and it’s working correctly. Now, I pull up a random website. I, for some reason, thought of Circle K. I was, like, who can I not offend if they don’t have a pixel? I don’t think anyone at Circle K is gonna contact me, but if you’re watching, Circle K, and you need some help with your pixel, give us a call. But here, you can see that it’s grayed out and there is no pixel found on circlek.com. Now, what that means is that they haven’t installed a pixel. So, if you are running Facebook advertising and you’re wanting to do retargeting or you’re wanting to build an audience, you’re running a traffic campaign where you’re driving a bunch of traffic to your website that you’re gonna retarget later and you have no pixel, that’s a problem. We’ve actually had clients revert their website to previous versions and then all of a sudden, our pixel’s gone. So, if you’re an account manager, you’re not a developer, and you’re not actually in there doing the things, then you can basically use this Pixel Helper in Chrome to determine if the pixel is installed or not. That pixel will also show you additional information if you’re doing e-commerce events and other things like that.
Now, you might be asking how you get this Pixel Helper into your browser. And you just google Facebook Pixel Helper, and this is the Chrome Web Store. It’s called Facebook Pixel Helper. It’s offered by Facebook. They show you if there are errors and blah, blah, blah, blah, blah. And then you just click, if you don’t have it added, you will click here and it will say Add to Chrome. And once you do that, it will then appear here in your assistant’s toolbar, in your installed apps toolbar, whatever it is, the Web Store, and then you can just use that all the time. So, if you’re running Facebook accounts for one or more clients, you should have this pixel installed in your browser. It’s super helpful, it’s super easy to QA whether or not the Facebook Pixel is available, and a lot of times, it’s like, hey, just if you didn’t know it, now you know it, now it’s easy.
So, that’s all for today. If you have any questions, please let me know. Like the video, subscribe, comment, let me know what questions you have and we’ll see you in the next video. Thanks a lot.
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